Maslina Resort

What Maslina Resort does

Maslina Resort is a privately held five-star luxury resort operated by Hvar Star Residence d.o.o. and located in Maslinica Bay on Hvar Island, near Stari Grad, Croatia. Founded around 2020, the property sits on more than 2 hectares with 7,000 m2 of built space designed as scattered pavilions by Studio Aalto, with 80% custom interiors by LA.M Studio (Léonie Alma Mason) and landscape architecture by AC&T (Thomas Seconde). The resort offers accommodations across rooms (65 sqm), suites, and private villas (Villa Litica, Villa Borovina, Villa Uvala, Maslinica Maison N52), alongside the Michelin-recommended Terra Restaurant, The Bar, A•Bay Beach Bar, Pharomatiq Wellness spa, two heated pools, a private beach, a 7,000 sqm organic garden, a library, boardroom, club, kids' playroom, and an outdoor pagoda tent.

The company serves luxury travelers, families, wellness seekers, couples/honeymooners, and group travelers through five primary revenue streams: accommodation, dining (Terra, The Bar, A•Bay, exclusive seaside dining at €250/person), wellness and spa services (Pharomatiq packages €460-€900/person), curated multi-night special packages (€500 to €26,860), and ancillary facility use. Pricing is per-stay/per-package, with seasonal variation between May 1 and October 15. Distribution runs through direct booking via the phobs.net platform, phone and email reservations, Booking.com, the Relais & Chateaux platform, and travel agent/PR agency partnerships. The technology stack is operationally standard for the segment: Drupal CMS, Microsoft Clarity analytics, and Diventa Property Management Software for front-office operations and Croatian eVisitor compliance; there is no disclosed AI/ML capability. The resort is a Relais & Chateaux member and currently holds a Michelin recommendation for Terra Restaurant.

Name

Maslina Resort

Legal name

Hvar Star Residence d.o.o.

Website

https://maslinaresort.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Maslina Resort is a privately held five-star luxury resort in Maslinica Bay, Hvar Island, Croatia, offering rooms, suites, and private villas alongside Michelin-recommended dining, a full-service spa, organic garden, and curated multi-night experience packages for affluent leisure travelers, families, couples, and wellness seekers.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Beachfront & Waterfront Villas (THAMAEAE), Luxury Wellness & Spa Resorts (THAGACAG), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury resort accommodation
• Wellness spa services
• Fine dining restaurant
• Private villa rentals
• Mediterranean hospitality

Headquarters

HQ city

Stari Grad

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Accommodation Revenue: Revenue from rooms, suites, and luxury villas with varying price points ranging from standard suites to premium panoramic and pool options. Prices vary by season, room type, and package selected.
2. Dining Revenue: Michelin-recommended Terra Restaurant, The Bar, A•Bay Beach Bar, and exclusive seaside dining experiences. Restaurant has 50 indoor seats and 30 terrace seats by pool.
3. Wellness and Spa Services: Pharomatiq Wellness offers holistic treatments, wellness packages, yoga, personal training, and biomarker assessments. Uses all-natural Croatian-made L' aventure en Primitivance products.
4. Special Packages and Experiences: Curated multi-night packages including villa experiences, wellness retreats, romantic getaways, family packages, and adventure itineraries with activities like speedboat tours, SUP, and wine tastings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Maslina Resort is a five-star luxury Mediterranean resort located in Maslinica Bay on Hvar Island, Croatia. It offers accommodations including rooms, suites, and private villas, along with wellness experiences at Pharomatiq Wellness, dining at the Michelin-recommended Terra Restaurant, The Bar, and A•Bay Beach Bar, plus curated leisure experiences and an organic garden. The property operates under a "Mindful Luxury" philosophy and is a member of Relais & Châteaux.

Product overview

Maslina Resort is a five-star luxury Mediterranean resort located in Maslinica Bay on Hvar Island, Croatia. The resort offers a unified portfolio of accommodations (rooms, suites, and private villas including Villa Litica, Villa Borovina, Villa Uvala), wellness experiences through Pharomatiq Wellness (spa, fitness, yoga, personal training), and diverse dining venues (Michelin-recommended Terra Restaurant, The Bar, A•Bay Beach Bar, exclusive seaside dining). Supporting facilities include heated pools, private beach, organic garden, library, boardroom, club, playroom, and event tent. The resort operates special packages combining these elements including villa wellness retreats, family getaways, romantic escapes, and lavender-themed experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Accommodation (Rooms, Suites, and Private Villas)

Quantifiable outcome

• Relais & Chateaux membership ensures quality standards recognized internationally
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Relais & ChateauxcoreStrategic or Co-development PartnerMaslina Resort is a member of Relais & Chateaux, an international association of boutique luxury hotels and restaurants. This membership provides global distribution, quality standards, and brand credibility in the luxury hospitality segment.
• Booking.comcoreChannel Partner/ Reseller/ DistributorBooking.com is used as a third-party distribution channel for guest bookings. Guest personal information is received indirectly from Booking.com as part of the booking process.
• LA.M StudiocoreStrategic or Co-development PartnerLéonie Alma Mason's LA.M Studio (opened 2014, team of four) designed 80% of Maslina's custom interior, including carpentry, stone sinks, mirrors, brass items, and special lighting. The studio also designed the acclaimed Castelbrac hotel in Dinard.
• Architecture Studio AaltocoreStrategic or Co-development PartnerSplit-based architecture studio Aalto and architect Tomislav Alujevic designed Maslina Resort's unique scattered pavilion concept with 7,000 m2 surface, vertical wooden facades, and low-intrusive landscape integration.
• AC&T (Atelier de Création de Travaux & Paysage)coreStrategic or Co-development PartnerLandscape architecture firm AC&T (founded by Thomas Seconde and Anne-Cécile Freyburger in 2010) designed Maslina's 7,000 sqm organic garden, preserving Aleppo pines, implementing Mediterranean gravel gardens, and maintaining the wild natural feeling.
• L' aventure en PrimitivancecoreStrategic or Co-development PartnerCroatian-made natural skincare brand powering Pharomatiq Spa with products super-powered by Dalmatian botanicals. Includes Belle de Jour Serum Visage and Facial Mist with Neroli flower base.
• Travel Agents and PR AgenciesminorChannel Partner/ Reseller/ DistributorThe resort receives personal guest information from travel agents and PR agencies who facilitate bookings on behalf of clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• San Rocco Heritage Hotel: Member of Small Luxury Hotels and Relais & Chateaux network in Istria, Croatia, offering luxury rooms, fine dining, and spa experiences. Comparable as a family-owned Croatian luxury heritage property targeting affluent European travellers with curated experiences.
• Meneghetti Wine Hotel & Winery: Relais & Chateaux-affiliated five-star property in Istria, Croatia, combining boutique accommodation, vineyard, gourmet restaurant and wellness. Comparable as another Croatian luxury hospitality operator competing for the same high-end Mediterranean travel dollar with multi-revenue vertical (rooms + F&B + wine + spa).
• Villa Dubrovnik: Boutique five-star Croatian coastal resort on the Dalmatian coast with private beach, fine dining, and bespoke wellness programmes. Directly comparable as an independent Croatian luxury coastal resort competing for the same international luxury traveller segment.
• Adriatic Luxury Hotels: Croatian owner-operator of multiple five-star hotels along the Dalmatian coast. Comparable as a similarly positioned Croatian luxury hospitality group competing in the same destination segment with overlapping guest profiles.
• Hotel Lemongarden: Adults-only luxury boutique hotel on Brač island, Croatia, operating in an intimate Adriatic island setting with award-winning dining and spa. Directly comparable to Maslina on island luxury hospitality, Mediterranean design ethos, and small-capacity high-end positioning.
• Palace Elisabeth Hvar: Heritage luxury hotel in Hvar Town operating on the same island as Maslina. Comparable as a direct co-located luxury competitor for guests choosing between Hvar-based five-star accommodation, sharing the same destination and season dynamics.

Broad incumbents

• Aman Resorts: Ultra-luxury hospitality group with serene, design-led, low-density resort properties in iconic destinations worldwide. Comparable as a benchmark ultra-luxury resort archetype where Maslina's Mindful Luxury positioning and architecture-driven differentiation compete for the same affluent traveller attention set.
• Six Senses Hotels Resorts & Spas: Global ultra-luxury wellness-led resort brand (IHG-owned) with multi-property portfolio centred on wellness retreats and destination spas. Comparable as a much larger incumbent benchmarking Maslina's wellness and experience-led model against a scaled global competitor.
• Belmond (LVMH): Luxury hospitality brand within LVMH operating iconic hotels, resorts and trains globally with heritage and design-driven positioning. Comparable as a scaled luxury hospitality incumbent whose Mediterranean property portfolio (e.g., Splendido) competes directly against Maslina for European luxury guests.

Emerging players

• Les Sources de Caudalíe: French boutique wellness-focused hotel built around vineyard spa concept combining luxury accommodation, gastronomy, and vinotherapy spa. Comparable as a smaller niche luxury operator using integrated local produce + spa + curated experiences — a direct conceptual analogue to Maslina's wellness-garden-spa vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maslinaresort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maslina Resort