What Mason Marketing Solutions does

Mason Marketing Solutions (MMS) is a privately held, Toronto-based marketing consultancy founded by Greg Mason that operates as a fractional marketing department, strategic advisor, and creative campaign studio for clients primarily in the Canadian entertainment industry and adjacent verticals. The firm delivers six core services — Marketing Strategy, Fractional Marketing Department, Marketing Mentorship and Leadership, Creative Ideation, Entertainment Industry Stewardship & Partnerships, and Content Creator & Social Influencer Representation — through a senior team of fewer than 10 professionals whose experience spans Walt Disney Studios Motion Pictures Canada, Cineplex Entertainment, Disney Consumer Products, DreamWorks Animation, Coca-Cola, and Kraft Foods. Client engagements are delivered as professional services on a consulting or retainer basis, with no proprietary software, platform, or algorithm at the core of the offering.

MMS generates revenue through consulting fees across five streams: fractional marketing department services, marketing strategy consulting, marketing mentorship, creative campaign services, and entertainment industry representation, including social influencer/talent management (Myah Elliott). Its go-to-market is sales-led, relying on industry reputation, referrals, and direct outreach into mid-market and enterprise buyers, supported by LinkedIn thought leadership, an active website portfolio, industry-event visibility, and the CEO's presidency of the Canadian Picture Pioneers. Named clients include Imagine Cinemas, Cinémas Ciné Entreprise (CCE), Jack Link's Canada, InStream Energy Systems, Alpine Credits, Banyan Risk, JustWatch, and FAN EXPO HQ, spanning entertainment, food & beverage, renewable energy, financial services, and insurance.

The firm's competitive posture rests on talent pedigree and network access rather than technology or scale. The team has stewarded over 300 film and series campaigns including 5 Star Wars films, 20 MCU films, both Frozen films, and The Mandalorian, and contributed to launches including Disney+ in Canada and the CCE XPX premium large-format screen (winner of the 2023 NACA Best Use of New Technology Global Award). Pricing is not publicly disclosed and engagements are scoped per client. The firm has not raised outside funding and operates without subsidiaries, patents, or disclosed integrations.

Name

Mason Marketing Solutions

Legal name

Mason Marketing Solutions Inc.

Website

https://masonms.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mason Marketing Solutions is a Toronto-based marketing consultancy that acts as a fractional marketing department and strategic advisor to entertainment, CPG, financial services, and renewable energy clients, leveraging senior Disney, Cineplex, and DreamWorks alumni expertise.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Fractional Marketing Department Services: MMS acts as the outsourced marketing department for clients, handling all marketing facets including overall marketing strategy, creative content development, media buying direction, communications management, and digital media guidance. Revenue is generated through consulting fees, likely retainer-based arrangements for ongoing client engagements.
2. Marketing Strategy Consulting: Provides strategic recommendations and tangible action plans for companies, including deep dive analysis, priority assessment, and hiring support for marketing personnel. Typically project-based or advisory retainer engagements.
3. Marketing Mentorship Services: Offers senior marketing guidance, mentorship, and leadership support for small or growing marketing teams. Bridges knowledge gaps and provides strategic stewardship for organizations lacking senior marketing expertise.
4. Creative Campaign Services: Provides creative campaign execution concepts across various industries including retail, CPG, financial services, real estate, entertainment, and renewable energy. Deliverables include creative direction, campaign concepts, and implementation guidance.
5. Entertainment Industry Representation: Represents clients within the entertainment industry and facilitates partnerships with studios, streaming services, and media companies. Provides access and integration opportunities for clients seeking entertainment industry presence.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mason Marketing Solutions is a Toronto-based marketing consultancy that serves as a fractional marketing department for clients, providing experienced marketing leadership, strategic planning, creative campaign development, media buying direction, communications management, and digital media guidance. The firm also offers marketing strategy consulting, mentorship for small or growing in-house teams, creative campaign ideation across multiple industries, entertainment industry stewardship and partnership facilitation with studios and streamers, and content creator/social influencer representation.

Product overview

Mason Marketing Solutions is a marketing consulting firm offering a portfolio of professional services rather than a unified software product. The core service offerings include: Marketing Strategy (strategic recommendations and planning), Fractional Marketing Department (full-service outsourced marketing team), Marketing Mentorship and Leadership (senior guidance for in-house teams), Creative Ideation (campaign concepts across multiple industries), Entertainment Industry Stewardship & Partnerships (Canadian entertainment industry representation), and Content Creator & Social Influencer Representation (talent management for brand partnerships). These services are delivered by a team of experienced marketing professionals and operate as a service-based consulting model, not a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Strategic marketing consulting that assesses company priorities and goals, delivers comprehensive strategic recommendations and actionable plans, and supports marketing personnel hiring decisions for clients across entertainment and adjacent verticals.
• Fractional Marketing Department Full-service outsourced marketing team handling all marketing facets including overall strategy, creative content development, media buying direction, communications management, and digital media guidance for clients that need a senior marketing function without a full-time hire.
• Marketing Mentorship and Leadership Senior marketing guidance and mentorship for small or growing marketing teams, bridging knowledge gaps and providing strategic stewardship for brands and organizations lacking senior marketing expertise.
• Creative Ideation Fresh creative campaign execution concepts and creative injection services delivered across retail, consumer packaged goods, financial services, real estate, construction, renewable energy, media, and entertainment industries.
• Entertainment Industry Stewardship & Partnerships Representation and partnership facilitation within the Canadian entertainment industry, connecting clients with studio and streaming partners for entertainment/property partnerships and integration opportunities.
• Content Creator & Social Influencer Representation Social media influencer talent representation and management for entertainment, travel, beauty, and lifestyle brands, including content production and ambassador services.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Marketing Store: Global marketing services agency offering strategy, creative, and execution across retail, CPG, and entertainment. Comparable mid-size agency competing for similar fractional marketing and brand activation engagements.
• Chief Outsiders: US-based fractional CMO firm that places experienced marketing executives into growth-stage and mid-market companies on a part-time basis. Closest direct peer to MMS's fractional marketing department and mentorship model.
• Wpromote: Mid-market digital marketing agency combining paid media, SEO, creative, and analytics. Comparable scale and client profile to MMS for brands seeking outsourced senior marketing leadership.
• Bounteous: Digital marketing and technology consultancy serving enterprise and mid-market clients with strategy, creative, and MarTech. Comparable consulting-led model for companies lacking in-house marketing leadership.
• Allied Global Marketing: Specialized entertainment marketing agency serving studios, streamers, and consumer brands with theatrical, streaming, and home entertainment campaigns. Direct competitor in entertainment marketing services where MMS has its strongest pedigree.

Regional players

• Zulu Alpha Kilo: Independent Toronto-based creative advertising agency. Comparable Canadian geography and creative pedigree, competing for similar Toronto-headquartered brand work.
• Taxi: Long-standing Toronto and Montreal-based creative advertising agency. Regional peer competing for similar Canadian entertainment and consumer brand engagements.

Broad incumbents

• Publicis Groupe: Global marketing services holding company with deep entertainment, CPG, and media buying capabilities (including Publicis Media). Sets the scale benchmark MMS competes against on enterprise RFPs.
• Dentsu Creative: Global creative network within Dentsu offering end-to-end advertising and marketing services. Larger incumbent whose entertainment and CPG work overlaps with MMS's vertical mix.
• Cossette: Canadian-headquartered full-service marketing communications network offering strategy, creative, media, and digital. Larger incumbent competing for the same Canadian enterprise marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/masonmarketingsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mason Marketing Solutions