The Masquerade
- Company typePrivate
- Founded-
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Masquerade does
The Masquerade is a privately held, multi-room live music venue located at 75 Martin Luther King Jr Dr SW in Atlanta, Georgia, operated by Masquerade, Inc. The venue runs four distinct programmable spaces named Heaven, Hell, Purgatory, and Altar, allowing simultaneous concerts, dance parties, and themed events across genres ranging from rock, metal, and punk to pop, R&B, and electronic. Programming includes both venue-promoted and third-party-promoted shows, with recurring promoters including Shaky Knees Festival, Zero Mile, Rival Entertainment, and Speakeasy, alongside specialty party-IP producers such as TSN Parties and Kink Down South.
The business operates four revenue streams: (1) ticket sales routed primarily through Ticketmaster with an in-person box office as a fee-free alternative, supplemented by AXS and Eventbrite for select promoters; (2) on-site food and beverage service via a dedicated venue food menu; (3) merchandise sales through a BigCartel e-commerce storefront; and (4) venue rental and private events. Marketing is conducted organically across Facebook, Instagram, TikTok, Twitter, and Spotify, with email capture managed through Hive. The technology stack is intentionally lightweight, built on WordPress for the venue website with embedded Ticketmaster integration, with no proprietary platform or data assets.
Customer segmentation is event-driven, spanning all-ages to 21+ audiences across diverse genres, with no disclosed named institutional customers. The venue employs 79 staff and operates under a Georgia corporate entity with no external parent, private equity backing, or public listing disclosed. Forward event listings extend through at least December 2026, indicating active operations and stable programming density of multiple shows per night across the four rooms.
The Masquerade firmographics
Firmographics- Name
- The Masquerade
- Legal name
- Masquerade, Inc.
- Website
- https://masqueradeatlanta.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
The Masquerade industry classification
Industry- Product category
- Live Music Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement, Gambling, and Recreation Industries (713), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
- akta.pro secondary industries
- Live Music Venues & Concert Bars (THAFAEAD), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where The Masquerade is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Masquerade business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue from ticket sales through Ticketmaster platform and venue box office. The venue offers in-person box office sales to avoid fees, operating Monday-Friday 10:00 AM until 6:30 PM.
- Food & Beverage Sales: On-site food service with dedicated food menu, operating during events.
- Merchandise Sales: Merchandise sold through BigCartel storefront.
- Venue Rental / Private Events: Third-party promoters rent the venue for their own events (e.g., GA Boy Events, Ember South Entertainment, TSN Parties LLC, Kink Down South, Shaky Knees Presents, Zero Mile, Speakeasy).
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
The Masquerade product offering
Product offeringCore offering
The Masquerade is a multi-room live music and event venue in Atlanta, Georgia, operating four themed performance spaces (Heaven, Hell, Purgatory, Altar) at 75 Martin Luther King Jr Dr SW. It produces and hosts concerts, club nights, themed parties, and private events across genres including rock, metal, punk, indie, pop, R&B, and electronic, selling tickets through Ticketmaster and its on-site box office. Ancillary revenue is generated from on-site food and beverage service, merchandise sales via a BigCartel store, and venue rental to third-party promoters.
Product overview
The Masquerade is an Atlanta-based live music venue offering a multi-room concert experience with four distinct spaces (Heaven, Hell, Purgatory, and Altar) hosting touring artists and events across genres including rock, metal, punk, pop, and electronic music. The venue provides ticketing services through Ticketmaster, on-site food and beverage, merchandise sales, and venue rental options. It operates primarily as an event hosting and ticketing platform rather than a technology product.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Hosting and Concert Venue Live music venue featuring four themed rooms (Heaven, Hell, Purgatory, Altar) hosting concerts, touring artists, and special events across genres including rock, metal, pop, punk, and electronic music. Serves general public concert-goers and touring artists in Atlanta.
- Food and Beverage Service On-site food menu available at the venue during events, offering food options for concert attendees.
- Ticket Sales and Box Office Ticket purchasing services for events through the Ticketmaster online platform and an in-person physical box office at the venue (Monday–Friday 10:00 AM – 6:30 PM). Box office is promoted as a fee-free alternative to online purchasing.
- Venue Rental and Private Events Venue spaces available for private events and rentals. Third-party promoters (e.g., GA Boy Events, Ember South Entertainment, TSN Parties LLC, Kink Down South, Shaky Knees, Zero Mile, Rival Entertainment, Speakeasy) rent the venue for their own branded events.
- Merchandise Sales Official venue merchandise sold through the BigCartel online store at masqueradeatlanta.bigcartel.com.
Companies that use The Masquerade
Customer profileSegments3 records
Ideal customer profiles2 records
The Masquerade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
The Masquerade partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TicketmastercorePrimary ticketing platform integration for online ticket sales. The venue website embeds Ticketmaster links for event ticket purchasing. Venue offers in-person box office sales as an alternative to avoid fees.
- GA Boy EventsminorThird-party event promoter that books and produces events at The Masquerade venue.
- Ember South EntertainmentminorThird-party event promoter that books and produces events at The Masquerade venue.
- TSN Parties LLCminorEvent promoter behind The Taylor Party: Taylor Swift Night events at The Masquerade. Not affiliated with Taylor Swift.
- Kink Down SouthminorThird-party event promoter producing DEVIANT'S DISCO events at The Masquerade.
- Shaky Knees FestivalminorFestival organizer producing shows at The Masquerade during festival weekend (Cartel, Jimmy Eat World, The Rapture, Hot Mulligan, Knocked Loose, The Two Lips).
- Zero MileminorPromoter producing multiple shows at The Masquerade including NINE VICIOUS, The Garden, Oakwood, Russian Circles, Jai Wolf. Often co-presents with venue.
- Rival EntertainmentminorPromoter co-presenting Monsieur Periné with The Masquerade and producing Gable Price And Friends events.
- SpeakeasyminorPromoter co-presenting events with The Masquerade (Automatic, French Police).
- Flip Phone Events / Fiercely You Entertainment / Michael BenedettiminorPromotional partners producing ButtTootKing comedy/performance events at The Masquerade.
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
The Masquerade competitors and assessment
Company assessmentDirect peers
- Aisle 5: Smaller-capacity Atlanta live music and events venue targeting indie and alternative touring acts. Comparable as a competitor for emerging artist bookings and Atlanta nightlife audiences.
- Eddie's Attic: Long-running independent listening-room venue in Decatur (metro Atlanta) hosting singer-songwriters, Americana, and indie acts. Comparable as a similarly-aged independent Georgia venue competing for the same regional touring circuit.
- The Earl: Independent live music venue in East Atlanta Village hosting touring indie, punk, and rock acts in a small-to-mid capacity room. Directly comparable as a competitor for the same touring artist circuit and Atlanta audience demographic, with similar bar-driven revenue model.
- Variety Playhouse: Long-standing Atlanta music venue in Little Five Points presenting touring acts across genres including rock, indie, world, and folk. Comparable as a similarly-aged independent Atlanta venue competing for the same touring circuit.
- Terminal West: Mid-capacity live music venue in Atlanta's Westside, hosting a comparable mix of indie, rock, and electronic touring artists. Directly comparable in scale, target audience, and event programming to The Masquerade's themed rooms.
- Center Stage: Multi-room Atlanta venue operating in close proximity to The Masquerade's downtown footprint, hosting live music and events. Directly comparable multi-room programming model and target market.
Broad incumbents
- Brooklyn Bowl: Multi-location music venue and bowling alley concept hosting live concerts, F&B, and private events. Comparable as a multi-revenue-stream live entertainment operator, though at larger scale and with a different geographic footprint.
- The Tabernacle: Larger-capacity historic Atlanta concert venue in downtown that books higher-tier touring acts. Broader incumbent competitor drawing from the same Atlanta market with overlapping but larger-format programming.
Regional players
- 40 Watt Club: Iconic Athens, Georgia live music venue with deep roots in the alternative/rock touring circuit. Comparable as a similarly-sized independent venue with comparable genre mix and DIY booking ethos, though operating in a separate regional market.
- The Basement East: Independent Nashville live music venue hosting indie, rock, and Americana touring acts in a comparable small-to-mid capacity format. Comparable operating model and target audience, though located in a different regional market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Masquerade social profiles
Digital presenceThe Masquerade financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Masquerade leadership team
Management profileNumber of profiles
The Masquerade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Masquerade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Masquerade
What does The Masquerade do?
The Masquerade is a multi-room live music and event venue in Atlanta, Georgia, operating four themed performance spaces (Heaven, Hell, Purgatory, Altar) at 75 Martin Luther King Jr Dr SW. It produces and hosts concerts, club nights, themed parties, and private events across genres including rock, metal, punk, indie, pop, R&B, and electronic, selling tickets through Ticketmaster and its on-site box office. Ancillary revenue is generated from on-site food and beverage service, merchandise sales via a BigCartel store, and venue rental to third-party promoters.
Is The Masquerade a public or private company?
The Masquerade is a private company. It is classified as unknown and is currently operating.
When was The Masquerade founded?
The Masquerade was founded in -1. It employs 51 to 100 people.
Where is The Masquerade based?
The Masquerade is headquartered in Atlanta, United States, in the North America region.
How does The Masquerade make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are food & Beverage Sales, merchandise Sales and venue Rental / Private Events.
Who are The Masquerade's main competitors?
Direct peers on record are Aisle 5, Eddie's Attic, The Earl, Variety Playhouse, Terminal West and Center Stage. Broad incumbents are Brooklyn Bowl and The Tabernacle. Regional players are 40 Watt Club and The Basement East.
Does The Masquerade have an API?
No public API is recorded for The Masquerade.
What industry is The Masquerade in?
The Masquerade's product category is Live Music Venue. Its primary akta.pro industry code is MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages), with a secondary code of THAFAEAD, Live Music Venues & Concert Bars. Its NAICS code is 71131 and its SIC code is 7900.