Massey Ferguson Coplacana

What Massey Ferguson Coplacana does

Massey Ferguson Coplacana operates as the Brazilian arm of the Massey Ferguson agricultural machinery brand, which has been present in Brazil since 1960 and is wholly owned by AGCO Corporation (NYSE: AGCO). The entity distributes and supports a comprehensive portfolio of farm equipment through an authorized dealer network (Concessionárias) across Brazil, spanning 17 tractor series ranging from compact 85 hp machines (MF 3700) to high-horsepower 425 hp flagships (MF 9S), as well as sprayers, axial and hybrid combine harvesters, planters (mechanical and pneumatic, up to 40 rows), balers, hay and forage equipment, and harvesting headers.

The underlying technology stack rests on AGCO Power proprietary engines, the Dyna family of transmissions (Dyna-3, Dyna-4, Dyna-6, Dyna-7, Dyna-VT with DTM automatic speed management), and a precision agriculture ecosystem that includes the MF Guide auto-steering system (integrated with PTx Trimble), AUTOGUIDE autonomous navigation, MF Pro Sense and Fieldstar II yield monitoring, and MF Telemetria Connect fleet telemetry. Integration with Trimble RTX satellite correction signals and Precision Planting technologies extends functionality for high-accuracy planting and harvesting operations. The 2025-2026 pipeline includes the MF 8S Xtra (validated as most fuel-efficient in international testing), a new axial combine series, a digital fleet management platform, and an ethanol-powered engine — suggesting a pivot toward connected, lower-emissions machinery.

The business model is hardware-led: revenue is generated through dealer-driven sales of agricultural equipment, complemented by aftermarket parts (AGCO Parts, AGCO Reman), financial services (AGCO Finance, Consórcio Nacional Massey Ferguson consortium program), and maintenance contracts. Customer segmentation is broad and hybrid — primary segments include livestock operations, arable/grain producers, and large-scale commercial agriculture, with secondary coverage of family farms, vineyards/fruit, sugarcane, rice, and coffee. Go-to-market combines an extensive dealer network, active participation in major Brazilian agricultural exhibitions (Agrishow, Expodireto Cotrijal, Bahia Farm Show, Show Rural Coopavel, among others), and bundled financing to reduce acquisition friction. The entity has been recognized by Fenabrave as the most highly rated agricultural machinery brand in Brazil. Revenue and segment financials are not separately disclosed, as performance is consolidated within AGCO Corporation.

Name

Massey Ferguson Coplacana

Legal name

Massey Ferguson (brand of AGCO Corporation)

Website

https://masseyferguson.com.br

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Massey Ferguson Coplacana distributes the AGCO-owned Massey Ferguson agricultural machinery brand in Brazil through an authorized dealer network, serving livestock, arable, sugarcane, and family farm operators with tractors, harvesters, planters, and precision agriculture technologies.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tractors & Power Units (IMAHACAA)

akta.pro secondary industries

Precision Agriculture & Farm Technology Equipment (IMAHACAH), Hay & Bale Handling Equipment (IMAHACAF), Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC), Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

Keywords

• Agricultural machinery
• Tractor manufacturing
• Precision farming
• Harvesting equipment
• Planting equipment

Headquarters

HQ city

Beauvais

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of agricultural equipment including tractors, combines, sprayers, planters, balers, and hay/forage equipment. Products range from compact tractors for small farms to high-horsepower machines for large-scale commercial agriculture.
2. Parts and Aftermarket Services: Genuine AGCO Parts, AGCO Reman (remanufactured components), and complementary products for maintenance and repairs of agricultural machinery.
3. Financial Services: AGCO Finance and Consórcio Nacional Massey Ferguson financing and consortium services enabling customer purchases of equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Massey Ferguson designs, manufactures, and sells a complete portfolio of agricultural machinery — tractors (compact to 425 hp), sprayers, combine harvesters, planters, balers, hay and forage equipment, and headers — sold through an authorized dealer network across Brazil. The brand also offers precision agriculture technologies (GPS auto-steering, telemetry, yield monitoring), integrated financing through AGCO Finance and Consórcio Nacional Massey Ferguson, and aftermarket parts and service support.

Product overview

Massey Ferguson is a global agricultural machinery brand under AGCO Corporation, offering a comprehensive portfolio of farm equipment and precision agriculture technologies for Brazilian and international markets. The product lineup spans multiple categories: (1) Tractors — 17 series from compact (MF 3700 at 85 hp) to high-horsepower flagship (MF 9S at 425 hp), featuring various transmissions (Dyna-3, Dyna-4, Dyna-6, Dyna-7, Dyna-VT) and AGCO Power engines; (2) Sprayers — self-propelled (MF 8225HD, MF500R) and dry spreader (MF 560R Dry) equipment; (3) Combine Harvesters — axial-flow (Colheitadeira Axial) and hybrid (Colheitadeiras Híbridas) models; (4) Planters — from entry-level mechanical (MF 100-500 series) to advanced pneumatic planters (MF 600, MF 700, Nova Momentum, Dobrável Momentum) with 4-40 row configurations; (5) Balers — round (MF 1840, MF RB F, MF RB V) and square balers (MF 2234, MF TW); (6) Hay & Forage — rakes (MF RK), mowers (MF DM), and tedders (MF TD); (7) Headers — corn, draper, and conventional platforms; (8) Precision Technologies — MF Guide (GPS auto-steering), PTx Trimble integration, AUTOGUIDE autonomous navigation, MF Pro Sense/Fieldstar II harvest monitoring, MF Telemetria Connect fleet telemetry, Trimble RTX correction signals, Precision Planting technologies; (9) Financial Services — AGCO Finance and consortium programs; (10) After-sales — parts, services, and maintenance programs. The product ecosystem is unified through MF precision agriculture technologies enabling data-driven farming operations.

Differentiator

Problem solved

Functional benefit

Brands

• MF 9S Series: High-power tractor series with maximum efficiency and automation features
• MF 8S Series
• MF 8700 S Series
• MF 7700 Dyna-6
• MF 7300 Dyna-3
• MF 6700 Series
• MF 5700 Series
• MF 5M Series
• MF 4700 Series
• MF 4400 Series
• MF 4300 Series
• MF 3700 Series
• MF 3400 Series
• MF 3300 Xtra Series
• MF 6M Series
• MF 8225HD
• MF 560R Dry
• MF 500R Series
• Axial Combine Harvester
• Hybrid Combine Harvester
• Nova Momentum Planter
• Momentum Foldable Planter
• MF 100 Series
• MF 200 Series
• MF 300 Series
• MF 400 Series
• MF 500 Series
• MF 600 Series
• MF 700 Series
• MF 1840 Baler
• MF RB F
• MF RB V
• MF 2234
• MF TW
• MF RK Series
• MF DM Series
• MF TD Series
• MF Guide
• MF Connect
• MF Pro Sense
• Fieldstar II
• Master Mechanic
• AGCO Finance
• Consórcio Nacional Massey Ferguson
• AGCO Parts
• AGCO Reman
• Meu Mundo Massey
• Agro+ Revisões e Manutenções
• Superconexão

Products and services

• Série MF 9S
• Série MF 8S Xtra
• Série MF 8S
• Série MF 8700 S
• Série MF 7700 Dyna-6
• Série MF 7300 Dyna-3
• Série MF 6700 R Dyna-4
• Série MF 6700
• MF 6M
• Série MF 5700
• MF 5M
• Série MF 4700
• Série MF 4400
• Série MF 4300
• MF 3700
• Série MF 3400
• Série MF 3300 Xtra
• Série MF 8225HD Sprayer
• Série MF 560R Dry Sprayer
• Série MF 500R Sprayer
• Colheitadeira Axial Combine Harvester
• Colheitadeiras Híbridas Combine Harvester
• Plantadeira Nova Momentum
• Plantadeira Dobrável Momentum
• MF 100 Planter
• MF 200 Planter
• MF 300 Planter
• MF 400 Planter
• MF 500 Planter
• MF 600 Planter
• MF 700 Planter
• MF 1840 Baler
• MF RB F Baler
• MF RB V Baler
• MF 2234 Baler
• MF TW Baler
• Enfardadora para Palha de Cana-de-Açúcar Baler
• Série MF RK Rakes
• Série MF DM Mowers
• Série MF TD Tedders
• Plataforma para Milho Header
• Plataformas Draper Headers
• Plataformas Convencionais Headers
• MF Guide Precision Steering System
• MF Guide by PTx Trimble
• AUTOGUIDE Autonomous Navigation
• MF Pro Sense Harvest Monitoring
• Fieldstar II Monitoring Platform
• MF Telemetria Connect
• Plataforma Digital de Gestão de Frotas
• Sinais de Correção RTX (Trimble RTX)
• TECNOLOGIAS by Precision Planting
• Motor a Etanol (Ethanol Engine)
• AGCO Finance Financing Service
• Consórcio Nacional Massey Ferguson
• MF Pós-Venda (Parts & Aftermarket Services)

Quantifiable outcome

• MF 8S Xtra confirmed as most fuel-efficient tractor in the market through international testing
• +1 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• AGCOcoreTechnology or IntegrationAGCO is the parent company of Massey Ferguson, providing manufacturing capabilities, AGCO Power engines, financial services through AGCO Finance, and the AGCO Parts aftermarket network. All Massey Ferguson products are part of the AGCO portfolio.
• PTx TrimblecoreTechnology or IntegrationTrimble's precision agriculture technologies are integrated into Massey Ferguson equipment through MF Guide by PTx Trimble, providing GPS-based auto-steering and correction signal services (RTX).
• Precision PlantingcoreTechnology or IntegrationMassey Ferguson offers technologies by Precision Planting, integrating precision planting solutions into their product portfolio for enhanced planting performance.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/massey-ferguson-coplacana

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massey Ferguson Coplacana