What Mass Golf does

Mass Golf is a 501(c)(3) non-profit state golf association serving the Commonwealth of Massachusetts, formed on January 1, 2018 through the merger of the Massachusetts Golf Association (founded 1903) and the Women's Golf Association of Massachusetts. The organization serves over 145,000 individual golf enthusiasts and 360+ member clubs spanning public, municipal, semi-private, and private facilities, and operates as the designated USGA partner in Massachusetts, conducting all local and final USGA qualifying rounds for championships including the U.S. Open, U.S. Women's Open, U.S. Amateur, and U.S. Junior Amateur.

The association's product portfolio is built on three core technology platforms: GHIN (Golf Handicap and Information Network) for handicap index management and digital profile services, Golf Genius Tournament Management software (offered in TM Club and TM Premium versions to member clubs), and the USGA-aligned World Handicap System with an automated review and appeal workflow. Its championship program runs 13+ annual championships open to both men and women plus 8+ women's-only championships, with additional programming spanning member days, team tournaments, cup matches, GHIN Challenges, and the Player of the Year awards series. Youth development is delivered through First Tee Massachusetts, Youth on Course subsidized rounds, Team Massachusetts, and a Student Member Program.

Mass Golf generates revenue through four streams: recurring individual membership fees, recurring Club Partner Program fees from member clubs, corporate sponsorships from Titleist, FootJoy, Delta Air Lines, Arbella, KOHR Golf, Tournament Solutions, and Imperial Headwear, and transaction-based championship and event entry fees. Distribution flows through the 360+ member club network, the massgolf.org website, the Golf Genius tournament platform, and corporate sponsor channels. The organization is headquartered at the William F. Connell Golf House & Museum in Norton, MA, and wholly owns The Links at Mass Golf, an 18-hole par-3 public course that serves as the home of First Tee Massachusetts. Leadership includes Executive Director/CEO Jesse Menachem, President Joanne Gagnon, and a 15-member Board of Directors, with no external ownership or venture capital involvement.

Name

Mass Golf

Legal name

Mass Golf

Website

https://massgolf.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Mass Golf is a 501(c)(3) non-profit state golf association serving over 145,000 golf enthusiasts and 360+ member clubs across Massachusetts, providing handicapping services, championship administration, USGA qualifier coordination, and youth development programming.

Ownership category

akta.pro rank

Product category

State Golf Association Services

NAICS

Spectator Sports (71121), Golf Courses and Country Clubs (71391), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

akta.pro secondary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• State golf association
• Golf membership services
• Amateur golf tournaments
• Handicap management services
• Youth golf development

Headquarters

HQ city

Norton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Member Membership Fees: Mass Golf generates revenue through individual golf enthusiast memberships that provide handicapping services, course rating and scoring services, access to competitions and events, and member discounts and benefits.
2. Club Membership Fees: Golf clubs and courses pay membership fees to join Mass Golf's Club Partner Program, gaining access to services including World Handicap System, tournament software, Green Section Grants, Club Leadership Forums, and member communications.
3. Corporate Sponsorships: Corporate partners including Titleist, FootJoy, Delta Air Lines, Arbella, KOHR Golf, Tournament Solutions, and Imperial Headwear provide financial and in-kind support in exchange for official brand designations and marketing exposure to the Massachusetts golf community.
4. Championship and Event Fees: Entry fees for championships, tournaments, qualifiers (USGA and state), member days, and team events generate revenue while providing competitive golfing opportunities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mass Golf is the state golf association for Massachusetts, serving as a 501(c)(3) non-profit organization that provides handicapping services, championship administration, course rating, youth golf development programs, and club support services to over 145,000 golf enthusiasts and 360+ member clubs. The organization conducts 13+ championships for men/women and 8+ women's championships annually, operates The Links at Mass Golf public course, and administers GHIN handicapping and Golf Genius tournament management software.

Product overview

Mass Golf is a 501(c)3 non-profit state golf association serving over 145,000 golf enthusiasts and 360+ member clubs across Massachusetts. The organization operates as a unified platform combining championship administration, handicapping services, tournament management, youth development, and member club support. Core offerings include the GHIN handicapping system, Golf Genius tournament management software, championship programs (13 men's/women's championships plus 8 women's-only championships), and youth initiatives including First Tee Massachusetts and Youth on Course. The organization also operates The Links at Mass Golf, a public par-3 course serving as home to First Tee Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• GHIN Services Golf Handicap Information Network services enabling golfers to obtain and maintain USGA Handicap Index ratings, including digital profile management and GHIN Challenges Series statewide competitions.
• Golf Genius Tournament Management Industry-leading tournament management software offered in two versions (TM Club and TM Premium) to Member Clubs for organizing and administering golf competitions.
• Championship Program Mass Golf conducts 13 Championships open to men and women, plus 8 additional Championships for female competitors, including the Amateur, Open, Junior Amateur, Ouimet Memorial Tournament, and Senior Amateur Championships.
• Club Partner Program Program to strengthen relationships, communication and engagement with Member Clubs, offering newsletters, webinars, club visits, Green Section Grants up to $50,000 annually, and USGA Best Tees System implementation.
• Course Rating Services Mass Golf rates Member Club courses in accordance with the USGA Course and Slope Rating System. Course measuring, course marking, and purchasing brass yardage marker plates available upon request.
• The Links at Mass Golf An 18-hole, par-3 public golf course in Norton, MA (2,400 yards) purchased in 2003. Home to First Tee Massachusetts, features two indoor golf simulators added in 2020 allowing year-round play on nearly 200 courses worldwide.
• First Tee Massachusetts Youth development program operating from The Links at Mass Golf, providing learning and instructional opportunities for junior golfers of all ages and abilities throughout the year.
• Youth on Course Subsidized rounds of golf program for youth in Massachusetts, bringing affordable course access to young golfers throughout the state.
• Team Massachusetts State junior golf team program (16 players: 8 boys, 8 girls) that expands the pipeline for elite local golfers into the USGA's U.S. National Development Program (USNDP).
• Members Now! Online service for public, semi-private and municipal Member Clubs allowing golfers to obtain or renew Mass Golf Membership and Handicap Index through the Mass Golf website.
• GHIN Challenges Statewide competition series allowing any Mass Golf member to compete in open, handicapped events with opportunities to win prizes.
• Player of the Year Awards Recognition program presented by Delta Air Lines honoring Richard D. Haskell Player of the Year, Mid-Amateur Player of the Year, Christopher Cutler Rich Junior Player of the Year, and Senior/Super Senior categories for men; Anne Marie Tobin Women's Player of the Year and related categories for women.

Quantifiable outcome

• Serving over 145,000 golf enthusiasts and 360+ member clubs, making Mass Golf one of the largest state golf associations in the country
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• TitleistflagshipGTM or Marketing PartnerTitleist is designated as 'The Official Golf Ball & Equipment Brand of Mass Golf.' Titleist supports Mass Golf and amateur golf in the Commonwealth through financial and in-kind sponsorship, helping ensure the future of amateur golf in Massachusetts.
• FootJoyflagshipGTM or Marketing PartnerFootJoy is designated as 'The Official Apparel and Footwear Provider of Mass Golf.' As the #1 shoe on the PGA TOUR for over 65 years and #1 glove in golf, FootJoy provides sponsorship support for Mass Golf championships and member benefits.
• Delta Air LinescoreGTM or Marketing PartnerDelta Air Lines is the 'Official Airline of Mass Golf' and serves as the presenting sponsor of the Delta Most Improved Golfer Challenge each year as part of its multi-year partnership with Mass Golf.
• Arbella Insurance GroupcoreGTM or Marketing PartnerArbella Insurance Group offers a discount program to all active Mass Golf members in Massachusetts, providing 5% off Arbella's current rates for auto and home insurance, with 20%+ savings for those combining auto and home coverage.
• KOHR GolfcoreGTM or Marketing PartnerKOHR Golf is a state-of-the-art driving range and practice center in Natick, MA, and supports junior golf development by sponsoring all three junior championships: Junior Amateur, Girls' Junior Amateur, and Young Amateurs.
• Tournament SolutionscoreGTM or Marketing PartnerTournament Solutions is the 'Official Tournament Gifts & Awards Sponsor of Mass Golf' and the Official Sponsor of the Hole in One program. Based in Manchester-by-the-Sea, MA, they produce all tournament gifts and awards for Mass Golf Championships and Tournaments.
• Imperial HeadwearcoreGTM or Marketing PartnerImperial Headwear is 'The Official Headwear Provider of Mass Golf,' providing custom headwear for Mass Golf staff and volunteers each season. An online store offers a Limited Edition collection of Mass Golf hats and tee shirts.
• United States Golf Association (USGA)flagshipStrategic or Co-development PartnerMass Golf is a proud partner of the USGA and is responsible for annually conducting all local and final USGA qualifying rounds held in Massachusetts for championships including U.S. Open, U.S. Women's Open, U.S. Amateur, U.S. Junior Amateur, and more.
• First Tee MassachusettscoreStrategic or Co-development PartnerFirst Tee Massachusetts is a youth development organization that uses golf to teach life lessons and building character. Mass Golf supports First Tee programming at The Links at Mass Golf and through the First Tee Massachusetts Committee.
• Youth on CoursecoreGTM or Marketing PartnerYouth on Course provides subsidized rounds of golf for youth in Massachusetts through a partnership with Mass Golf. The program opens affordable course access to junior golfers across the state.
• Butterfield Bermuda Championship (PGA Tour)minorGTM or Marketing PartnerMass Golf announced a partnership with the PGA Tour's Butterfield Bermuda Championship, expanding reach and providing opportunities for Massachusetts golfers.

Scale indicators5 records

Recent moves10 records

Direct peers

• Pennsylvania Golf Association: The PGA is a direct peer state golf association running a championship program and club services across Pennsylvania, with the same USGA-affiliated association model Mass Golf operates.
• New Hampshire Golf Association: The NHGA is a direct peer New England state golf association offering championships, handicapping, and member club programs to New Hampshire golfers, closely mirroring Mass Golf's mandate and operational model.
• Golf Association of Philadelphia: The GAP is a direct peer regional golf association conducting championships, handicapping, and club support for Philadelphia-area member clubs, with a comparable governance and non-profit structure.
• Connecticut State Golf Association: The CSGA is a direct peer state golf association in neighboring New England, conducting championships, GHIN handicapping, and club support for Connecticut golfers — structurally and operationally comparable to Mass Golf.
• Rhode Island Golf Association: RIGA is a direct peer state golf association serving Rhode Island with championships, club services, and GHIN handicapping — analogous in scope and function to Mass Golf at a smaller scale.
• Maine State Golf Association: The MSGA is a direct peer New England state golf association providing handicapping, championships, and club services to Maine golfers, structurally similar to Mass Golf.
• New Jersey State Golf Association: The NJSGA is a direct peer state golf association conducting championships, GHIN administration, and club support for New Jersey — comparable in mission and operational design to Mass Golf.
• New York State Golf Association: The NYSGA is a direct peer — a state golf association that conducts championships, administers handicapping, and serves member clubs across New York with an analogous mission and member-driven non-profit structure.
• Vermont Golf Association: The VGA is a direct peer state golf association serving Vermont with championships, member club support, and handicapping — analogous to Mass Golf's mandate at a smaller geographic scale.

Broad incumbents

• United States Golf Association (USGA): The USGA is the national governing body of amateur golf and Mass Golf's flagship strategic partner; it sets handicapping rules (World Handicap System), runs national championships, and accredits state associations like Mass Golf to conduct local qualifying.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/playmassgolf
• YouTubeyoutube.com/user/MassGolf1903
• Facebookfacebook.com/playmassgolf
• Instagraminstagram.com/playmassgolf
• LinkedInlinkedin.com/company/playmassgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mass Golf