MASSNAHME Herren Maßkleidung

What MASSNAHME Herren Maßkleidung does

MASSNAHME Herren Maßkleidung is a German made-to-measure menswear brand operating as MASSNAHME Deutschland GmbH, headquartered in Leverkusen, North Rhine-Westphalia. The company sells custom-tailored suits, shirts, jackets, trousers, chinos, jeans, outerwear, and accessories to individual male consumers, with a secondary corporate/B2B segment for branded employee attire. All garments are manufactured in European ateliers located in Germany, Italy, Romania, and Poland, with fabrics sourced from prestigious mills including Loro Piana, Zegna, Holland & Sherry, and Vitale Barberis Canonico, organized into five pricing tiers from Bronze (shirts from €99, suits from €599) to Diamant (shirts from €299, suits from €1,499).

The company operates exclusively through a showroom-based sales motion: customers book appointments online or in-store, undergo a digital measurement and styling consultation, and return 4-6 weeks later for fitting and pickup. A proprietary digital measurement system (Digitales Aufmaßsystem) transmits body data directly to manufacturing partners, eliminating manual transcription errors and enabling stored customer fit profiles for repeat orders. Native iOS and Android apps support appointment booking and account management; there is no e-commerce channel.

MASSNAHME's go-to-market is a franchise model led by Managing Directors Jens Jung and Christian Schumacher. Eight showrooms operate across Germany (Bonn, Darmstadt, Frankfurt, Hamburg, Cologne, Munich, Ulm) and Austria (Vienna), run by independent franchise partners such as Stilschneiderei Schumacher GmbH, MARKENMEISTEREI GmbH, and Vesturo GmbH. Revenue combines one-time made-to-order garment sales, franchise fees, and gift vouchers, with a 50% deposit at order and balance at pickup. A related sub-brand, DOLZER, targets a 'timeless elegance' positioning using shared training and operational infrastructure.

Name

MASSNAHME Herren Maßkleidung

Legal name

MASSNAHME Deutschland GmbH

Website

https://massnahme.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MASSNAHME is a German made-to-measure menswear brand selling custom suits, shirts, jackets, trousers, and accessories through eight franchise-operated showrooms in Germany and Austria, serving individual male consumers with European manufacturing and a digital measurement workflow.

Ownership category

akta.pro rank

Product category

Made-to-Measure Menswear / Custom Tailoring

NAICS

Clothing and Clothing Accessories Retailers (458110), Cut and Sew Apparel Manufacturing (3152), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

akta.pro secondary industries

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL), Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)

Keywords

• Made-to-measure menswear
• Custom tailored suits
• Bespoke men's clothing
• Wedding suits tailoring
• Franchise tailoring services

Headquarters

HQ city

Leverkusen

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Made-to-Order Custom Clothing: One-time sale of individually tailored garments (suits, shirts, jackets, trousers, coats, jeans, chinos, accessories) manufactured to each customer's exact measurements. A 50% deposit is required at order; the balance is paid at pickup. No subscription or recurring component.
2. Franchise Fees: MASSNAHME Deutschland GmbH acts as franchisor, granting independent operators the right to open MASSNAHME-branded showrooms in cities. Franchise partners pay franchise fees and operate their own P&L. The company supports partners with store design, training, and marketing.
3. Gift Vouchers: Gift vouchers sold in-store or by email order, valid for one year from purchase date. These represent prepaid revenue redeemable against future custom orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MASSNAHME designs, sells, and individually tailors made-to-measure men's clothing through a franchise showroom network. Each garment (suits, shirts, jackets, trousers, chinos, jeans, coats, outerwear, and accessories) is manufactured in European ateliers after an in-person showroom consultation, digital body measurement, and style profiling session. Production lead time is typically 4–6 weeks, with in-store fitting included, and customer measurements are stored for reuse on future orders.

Product overview

MASSNAHME is a made-to-measure menswear brand offering a comprehensive portfolio of custom-tailored clothing and accessories. The core product line centers on Massanzug (custom suits, from €599), Masshemd (custom shirts, from €99), MassHochzeit (wedding suits, from €599), MassSakko (custom jackets, from €399), and MassChino & MassJeans (custom trousers and jeans). Extended offerings include outerwear (Jacken & Mäntel, coats, trench coats, blousons, parkas, bomber jackets, safari jackets, raincoats), MassWeste (vests), MassSteppweste (puffer vests), and accessories (shoes, ties, bow ties, pocket squares, suspenders, belts, cufflinks). The company operates on a made-to-order model where garments are crafted individually in European ateliers after precise body measurement and styling consultation. Products are available through showrooms in German-speaking cities (Bonn, Darmstadt, Frankfurt, Hamburg, Köln, Munich, Ulm, Vienna) and via a franchise model.

Differentiator

Problem solved

Functional benefit

Brands

• DOLZER: A related brand specializing in timeless elegance and precision in tailored clothing, operating alongside MASSNAHME in several locations.

Products and services

• Massanzug (Custom Suit)

Quantifiable outcome

• Over 7,000 happy couples served in the wedding segment

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, premium, minor and supporting.

• European Manufacturing Ateliers (Germany, Italy, Romania, Poland)coreStrategic or Co-development PartnerMASSNAHME partners with selected European ateliers for the production of all custom garments. The company states strict quality standards for manufacturing. Production locations include Germany, Italy, Romania, and Poland, chosen for shorter supply chains, fair working conditions, and quality craftsmanship. A published Code of Conduct governs supplier standards.
• Vitale Barberis CanonicocoreOthersPrestigious Italian fabric mill supplying materials for MASSNAHME's Silber tier shirts and suits (Super 110s). Known for fine wool and blend fabrics with soft hand-feel.
• Loro PianapremiumOthersItalian luxury fabric mill; fabrics featured in MASSNAHME's Diamant (highest) tier for both shirts and suits. Renowned for cashmere, silk blends, and Super 200s wool.
• Holland & SherrypremiumOthersBritish luxury fabric mill featured in MASSNAHME's Platin tier for shirts and suits. Known for fine woolens and exclusive fabrics.
• ZegnapremiumOthersItalian luxury fabric mill featured in MASSNAHME's Diamant tier. Offers premium wool and silk blends for the highest-quality garments.
• Gordon & BrosminorOthersItalian shoe brand supplying GOOD YEAR-welted shoes and leather belts to MASSNAHME. Shoes start from €169; belts from €89. Designed to match the premium positioning of MASSNAHME suits.
• Microsoft Ireland Operations LimitedsupportingTechnology or IntegrationMASSNAHME uses Microsoft Teams for internal online meetings, video conferences, and webinars with customers and employees. Data processed on Microsoft servers in Germany with Standard Contractual Clauses covering any US data transfers.
• DOLZERminorStrategic or Co-development PartnerDOLZER is a related brand also managed by the same parent group. MASSNAHME and DOLZER share training programs, apprenticeship opportunities, and some operational infrastructure. DOLZER is positioned as timeless elegance; MASSNAHME as modern, bold. Sales staff can work across both brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Suitsupply: Amsterdam-based made-to-measure and ready-to-wear menswear retailer with showrooms across Europe and globally. Directly comparable to MASSNAHME on custom suiting, multi-tier fabric offering and showroom-led GTM, but with a much larger store network and global footprint.
• Indochino: North American made-to-measure menswear brand combining online ordering with showroom appointments. Closest peer to MASSNAHME's consultation-plus-measurement model, with a comparable tiered product line and franchise/showroom growth strategy.
• Hockerty: Online-first made-to-measure menswear brand (part of Sumissura) offering custom suits, shirts and jackets at accessible prices across Europe. Overlaps MASSNAHME on product mix and European customer base, but competes with a pure e-commerce model rather than showrooms.
• Tailor Store:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/massnahme-deutschland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASSNAHME Herren Maßkleidung