Master Energy
Master Energy is an Algerian manufacturer of lead-acid motorcycle and solar/UPS batteries, founded in 2019 in Ghardaïa, selling exclusively through a nationwide distributor network spanning all 58 Algerian wilayas.
- Company typePrivate
- Founded2019
- HeadquartersGhardaïa (Bounoura), Algeria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Master Energy does
Master Energy is an Algerian manufacturer of lead-acid batteries founded in 2019 and headquartered in the Bounoura industrial zone of Ghardaïa. The company produces two core product lines: a motorcycle battery portfolio of approximately 11 models ranging from 4Ah to 19Ah (covering the 6MF series and standard 12V variants), and a solar/UPS battery portfolio comprising Deep Cycle (DC) units in 100Ah–200Ah capacities plus an HT Gel VRLA line rated for high-temperature environments and compliant with IEC 61427. The HT Gel line is engineered for desert conditions, with claims of 30% higher electrical conductivity versus ordinary batteries and a 12-year rated service life at 25°C; the DC series is positioned around 30% longer cycle life than standby batteries.
The company's stated annual production capacity is 500,000 batteries, and it targets a 97% local manufacturing rate. All products carry a 12-month replacement warranty. Master Energy operates a pure channel-partner go-to-market: it sells exclusively through a network of 40+ authorized distributors that the company actively recruits and that span every one of Algeria's 58 wilayas, reaching end customers across motorcycle replacement, residential and commercial solar, telecom, UPS, mobility, and medical-equipment applications. Revenue is not publicly disclosed, no outside funding rounds are reported, and the company is privately held with 38 employees. Marketing is digital-first via a bilingual French/English website and social channels, with no public list pricing — transactions appear to flow through quote-based distributor relationships.
Master Energy firmographics
Firmographics- Name
- Master Energy
- Legal name
- Master Energy
- Website
- https://masterenergy.dz
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Master Energy is an Algerian manufacturer of lead-acid motorcycle and solar/UPS batteries, founded in 2019 in Ghardaïa, selling exclusively through a nationwide distributor network spanning all 58 Algerian wilayas.
- Ownership category
- akta.pro rank
Master Energy industry classification
Industry- Product category
- Lead-Acid Batteries (Energy Storage)
- NAICS
- Battery Manufacturing (33591)
- akta.pro primary industry
- Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)
- akta.pro secondary industry
- Battery Pack Manufacturing & Module Assembly (EUAFABAI)
Keywords
Where Master Energy is headquartered
LocationHeadquarters
- HQ city
- Ghardaïa (Bounoura)
- HQ country
- Algeria
- HQ region
- Africa
Offices1 record
Markets served
Master Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Motorcycle Battery Sales: One-time hardware sales of lead-acid motorcycle batteries to individual consumers and retailers through a distributor network across Algeria. Batteries are sold with a 12-month warranty.
- Solar Battery Sales: One-time hardware sales of solar batteries (DC series and HT Gel series) to individuals, installers, and businesses involved in solar energy projects. Distribution covers renewable energy, UPS, telecommunications, and related sectors. Batteries are sold with a 12-month warranty.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Master Energy product offering
Product offeringCore offering
Master Energy is an Algerian manufacturer of lead-acid batteries, producing two primary lines: motorcycle batteries (11 models, 4Ah–19Ah) and solar batteries including Deep Cycle (DC) and HT Gel VRLA series (75Ah–200Ah). All products are manufactured locally at the company's Bounoura industrial zone facility in Ghardaïa, backed by a 12-month warranty, and sold exclusively through a national authorized distributor network covering every Algerian wilaya.
Product overview
Master Energy is an Algerian battery manufacturer specializing in two product lines: Motorcycle Batteries and Solar Batteries. The motorcycle battery portfolio consists of 11 models ranging from 4Ah to 19Ah capacity, including variants designated as 6MF series (6MF4L, 6MF5AL, 6MF6.5L, 6MF7A, 6MF7E, 6MF9, 6MF9AL, 6MF12, 6MF12AL, 6MF14A) and standard 12V models. The solar battery portfolio includes four Deep Cycle (DC) and HT Gel models with capacities ranging from 75Ah to 200Ah, designed for solar/wind energy storage, telecommunications, UPS systems, and mobility/medical equipment. All products are backed by a 12-month warranty and are manufactured locally in Algeria with an annual production capacity of 500,000 batteries.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- DC series batteries offer 30% longer cycle life than standby batteries
- +2 more outcomes
Companies that use Master Energy
Customer profileSegments2 records
Ideal customer profiles2 records
Master Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Master Energy partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered standard and minor.
- Magasins El Zaïm de Motos et VélosstandardAuthorized Master Energy distributor located in El M'ghair wilaya, serving the local motorcycle battery market with products and contact details provided on the Master Energy distributor page.
- Sym Ain DeflastandardAuthorized Master Energy distributor in Aïn Defla wilaya, selling motorcycle batteries and solar batteries to local customers.
- Moto AvenirstandardAuthorized Master Energy distributor in Adrar wilaya, serving the motorcycle battery market in southern Algeria.
- Soufi ScooterstandardAuthorized Master Energy distributor in Tipaza wilaya, serving the Koléa area with motorcycle battery products.
- VMS BlidastandardAuthorized Master Energy distributor in Blida wilaya, selling batteries to local motorcycle owners and solar energy consumers.
- Boufama MotostandardAuthorized Master Energy distributor in Constantine wilaya, serving the local market with batteries and related products.
- Master International PartsstandardAuthorized Master Energy distributor in Ghardaïa wilaya, located in Beni Isguen. Given the shared 'Master' naming, this may be a related or affiliated entity.
- Sud MotostandardAuthorized Master Energy distributor in Ghardaïa wilaya, serving the local motorcycle battery and solar battery market.
- Motos du SudstandardAuthorized Master Energy distributor in El Oued wilaya, located near the El Oued Airport Carrefour, serving the southern Algerian market.
- Al Azhar Vente de Motos et Pièces de RechangestandardAuthorized Master Energy distributor in Ouled Djellal wilaya, selling motorcycles and replacement parts including Master Energy batteries.
- Bendib LaidstandardAuthorized Master Energy distributor in El Bayadh wilaya, serving the local motorcycle battery market.
- Chawi MotocyclestandardAuthorized Master Energy distributor in El Bayadh wilaya, specializing in motorcycle products and replacement batteries.
- Boussada MotostandardAuthorized Master Energy distributor in Blida wilaya (Ouled Aich), serving the local motorcycle market.
- Habita MotostandardAuthorized Master Energy distributor in El Oued wilaya, serving the local motorcycle battery and solar battery market.
- Zaamouche Moto PiecestandardAuthorized Master Energy distributor in Jijel wilaya (Taher), selling motorcycle batteries and replacement parts.
- HiveDigitminorExternal digital agency credited as the designer and developer of the Master Energy website, as noted in the footer 'Conçu et développé par HiveDigit'.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Master Energy competitors and assessment
Company assessmentDirect peers
- EnerSys: EnerSys manufactures industrial batteries including reserve power, motive power, and solar/UPS stationary storage solutions. It directly competes with Master Energy's solar/UPS product line and serves similar telecommunications, UPS, and renewable energy customers.
- Exide Technologies: Exide is one of the world's largest manufacturers of lead-acid batteries serving automotive, industrial, and motive power markets. It competes directly with Master Energy in motorcycle replacement and solar/UPS deep-cycle batteries, and has comparable deep-cycle product lines.
- Yuasa: Yuasa is a global leader in lead-acid batteries for motorcycles, automotive, and industrial applications. It directly competes with Master Energy in motorcycle replacement batteries and overlaps in stationary/UPS product lines, with established global brand equity.
- East Penn Manufacturing: East Penn is a privately held US lead-acid battery manufacturer serving automotive, marine, commercial, and renewable energy markets. Its Deka solar and deep-cycle product lines overlap with Master Energy's DC and HT Gel series serving solar installers.
- Trojan Battery Company: Trojan specializes in deep-cycle lead-acid batteries for solar, golf, floor cleaning, and renewable energy applications. Its DC deep-cycle product line is closely analogous to Master Energy's DC series solar batteries, serving installer and off-grid storage channels.
Broad incumbents
- Clarios: Clarios (formerly Johnson Controls Power Solutions) is the world's largest manufacturer of automotive and industrial lead-acid batteries, supplying nearly a third of the global market. As a broad incumbent, it competes across Master Energy's motorcycle and stationary product categories with significantly greater scale and brand recognition.
- GS Yuasa: GS Yuasa is a major Japanese lead-acid and lithium battery manufacturer with deep presence in automotive/motorcycle starter batteries and industrial stationary storage. It competes with Master Energy in motorcycle batteries while also operating broader industrial battery lines.
Regional players
- Amara Raja Batteries: Amara Raja (Amaron brand) is one of India's largest lead-acid battery manufacturers serving automotive, motorcycle, UPS, and solar markets. While primarily focused on India, its product portfolio and distribution-heavy model make it structurally comparable to Master Energy as a regional lead-acid champion.
- First National Battery: First National Battery is South Africa's leading lead-acid battery manufacturer serving automotive, solar, and industrial markets across Sub-Saharan Africa. It is the most directly comparable African peer to Master Energy in terms of lead-acid product mix and emerging-market distribution model.
- Baterías Moura: Baterías Moura is a leading Latin American lead-acid battery manufacturer serving automotive, motorcycle, and stationary storage markets with strong regional distribution. It is a comparable regional lead-acid brand operating in emerging markets with similar channel and product mix dynamics as Master Energy.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Master Energy social profiles
Digital presenceMaster Energy compliance and trust
Trust signalCompliance1 record
Master Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Master Energy leadership team
Management profileNumber of profiles
Profiles1 record
Master Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Master Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Master Energy
What does Master Energy do?
Master Energy is an Algerian manufacturer of lead-acid batteries, producing two primary lines: motorcycle batteries (11 models, 4Ah–19Ah) and solar batteries including Deep Cycle (DC) and HT Gel VRLA series (75Ah–200Ah). All products are manufactured locally at the company's Bounoura industrial zone facility in Ghardaïa, backed by a 12-month warranty, and sold exclusively through a national authorized distributor network covering every Algerian wilaya.
Is Master Energy a public or private company?
Master Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Master Energy founded?
Master Energy was founded in 2019. It employs 11 to 50 people.
Where is Master Energy based?
Master Energy is headquartered in Ghardaïa (Bounoura), Algeria, in the Africa region.
How does Master Energy make money?
Two revenue lines are on record. Motorcycle Battery Sales are the primary driver. The others are solar Battery Sales.
Who are Master Energy's main competitors?
Direct peers on record are EnerSys, Exide Technologies, Yuasa, East Penn Manufacturing and Trojan Battery Company. Broad incumbents are Clarios and GS Yuasa. Regional players are Amara Raja Batteries, First National Battery and Baterías Moura.
Does Master Energy have an API?
No public API is recorded for Master Energy.
What industry is Master Energy in?
Master Energy's product category is Lead-Acid Batteries (Energy Storage). Its primary akta.pro industry code is IMAGAHAB, Battery Modules & Packs (Industrial/Commercial pack assembly), with a secondary code of EUAFABAI, Battery Pack Manufacturing & Module Assembly. Its NAICS code is 33591.