Master Kim’s Taekwondo Institute

What Master Kim’s Taekwondo Institute does

Master Kim's Taekwondo Institute is a privately held, family-owned martial arts education business operating three physical dojangs in the Rochester, New York metro area — Penfield (1601 Penfield Road), Greece (3042 West Ridge Road), and Irondequoit (2255 East Ridge Road). The company teaches Kukkiwon-certified Taekwondo under a modern character-building curriculum that integrates respect, discipline, focus, and perseverance with physical self-defense training. It serves children (including a 4-year-old Tiny Tigers program), adults aged 18 to 80, multi-generational families, and seasonal summer-camp enrollees, with an after-school wrap-around program that provides transportation from local elementary schools. The school is led by Grandmaster Sung Kim, an 8th Degree Black Belt and current national-level assistant coach, who is the son of founder Senior Grandmaster Sam Kim.

The business generates revenue through four primary streams: recurring monthly membership dues for kids, adult, and family classes; weekly summer-camp registration (approximately $205-$364 per week with tiered field-trip and extended-care options); after-school wrap-around subscriptions; and one-time merchandise sales (including $99 Adidas team jackets) via an e-commerce storefront. Distribution combines direct on-site training, an after-school transportation service, school and daycare channel partnerships (Doodlebugs, Goddard, local elementary schools, Monroe Community College), and digital touchpoints including iOS/Android apps and social media.

The company traces its lineage to 1977 in New York's Capital District and entered Rochester in 1990, enrolling 100 active members in its first 20 days at the Irondequoit location. It claims to teach the most martial arts students in Rochester and has been voted #1 by the Democrat & Chronicle Choice Awards, Channel 10 Rochester Rocs, and Parent Magazine. With approximately 10 employees, the business is community-led, relying on word-of-mouth referrals, parent recommendations, and family participation rather than paid acquisition.

Name

Master Kim’s Taekwondo Institute

Legal name

Master Kim's Taekwondo Institute

Website

https://masterkims.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Master Kim's Taekwondo Institute is a privately held, family-owned martial arts school operating three Rochester, NY locations that teach Kukkiwon-certified Taekwondo to children, adults, families, and summer-camp enrollees via recurring memberships and after-school transportation programs.

Ownership category

akta.pro rank

Product category

Martial Arts Training

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Intramural & Recreational Sports Programs (EDAJAJAB)

Keywords

• Martial arts training
• Taekwondo instruction
• Youth programs
• After-school care
• Summer camp programs

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Membership Dues: Recurring membership fees for martial arts classes for kids, adults, and families.
2. Summer Camp Registration: Weekly summer camp programs with tiered pricing including field trips and extended care options.
3. After School Program: Transportation and wrap-around care services for school-age children with martial arts instruction.
4. Merchandise Sales: Branded merchandise including Adidas jackets and apparel sold through e-commerce store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Master Kim's Taekwondo Institute delivers in-person Taekwondo instruction across five core program categories: Kids Martial Arts, Tiny Tigers (for 4-year-olds), Adult Martial Arts, Family Martial Arts, and After School Martial Arts with transportation. Complementary offerings include a Summer Camp program with field trips, Taekwondo-themed Birthday Parties, and branded merchandise (uniforms, Adidas apparel) sold through an online store. The school operates three physical locations in the Rochester, NY metro area and emphasizes character building, fitness, and self-defense.

Product overview

Master Kim's Taekwondo Institute is a martial arts education institution offering a comprehensive portfolio of programs across multiple locations in Rochester, NY. The core offerings consist of five main program categories: Kids Martial Arts, Adult Martial Arts, Family Martial Arts, After School Martial Arts, and Summer Camp. Supporting offerings include Birthday Parties and an online merchandise store. The institute positions itself as an institution of physical and mental self-improvement rather than a gym, emphasizing character building through Taekwondo training. Three physical locations serve the Penfield, Greece, and Irondequoit communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Martial Arts Program

Quantifiable outcome

• 100 active members enrolled in first 20 days at Irondequoit location
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Doodlebugs DaycaresminorStrategic or Co-development PartnerMKTKD staff teaches Taekwondo at all five Doodlebugs Daycare locations as part of their educational programming.
• The Goddard SchoolminorStrategic or Co-development PartnerMKTKD staff provides martial arts instruction at the Goddard School.
• Monroe Community CollegeminorStrategic or Co-development PartnerMKTKD offers a 2-credit Physical Education Taekwondo class at Monroe Community College.
• Local Elementary SchoolsminorStrategic or Co-development PartnerStaff visits elementary schools and provides transportation services for the after-school program, taking children directly from school to martial arts classes.
• First Student TransportationminorOthersField trip transportation provided by First Student Transportation for summer camp excursions.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• iLoveKickboxing: National group kickboxing fitness franchise targeting adults with subscription-based group classes. Comparable because it competes for the same adult fitness dollar in the same local markets and uses a similar recurring membership revenue model.
• Karate America: Family-focused martial arts franchise offering karate and kickboxing for children and adults with after-school and summer camp programming. Comparable in operating model — multi-location family martial arts school with ancillary camp and after-school revenue streams.
• Tiger Schulmann's Martial Arts: Multi-location martial arts chain with strong East Coast presence offering kids, adult, and family programs with a character-development curriculum. Comparable as a regional multi-site martial arts school with similar target families and after-school-style programming.
• ATA Martial Arts (American Taekwondo Association): National Taekwondo franchise network offering structured martial arts curricula, kids and adult programs, and instructor licensing across hundreds of US schools. Comparable because it operates TKD schools with similar age-segmented classes, belt progression, and family/multi-location formats, though at much greater scale.
• UFC GYM: Global fitness franchise offering martial arts-inspired group fitness, kids' classes, and personal training. Comparable as a broader incumbent capturing adult and youth fitness demand that overlaps with Master Kim's adult Taekwondo and kids martial arts segments.
• Premier Martial Arts: Fast-growing martial arts franchise combining karate, kickboxing, and jiu-jitsu under one brand with kids, adult, and family classes. Comparable as a multi-unit martial arts school operator targeting the same families and using belt/character-building curricula.

Emerging players

• TITLE Boxing Club: National boxing/kickboxing fitness franchise offering group classes on a subscription basis. Comparable as a competing subscription-based group fitness operator that draws adult fitness demand away from traditional martial arts schools.
• 9Round Fitness: Specialty kickboxing fitness franchise with a recurring membership model aimed at adult fitness seekers. Comparable because it pursues a similar recurring subscription revenue model and competes for adult fitness consumers in the Rochester-adjacent markets.

Others

• Goddard School: National private preschool franchise with a Rochester-area location where Master Kim's provides martial arts enrichment. Comparable as an existing channel partner whose families overlap with Master Kim's target kids/parents segment.
• Doodlebugs Daycares: Rochester-area daycare provider where Master Kim's staff already teaches Taekwondo as enrichment. Comparable because it is a direct channel partner and represents the same after-school/childcare demand that Master Kim's serves through its own after-school program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MKTKDROC
• YouTubeyoutube.com/channel/UCp2rL-zdziB5fub1j2cya9g
• Facebookfacebook.com/mktkdroc
• Instagraminstagram.com/mktkdroc/?hl=en
• LinkedInlinkedin.com/company/master-kim%E2%80%99s-taekwondo-institute

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Kim’s Taekwondo Institute