MasterPeace London
MasterPeace London is a London-based mindful art experience company that runs projector-assisted painting workshops, private classes, corporate wellness events, and ships art kits and tutorials, serving both individual consumers and enterprise clients across the UK and internationally.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What MasterPeace London does
MasterPeace London is a London-based mindful art experience company founded and led by Eva Lai that operates projector-assisted painting workshops, private 1:1 classes, partner portrait sessions, and corporate wellness and team-building events. The core format projects an image onto a canvas which participants trace and paint over, paired with guidance from credentialed instructors including a wellbeing advisor, a therapeutic arts advisor, an art therapist, and professional artist instructors. The company runs both in-person sessions in London and virtual workshops delivered via Google Meet and Microsoft Teams, serving individual consumers as well as enterprise clients such as NBCUniversal, Meta, Google, Imperial College London, Ørsted, Prudential, and Boba.
The product surface extends beyond live workshops into e-commerce and digital goods: pre-packaged art kits retail at £33 each with EU and international shipping, video tutorials are sold at £15, and gift cards range from £10 to £500. The corporate offering is positioned as team building and wellness retreats, leveraging the company's therapeutic arts expertise. Press coverage in BBC, Evening Standard, The Telegraph, Vanity Fair, and Balance magazine has been used to build consumer brand recognition.
The business model is multi-channel and consumer-anchored: ticket revenue from group workshops priced in the £44–£69 per-person range, premium private sessions at £250–£299, corporate event fees (undisclosed), and direct-to-consumer e-commerce via art kit, tutorial, and gift card sales. The company is privately held, has approximately 10 employees, and has no disclosed funding, partnerships, M&A activity, or patents on record. No AI/ML capabilities are present in the offering.
MasterPeace London firmographics
Firmographics- Name
- MasterPeace London
- Legal name
- Masterpeace
- Website
- https://masterpeace.studio
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MasterPeace London is a London-based mindful art experience company that runs projector-assisted painting workshops, private classes, corporate wellness events, and ships art kits and tutorials, serving both individual consumers and enterprise clients across the UK and internationally.
- Ownership category
- akta.pro rank
MasterPeace London industry classification
Industry- Product category
- Creative Wellness Workshops
- NAICS
- Independent Artists, Writers, and Performers (71151)
- akta.pro primary industry
- Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)
Keywords
Where MasterPeace London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
MasterPeace London business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Art Kits & Products: Sale of physical mindful art kits containing all materials, pre-outlined canvas, brushes, acrylic paints, step-by-step instructions, and video tutorials. Products include themed kits (Koi, White Rose, Sushi, Wild at Heart, Lavender, Cornish Coast, Starry Night, Pink Sky) priced at £33, plus Blank Canvas kit at £39.
- Gift Cards: Digital gift cards sold at £10, £50, £69, £100, £120, £250, £300, and £500 denominations, allowing recipients to choose their preferred art kits or workshop experiences.
- Video Tutorials: Downloadable PDF instructions with password-protected video tutorials (40-60 minutes) available for £15 each, teaching specific painting techniques.
- In-Person Workshop Experiences: 90-minute mindful painting workshops at Herne Hill studio with projector technique, priced from £69 per person. Includes all materials, professional coaching, and A4 frame for artwork.
- Private 1:1 Art Classes: Personalized 90-minute painting sessions with dedicated teacher, including bespoke curriculum. Priced at £250 for one guest or £299 for two guests, with monthly course options (£888 for 4 classes, £1999 for 10 classes).
- Corporate & Private Events: Private group workshops for corporates, celebrations, and events. Art Kit Workshop at £49/person (min 10), Projector Workshop at £69/person (min 8), Virtual Workshop at £44/person. They travel to client locations within London Zone 1-2 at no extra cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Art Kit |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Video Tutorial |
| Unit Pricing | Pay-as-you-go | Public Workshop |
| Unit Pricing | Pay-as-you-go | Private 1:1 Class |
| Unit Pricing | Pay-as-you-go | Corporate/Private Events |
| Unit Pricing | Pay-as-you-go | Postcard Add-on |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
MasterPeace London product offering
Product offeringCore offering
MasterPeace London sells guided mindful painting experiences that combine acrylic art instruction with mental wellness. The portfolio includes in-person 90-minute workshops at the Herne Hill studio and on-site corporate events, themed acrylic art kits sold online for home use, private 1:1 classes, partner portrait experiences, and virtual workshops delivered via Google Meet or Teams. The offering is targeted at individuals seeking creative self-care, social groups (hen parties, birthdays), couples, and corporate clients for team building and wellness events.
Product overview
MasterPeace London operates a multi-channel mindful art and creative wellbeing business centered on acrylic painting experiences. The core portfolio consists of 12 themed Art Kits (Yin Yang Koi, White Rose, SushiBentō, Wild at Heart, Lavender Haze, Cornish Coast, THE BLANK CANVAS, Starry Night, Pink Sky, Mont Blanc, Elephant, Blue Whale) priced at £33 each, sold directly to consumers for home use with included video tutorials. Additional revenue streams include in-studio and mobile workshops (Paint with Projector at £69/person, Art Kit Workshop at £49/person, Virtual Workshop at £44/person), Private 1:1 Classes (£250-299 for 1-2 guests), Corporate & Private Events, and Partner Portrait Experiences. Digital products include Gift Cards (£10-500) and standalone Video Tutorials (£15 each). The company travels to client locations in London Zones 1-3 at no extra cost, and hosts pop-up sessions at Herne Hill. The Blue Whale kit is currently sold out.
Differentiator
Problem solved
Functional benefit
Products and services
- Mindful Painting with Projector Workshop 90-minute mindful painting workshop using projector-assisted technique to cast a chosen photo onto canvas for tracing; guided by professional artists and suitable for all skill levels. Priced from £69 per person.
- Private 1:1 Art Class Personalised 90-minute painting session with a dedicated professional artist/art therapist, including bespoke curriculum. Priced at £250 for one guest or £299 for two guests, with monthly course options at £888 for 4 classes and £1999 for 10 classes; travel within London Zone 1-3 included.
- Partner Portrait Experience 90-minute mindful painting experience where couples paint portraits of each other with step-by-step guidance, positioned as a creative ritual for deepening connection through presence and play.
- Corporate & Private Events Private group workshops for corporate team building, PR events, wellness retreats, celebrations, hen parties, and family gatherings. Art Kit Workshop at £49/person (min 10), Projector Workshop at £69/person (min 8), with bespoke pricing on application. Mobile service brings the experience to client locations within London Zone 1-2 at no extra cost.
- Virtual Workshop 60-minute live online mindful painting experience delivered via Google Meet or Microsoft Teams. Art kits are posted to participants in advance, with step-by-step guidance from a professional artist instructor. Priced at £44 per person.
- Yin Yang Koi Art Kit Acrylic painting kit featuring two graceful koi fish swimming amidst a whirlpool of vibrant colors with lily pads. Includes all materials, step-by-step instructions, and video tutorial. Priced at £33.
- White Rose Art Kit Acrylic painting kit featuring an elegant arrangement of white roses in a blue vase against a dramatic black background. Includes all materials and video tutorial. Priced at £33.
- SushiBentō Art Kit Acrylic painting kit featuring colorful sushi rolls, fresh nigiri, and tasty garnishes. Teaches color mixing, detail painting, and texture techniques. Priced at £33.
- Wild at Heart Art Kit Acrylic painting kit featuring a wild landscape with vibrant red poppies under a dynamic blue sky. Designed to master techniques of depth and perspective. Priced at £33.
- Lavender Haze Art Kit Acrylic painting kit featuring endless lavender fields beneath a pastel sky. Designed to teach blending and layering techniques to create a tranquil landscape. Priced at £33.
- Cornish Coast Art Kit Acrylic painting kit designed by Lara Robinson featuring crashing waves, fleeting clouds and wind-blown sand dunes of Cornwall. Includes video tutorial accessed via mobile app. Priced at £33.
- THE BLANK CANVAS Painting Kit Blank canvas painting kit including two A4 canvases, aluminum paint palette, acrylic paints, assorted brushes (square, round, detail), sponge, and tissue paper table cover for creating original masterpieces. Priced at £39.
- Starry Night Art Kit Acrylic painting kit featuring a whimsical scene with a mesmerizing blue moon surrounded by a glittering starry sky, vibrant plants framing the composition. Priced at £33.
- Pink Sky Art Kit Semi-abstract landscape acrylic art kit by Tipperlyhill depicting cool blue waters with a pink sky, fluffy clouds and wildflowers. Teaches spreading technique, brush work and mark making. Priced at £33.
- Blue Whale Art Kit Acrylic painting kit featuring a dancing whale under moonlight with dynamic brushstrokes creating an underwater scene. Priced at £33 (currently sold out).
- Gift Card Digital gift card available in denominations of £10, £50, £69, £100, £120, £250, £300, and £500, allowing recipients to choose their preferred art kits or workshop experiences.
- Video Tutorials Standalone downloadable video tutorials (40-60 minutes each) with PDF instructions, teaching specific painting techniques. Priced at £15 per tutorial; materials not included.
- Postcard A6 postcard available for gifting with handwritten note option, designed as a complementary add-on for gift cards. Priced at £5.
Quantifiable outcome
- Guests consistently report leaving sessions more relaxed, empowered, and inspired
- +1 more outcomes
Companies that use MasterPeace London
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
MasterPeace London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
MasterPeace London partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
MasterPeace London competitors and assessment
Company assessmentOthers
- Wildgoose: UK corporate team-building and events provider. Competes for the same corporate team-building budget that MasterPeace targets with its corporate workshop line.
- Eventurous: UK corporate events and team-building agency offering a range of creative activities. Overlaps with MasterPeace's corporate / private event channel.
- Cass Art: UK high-street art supplies retailer. Adjacent rather than competitive - operates in the broader art material and creative community space where MasterPeace sells its kits.
Broad incumbents
- Painting with a Twist: Largest US paint-and-sip franchise combining public classes and private/corporate events. Comparable on experience-led model and corporate/private event focus.
- Pinot's Palette: US paint-and-sip franchise chain offering public painting classes, private events, and at-home kits. Broader incumbent in the same category with a franchise model MasterPeace could emulate for scaling.
- Muse Paintbar: US-based paint-and-sip venue with a strong corporate/private events and entertainment focus. Overlaps with MasterPeace's projector-led format and corporate positioning at larger scale.
- Paint Night: US paint-and-sip event platform pairing local instructors with venues. Closest direct functional analogue (event-led, instructor-led, beginner-friendly) but at franchise/network scale.
Direct peers
- Wine & Design: US-based paint-and-sip studio chain running public painting classes and private parties. Direct comparable on experience format and beginner-friendly guided-painting positioning.
- Paintvine: UK paint-and-sip event company running public and private painting experiences for celebrations and corporate clients. Comparable on business model, target segments and price point (£40-£60 range).
- Pop Up Painting: UK-based mindful painting / paint-and-sip workshop operator offering in-person and private events with a similar creative-wellness positioning. Most direct comparable to MasterPeace's London workshops and corporate events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MasterPeace London social profiles
Digital presenceMasterPeace London financial estimates
Financial estimateRevenue estimate
Valuation estimate
MasterPeace London leadership team
Management profileNumber of profiles
Profiles6 records
MasterPeace London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MasterPeace London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MasterPeace London
What does MasterPeace London do?
MasterPeace London sells guided mindful painting experiences that combine acrylic art instruction with mental wellness. The portfolio includes in-person 90-minute workshops at the Herne Hill studio and on-site corporate events, themed acrylic art kits sold online for home use, private 1:1 classes, partner portrait experiences, and virtual workshops delivered via Google Meet or Teams. The offering is targeted at individuals seeking creative self-care, social groups (hen parties, birthdays), couples, and corporate clients for team building and wellness events.
Is MasterPeace London a public or private company?
MasterPeace London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MasterPeace London founded?
MasterPeace London was founded in -1. It employs 1 to 10 people.
Where is MasterPeace London based?
MasterPeace London is headquartered in London, United Kingdom, in the Europe region.
How does MasterPeace London make money?
Six revenue lines are on record. Art Kits & Products are the primary driver. The others are gift Cards, video Tutorials, in-Person Workshop Experiences, private 1:1 Art Classes and corporate & Private Events.
Who are MasterPeace London's main competitors?
Others on record are Wildgoose, Eventurous and Cass Art. Broad incumbents are Painting with a Twist, Pinot's Palette, Muse Paintbar and Paint Night. Direct peers are Wine & Design, Paintvine and Pop Up Painting.
Does MasterPeace London have an API?
No public API is recorded for MasterPeace London.
What industry is MasterPeace London in?
MasterPeace London's product category is Creative Wellness Workshops. Its primary akta.pro industry code is EDAAAGAA, Visual Arts (Drawing, Painting, Illustration). Its NAICS code is 71151.