What MasterPro GmbH does

MasterPro GmbH is a Berlin-based, privately held digital solutions company founded in 1999 that operates two distinct business lines under a single corporate entity. Its legacy operation is eLiTe LED, an online retail storefront selling LED light bulbs and fixtures, claiming 80% energy savings, a 50,000-hour lifespan, and a 5-year warranty, with over 10 years of online LED commerce experience. The company's primary strategic focus is manycall, an AI-powered telephone assistant that automatically answers inbound calls, captures customer inquiries, answers initial questions in natural language, and supports appointment scheduling on a 24/7 basis, targeting businesses seeking to automate repetitive customer service tasks.

The technology stack is anchored by AI modalities spanning speech/audio and text/NLP, delivered as a subscription-style service through the manycall.de storefront. The company holds ISO 9001:2015 certification (audited by TÜV SÜD), is registered under the EU WEEE Directive (DE 16165869) for electronics disposal compliance, and partners with Der Grüne Punkt for packaging recycling. Operations are managed by a single Geschäftsführer (Managing Director), Orhun Suner, with a total reported headcount of 9 employees and no external funding or institutional investors disclosed.

Commercially, MasterPro runs a hybrid direct-to-consumer model: LED products are sold via the eLiTe LED Onlineshop to SMB and individual buyers globally under one-time-purchase terms, while AI services are offered via manycall.de primarily to enterprise and SMB buyers in the DACH region on a recurring basis. The company claims 1000+ cumulative satisfied customers and a 98% customer satisfaction rate, though no enterprise customer logos, ARR figures, or contract values are disclosed. Go-to-market is entirely digital, relying on the corporate website, product-specific landing pages, and online storefronts, with no evidence of channel partnerships, resellers, or paid acquisition infrastructure.

Name

MasterPro GmbH

Legal name

MasterPro GmbH

Website

https://masterpro.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

MasterPro GmbH is a Berlin-based private company operating two businesses: an e-commerce LED lighting storefront (eLiTe LED) and manycall, an AI-powered telephone assistant that automates call answering, customer inquiry capture, and appointment scheduling for businesses in the DACH region.

Ownership category

akta.pro rank

Product category

AI Customer Service Automation

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Industrial Edge Computing & Gateways (IMAIAMAC)

Keywords

• AI phone assistant
• LED lighting products
• Customer service automation
• Voice AI solutions
• Online LED commerce

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. AI Phone Assistant Services (manycall): Revenue from AI phone assistant subscription or service fees for businesses using the manycall platform for automated call handling and customer service automation.
2. LED Product Sales (eLiTe LED): E-commerce sales of LED light bulbs and fixtures through the eLiTe LED online shop. The company has over 10 years of experience in online LED commerce.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

MasterPro GmbH operates two distinct product lines: (1) manycall, an AI-powered telephone assistant that automatically answers calls 24/7, captures customer inquiries, answers initial questions, and supports appointment scheduling for businesses; and (2) the eLiTe LED Onlineshop, an e-commerce storefront selling LED light bulbs and fixtures with claims of 80% energy savings, 50,000-hour lifespan, and 5-year warranty. The company's primary innovation focus is on the AI phone assistant business, while maintaining its established LED commerce operations.

Product overview

MasterPro GmbH operates as a diversified technology company offering two distinct product lines: (1) AI-powered digital assistants led by the manycall telephone assistant, which provides automated call handling, customer inquiry processing, and appointment scheduling; and (2) LED lighting solutions through the eLiTe LED online shop and Lichtlabor service. The company positions its AI assistant business as its primary innovation focus while maintaining its established LED commerce operations built over 10 years.

Differentiator

Problem solved

Functional benefit

Brands

• manycall: AI-powered telephone assistant that automatically answers calls, captures customer inquiries, answers initial questions, and supports efficient processes such as appointment scheduling. Operated at manycall.de.
• eLiTe LED

Products and services

• manycall - KI-Telefonassistent An AI-powered telephone assistant that automatically answers incoming calls, captures customer concerns, answers initial questions, and supports efficient scheduling and appointment coordination processes for businesses seeking 24/7 customer service availability.
• eLiTe LED Onlineshop An online retail platform for LED light bulbs and fixtures, offering LED lighting solutions with claims of 80% energy savings, 50,000-hour lifespan, and 5-year warranty. Targets business customers seeking energy-efficient lighting procurement and replacement solutions.
• Lichtlabor A light laboratory service offering expertise in LED lighting solutions, supporting the company's LED product business with technical know-how and customer consultation.

Quantifiable outcome

• 80% energy savings with LED systems
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• ELECTROCYCLING GmbHminorOthersCertified recycling company based in Goslar, Germany, handling the proper disposal of used discharge lamps (fluorescent lamps, energy-saving lamps, sodium vapor lamps, etc.) in compliance with German ElektroG regulations. Located centrally in Central Germany for efficient logistics.
• Der Grüne Punkt - Duales System Deutschland GmbH (DSD)minorOthersPackaging waste management partner ensuring compliance with German packaging regulations. DSD collects and recycles sales and transport packaging throughout Germany through local waste management partners.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Synthflow: Synthflow offers AI voice assistants for businesses to automate phone calls and customer interactions. It directly competes with manycall in the AI voice SaaS market, with comparable SMB customer focus.
• Bland AI: Bland AI provides AI phone agents that handle inbound and outbound calls for businesses. It is a direct competitor to manycall in the AI voice assistant market, with similar automated call-handling functionality.
• My AI Front Desk: My AI Front Desk offers AI receptionist services for small businesses, handling calls, scheduling, and customer inquiries. It directly competes with manycall in the AI receptionist space with highly comparable feature set.
• Retell AI: Retell AI provides a platform for building and deploying AI voice agents for customer service and sales calls. It is a direct competitor in the AI voice assistant market with overlapping SMB and enterprise use cases.
• Pickle: Pickle offers AI phone agents for businesses, providing automated call handling, scheduling, and customer service. It competes directly with manycall in the AI-driven phone receptionist market.
• Goodcall: Goodcall provides AI phone agents designed for SMBs to handle customer calls, schedule appointments, and answer questions 24/7. It is a very close direct competitor to manycall, with similar SMB focus and receptionist-style positioning.
• Vapi: Vapi is an AI voice agent platform that enables businesses to build and deploy AI phone assistants. It directly competes with MasterPro's manycall product in the AI voice assistant space, targeting similar SMB and enterprise use cases for automated call handling.

Broad incumbents

• PolyAI: PolyAI provides enterprise voice AI assistants for customer service, primarily targeting larger enterprises and contact centers. It is a broader incumbent in the AI voice assistant market with stronger enterprise focus than manycall's SMB orientation.
• JustCall: JustCall is a cloud-based phone system with AI capabilities for businesses. It offers a broader communication platform that includes AI features, positioning as a broader incumbent in the AI-enhanced business phone space relative to manycall's narrower focus.

Emerging players

• Voiceflow: Voiceflow is a conversational AI platform that enables teams to design and deploy AI agents across voice and chat channels. It overlaps with manycall in the AI voice assistant space but focuses more on the design/development platform for builders rather than a turnkey SMB product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/masterpro-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MasterPro GmbH