MasterTürk Grubu

What MasterTürk Grubu does

MasterTürk Grubu is a privately held Turkish real estate group founded in 2006 by Dr. Gökhan Taş and headquartered in Maslak, Sarıyer, Istanbul, with regional directorates in Izmir and Ankara. The group operates as the master franchise holder for three global real estate brands — Coldwell Banker (since 2013), ERA Real Estate (since 2018), and Century 21 (since 2022) — across Turkey and North Cyprus, building a combined network of approximately 370 offices and 5,000 consultants that the company describes as Turkey's largest real estate network.

Beyond its franchise portfolio, MasterTürk has expanded vertically and laterally into adjacent service lines. MasterTürk Proje delivers end-to-end real estate project development, marketing, and sales services for residential, commercial, and land projects. MasterTürk Premier Yapı, founded in 2021, is the group's construction arm with an approximately $150 million portfolio and Class B contractor certification. muzayede.com, founded in 2020, operates a digital auction platform for real estate and automobiles and facilitates over 8,000 vehicle sales annually.

The group's business model rests on four revenue streams: (1) franchise fees and royalties from offices operating under the three global brands; (2) transaction and intermediation fees from auctions on muzayede.com; (3) construction and development revenue from MasterTürk Premier Yapı; and (4) project marketing and sales service fees from MasterTürk Proje. The company is founder-owned, with Dr. Gökhan Taş serving as Chairman, and operates entirely with private capital — no institutional investors, public listing, or external funding rounds are disclosed.

Name

MasterTürk Grubu

Legal name

MASTERTURK

Website

https://masterturk.com.tr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

MasterTürk Grubu is a private Istanbul-based real estate group that holds master franchise rights for Coldwell Banker, ERA, and Century 21 across Turkey and North Cyprus, operating ~370 offices and 5,000+ consultants, plus its own construction, project marketing, and online auction units.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Revenue from franchise offices operating under Coldwell Banker, Century 21, and ERA brands across Turkey and North Cyprus. The group holds master franchise rights for all three global brands.
2. Auction Intermediation: Facilitation of real estate and automobile auctions through muzayede.com platform, charging fees for auction intermediation services.
3. Construction and Development: Revenue from property development projects through MasterTürk Premier Yapı, developing residential and commercial projects on company-owned land.
4. Project Marketing and Sales: End-to-end project development, marketing and sales services for residential, commercial and land projects through MasterTürk Proje.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels2 records

Core offering

MasterTürk Grubu operates as a master franchise holder for three global real estate brands (Coldwell Banker, Century 21, ERA) across Turkey and Northern Cyprus through 370+ offices and 5,000+ professionals. The group also runs the muzayede.com online auction platform for real estate and automobile auctions and provides end-to-end real estate project development, marketing, and construction services through its subsidiaries MasterTürk Proje and MasterTürk Premier Yapı.

Product overview

MasterTürk Grubu is a leading real estate network operating a multi-brand portfolio across Turkey and Northern Cyprus. The group manages four international franchise brands (Coldwell Banker, Century 21, ERA Real Estate) providing real estate consulting services through 370+ offices and 5,000+ professionals. The portfolio also includes muzayede.com technology platform for online real estate and automobile auctions, MasterTürk Proje for real estate project development and sales, and MasterTürk Premier Yapı for construction services. The ecosystem offers comprehensive coverage from property listing and sales to auction services and new construction development.

Differentiator

Problem solved

Functional benefit

Products and services

• Coldwell Banker Türkiye & Kıbrıs Master franchise real estate brokerage services under the Coldwell Banker brand serving the luxury and premium real estate segment across Turkey and North Cyprus through approximately 250 franchise offices and 4,000 consultants.
• Century 21 Türkiye & Kıbrıs Master franchise real estate brokerage services under the Century 21 brand serving diverse property needs across Turkey and North Cyprus through approximately 100 offices and 1,000 consultants.
• ERA Türkiye & Kıbrıs Master franchise real estate brokerage services under the ERA Real Estate brand across Turkey and North Cyprus through approximately 50 offices and 300+ innovative real estate consultants.
• muzayede.com Digital auction platform enabling online real estate and automobile auctions, facilitating over 8,000 vehicle sales annually with secure and transparent online auction experience.
• MasterTürk Proje End-to-end real estate project development, marketing and sales services for residential, commercial and land projects, providing turnkey solutions to investors and buyers through established sales channels and digital marketing infrastructure.
• MasterTürk Premier Yapı Construction and property development company with approximately $150 million portfolio and Class B contractor certification, developing modern, sustainable residential and commercial projects on company-owned land.

Segments3 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Century 21coreOEM/ Whitelabel/ Licensing Partner · 1 January 2022MasterTürk acquired master franchise rights for Century 21 in 2022. Century 21 is the world's most widespread real estate consulting brand, with ~100 offices and ~1,000 consultants serving Turkey and North Cyprus.
• ERA Real EstatecoreOEM/ Whitelabel/ Licensing Partner · 1 January 2018MasterTürk acquired master franchise rights for ERA Real Estate in 2018. ERA is a leading European real estate brand serving Turkey and North Cyprus with ~50 offices and 300+ consultants.
• Coldwell BankercoreOEM/ Whitelabel/ Licensing PartnerMasterTürk holds the master franchise rights for Coldwell Banker in Turkey and North Cyprus. Coldwell Banker is the world's first real estate consulting brand, with 80% of US luxury real estate sales over $1 million made through Coldwell Banker. The network includes ~250 franchise offices and ~4,000 consultants.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Savills: Savills is a global real estate services firm offering brokerage, advisory, and property management, competing with MasterTürk's commercial real estate and investment advisory services in Turkey and the broader region.

Direct peers

• Turyap: Turyap is one of the largest Turkish real estate franchise networks with deep local market penetration, directly competing with MasterTürk's Century 21 and ERA networks in Turkish residential brokerage across mid-market segments.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury real estate franchise competing directly with MasterTürk's Coldwell Banker for high-net-worth and luxury property listings in Turkey, particularly in Istanbul premium districts and Mediterranean coastal markets.
• Knight Frank: Knight Frank is a global real estate consultancy with residential and commercial brokerage operations in Turkey competing with MasterTürk's networks, particularly in premium residential and commercial property segments.
• RE/MAX: RE/MAX is the largest global real estate franchise network, with strong presence in Turkey competing directly against MasterTürk's Century 21 and ERA networks in the mid-market brokerage segment. Both operate master franchise models with similar commission and royalty structures.
• Engel & Völkers: Engel & Völkers is a German-based premium real estate franchise competing with MasterTürk's Coldwell Banker network in the luxury segment, particularly in Istanbul, coastal markets, and commercial real estate. Both operate franchise-based models with global brand recognition.

Others

• Coldwell Banker (Real Estate): Coldwell Banker is the global licensor of the Coldwell Banker brand that MasterTürk holds master franchise rights for in Turkey and Northern Cyprus. Not a direct competitor but a strategic partner governing the master franchise agreement.
• ERA Real Estate: ERA Real Estate is the global licensor of the ERA brand that MasterTürk holds master franchise rights for in Turkey and Northern Cyprus. Not a direct competitor but a strategic partner governing the master franchise agreement.
• Century 21 (Real Estate Corporation): Century 21 is the global licensor of the Century 21 brand that MasterTürk holds master franchise rights for in Turkey and Northern Cyprus. Not a competitor but a strategic partner and licensor governing the master franchise agreement.

Emerging players

• Copart: Copart is a global online vehicle auction platform with a similar digital auction business model to MasterTürk's muzayede.com (which facilitates 8,000+ vehicle sales annually). Both operate transaction-fee-based online auction intermediation, though Copart operates at much larger scale and exclusively in auto auctions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/masterturkgrubu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MasterTürk Grubu