What Maszma does

Maszma Furniture is a privately held, founder-owned B2B custom furniture manufacturer headquartered in Ho Chi Minh, Vietnam, with operating history spanning Malaysia, Indonesia, and Vietnam. Founded by CEO Amin Razak, the company evolved from a sourcing and trading operation into an integrated manufacturer with its own production, finishing, and packing facilities across three Southeast Asian countries, employing over 200 staff members. The core offering is custom-designed commercial furniture manufactured to client specifications — clients submit drawings or physical samples, and the company replicates them through a process involving in-house CAD designers and quality control professionals. Products span five primary verticals: hospitality (hotel room furniture including headboards, drawer chests, luggage benches, nightstands, wardrobes, sofas, tables, and media units), student housing (dormitory chairs and university furniture), restaurants (custom restaurant seating and tables), retail/store displays, and commercial/contract furniture (tables, table tops, case goods, and seating). The company also operates a small WooCommerce storefront for individual consumer purchases of items such as chairs, lighting, and home decor accessories.

The business model is predominantly B2B project-based, with orders sold by container load starting from one container upwards and shipped internationally to the US, EU, Asia, and other continents. Pricing is quote-based on container orders, with retail items priced individually (e.g., $12.95 to $195.90). Customer relationships emphasize repeat orders and long-term partnerships. Distribution combines direct enterprise sales for container-load orders with a self-service online retail channel for smaller items. Marketing reach relies on the company website, downloadable company profile brochures, and B2B marketplace visibility through B2B Gold Supplier status on platforms likely including Alibaba or 1688. Reported scale metrics include 128 projects completed, 24 design awards, and a largest single project spanning 14,200 square meters. There is no disclosed external funding, no public listing, and no evidence of private equity or institutional investment; the company is entirely founder-owned and privately held.

From a technology standpoint, the underlying capability rests on traditional manufacturing combined with CAD-based design customization. The primary technical differentiator is the sample development process: the ability to translate customer drawings or physical samples into manufacturable furniture while balancing form, function, and cost through CAD designer recommendations and QC oversight. Manufacturing facilities integrate production, finishing, and packing, supporting vertical control over quality and lead time. No AI/ML capabilities, software platform, API ecosystem, mobile applications, patents, or formal compliance certifications are evidenced in the available data.

Name

Maszma

Legal name

MASZMA Furniture

Website

https://maszma.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Maszma is a privately held, founder-owned B2B custom furniture manufacturer based in Vietnam with manufacturing operations across Malaysia, Indonesia, and Vietnam, producing container-load orders of hospitality, student housing, restaurant, retail, and commercial furniture for international clients in the US, EU, and Asia.

Ownership category

akta.pro rank

Product category

Custom Furniture Manufacturing

NAICS

Furniture and Related Product Manufacturing (337)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD)

Keywords

• Custom furniture manufacturing
• Hospitality furniture supply
• Commercial contract furniture
• Student housing furniture
• Container load furniture export

Headquarters

HQ city

Ho Chi Minh

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Furniture Manufacturing: B2B custom furniture manufacturing sold by container load. The company specializes in transforming customer drawings into furniture or replicating from physical samples. Long-term business relationships with repeat orders form a significant portion of business.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Maszma is a B2B custom furniture manufacturer that transforms customer drawings or physical samples into finished commercial furniture. It produces hospitality, student housing, restaurant, retail, and commercial/contract furniture in its own facilities across Malaysia, Indonesia, and Vietnam, and ships internationally by container load. The company also runs a smaller online retail storefront for individual consumers.

Product overview

Maszma is a furniture manufacturing company that operates as a B2B supplier specializing in custom-designed furniture. The company manufactures and ships furniture internationally to the US, EU, Asia and other continents. Their product portfolio centers on commercial furniture categories including Chairs (hotel chairs, task chairs, metal chairs, bentwood chairs, university chairs), Sofas (standard, single, hotel sofas), and Hospitality Furniture (headboards, drawer chests, luggage benches, nightstands, wardrobes, tables, media units). Additional offerings include Case Goods, Vanities, Store Displays, Restaurant Furniture, Student Housing Furniture, Commercial/Contract Furniture, and Online Retail products. The company also provides custom furniture manufacturing services where they transform client drawings or physical samples into finished products using CAD design and quality control processes. Most of their furniture is custom designed with repeat orders, shipping by container load starting from x1 container.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Furniture Manufacturing B2B custom furniture design and manufacturing service that transforms customer drawings or physical samples into finished products, supported by expert CAD designers and QC professionals who balance form, function, and costs. Orders ship by container load (x1 container upwards) to international markets.
• Hospitality Furniture Complete hotel room furniture including headboards, drawer chests, luggage benches, nightstands, wardrobes, tables, media units, and metal furniture for hotel properties.
• Chairs Various types of chairs including hotel chairs, task chairs, metal chairs, bentwood chairs, and university/college chairs for hospitality, commercial, and institutional use.
• Sofas Sofa offerings including standard sofas, single sofas, and hotel sofas for hospitality and commercial contract markets.
• Case Goods Case goods furniture for storage and display in commercial and hospitality settings.
• Vanities Vanity furniture units typically used in hotel bathrooms and hospitality settings.
• Store Displays Display furniture and fixtures for retail store environments.
• Restaurant Furniture Furniture specifically designed for restaurant establishments, including seating, tables, and custom restaurant pieces.
• Student Housing Furniture Durable furniture for student dormitories including dormitory chairs and university furniture designed for institutional use.
• Commercial/Contract Furniture Furniture for commercial and contract use including metal tables, table tops, and general tables for offices and businesses.
• Online Retail Products Products available for online retail sale including decorative items like telescopes, flower pots, interior accents, tables, and chairs, sold through the WooCommerce storefront.

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• B2B Marketplace PlatformminorChannel Partner/ Reseller/ DistributorB2B Gold Supplier status on marketplace platforms (likely Alibaba/1688), enabling visibility and credibility in international B2B trading networks.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Haworth: US private office furniture leader with global manufacturing, sales, and contract dealer network serving commercial workplace customers. Comparable to Maszma as a broad incumbent in commercial/contract furniture, though at much larger scale and predominantly office-focused.
• Hooker Furniture: Large US public furniture manufacturer with diversified residential, hospitality, and contract product lines including case goods, seating, and occasional furniture. Comparable to Maszma in hospitality/contract furniture category breadth, though at far greater scale with broader distribution.
• MillerKnoll: US public office and contract furniture group (Herman Miller, Knoll, and other brands) with global manufacturing and contract dealer network serving commercial, healthcare, and hospitality interiors. Comparable to Maszma as a broad incumbent in commercial contract furniture with overlapping hospitality and seating categories.

Regional players

• Scanteak: Singapore-based Scandinavian-inspired furniture retailer with own manufacturing in Asia, distributing solid wood furniture across Southeast Asia and beyond. Comparable to Maszma in Asia-rooted furniture manufacturing with cross-border container shipping, though Scanteak is more retail-oriented.

Direct peers

• Ethnicraft: Belgian furniture brand with manufacturing in Indonesia/Vietnam producing solid wood furniture for residential and commercial interiors worldwide. Comparable to Maszma in ASEAN manufacturing footprint, custom furniture production, and global B2B distribution.
• Stellar Works: Asia-based (Shanghai/Hong Kong) designer contract furniture manufacturer producing custom hospitality and commercial collections. Highly comparable to Maszma as an Asia-rooted, design-forward, B2B contract manufacturer serving global hospitality and commercial buyers.
• Ariake: Japanese custom furniture manufacturer with strong hospitality and contract focus, producing sofas, case goods, and seating for hotels and restaurants. Comparable to Maszma as an Asia-based custom contract furniture supplier targeting the same hospitality and commercial end-markets.
• Sunpan: Canadian furniture company with manufacturing in Asia (including Vietnam/Indonesia), selling commercial and residential furniture to B2B and B2C buyers. Comparable to Maszma in production geography, B2B container-load model, and broad furniture category coverage.
• Tom Dixon: UK-based designer brand with Asia-based manufacturing producing contract-grade hospitality and commercial furniture collections. Comparable to Maszma in the drawing-to-finished-goods custom hospitality model and international contract furniture distribution.
• King Living: Australia-founded premium furniture manufacturer with Asia manufacturing and international distribution of custom and modular seating, sofas, and case goods. Comparable to Maszma as an Asia-Pacific custom furniture manufacturer with cross-border B2B distribution and repeat-order customer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maszma

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maszma