Ma Terre

What Ma Terre does

Ma Terre is a privately held (SAS) single-location organic and local grocery boutique founded in 2004 in Aix-en-Provence, France, operating at 4 rue Pierre de Coubertin with a team of roughly 8 employees led by Sandrine CATOIRE. The store sells 100% organic products sourced exclusively from approximately 50+ local producers within a 200km radius, covering fruits and vegetables, fresh products, sweet and savory groceries, beverages, bulk goods, bakery, gluten-free items, bee products, chocolate and confectionery, soaps, cosmetics, and cleaning products. A core exception is Corsica, which is used for certain citrus fruits and where a 2025 partnership with Bourlingue et Pacotille introduces decarbonized sailboat freight for avocados.

The business model is straightforward direct-to-consumer physical retail: walk-in customers purchase goods at standard unit pricing with periodic promotional discounts (typically 15–20% off) during themed events such as the Pumpkin Festival, anniversary celebrations, and seasonal product pushes. The company has no e-commerce presence, no app, no delivery infrastructure, and no wholesale channel; all distribution is through the single storefront, open Monday–Saturday 9h–19h30 and Sunday 9h–13h. Marketing is driven by community engagement, word-of-mouth, an active Facebook page, an email newsletter, and recurring in-store events including annual producer meetings. Partnerships supplement the catalog: Poiscaille (since December 2021) provides short-circuit French coastal fish and seafood, and Bourlingue et Pacotille (2025) provides Corsican produce transported by sail.

The technology profile is essentially non-software: no proprietary systems, no API, no AI/ML integration, no digital commerce platform. The competitive positioning is built on three pillars: 20 years of consistent brand trust, a curated short-circuit supply chain that larger retailers cannot easily replicate, and an event-driven community engagement model that drives repeat foot traffic. Revenue is not publicly disclosed, and there has been no external funding, franchising, or geographic expansion beyond the single Aix-en-Provence boutique.

Name

Ma Terre

Legal name

SAS MA TERRE

Website

https://materre.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Ma Terre is a single-location 100% organic and local grocery boutique founded in 2004 in Aix-en-Provence, France, serving local consumers with products sourced from 50+ producers within a 200km radius. The store operates exclusively through direct physical retail, supplemented by short-circuit fish and Corsican produce partnerships.

Ownership category

akta.pro rank

Product category

Organic Grocery Retail

NAICS

All Other Specialty Food Retailers (445298)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

akta.pro secondary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

Keywords

• Organic grocery retail
• Local food products
• Organic produce sourcing
• Bulk and bakery goods
• Eco-friendly grocery shop

Headquarters

HQ city

Aix-en-Provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Sales: Ma Terre generates revenue through direct retail sales of 100% organic and local products to consumers visiting the physical store in Aix-en-Provence. Products include fruits, vegetables, fresh products, sweet and savory groceries, beverages, bulk items, bakery, gluten-free products, bee products, chocolate and confectionery, soaps and cosmetics, and cleaning products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ma Terre is a brick-and-mortar organic grocery boutique in Aix-en-Provence that sells 100% organic and locally-sourced food and household products directly to consumers. The store stocks fruits and vegetables, fresh produce, sweet and savory groceries, beverages, bulk goods, bakery items, gluten-free products, bee products, chocolate and confectionery, soaps and cosmetics, and cleaning products, all sourced from partner producers within a 200km radius.

Product overview

Ma Terre is a single-location 100% organic and local grocery store in Aix en Provence, France, established in 2004. The store operates as a unified retail offering, bringing together products from local partner producers including fruits and vegetables, fresh products, sweet and savory groceries, beverages, bulk goods, bakery, gluten-free products, bee products, chocolate and confectionery, soaps and cosmetics, and cleaning products. The company sources exclusively from local producers within approximately 200km, with Corsica as the sole exception for certain fruits like oranges.

Differentiator

Problem solved

Functional benefit

Products and services

• 100% Organic and Local Grocery Retail A single-location physical retail boutique offering a curated range of 100% organic and locally-sourced products including fruits and vegetables, fresh produce, sweet and savory groceries, beverages, bulk goods, bakery items, gluten-free products, bee products, chocolate and confectionery, soaps and cosmetics, and cleaning products, sold directly to walk-in consumers in Aix-en-Provence.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Bourlingue et Pacotille (Collectif)minorStrategic or Co-development Partner · 1 January 2025A collective specialized in maritime freight transport by sailing. Their 18-meter sailboat, the Barbaranova, delivers Corsican products including avocados using wind power - a decarbonized transport solution that reduces the carbon footprint of Ma Terre's produce.
• PoiscailleminorStrategic or Co-development Partner · 1 December 2021Ma Terre serves as a relay point for Poiscaille, a short-circuit sea product supplier offering fresh fish, shellfish, and crustaceans. Products are delivered on Wednesdays with 48-hour freshness guarantee after fishing. Poiscaille works with small-scale French coastal fishermen practicing gentle, sustainable fishing methods.
• Local Producers NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 2004Ma Terre maintains direct partnerships with 50+ local organic producers within 200km radius, including market gardeners, arboriculturists, winegrowers, brewers, cereal farmers, olive growers, livestock farmers, beekeepers, bakers, chocolate makers, confectioners, processors, and seed producers. These partnerships are central to Ma Terre's business model.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Day by Day: Franchised French zero-waste and bulk organic retail network. Comparable to Ma Terre on the organic and bulk-assortment side and on the curated small-format boutique positioning, though its model is bulk-first rather than produce-first.
• Satoriz: Regional French organic retail chain historically anchored in the Rhône-Alpes/Auvergne region. Comparable to Ma Terre as a specialty organic grocery operator emphasising local producers, but with a multi-store footprint and broader sourcing than a 200km radius.
• Biocoop: France's largest organic retail cooperative network with hundreds of stores nationwide. Biocoop is directly comparable to Ma Terre as an organic-grocery retailer; the difference is scale, ownership model (cooperative vs. founder-owned) and sourcing breadth (national vs. 200km).
• Bio c' Bon: French organic retail chain operating city-centre boutiques with a similar curated organic assortment to Ma Terre, including fresh produce, dietary ranges and natural products. Direct competitor on format and positioning, though at chain scale.
• L'Eau Vive: French organic grocery chain acquired by La Vie Claire but continuing to operate under its own banner. Comparable to Ma Terre as an organic-only retailer with curated assortments including fresh produce, dietary lines and natural cosmetics.
• Naturalia: Organic and natural-products retail chain in France, owned by Casino Group. Overlaps directly with Ma Terre on organic-grocery positioning, particularly the dietary/specialty ranges (gluten-free, vegan), but with nationwide reach and urban convenience-store footprints.
• Marcel & Fils: French organic convenience-store concept offering fresh, organic and local products in city locations. Directly comparable to Ma Terre on the local-organic positioning and curated assortment, but with a smaller-store convenience format.
• La Vie Claire: National French organic grocery chain offering fresh produce, groceries, dietary and natural cosmetics. Closely comparable to Ma Terre on assortment and customer profile, but operating at chain scale with broader and non-restricted sourcing.

Emerging players

• Greenweez: France-focused online retailer of organic and ecological products. Comparable to Ma Terre on the organic assortment and consumer target, but operates purely online and serves a national audience rather than a single city.

Broad incumbents

• Carrefour Bio: Dedicated organic format and organic ranges operated by Carrefour, France's largest grocery retailer. Represents the broad-incumbent competitive threat to Ma Terre: similar organic assortment at lower price points, longer hours and nationwide scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ma-Terre-108366422546968
• LinkedInlinkedin.com/company/ma-terre

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ma Terre