Matter Motor Works Pvt Ltd

What Matter Motor Works Pvt Ltd does

Matter Motor Works Pvt Ltd is an Indian electric two-wheeler manufacturer headquartered in Ahmedabad, Gujarat, operating under the consumer brand MATTER. The company has developed AERA, positioned as India's first geared electric motorcycle, featuring a proprietary electric drivetrain combined with multi-speed gearing — an architecture that differentiates it from the predominantly gearless electric scooters that dominate the Indian EV two-wheeler market. Matter is a privately held company with approximately 25 employees, indicating an early commercialization stage, and does not disclose pricing publicly; customers are directed to the company website to book test rides and reserve vehicles.

The company operates a hybrid go-to-market model that combines a physical dealer network across India with direct-to-consumer online booking, supplemented by a mobile application for customer engagement and priority access to AERA. Revenue is generated primarily through hardware sales of the AERA motorcycle and accessories, with a secondary revenue stream from after-sales services — including battery warranty, maintenance, and spare parts — delivered through the MATTER Care program. Digital engagement tools (AERA Visualiser, EMI calculator, TCO calculator, dealer locator) sit on the website to support the purchase funnel.

Matter targets Indian consumer riders who want performance characteristics comparable to traditional motorcycles — including the familiar experience of gear shifting — combined with electric propulsion benefits. The company does not publicly disclose funding rounds, ownership structure, management team, patents, or partnerships in the available material, and all operations are concentrated in India with no disclosed international footprint.

Name

Matter Motor Works Pvt Ltd

Legal name

Matter Motor Works Pvt Ltd

Website

https://mattermotor.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Matter Motor Works Pvt Ltd is an Ahmedabad-based Indian electric two-wheeler manufacturer that designs and sells the AERA, India's first geared electric motorcycle, targeting Indian consumer riders seeking performance-oriented electric mobility through a dealer network and direct-to-consumer online channels.

Ownership category

akta.pro rank

Product category

Electric Motorcycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industry

E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

Keywords

• Electric motorcycles
• Geared electric vehicles
• Electric two-wheelers
• EV drivetrain technology
• Electric mobility solutions

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Electric Motorcycle Sales: Sale of electric motorcycles through dealer network and direct online bookings. Revenue generated from vehicle sales, accessories, and after-sales service including battery warranty and maintenance services.
2. After-sales Services: After-sales support services including battery warranty, maintenance, and spare parts through MATTER Care program.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Matter Motor Works designs, develops, and sells electric motorcycles, with its flagship product being the AERA — India's first geared electric motorcycle. The company combines electric propulsion with a multi-speed drivetrain to deliver a riding experience comparable to traditional geared motorcycles. Sales occur through a pan-India dealer network, online bookings via the company website, and a dedicated mobile app, supplemented by after-sales support via the MATTER Care program.

Product overview

Matter Motor Works Pvt Ltd offers a focused portfolio centered on electric mobility, with its primary product being the AERA electric motorcycle. The company positions AERA as India's first geared electric motorcycle, targeting riders seeking advanced EV technology. Additional offerings include a web-based vehicle visualiser tool (AERA Visualiser), dealer locator, EMI calculator, and Total Cost of Ownership calculator, all supporting the core AERA product.

Differentiator

Problem solved

Functional benefit

Brands

• AERA: India's first geared electric motorcycle - the flagship product offering from Matter.

Products and services

• AERA Electric Motorcycle AERA is India's first geared electric motorcycle, featuring a proprietary electric drivetrain architecture that combines electric propulsion with multi-speed gearing. It is targeted at Indian consumers seeking performance-oriented electric two-wheelers with the familiar riding dynamics of a geared motorcycle.
• AERA Visualiser Web-based visualizer tool allowing prospective customers to explore and configure the AERA electric motorcycle online. It supports the pre-purchase evaluation journey.
• MATTER Care After-Sales Program After-sales service program for AERA owners covering battery warranty, scheduled maintenance, spare parts availability, and general vehicle support delivered through the dealer network.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ola Electric: India's largest electric two-wheeler company with scale manufacturing and aggressive pricing. Indirect overlap as a broad incumbent in the EV two-wheeler space that could expand into performance motorcycles, posing a competitive threat.
• Ather Energy: Established Indian premium electric scooter manufacturer with strong brand and dealer network. Comparable as a premium-positioned Indian EV two-wheeler brand that could extend into motorcycles, competing for the same discerning urban buyer.
• Hero Electric: One of India's largest electric two-wheeler manufacturers with extensive dealer footprint. Comparable as a broad incumbent EV two-wheeler player, though focused on commuter scooters rather than performance motorcycles.
• TVS Motor Company: Major Indian two-wheeler manufacturer with iQube electric scooter and announced EV motorcycle plans. Comparable as a traditional OEM bringing EV two-wheeler products to market with established distribution and manufacturing scale.
• Bajaj Auto: India's dominant traditional motorcycle manufacturer with the iconic Pulsar brand and growing EV portfolio (Chetak Electric). Comparable as a legacy OEM with strong brand and dealer scale that competes for the same Indian two-wheeler buyer.

Emerging players

• Hop Electric Mobility: Jaipur-based Indian EV two-wheeler startup offering electric scooters and motorcycles. Comparable as a fellow emerging Indian EV OEM building product and dealer presence in the same category.
• Simple Energy: Indian EV two-wheeler startup developing the Simple One electric scooter. Comparable as an early-stage Indian EV startup pursuing premium positioning and direct-to-consumer sales with limited scale.

Direct peers

• Tork Motors: Pune-based Indian electric motorcycle startup (Kratos/Kratos R) targeting the performance commuter segment. Comparable as a fellow Indian EV motorcycle OEM pursuing a similar product positioning and dealer network go-to-market.
• Revolt Motors: Indian electric motorcycle company (RV400) with a comparable product category and direct-to-consumer plus dealer hybrid distribution model. Closely aligned target customer of urban Indian motorcycle riders seeking electric alternatives.
• Ultraviolette Automotive: Indian performance-oriented electric motorcycle manufacturer (F77 model) targeting enthusiasts. Directly comparable as a fellow Indian startup building premium geared/performance EV motorcycles for the same customer segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/matter-motor-works-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matter Motor Works Pvt Ltd