THE MATTIE KELLY ARTS FOUNDATION INC

What THE MATTIE KELLY ARTS FOUNDATION INC does

The Mattie Kelly Arts Foundation Inc. (MKAF) is a 501(c)(3) nonprofit organization founded in 1995 and headquartered in Destin, Florida, where it operates the Mattie Kelly Cultural Arts Village at 4323 Commons Dr W. The foundation cultivates arts appreciation along the Northwest Florida Emerald Coast through four core programs: ArtsReach (outreach to K-12 students, individuals with special needs, and the military community, with 75 schools/agencies served and $400K+ cumulative outreach investment since 1995), Concerts In The Village (annual Thursday evening concert series), Festival of Arts (annual fall festival), and the Artful Dining Series (wine dinners benefiting ArtsReach). It also generates revenue through venue rentals to external event organizers and a membership program supporting 500+ patrons.

The organization operates with a lean 6-person staff and is supported by a board-governed structure, a Virtuoso Partners program aggregating 25+ local business sponsors, and core municipal/state partnerships with the City of Destin and the Florida Department of Cultural Affairs. Revenue is diversified across event ticket sales (via Arts-People online ticketing), recurring membership fees, tax-deductible charitable contributions, venue rental income, and fundraising events. Operational scale is regional: 18 public programs, 17,204 public attendance, 4,051 volunteer hours, and 2,800 outreach participants in 2020. There is no proprietary technology stack beyond standard nonprofit web/email/social tooling (WordPress site, Constant Contact, social media channels), and no AI/ML, API, or data product offerings. The underlying business model is a community-funded, event-driven nonprofit rather than a technology or commercial enterprise.

Name

THE MATTIE KELLY ARTS FOUNDATION INC

Legal name

The Mattie Kelly Arts Foundation Inc.

Website

https://mattiekellyartsfoundation.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mattie Kelly Arts Foundation is a 501(c)(3) nonprofit founded in 1995 in Destin, Florida, operating the Mattie Kelly Cultural Arts Village to deliver concerts, festivals, dining events, and arts education outreach to K-12 students, special needs individuals, the military community, and the general public along the Emerald Coast.

Ownership category

akta.pro rank

Product category

Cultural Arts Nonprofit Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Museums, Historical Sites, and Similar Institutions (712), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

akta.pro secondary industries

Arts Education & Community Arts Programs (BPAGAHAC), Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Community arts programs
• Arts education outreach
• Cultural venue rental
• Concert event series
• Arts festival management

Headquarters

HQ city

Destin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Ticket Sales: Revenue from ticket sales for public events including Concerts In The Village and Festival of Arts. Annual Thursday evening concert series featuring family-friendly premier musicians and annual fall arts festival with visual artists.
2. Membership Fees: Annual membership program allowing patrons to support the foundation's mission while receiving benefits. Membership fees directly impact students, veterans, and adults of all abilities throughout Northwest Florida.
3. Donations and Contributions: Tax-deductible charitable contributions from individual donors, families, and corporate sponsors. The foundation is a 501(c)(3) not-for-profit organization.
4. Venue Rental: Rental of the Mattie Kelly Cultural Arts Village facilities for events, providing additional revenue stream from leased events.
5. Artful Dining Series: Series of wine dinners throughout the year at various fine dining establishments in Destin, with proceeds benefiting MKAF's ArtsReach programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

MKAF operates the Mattie Kelly Cultural Arts Village in Destin, Florida as a central venue hosting arts programming for the Emerald Coast community. Core offerings include the ArtsReach educational outreach program (serving K-12 students, special-needs individuals, and the military community), the annual Concerts In The Village concert series, the annual Festival of Arts, the Artful Dining Series wine dinners, venue rental services, and an annual membership program funded by donations and sponsorships.

Product overview

The Mattie Kelly Arts Foundation operates as a unified arts and cultural organization offering multiple interconnected programs. The core offering is the Mattie Kelly Cultural Arts Village, a central venue in Destin, Florida that hosts all programming. The organization provides ArtsReach outreach programs serving K-12 students, special needs children and adults, and the military community; Concerts In The Village (weekly Thursday evening concerts); the annual Festival of Arts; the Artful Dining Series (fundraising wine dinners); and venue rental services. These programs are designed to enhance and inspire lives through arts and culture along the Emerald Coast.

Differentiator

Problem solved

Functional benefit

Brands

• Mattie Kelly Cultural Arts Village: Central location in Destin, Florida to celebrate cultural arts
• Concerts In The Village
• Festival of Arts
• Artful Dining Series
• ArtsReach

Products and services

• Mattie Kelly Cultural Arts Village A central cultural arts venue in Destin, Florida operated by MKAF that hosts concerts, festivals, arts education programs, and community events for the Northwest Florida Emerald Coast community.
• ArtsReach An array of performing and visual arts experiences and learning opportunities designed to inspire K-12 students, children and adults with special needs, and the military community along the Emerald Coast.
• Concerts In The Village An annual Thursday evening live music concert series featuring family-friendly premier musicians and bands performing classic rock, reggae, disco, and modern pop, hosted at the Cultural Arts Village in Destin, Florida.
• Festival of Arts An annual fall arts festival featuring visual artists exhibiting original artwork, art demonstrations, live music, food trucks, wine, beer and crafted cocktails, street performers, and creative activities for kids.
• Artful Dining Series A series of wine dinners held throughout the year at various fine dining establishments in Destin, Florida, with proceeds benefiting MKAF's ArtsReach outreach programs.
• Venue Rental Rental of the Mattie Kelly Cultural Arts Village facilities to external event organizers for private events, community functions, and other gatherings.
• Membership Program An annual membership program that enables patrons to support MKAF's mission, with membership fees directly impacting students, veterans, and adults of all abilities throughout Northwest Florida.

Quantifiable outcome

• 400K+ in arts outreach investment since 1995
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• BrightviewminorOthersLocal business partner listed under Virtuoso Partners program supporting MKAF's cultural mission
• Cobia CoastminorOthersLocal business partner listed under Virtuoso Partners program supporting MKAF's cultural mission
• City of DestincoreOthersMunicipal government partner providing support for community arts and cultural programming in Destin
• Frances Roy AgencyminorOthersDigital agency providing website services to MKAF as noted in footer. Listed as Virtuoso Partner.
• Great American RVminorOthersLocal business partner listed under Virtuoso Partners program supporting MKAF's cultural mission
• Saltwater RestaurantsminorOthersLocal restaurant group partner listed under Virtuoso Partners program, potentially involved in Artful Dining Series events
• Setco ServicesminorOthersLocal business partner listed under Virtuoso Partners program supporting MKAF's cultural mission
• Saltwater VacayminorOthersLocal vacation/tourism partner listed under Virtuoso Partners program
• Florida Department of Cultural AffairscoreOthersState government cultural agency partner supporting arts and cultural programming. dos.myflorida.com/cultural/
• SandestinminorOthersResort partner listed under Virtuoso Partners program in the Destin/Sandestin area
• Joe'sminorOthersLocal business partner listed under Virtuoso Partners program supporting MKAF's cultural mission

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Florida Division of Arts and Culture (supported grantees): Florida's state cultural agency funds and certifies a network of community arts organizations statewide — relevant ecosystem comparator highlighting the broader Florida arts sector in which MKAF participates and receives state partnership support.

Direct peers

• Sinfonia Gulf Coast: Northwest Florida-based nonprofit performing arts organization presenting concerts and educational programming — directly comparable as a regional 501(c)(3) producing ticketed arts events for Gulf Coast audiences.
• Pensacola Little Theatre: Northwest Florida community theatre nonprofit producing performing-arts productions and education outreach — comparable in operating model (ticket revenue, memberships, donations, education programs) to MKAF.
• Okaloosa Arts Alliance: County-level arts council supporting artists, schools, and community cultural programming in Okaloosa County (which includes Destin) — a clear comparable in mission, geography, and constituency to MKAF.
• Bay Arts Alliance: Panama City / Bay County regional arts council delivering cultural programming, festivals, and arts education across Northwest Florida — comparable scale, mission, and Gulf Coast geography to MKAF.
• Emerald Coast Theatre Company: Regional performing-arts nonprofit based along the Emerald Coast producing theatre programming and education outreach — comparable in mission and target audience (K-12, families, underserved groups) to MKAF's performing arts and ArtsReach work.
• Cultural Arts Alliance of Walton County: Neighboring 501(c)(3) arts nonprofit serving the Walton County / South Walton segment of the Emerald Coast with community events, artist support, and educational programs — directly comparable in mission, scale, and geography to MKAF.
• First City Art Center: Pensacola-based nonprofit community arts center offering classes, exhibitions, and cultural programming — comparable as a community-arts venue operator with similar education-and-events mix.
• South Walton Concert Association: Nonprofit concert presenter in the Emerald Coast producing live music programming for residents and visitors — directly comparable to MKAF's Concerts In The Village series in format and audience.

Broad incumbents

• Americans for the Arts: National nonprofit advocacy and service organization supporting community arts and local arts agencies at scale — relevant broad incumbent connecting MKAF's mission to national funding, research, and policy infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mattiekellyartsfoundation
• Instagraminstagram.com/mattiekellyartsfoundation
• LinkedInlinkedin.com/company/the-mattie-kelly-arts-foundation-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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