Great American RV

What Great American RV does

Great American RV SuperStores is a family-owned RV dealership group founded in 1984 and headquartered in Hammond, Louisiana. Operating across the Gulf Coast, the company runs nine physical showroom locations in Louisiana (Breaux Bridge, Hammond), Mississippi (Hattiesburg, Tupelo), Alabama (Calera, Grand Bay, Heflin, Huntsville), and Florida (Defuniak Springs), making it the largest volume RV dealership in the region and a Top 50 U.S. RV dealer by industry rankings.

The core product offering spans motorized and towable RVs across all major classes — Class A Diesel, Class A Gas, Class B, Class C, travel trailers, fifth wheels, toy haulers, and destination trailers — sourced from 11+ manufacturers including Airstream, CrossRoads, Dutchmen, Entegra Coach, Fleetwood, Grand Design, Heartland, Jayco, Keystone, Thor Motor Coach, Tiffin, and Venture RV. The technology backbone is a conventional online RV retail platform with extensive inventory filtering by class, brand, price, floorplan, weight, sleeping capacity, and fuel type, paired with quote-request lead capture and preferred-location routing. Service operations at each location are staffed by RVTI-certified technicians; Great American RV holds more such technicians than any other Priority RV Network dealer, giving it 140+-location nationwide service reach.

Revenue is generated across five streams: new RV sales, pre-owned RV sales (with a Value My Trade real-time appraisal program), RV financing (arranged through multiple third-party lenders), RV service and maintenance, and a parts and accessories camping store. Ancillary services (Fly & Buy program covering flights and concierge walkthrough for out-of-state luxury diesel buyers, plus nationwide white-glove delivery with one year of free roadside assistance) extend the dealership's effective addressable market beyond its physical footprint. Customer segments span individual and family buyers, luxury diesel motorhome buyers (the segment most heavily invested through Fly & Buy), event-based RV buyers (Talladega, hunting, fishing), and existing RV owners needing service, parts, or warranty support.

Name

Great American RV

Legal name

Great American RV

Website

https://greatamericanrv.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Great American RV SuperStores is a family-owned RV dealership founded in 1984, operating nine Gulf Coast locations across Louisiana, Mississippi, Alabama, and Florida. It sells new and pre-owned motorhomes and towables from 11+ manufacturers and provides financing, certified service, parts, and a nationwide Fly & Buy program for out-of-state luxury buyers.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Dealership

NAICS

Recreational Vehicle Dealers (44121), Recreational Vehicle Dealers (441210)

SIC

Retail-Mobile Home Dealers (5271)

akta.pro primary industry

Full-Line Sporting Goods Superstores (CRAMABAA)

Keywords

• RV dealership
• Recreational vehicles
• Motorhome sales
• RV service
• Travel trailers

Headquarters

HQ city

Hammond

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Sales of new recreational vehicles including motorhomes (Class A, B, C) and towables (travel trailers, fifth wheels, toy haulers) from multiple manufacturer brands.
2. Used RV Sales: Pre-owned recreational vehicle sales across all categories, offering trade-in and upgrade programs for existing RV owners.
3. RV Financing: Flexible financing options through multiple lender relationships, offering competitive rates and terms for new and pre-owned RV purchases.
4. RV Service & Maintenance: Full-service RV repair and maintenance at all locations, including routine maintenance, diagnostics, major repairs, warranty work, and aftermarket upgrades. RVTI-certified technicians handle all makes and models.
5. Parts & Accessories: Camping store offering RV parts, accessories, outdoor gear, camping supplies, and lifestyle products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Great American RV SuperStores is a family-owned RV dealership that sells new and pre-owned recreational vehicles, including Class A diesel and gas motorhomes, Class B camper vans, Class C motorhomes, travel trailers, fifth wheels, toy haulers, and destination trailers from twelve major manufacturers. The dealership integrates financing through multiple lenders, a trade-in appraisal program, full-service RV repair and maintenance by RVTI-certified technicians, and a retail camping store for parts and accessories across nine physical locations in the Gulf Coast region.

Product overview

Great American RV SuperStores operates as a family-owned RV dealership offering a diverse portfolio of new and pre-owned recreational vehicles across multiple product categories. The core product offering consists of motorhomes (Class A Diesel, Class A Gas, Class B, Class C) and towables (Travel Trailers, Fifth Wheels, Toy Haulers, Destination Trailers) from 11 major branded manufacturers including Airstream, CrossRoads, Dutchmen, Entegra Coach, Fleetwood, Grand Design, Heartland, Jayco, Keystone, Thor Motor Coach, Tiffin, and Venture RV. Beyond vehicle sales, the dealership provides an integrated service ecosystem including RV financing (partnering with multiple lenders), trade-in valuation programs, full-service maintenance and repair facilities staffed by RVTI-certified technicians, and a camping retail store for parts and accessories. The business operates as a unified dealership platform with 9 physical locations across Louisiana, Mississippi, Alabama, and Florida, supplemented by online inventory browsing and e-commerce capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Class A Diesel Motorhomes Luxury diesel motorhomes built on Freightliner or Spartan chassis, featuring premium amenities such as heated tile floors, smart tech control panels, spa-style bathrooms, and residential-quality kitchens. Sold to individual buyers seeking premium RV travel and full-time living; available inventory includes 70+ units with up to 42% off MSRP and same-day delivery on qualifying units.
• Class A Gas Motorhomes Gas-powered Class A motorhomes offering a balance of comfort, drivability, and affordability for RV enthusiasts. Sold to individual and family buyers across the Gulf Coast region.
• Class B Motorhomes (Camper Vans) Compact motorhomes built on van chassis, offering maneuverability and flexibility for travelers who want to explore with ease. Sold to individual buyers seeking a smaller, drivable RV.
• Class C Motorhomes Motorized RVs built on truck chassis with overhead sleeping areas, providing a balance of drivability and living space for families. Sold to family buyers seeking motorized RV camping.
• Travel Trailers Conventional towable trailers that offer flexible camping options without requiring a cab-forward design, suitable for families who want to use their truck separately when parked. Sold to individual and family buyers.
• Fifth Wheels Large towable RVs designed for extended stays, featuring spacious living areas and residential amenities connected via a fifth-wheel hitch in the truck bed. Sold to buyers seeking extended-stay RVing.
• Toy Haulers Specialized RVs with a garage space for transporting ATVs, motorcycles, or other outdoor gear, with the garage converting to additional living or sleeping areas when parked. Sold to outdoor recreation buyers.
• Destination Trailers Semi-permanent RV units designed for extended stays at a single location, offering more residential features than conventional travel trailers. Sold to buyers seeking park-model style RV living.
• RV Financing Flexible RV financing options working with multiple lenders to find competitive rates and terms that fit customer budgets for new and pre-owned RV purchases. Available online and in-person.
• Value My Trade Trade-in appraisal service providing real-time, market-driven valuations for customers looking to upgrade their RV, with online submission and in-person appraisal.
• RV Service & Maintenance Full-service RV repair and maintenance at all locations, handling routine maintenance, diagnostics, major repairs, warranty work, and aftermarket upgrades by RVTI-certified technicians across all makes and models.
• Camping Store Retail store offering RV parts, accessories, outdoor gear, camping supplies, and lifestyle products to RV owners.

Quantifiable outcome

• Up to 42% off MSRP on select diesel motorhome units
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Priority RV NetworkcoreChannel Partner/ Reseller/ DistributorPriority RV Network membership provides nationwide service network with over 140 locations across the U.S. ready to help customers with service or warranty work. Great American RV has more RVTI-certified technicians than any other dealer in the network.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Camping World Holdings: Camping World is the largest publicly-traded RV dealership network in the US with hundreds of locations nationwide, directly competing with Great American RV on new/used RV retail, service, and parts. Both operate multi-location superstore models with in-house service and accessories.
• Lazydays Holdings: Lazydays is a publicly-traded multi-location RV dealership group operating across the Sunbelt, directly overlapping Great American RV's Gulf Coast footprint with similar superstore format, service centers, and finance/insurance product offerings.
• McClain's RV Superstores: McClain's is a long-established family-owned RV dealership group in Texas/Oklahoma using a 'Superstore' multi-location model with sales, service, parts, and accessories — directly comparable regional superstore peer.
• Holiday World RV: Holiday World operates large-volume multi-brand RV superstores across Texas, Kentucky, and surrounding states with full sales/service/parts departments — directly comparable regional superstore peer.
• Campers Inn RV: Campers Inn is one of the largest privately-held RV dealership chains in the Northeast/Midwest operating superstore locations with sales, service, parts, and F&I — comparable multi-store family-owned RV retailer.
• General RV Center: General RV is one of the largest family-owned RV dealership groups in the US with superstores across the Midwest and Eastern US, offering new/used motorhomes, towables, full-service departments, and parts — a direct superstore-format competitor.
• NIRVC (Nebraska Indian RV): NIRVC operates a multi-state superstore RV dealership network across the Midwest with new/used motorhomes, towables, service, and parts, comparable in scale and full-service model to Great American RV's Gulf Coast footprint.

Emerging players

• RV Trader: RV Trader is the largest online RV marketplace connecting private sellers and dealers across the US, representing the digital channel shift that competes with dealership-based discovery and used-RV sales, particularly relevant to Great American RV's online inventory and Fly & Buy model.

Others

• Tiffin Motorhomes: Tiffin is a family-owned premium Class A motorhome manufacturer whose products Great American RV retails; a supplier-partner rather than competitor, but materially relevant to the inventory mix, brand story, and recent industry disruption involving Tiffin's dealer-direct plans.

Regional players

• Blue Ox RV: Blue Ox RV is a multi-location RV dealer concentrated in the Upper Midwest/Plains states with full-service departments, operating in similar regional superstore format but outside Great American RV's Gulf Coast core geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/follow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great American RV