What Maui Preparatory Academy does

Maui Preparatory Academy is an independent, nonprofit, coeducational day school operating on a 20+ acre campus in Napili, West Maui (Lahaina), Hawaii, serving approximately 250 students from preschool through grade 12. Founded in 2005 with 18 middle school students in temporary space at the Kapalua Bay Hotel, the school relocated to its permanent Napili campus in October 2005 after Maui Land & Pineapple Company donated approximately 20 acres of land and existing buildings (deed completed in 2011). The school is structured around four programs — Bright Beginnings Preschool, Lower School (K-5), Middle School (6-8), and High School (9-12) — and operates with a 33-faculty, 43-employee organization, an 8:1 student-to-faculty ratio, and 63% of faculty holding advanced degrees. It holds triple accreditation from the Western Association of Schools and Colleges (WASC), the Hawaii Association of Independent Schools (HAIS), and the National Association of Independent Schools (NAIS), and reports a 100% college acceptance rate and 98% college attendance rate after graduation.

The academic offering emphasizes college preparation, with new infrastructure including the Graham Center for Creativity, Innovation, and Entrepreneurship (completed 2019), the Bozich Center for Athletics and Performing Arts (completed 2020) housing the Chin Studio and Chin Legacy Awards, plus specialized programs in arts, athletics (golf, surfing, swimming, tennis, basketball, volleyball, track and field), robotics and tech clubs, an X-Block enrichment program, and a restructured College Counseling Department under Dr. John James, Mrs. Jessica Lucia, and Mr. Trevor Sturgeon. Curriculum includes AP and dual-credit courses, Hawaiian Studies under Kumu Wilmont Kahaiali'i, and competitive success in MIL and HHSAA events including surfing, golf, and swimming. A Summer Program (Elite Hoops, Pueo Explorer Camp, volleyball camps) extends campus utilization outside the academic year, and Wingspan Magazine plus The Nest school portal support communications. There is no proprietary technology product; The Nest is a standard myschoolapp.com deployment.

The business model is nonprofit and tuition-driven, with three primary revenue streams: (1) annual tuition and fees across the four programs, billed annually and constituting the core recurring revenue, (2) Annual Fund giving, donations, and volunteer support from parents, alumni, and community, and (3) event-based fundraising including The Tom Maui Prep Golf Classic (with Kā'anapali Golf Course as venue partner and Maui Jim as sponsor), Booster Bash Bowl-A-Thon, Financial Aid Benefit, Paniolo Night, and Mistletoe Mixer, plus Bozich Center sponsorships and the 'Imi Ola Fund. 52% of students receive tuition assistance, making realized net tuition meaningfully below list and donor/fundraising flows a material revenue component. Go-to-market is direct-to-consumer via the website (mauiprep.org), Instagram, YouTube, Facebook, Wingspan Magazine, Bring a Friend to School Day, campus tours, open houses, and word-of-mouth through the West Maui 'ohana community. Head of School is Dr. Miguel Alejandro Solis, a University of Southern California Rossier School of Education graduate whose dissertation addressed leadership sustainability in Hawaii K-12 schools.

Name

Maui Preparatory Academy

Legal name

Maui Preparatory Academy

Website

https://mauiprep.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Maui Preparatory Academy is an independent, nonprofit, K-12 college-preparatory day school on a 20-acre Napili campus in West Maui, Hawaii, serving approximately 250 preschool-through-12th-grade students with an 8:1 faculty ratio, triple accreditation, and 100% college acceptance.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• College preparatory education
• Private K-12 school
• Preschool through grade 12
• Arts and athletics programs
• Independent school education

Headquarters

HQ city

Lahaina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition and Fees: Primary revenue stream from tuition payments for preschool through 12th grade college-preparatory education. The school publishes tuition and fees on its admissions page.
2. Annual Giving and Donations: Annual Fund donations, volunteer support, and Financial Aid Initiative contributions from parents, alumni, and community supporters. The school conducts annual giving campaigns and benefits.
3. Event Fundraising: Revenue from events including The Tom Maui Prep Golf Classic, Booster Bash Bowl-A-Thon, Financial Aid Benefit, and Paniolo Night. Sponsorships from local businesses support athletic and arts programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Maui Preparatory Academy is an independent, coeducational day school offering a college-preparatory program for students from preschool through 12th grade. The school delivers academics, arts, and athletics across four program divisions — Bright Beginnings Preschool, Lower School (K-5), Middle School (6-8), and High School (9-12) — supported by specialized facilities including the Graham Center for Creativity, Innovation, and Entrepreneurship and the Bozich Center for Athletics and Performing Arts. Additional offerings include summer programs, college counseling, X-Block enrichment sessions, and robotics/technology clubs.

Product overview

Maui Preparatory Academy is an independent, coeducational day school offering a college-preparatory program for students in preschool through 12th grade. The school is divided into four robust programs: Bright Beginnings Preschool (ages 3-4), Lower School (kindergarten through grade 5), Middle School (grades 6-8), and High School (grades 9-12). The school focuses on academics, arts, and athletics, operating from a 22.5-acre campus with specialized facilities including the Graham Center for Creativity, Innovation, and Entrepreneurship (2019) and the Bozich Center for Athletics and Performing Arts (2020). Additional offerings include summer programs, X-Block enrichment sessions, robotics and tech clubs, and comprehensive college counseling services. The school also publishes Wingspan Magazine and maintains The Nest digital portal for student and parent communications.

Differentiator

Problem solved

Functional benefit

Brands

• Bright Beginnings Preschool: Preschool program for three and four year olds operating as part of Maui Preparatory Academy
• Pueo

Products and services

• Bright Beginnings Preschool Preschool program for three and four year olds, part of the school's four academic divisions. Targets families in West Maui seeking early childhood education and school readiness preparation.
• Lower School (Kindergarten through Grade 5) Elementary education program serving kindergarten through fifth grade students with a college-preparatory curriculum, foundation building in core academics, and enrichment programs.
• Middle School (Grades 6-8) Middle school program serving grades six through eight with college-preparatory academics, social development, and extracurricular engagement opportunities.
• High School (Grades 9-12) Upper school college-preparatory program for grades nine through twelve, including AP and dual-credit courses, with a 100% college acceptance rate and comprehensive academic, arts, and athletics offerings.
• Maui Prep Arts Program Comprehensive arts program covering dance, theater, music, and visual arts, anchored in the Bozich Center for Athletics and Performing Arts and the Chin Studio, with AP Studio Art portfolios.
• Maui Prep Athletics Program Athletic program offering golf, surfing, swimming, tennis, basketball, volleyball, track and field, and more, with teams competing in the Maui Interscholastic League (MIL) and Hawaii High School Athletic Association (HHSAA).
• Summer Program Summer camps and programs including Elite Hoops Basketball Camp, Pueo Explorer Camp, and volleyball camps held on the school's 22.5-acre campus, serving both enrolled and visiting students.
• College Counseling College counseling department led by Dr. John James, Mrs. Jessica Lucia, and Mr. Trevor Sturgeon, offering a three-pronged strategy including the 'July Advantage' summer intensive and early application support, contributing to a 100% college acceptance rate.

Quantifiable outcome

• 100% college acceptance rate with 98% college attendance after graduation
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered foundational, minor and core.

• Maui Land & Pineapple CompanyfoundationalStrategic or Co-development PartnerHistorical partner who donated 20 acres of land and existing buildings for the development of the school campus. The final deed transfer occurred in 2011. This land donation was foundational to establishing the school.
• 808 BoardsminorOthersOwned by the Mitchell family; provided sponsorship and support for the surf team's participation in the Honua Finals competition in Waikiki.
• Kā'anapali Golf CoursecoreGTM or Marketing PartnerGolf course partner for The Tom Maui Prep Golf Classic annual tournament, providing venue for the school's major fundraising event.
• Maui JimminorGTM or Marketing PartnerSponsor for The Tom Maui Prep Golf Classic and donated prizes (sunglasses) for fundraising raffles supporting student-athletes.
• Hi-Tech Maui Surf SportscoreStrategic or Co-development PartnerOwned by Kim Ball, who lobbied for high school surfing approval and helped establish the MIL surf program. Long-time coordinator of surf competition for the league.
• NSEA (National Scholastic Surfing Association)coreStrategic or Co-development PartnerOrganizing body for national interscholastic surfing championships. Maui Prep surfers compete in NSSA events and national championships.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• 'Iolani School: Highly selective Honolulu-based independent K-12 school with rigorous college-prep academics; competes for top Hawaii families and provides a benchmark for premium private-school positioning in the state.
• Punahou School: Largest and most established independent K-12 school in Hawaii, located in Honolulu; competes for the same pool of Hawaii private-school families and offers a comparable college-prep curriculum with significantly larger scale and endowment.
• Mid-Pacific Institute: Honolulu-based independent K-12 college-preparatory school with strong arts and technology programs; comparable mission and student demographic to Maui Prep families considering island-wide private options.
• Maryknoll School: Honolulu-based Catholic K-12 college-preparatory school with athletics and arts programs; competes for Hawaii families across islands and provides a benchmark for faith-rooted private-school positioning.
• Hawaii Baptist Academy: Independent Christian K-12 school in Honolulu offering college-preparatory education; competes for Hawaii families prioritizing faith-based or values-driven private schooling and was directly referenced as a Mock Trial competitor.
• Kamehameha Schools: Large Hawaii-wide network of K-12 campuses with a significant endowment and college-prep curriculum; an institutional competitor for Hawaiian families seeking private K-12 education, especially those prioritizing Hawaiian cultural connection.

Regional players

• Le Jardin Academy: Independent K-12 college-preparatory school on Oahu's Windward side; comparable in scale and mission to Maui Prep, serving similar Hawaii families seeking smaller, values-driven private education.
• Sacred Hearts School: Catholic K-8 school in Lahaina on Maui; competes for local West Maui families at the lower-school level and was referenced as a prior employer of Maui Prep's founding Arts Director.

Direct peers

• Seabury Hall: College-preparatory school on Maui serving grades K-12 with strong arts and athletics programs; directly competes with Maui Prep for West Maui / Upcountry families seeking private college-prep education.
• Hawaii Preparatory Academy: Independent college-preparatory K-12 school in Waimea on Hawaii Island, serving similar tuition-paying families with comparable academics, arts, athletics, and college placement emphasis. Closest analog by mission, scale, and Hawaii private-school positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mauiprep
• Facebookfacebook.com/mauiprep
• Instagraminstagram.com/mauiprep
• LinkedInlinkedin.com/school/maui-preparatory-academy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maui Preparatory Academy