Maungakiekie Golf Club

What Maungakiekie Golf Club does

Maungakiekie Golf Club is a private, member-owned golf club incorporated as a non-profit and located at 5 Anita Avenue, Mount Roskill, Auckland, New Zealand, approximately 15 minutes drive from both Auckland CBD and Auckland International Airport. Founded in 1909 at the One Tree Hill Domain and relocated to its current Mount Roskill site in 1943, the club operates a mature 18-hole championship course redesigned in the 2000s by American architect Dave Harmon (of Kauri Cliffs fame), with original course architecture by Charles Alison of Colt, Alison and Morrison. The club is supported by a small team of approximately 8 employees and serves Auckland-based members, casual visitors, corporate event bookers, and a network of reciprocal club members across New Zealand, Australia, Fiji, and Germany.

The club's core product is the 18-hole golf course, complemented by an indoor driving range, chipping green, short-iron practice fairway, and floodlit putting green. Technology infrastructure is modest: a DotGolf-powered online tee booking system handles reservations, while the clubhouse includes the Maungakiekie Lounge (seating up to 150), Cornwall Room, on-site Golf Shop managed by Golf Manager Andrew McGregor, and the Tambo Eatery restaurant under Executive Chef Regi. Ancillary offerings include professional coaching by WPGA Professional Cathryn Bristow, the She Loves Golf women's programme, a structured junior development pipeline (Peewees ages 2-12 through Intermediate 10-16), and corporate golf day hosting for groups of up to 144 players.

Revenue is generated across five streams: membership subscriptions (seven tiers ranging from $400/year Junior to $5,000/year Corporate, with $750 joining fees on premium categories), visitor and member's guest green fees ($45-$90 per round), equipment hire (clubs, trundlers, electric carts at $5-$55), corporate golf day packages and function room hire (Maungakiekie Lounge and Cornwall Room at $250/day), and on-site food and beverage. The club pursues a hybrid go-to-market combining self-serve online booking for individuals, direct sales for corporate events, and a reciprocal club network that drives member acquisition and retention. Long-tenure corporate sponsorship relationships (Asahi, Summerset, Ryman Healthcare, NZCT, Grassroots Trust) support event programming rather than core revenue.

Name

Maungakiekie Golf Club

Legal name

Maungakiekie Golf Club

Website

https://maungakiekiegolf.co.nz

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

1–10 employees

Short description

Maungakiekie Golf Club is a private, member-owned Auckland golf club founded in 1909 operating an 18-hole championship course at Mount Roskill, serving members, visitors, corporate event clients, and reciprocal club partners across New Zealand, Australia, Fiji, and Germany.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYCRAMABAG

Golf Equipment, Apparel & Pro Shop Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Golf club membership
• Corporate golf events
• Venue hire services
• Golf coaching programs
• Reciprocal golf rights

Headquarters

HQ city

Mount Roskill

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Annual and monthly membership fees across multiple categories including 7-Day, 6-Day, 5-Day, 9-Hole, Junior, and Corporate memberships. Fees range from $400 (Junior) to $2,430 (Full Playing Age 36+) annually.
2. Green Fees: Revenue from visitor green fees including adult 18 holes ($90), junior 18 holes ($45), adult 9 holes ($50), and member's guest fees ($65).
3. Corporate Golf Events: Corporate golf days for groups of up to 144 players with special rates and packages. Includes tournament organization, catering, and venue hire.
4. Equipment and Facility Hire: Revenue from golf cart hire ($55), club hire ($20-$40), trundler hire ($5), and function room hire ($250).
5. Food and Beverage: Tambo Eatery (cafe open 8am-6pm), bar facilities with 10% member rebate on bar purchases, and dinner reservations available.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Maungakiekie Golf Club operates an 18-hole golf course with full practice facilities (indoor driving range, chipping green, floodlit putting green) and clubhouse in Mount Roskill, Auckland. It sells tiered memberships (7-Day, 6-Day, 5-Day, 9-Hole, Junior, Corporate), visitor green fees, corporate golf day hosting for up to 144 players, venue hire for functions, equipment hire, professional coaching, and on-site food and beverage through the Tambo Eatery and clubhouse bar.

Product overview

Maungakiekie Golf Club operates as a traditional golf club with its core offering being an 18-hole golf course complemented by practice facilities, venue hire services, and on-site dining. The product portfolio centers on the golf course as the primary service, supported by membership programmes (7-Day, 6-Day, 5-Day, 9-Hole, Junior, GolfPoints, Corporate categories), corporate and private event hosting, equipment hire, professional coaching, junior and women's development programmes, and the Tambo Eatery restaurant. The club also offers reciprocal playing rights at partner golf clubs across New Zealand, Australia, Fiji, and Germany. The club operates the DotGolf-powered tee booking system for online reservations.

Differentiator

Problem solved

Functional benefit

Brands

• Tambo Eatery: On-site restaurant operated by Executive Chef Regi, offering Mediterranean and South American fusion cuisine, open daily from 8am for breakfast, lunch and dinner

Products and services

• Golf Course (18-Hole) An 18-hole golf course featuring well-contoured fairways and greens with native trees, designed with input from American architect Dave Harmon (Kauri Cliffs). Open to members and visitors, located 15 minutes from Auckland CBD and Airport.
• Membership Subscriptions Annual and monthly membership subscriptions across multiple categories: 7-Day Full Playing (age-tiered from $918 to $2,430/year), 6-Day, 5-Day, 9-Hole, Junior ($400/year), GolfPoints, and Corporate ($5,000/year). Provides playing privileges, member bar rebates, access to competitions, and reciprocal club benefits.
• Visitor Green Fees Pay-as-you-go green fees for non-member visitors: Adult 18 holes ($90), Member's Guest 18 holes ($65), Junior 18 holes ($45), Adult 9 holes ($50). Public holiday fees match weekend rates. Bookable online, by phone, or in person.
• Corporate Golf Events End-to-end corporate golf day hosting for groups of up to 144 players. Includes tournament planning, draws, rules, registration, equipment hire, course signage, player briefings, results collation, prizes, and catering including on-course food and drinks. Special rates and packages available, with preferred days being Mondays and Thursdays.
• Corporate Functions (Venue Hire) Venue hire for corporate events, business conferences, and private functions. The Cornwall Room offers interchangeable furniture, projector and TV screens ($250 flat fee per day). Maungakiekie Lounge available for private hire with capacity up to 150 seated.
• Private Events (Venue Hire) Private function hosting in the club's venues. Includes wedding receptions and private celebrations. Note: Wedding receptions currently unavailable until further notice.
• Golf Coaching One-on-one and group golf coaching clinics led by WPGA Professional Cathryn Bristow. Covers full swing, pitching, chipping, putting, and mental/physical skills. Available to members and the public.
• Junior Golf Programmes
• She Loves Golf Programme
• Equipment Hire
• Tambo Eatery
• Golf Shop
• Reciprocal Club Playing Rights

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor.

• Asahi BeveragesminorGTM or Marketing PartnerPart of the global Asahi Group family established in 1889, Asahi Beverages is the leading producer and distributor of beverage icons in Oceania. They are long-time supporters of MGC's annual Melbourne Cup Day.
• SummersetminorGTM or Marketing PartnerWith over 38 villages from Whangarei to Dunedin, Summerset is one of New Zealand's largest retirement village operators. They are long-time sponsors of the annual Twilight Series running every October through March.
• Ryman HealthcareminorGTM or Marketing PartnerRyman Healthcare has been a long-time supporter of the club, particularly the MGC Masters Event held every October. Murray Halberg Village is bordered by native bush with picturesque backdrop.
• Kaitaia Golf ClubminorStrategic or Co-development PartnerReciprocal club relationship providing Maungakiekie members reduced green fees when visiting Kaitaia, New Zealand.
• Sherwood Park Golf ClubminorStrategic or Co-development PartnerReciprocal club in Whangarei, New Zealand. Subsidized reciprocal fees: 18 Holes ($35) & 9 Holes ($20).
• Te Aroha Golf ClubminorStrategic or Co-development PartnerReciprocal club relationship with Te Aroha Golf Club in New Zealand.
• Harewood Golf ClubminorStrategic or Co-development PartnerReciprocal club relationship with Harewood Golf Club in Christchurch, New Zealand.
• Bottle Lake Golf ClubminorStrategic or Co-development PartnerReciprocal club relationship with Bottle Lake Golf Club in Christchurch, New Zealand.
• Heidelberg Golf ClubminorStrategic or Co-development PartnerReciprocal club in Lower Plenty, Melbourne, Australia.
• Melbourne Airport GolfminorStrategic or Co-development PartnerReciprocal club at Melbourne Airport, Australia.
• Norfolk Island Golf ClubminorStrategic or Co-development PartnerReciprocal club relationship with Norfolk Island Golf Club in Australia.
• Cottesloe Golf ClubminorStrategic or Co-development PartnerReciprocal club in Perth, Australia.
• Nadi Airport Golf ClubminorStrategic or Co-development PartnerReciprocal club in Nadi, Fiji.
• Golf Club Föhr e.V.minorStrategic or Co-development PartnerReciprocal club in Germany.
• Whangaparaoa Golf ClubminorStrategic or Co-development PartnerReciprocal club in New Zealand. Provides 2 complimentary rounds per calendar year for Maungakiekie members.
• Ngaruawahia Golf ClubminorStrategic or Co-development PartnerReciprocal club in New Zealand. Subsidized reciprocal fees: 18 Holes ($35) & 9 Holes ($25).

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Waitakere Golf Club: Auckland club with 18-hole course, membership categories, and clubhouse facilities; comparable community-club positioning and target segment to Maungakiekie in the greater Auckland market.
• Pakuranga Golf Club: Established Auckland community golf club offering 18-hole course, tiered memberships, and event hosting; competes with Maungakiekie for residential members in the eastern Auckland catchment.
• Howick Golf Club: East Auckland members' club offering 18-hole course, membership tiers, corporate events, and clubhouse hospitality; serves the same broader Auckland metropolitan membership pool.
• Titirangi Golf Club: West Auckland club historically split from Maungakiekie in 1931; operates an 18-hole championship course (Dr. Alister MacKenzie-designed) with comparable membership, F&B, and event offerings, serving the same metro Auckland market.
• Akarana Golf Club: Mount Roskill-adjacent Auckland club with strong historical ties (allowed MGC members to play during 1943 relocation); offers similar membership tiers, corporate days, and clubhouse functions in the same catchment area.
• Royal Auckland and Grange Golf Club: Premier Auckland members' club established 1894; comparable 18-hole parkland course, tiered memberships, corporate event hosting, and reciprocal arrangements — directly competing for the same Auckland corporate and member pool.

Regional players

• Clearwater Golf Club: Christchurch-based 18-hole championship club with similar membership tiers, function venue, and corporate event offerings; comparable business model but serves the South Island market rather than competing directly in Auckland.
• Royal Wellington Golf Club: Heritage Wellington club (est. 1895) with 18-hole course, multiple membership tiers, reciprocal network, and function facilities; highly comparable operating model to Maungakiekie but Wellington-based rather than competing in Auckland.

Broad incumbents

• Gulf Harbour Country Club: Larger North Auckland resort-style club with 18-hole course, extensive function and F&B facilities; competes for premium Auckland members and corporate events but operates at a higher price point and broader geographic catchment.
• Wairakei International Golf + Sanctuary: Destination-resort golf club near Taupo offering 18-hole course (also Dave Harmon-designed), accommodation, and conference facilities; competes for NZ-wide corporate and event bookings but with a hospitality-led model distinct from MGC's community-club positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MaungakiekieGolf
• LinkedInlinkedin.com/company/maungakiekie-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maungakiekie Golf Club