Howick Golf

What Howick Golf does

Howick Golf Club Inc. is a member-owned, incorporated society operating an 18-hole parkland golf course at Musick Point in Bucklands Beach, Auckland, New Zealand. Founded in 1934 and relocated to its current cliff-top site in 1954 under a Crown lease, the club commands panoramic views of the Hauraki Gulf, Rangitoto Island, and the Waitemata Harbour. The club serves Auckland-area golfers, visiting players, junior golfers, and corporate event clients through a combination of membership subscriptions, visitor green fees, on-site pro shop retail, equipment hire, golf coaching, corporate function hosting, and on-course advertising partnerships.

The club's core product is the 18-hole course (par 70, 5,506 metres from blue tees), supported by a pro shop stocking Titleist, FootJoy, Wilson, Bridgestone, and Callaway products, plus food and beverage. The technology stack is lean: DotGolf provides online tee-time booking and membership management, while the broader digital footprint is a website, Facebook, TripAdvisor, and Google Maps presence. Coaching is delivered by resident PGA Professional Mark Tyler across private lessons, group sessions, and a junior development program.

Howick Golf Club generates revenue through six material streams: membership subscriptions (NZ$250 Pay for Play to NZ$1,900 Full Playing, billed annually), visitor green fees ($25-$85 depending on affiliation and 9/18-hole), pro shop retail and F&B, equipment hire (carts, trundlers, clubs), corporate events and group bookings (20+ players), and advertising revenue from on-course signage and digital sponsorship placements. The customer base is segmented across golf enthusiasts (primary members), visiting golfers, junior golfers, and corporate groups, with a hybrid segmentation approach. The club is governed by a board (Chair John Kennelly; Board Members Vincent Chan, Phillip Hull, Judy Cox) under President Richard Griffin, with day-to-day operations led by General Manager Shandon Carter.

Name

Howick Golf

Legal name

Howick Golf Club Inc.

Website

https://howickgolf.co.nz

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Short description

Howick Golf Club is a member-owned incorporated society operating an 18-hole parkland golf course at Musick Point, Bucklands Beach, Auckland, serving Auckland members, visitors, junior golfers, and corporate event clients through membership subscriptions, green fees, pro shop retail, coaching, and on-course advertising.

Ownership category

akta.pro rank

Product category

Golf Club & Recreation Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYCRAMABAG

Golf Equipment, Apparel & Pro Shop Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Golf club membership
• Golf course operations
• Green fee play
• Golf coaching services
• Corporate golf events

Headquarters

HQ city

Bucklands Beach

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Annual membership fees ranging from $250 (Pay for Play) to $1,900 (Full Playing), billed annually with instalment options available.
2. Green Fees: One-time fees charged to visitors for course access, ranging from $25 (9-hole junior) to $85 (18-hole non-affiliated).
3. Pro Shop Sales: Retail sales of golf equipment, apparel, balls, gloves, accessories, and food/drinks through the on-site pro shop.
4. Equipment Hire: Cart, trundler, and club hire fees for visitors who need equipment.
5. Corporate Events & Functions: Revenue from corporate golf days, group bookings of 20+, and event hosting.
6. Advertising Partnerships: On-course signage, website, and email marketing partnerships with local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Howick Golf Club operates an 18-hole parkland golf course at Musick Point, Bucklands Beach, Auckland, providing memberships, visitor green fees, equipment hire, PGA Professional coaching, a pro shop, and corporate event hosting. The club is a member-owned incorporated society founded in 1934, generating revenue through annual subscriptions, visitor play, retail, and on-course advertising.

Product overview

Howick Golf Club operates as a single-facility golf club offering a unified set of services centered around its 18-hole golf course at Musick Point in Bucklands Beach, Auckland. The core offering combines the golf course with an on-site Pro Shop for retail and equipment needs, supported by membership programs (Full Playing, 9 Hole, Colt, Student, Pay for Play, and Junior tiers) that provide green fee access, reciprocal club rights, and competition participation. Additional revenue streams include equipment hire (clubs, carts, trundlers), golf coaching by resident PGA Professional Mark Tyler, and venue hire for corporate events and group bookings. The club also operates a junior golf development program and runs weekly club competitions and scrambles.

Differentiator

Problem solved

Functional benefit

Products and services

• Howick Golf Course (18 Holes) An 18-hole parkland golf course located at Musick Point in Bucklands Beach, Auckland, with a par of 70 from the blue tees and total distance of 5,506 metres. Many holes are on the peninsula cliff tops with panoramic views of the Hauraki Gulf islands including Rangitoto, the North Shore, the Sky Tower, and the Waitemata Harbour. Open to members and visitors for tee-time play.
• Howick Golf Membership Programs Annual membership subscription tiers including Full Playing ($1,900/year), 9 Hole ($1,130/year), Colt under 35 ($1,130/year), Student 19-24 ($735/year), Pay for Play ($250/year), and Junior under 19 ($395/year). Memberships include no joining fee, 15% pro shop discount, online booking rights, handicap tracking, eligibility for pennant teams and club trophy events, and reciprocal playing rights at partner clubs in NZ, Australia, Scotland, and Malaysia.
• Visitor Green Fee Play Pay-as-you-go green fee access for affiliated and non-affiliated visitors at $85 (18-hole non-affiliated), $70 (affiliated), $60 (member's guest), $50 (9-hole non-affiliated), $45 (9-hole affiliated), $40 (9-hole member's guest), $35 (18-hole junior), and $25 (9-hole junior). Bookable online or via the pro shop.
• Equipment Hire Rental services for golf clubs, electric carts, and trundlers. Pricing: 18-hole cart $50, 9-hole cart $30, 18-hole trundler $10, 9-hole trundler $5, 18-hole club hire $45, 9-hole club hire $25. Available to visitors who need equipment.
• Howick Golf Pro Shop On-site retail shop open 7 days a week selling golf equipment, apparel, balls, gloves, clubs, and accessories from brands including Titleist, Footjoy, Wilson, Bridgestone, and Callaway, plus food and beverages. Members receive a 15% discount.
• Howick Golf Coaching Services PGA Professional coaching services provided by resident Golf Pro Mark Tyler. Private lessons priced at $100/hour for 1-2 people, $120/hour for 3 people, $140/hour for 4 people. Junior group coaching is 10 lessons for $300. Instruction available for beginners, experienced players, and juniors.
• Howick Corporate Events and Functions Corporate function hosting services for golf days, exhibitions, and corporate meetings at the club, with catering and event coordination available. Managed by the Functions team ([email protected]).
• Howick Group Bookings Golf group booking services for groups of 20 or more players, with coordination through the Functions team at [email protected].
• Howick Junior Golf Program Junior golf development program offering coaching and on-course play opportunities for young golfers with structured progression through various skill levels, including dedicated Junior Membership tier ($395/year) and junior group coaching.
• Online Tee Time Booking System Online tee time booking system powered by DotGolf, allowing members and visitors to reserve playing times at the 18-hole course. Integrated with membership management and email marketing.
• Reciprocal Club Access Reciprocal playing and visiting rights for full playing members at partner golf clubs in New Zealand (Maraenui Golf Club), Australia (multiple clubs in NSW, QLD, VIC, NT, TAS, ACT), Scotland (Anstruther Golf Club), and Malaysia (Kelab Golf Negara Subang). Members receive discounted green fees at partner clubs.

Quantifiable outcome

• Memberships available from $250 with no joining fee
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered minor.

• Ray White (Richard Griffin)minorGTM or Marketing PartnerReal estate agent offering special deals on success fees for members, family and friends. Contact for obligation-free market updates.
• Bonded NZ LimitedminorGTM or Marketing PartnerKiwi-owned insurance business offering $100 bar tab at Howick Golf Club for policy purchases. Specializes in personal and business insurance.
• Asahi Super DryminorGTM or Marketing PartnerJapanese beer brand advertised on Hole 18. Preferred premium Japanese beer for consumers across New Zealand.
• Unichem Aviemore PharmacyminorGTM or Marketing PartnerCommunity pharmacy providing quality pharmacy services. Advertised on Hole 14.
• Howick Village OptometristsminorGTM or Marketing PartnerLocal optometry practice. Advertised on Hole 3.
• Travel AssociatesminorGTM or Marketing PartnerBoutique travel agency with focus on uncompromising customer service. Advertised on Hole 3.
• Sheryl Lane Chartered AccountantminorGTM or Marketing PartnerChartered accountant providing personal and business taxation services. Advertised on Hole 7.
• Stihl Shop HowickminorGTM or Marketing PartnerLocal STIHL dealer for outdoor power equipment. Logo displayed on website.
• Ray White (Pheon Hung)minorGTM or Marketing PartnerReal estate agent. Logo displayed on website.
• Maraenui Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal club in Napier, New Zealand offering 50% green fee discount to Howick members.
• Coolangatta & Tweed Heads Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal club in NSW, Australia.
• Antill Country Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal club in NSW, Australia.
• Cooma Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal club in NSW, Australia offering discounted green fees.
• Bayview Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal club in NSW, Australia.
• Moruya Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal club in NSW, Australia offering discounted green fees.
• Oxley Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal club in Queensland, Australia.
• McLeod Country Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal club in Queensland, Australia.
• Green Acres Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal club in Victoria, Australia.
• Mornington Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal club in Victoria, Australia.
• Alice Springs Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal club in Northern Territory, Australia.
• Riverside Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal club in Tasmania, Australia.
• Gold Creek Country ClubminorChannel Partner/ Reseller/ DistributorReciprocal club in ACT, Australia.
• Anstruther Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal club in Fife, Scotland offering members guest green fee rates.
• Kelab Golf Negara Subang (Subang National)minorChannel Partner/ Reseller/ DistributorReciprocal golf club in Subang, Malaysia.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Regional players

• Clearwater Golf Club: Christchurch-based premium golf club. Operates a similar membership, green fee, and event hosting model in a different NZ region, serving as a useful peer for benchmarking pricing and operations.
• Wairakei Golf + Sanctuary: Premium member-and-visitor golf destination in Taupo, NZ. Comparable business model (memberships, green fees, reciprocal arrangements) but located in a different region serving domestic golf tourism.
• Pegasus Golf & Sports Club: Canterbury-based golf club combining course play with broader sports facilities. Comparable through its membership subscriptions, visitor play, and function/corporate event revenue model.
• Jack's Point Golf Club: Scenic Queenstown golf club leveraging lake and mountain views. Comparable as a destination-style golf course in NZ operating with member access, green fees, and tourism revenue streams.

Direct peers

• Akarana Golf Club: Auckland member-owned golf club with comparable membership tiers, coaching programs, and event hosting. Directly competes for members and corporate golf day bookings in the same metro area.
• Waitemata Golf Club: Auckland-based member golf club with similar course layout, tiered membership structure, and visitor green fee tiers. Competes for the same Auckland residents and corporate event clientele.
• Titirangi Golf Club: Member-owned 18-hole Auckland golf club operating under a similar incorporated society structure. Comparable in scale, member-pricing model, and reliance on green fees, memberships, and reciprocal club access.

Others

• DotGolf: NZ-based golf software provider powering Howick's online tee-time booking and membership management. Comparable as a technology partner/ecosystem participant serving the same golf club industry.

Broad incumbents

• Gulf Harbour Country Club: Larger prestige North Shore Auckland golf and country club with full hospitality amenities. Comparable through its membership-and-visitor revenue model and scenic harbour-side positioning, though at a higher price point.
• Royal Auckland Golf Club: One of New Zealand's most prestigious and historic golf clubs, located in the broader Auckland region. Directly comparable as a member-owned 18-hole golf club serving the same Auckland-area demographic with similar membership and green-fee revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HowickGolfClub
• LinkedInlinkedin.com/company/howick-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howick Golf