BRTV

What BRTV does

Mavely, LLC operates an affiliate marketing and creator monetization platform that enables everyday influencers and micro-influencers to earn commission by sharing shoppable affiliate links (termed "SmartLinks") across social media, blogs, newsletters, and link-in-bio tools. The platform is built around a centralized catalog of 1,400+ brand affiliate programs spanning beauty, fashion, home, wellness, pet, food, and lifestyle verticals, with named partners including Nike, Macy's, Lululemon, Adidas, Walmart, ULTA, Anthropologie, Old Navy, and Crate & Barrel. Product surface consists of a web platform, native iOS and Android applications, a browser extension for in-browser SmartLink creation, and a real-time Creator Dashboard for tracking clicks, conversions, and earnings. The company invests in creator enablement through Mavely University (webinars and tutorials), Mavely Meetups (community events), Mavely Mentors (mentorship), and The Creator Paycheck newsletter.

Mavely operates a two-sided marketplace business model. The creator side is free to join with no follower minimums and pays out on a biweekly cycle (claimed 3x faster than the industry average). Creator-side revenue streams include affiliate commissions (rates ranging from 3.5% to 70%+ depending on merchant), brand-campaign compensation, monthly performance bonuses, and referral commissions for inviting other creators. The brand side pays for affiliate conversions and campaigns, which is the primary monetization surface for the platform. Customer segments include a primary persona segment (everyday creators and micro-influencers) and a primary business-unit segment (consumer brands across multiple verticals), with a horizontal segmentation approach. The go-to-market is product-led growth combined with community-led growth — self-serve signup via web and app stores, supported by organic social (TikTok @mavelysocial), content marketing (blog), email (newsletter), and paid acquisition (search ads).

Mavely is headquartered at 60 State Street, Boston, Massachusetts, and is a privately held subsidiary of Later, LLC, a Vancouver-based social media management company. The platform operates across the United States, United Kingdom, and Germany, with a self-described global footprint. No venture funding rounds, headcount figures, revenue, or founding date are disclosed in available sources, and the company has no disclosed patents, certifications, regulatory actions, or M&A activity.

Name

BRTV

Legal name

Mavely, LLC

Website

https://mavely.app.link

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mavely operates an affiliate marketing platform that enables everyday creators and micro-influencers to earn commissions by sharing shoppable SmartLinks to 1,400+ brand partners including Nike, Macy's, Lululemon, and Walmart across web, iOS, Android, and browser extension.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Platform

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industries

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer Marketing & Creator Marketplaces (BPAMALAG), Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Affiliate marketing platform
• Creator commerce tools
• Influencer monetization software
• Shoppable link generation
• Brand partnership marketplace

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Affiliate Commission: Creators earn commission when their audience makes purchases through their SmartLinks. Commission rates vary by brand (ranging from 3.5% to 70%+ depending on the merchant). Creators can promote products from 1,400+ brands including Nike, Macy's, Lululemon, Adidas, and more.
2. Brand Campaigns: Creators can participate in brand partnership campaigns, receiving compensation for specific promotional activities with partnered brands.
3. Monthly Performance Bonuses: Creators receive monthly bonuses for consistent performance, incentivizing ongoing engagement and sales activity.
4. Referral Commission: Creators earn referral commissions when they invite other creators to join the platform, building network effects.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mavely operates an affiliate marketing platform that enables content creators to monetize recommendations by generating trackable SmartLinks to products from 1,400+ partner brands. Creators access the platform through a free web and mobile interface (iOS and Android) where they share shoppable links across social media, blogs, and newsletters, with real-time tracking of clicks, conversions, and earnings, and biweekly payouts. The platform also offers brand campaign partnerships, monthly performance bonuses, referral commissions, and an educational resource hub (Mavely University).

Product overview

Mavely is an affiliate marketing platform for everyday influencers that operates as a multi-brand marketplace connecting creators with over 1,500 partner brands. The platform consists of the Mavely web and mobile app where creators discover world-class brands and promotions, create and share shoppable SmartLinks to earn affiliate commissions, and track their earnings in real time through a dedicated dashboard. Key products include the core Mavely Platform, Mavely mobile app (iOS/Android), SmartLinks for shoppable content, the Creator Dashboard for analytics, a browser extension for easy link creation, Mavely University educational resources, and Brand Campaign partnership opportunities. The platform also offers monthly performance bonuses and referral commissions as additional earning pathways. Creators can access affiliate programs across diverse categories including beauty, fashion, home decor, interior design, health and wellness, pets, finance, and more through a single unified interface.

Differentiator

Problem solved

Functional benefit

Brands

• Mavely University: Educational content and resources for creators learning affiliate marketing and platform tools.
• Mavely Mentors

Products and services

• Mavely Platform Core web-based affiliate marketing platform enabling creators to discover brands and promotions, generate shoppable SmartLinks, and earn commission on referred sales across 1,400+ brand partners.
• Mavely Mobile App Cross-platform mobile application (iOS and Android) that allows creators to discover brands, create shoppable SmartLinks, and track earnings in real time.
• Mavely Browser Extension A browser extension that lets creators create affiliate links while browsing any retailer site, eliminating friction of switching between platforms.
• Brand Campaigns Partnership opportunities connecting creators with consumer brand campaigns for compensation beyond standard affiliate commissions.

Quantifiable outcome

• Creators can earn $100-$1,000+ monthly with consistent posting through affiliate marketing
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Laterparent_companyOthersMavely is a subsidiary of Later, a social media management company. The parent company Later provides infrastructure and resources to Mavely as part of its portfolio of creator and social commerce tools. Later is headquartered in Vancouver with operations including Mavely's Boston office.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Awin: Awin is a global affiliate marketing network with a broad advertiser and publisher base across retail, travel, and lifestyle. It competes for the same brand-side affiliate budgets as Mavely and provides creators with access to multiple merchant programs, though through a more publisher-centric interface.
• CJ Affiliate: CJ Affiliate (Commission Junction) is one of the largest global affiliate marketing networks, connecting advertisers with creators and publishers for commission-based shopping content. While more enterprise-oriented, CJ competes with Mavely for both merchant programs and creator-driven affiliate traffic across retail and lifestyle brands.
• ShareASale: ShareASale is an established affiliate marketing network connecting thousands of merchants with creators and publishers for performance-based commerce. It competes for both brand-side program budgets and creator-driven affiliate revenue, offering a broad catalog that overlaps with Mavely's brand partner ecosystem.
• Impact: Impact is a global partner and affiliate marketing platform that connects brands with creators and publishers for performance-based marketing programs. While Impact operates more broadly across affiliate and partnership management, it competes for the same brand budgets and creator partnerships that drive Mavely's marketplace.
• Rakuten Advertising: Rakuten Advertising is a global affiliate marketing network connecting brands with publishers and creators for performance-based campaigns. It competes with Mavely at the brand and merchant side for affiliate program budgets, offering a broader enterprise platform with deeper analytics but less creator-facing tooling.
• Amazon Influencer Program: Amazon's Influencer Program allows creators to earn commissions on Amazon purchases driven through personalized storefronts and shoppable links, directly overlapping Mavely's affiliate commerce model. While it focuses exclusively on Amazon's catalog, it represents a broad incumbent alternative for creators seeking commission-based shopping content monetization.

Direct peers

• ShopMy: ShopMy is a direct competitor operating a creator commerce platform where influencers earn affiliate commissions through shoppable links and brand partnerships. It competes head-to-head with Mavely for the same creator persona, offering commission-based shopping content and brand deal facilitation across fashion, beauty, and lifestyle categories.
• LTK: LTK (formerly rewardStyle) is the leading direct peer in influencer-driven affiliate commerce, connecting creators with retail brands for commission-based shopping content. Like Mavely, LTK provides a centralized platform where creators share shoppable links and earn commission, but LTK focuses on higher-tier creators with larger followings, whereas Mavely targets the everyday/micro-influencer segment.
• Refersion: Refersion is an affiliate and influencer marketing platform that enables brands to launch creator-driven affiliate programs and track commissions. It overlaps with Mavely's brand-side offering, providing tools for managing creator partnerships, tracking sales, and processing payouts in the same e-commerce and DTC brand segments.

Others

• Later: Later is Mavely's parent company and a leading social media management and influencer marketing platform. It is relevant as both the corporate parent and an adjacent platform that helps creators schedule content, manage social presence, and run influencer campaigns — capabilities that complement Mavely's affiliate commerce offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mavelysocial
• TikToktiktok.com/@mavelysocial
• LinkedInlinkedin.com/company/blackrifletv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRTV