Maverick Ag

What Maverick Ag does

Maverick Ag is a privately-held Canadian agricultural consulting, coaching, and risk-management firm headquartered in Saskatoon, Saskatchewan, with a secondary office in Moosomin, Saskatchewan. The company serves primary agricultural producers across Western Canada, focusing on financial and operational consulting, executive coaching, insurance brokerage, and professional speaking on agribusiness topics. Its core offerings span four service lines — Consulting (financial and operational advisory, including tiered offerings of Core Financial Update, Elite Financial Update, DealGuard, and Navigator), Coaching (delivered via the FarmerCoach.ca partnership), Risk Management (insurance brokerage with Global Ag Risk Solutions' Production Cost Insurance alongside government programs such as AgriStability and provincial crop insurance), and Speaking (professional presentations and webinars). The company was co-founded by Kristjan Hebert (CPA, CA) and Evan Shout (CPA, CA), both of whom also hold CFO/CFO-equivalent roles at related farming operations within the Hebert Group ecosystem.

The firm's underlying technology consists of a data analytics framework that integrates financial, agronomic, and risk data into accrual financial statements, cost-of-production analyses, and real-time dashboards for farm performance monitoring. It also deploys operational management methodologies such as the Entrepreneurial Operating System (EOS), Kolbe assessments, and moisture probe analytics for fertility and yield decisions. Maverick Ag draws analytical credibility from its affiliated farming operation, Hebert Grain Ventures (HGV) — a 22,000-acre grain and oilseed enterprise in southeastern Saskatchewan used as a demonstration and trial operation for consulting methodologies. The firm's revenue model combines insurance commissions (recurring), professional-services consulting fees, coaching fees via the FarmerCoach partnership, and speaking honoraria, delivered through direct client engagement supported by a content marketing engine of articles, webinars, and an active social media presence on LinkedIn and X.

Customer acquisition is relationship-driven, leveraging co-founder industry recognition (Top Producer of the Year 2020, Corteva Climate Positive Leaders 2021, EY Entrepreneur of the Year 2022) and a referral ecosystem that includes the Truth About Ag Podcast, speaking events, and partner channels. The team comprises roughly 10 named professionals, including a COO (Todd Andries) and CTO (Taylor Phillips), with strategic advisory support from a five-member advisory board. The company's positioning — 'Built for producers, by producers' — is grounded in the founders' firsthand farming experience combined with professional accounting and finance expertise, distinguishing Maverick Ag from generic advisory or insurance brokerage competitors.

Name

Maverick Ag

Legal name

Maverick Ag Ltd.

Website

https://maverickag.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maverick Ag is a privately-held Saskatchewan-based consulting and risk-management firm that delivers financial advisory, insurance brokerage, executive coaching, and speaking services to primary agricultural producers across Western Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Saskatoon, SK

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage and Risk Management: Leading insurance brokerage offering Production Cost Insurance through Global Ag Risk Solutions, government farm income programs (AgriStability, provincial crop insurance), and private insurance products (hail, crop insurance, parametric and technology-based products). Revenue generated through insurance commissions and brokerage fees.
2. Financial and Operational Consulting: Consulting services covering financial management, strategic planning, human resources, succession planning, and operational optimization for agricultural producers.
3. Executive Coaching (FarmerCoach): Coaching services for agricultural producers through partnership with FarmerCoach.ca, focused on turning top producers into elite entrepreneurs.
4. Speaking Engagements: Professional presentations on ag-entrepreneurship, technology, financial management, and operational best practices at industry events and conferences.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maverick Ag is an agricultural consulting and risk management firm serving primary producers in Western Canada. It delivers four integrated service lines: Consulting (financial and operational advisory), Coaching (executive coaching for farm operators through the FarmerCoach partnership), Risk Management (insurance brokerage including Production Cost Insurance via Global Ag Risk Solutions, AgriStability, and provincial crop insurance), and Speaking (professional presentations on ag-entrepreneurship, management, and farm finance).

Product overview

Maverick Ag is a consulting and risk management firm serving agricultural producers. The company offers four core services: Consulting (financial and operational consulting), Coaching (executive coaching for producers), Risk Management (insurance and individualized risk solutions), and Speaking (professional presentations on ag-entrepreneurship). The firm is built on core values of Win/Win, Growth Mindset, Optimization, and Winning Attitude, with a focus on transparency in agriculture. The services are offered as a unified portfolio centered on helping producers manage risk, improve financial performance, and develop their businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Maverick 2.0 Webinar Series: A risk management webinar series featuring episodes on equipment & data, risk mitigation, farm transition, options strategy, and 24-month strategy planning.
• Farmer Coach

Products and services

• Consulting Financial and operational consulting services for agricultural producers, advancing farm production through strategic guidance. The service line includes tiered engagements (Core Financial Update, Elite Financial Update, DealGuard, Navigator) targeting farm owners and operators in Western Canada.
• Coaching (FarmerCoach) Executive coaching services designed to transform top agricultural producers into elite entrepreneurs, delivered through the FarmerCoach.ca partnership. Targets farm owners and operators seeking leadership development and business performance improvement.
• Risk Management (Insurance Brokerage) Individualized insurance solutions and risk management services for farms, including Production Cost Insurance through Global Ag Risk Solutions, government farm income programs, and private insurance products (hail, crop, parametric and technology-based). Targets Western Canadian primary producers.
• Speaking Professional presentations on ag-entrepreneurship, management, technology, and financial and operating management topics delivered at industry events and conferences. Targets agricultural industry audiences and event organizers across Canada.

Quantifiable outcome

• Reduced sprayer fill times from 22 minutes to 7 minutes, improving working percentage from 38% to 55%, resulting in approximately $1 per acre ($22,000 total) additional profit
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Manitoba Crop AllianceminorGTM or Marketing Partner · 12 January 2026Partnership for webinar content delivery. Maverick Ag contributes to the Manitoba Crop Alliance 'Roots to Results' Webinar Series.
• Hebert GroupcoreStrategic or Co-development PartnerParent company relationship. Maverick Ag operates as 'A Hebert Group Company.' The Hebert Group includes multiple agricultural businesses including Hebert Grain Ventures and Hebert Livestock Ventures, with which Maverick Ag closely collaborates on data collection and sharing insights with agricultural audiences.
• Global Ag Risk SolutionscoreStrategic or Co-development PartnerMaverick Ag is the leading insurance brokerage offering Production Cost Insurance through Global Ag Risk Solutions. This is the company's primary private insurance product partnership for risk management services.
• FarmerCoach.cacoreChannel Partner/ Reseller/ DistributorPartnership for executive coaching services, providing coaching programs for agricultural producers under the FarmerCoach brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Farmers Edge: Canadian-headquartered digital agriculture company offering precision agronomy, data analytics, and farm management services. Competes with Maverick Ag's data-driven farm decision framework through a more software-driven delivery model.
• AgriWebb: Farm management software platform providing data-driven livestock and crop operations support. Represents the software-first, scalable model that Maverick Ag's consulting framework could eventually be benchmarked against.
• Deveron UAS: Canadian data analytics and drone-based agronomy services company serving farms with precision decision-support tools. Competes with Maverick Ag's data-driven agronomic offerings (e.g., moisture probe analytics) on a technology-enabled basis.

Direct peers

• BDO Canada: National accounting and advisory firm with a dedicated agriculture practice serving Canadian producers. Competes with Maverick Ag for farm financial consulting, succession planning, and risk advisory work across similar client segments.
• Global Ag Risk Solutions: Insurer of Production Cost Insurance and Maverick Ag's primary insurance product partner. Operates in the same Western Canadian producer segment and is closely tied to Maverick Ag's risk-management revenue stream.
• MNP (Meyers Norris Penny): Major Canadian professional services firm with one of the largest ag practices in the country. Multiple Maverick Ag team members (including co-founder Evan Shout and consultants Kelly Bromm and Jocelyn Jensen) came from MNP, and the firm competes directly for ag consulting, financial advisory, and farm succession engagements in Western Canada.

Broad incumbents

• Telus Agriculture & Consumer Goods (formerly Agri-Trend / Decisive Farming): Large-scale ag tech and advisory platform formed from Agri-Trend and Decisive Farming acquisitions. Provides farm management, crop consulting, and data analytics to Canadian producers at greater scale, offering overlapping capabilities to Maverick Ag's data-driven decision support.
• Farm Credit Canada (FCC): Crown corporation providing agricultural lending and advisory services across Canada. Maverick Ag consultant Brendon Fornwald previously worked at FCC, and the organizations overlap in producer advisory, lending relationships, and farm transition services.
• KPMG Canada (Agribusiness): Big Four advisory practice serving Canadian agribusiness with consulting, tax, and risk services. Competes indirectly with Maverick Ag for larger enterprise farm and agribusiness engagements.
• Cargill Agricultural Solutions: Global agribusiness with farmer advisory, risk management, and crop inputs offerings in Canada. Overlaps with Maverick Ag's producer-facing risk and operational advisory, particularly for larger grain operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/maverick_ag
• LinkedInlinkedin.com/company/maverick-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick Ag