Deveron

What Deveron does

Deveron Corp. (CSE/TSX-V: FARM) was a Toronto-based agricultural data and soil-testing services company that built a vertically integrated platform spanning in-field sampling, laboratory analysis, drone/satellite imagery, and agronomic prescription analytics for North American row-crop agriculture. The company consolidated a fragmented soil-lab and crop-consulting market through a roll-up of six acquisitions between 2018 and 2022, culminating in a network of four premier soil testing laboratories (Deveron Laboratories Iowa, Deveron Laboratories Indiana, Woods End Laboratories in Maine, and A&L Canada Laboratories in Ontario) plus 30+ trained sampling technicians covering 19 US states and 7 Canadian provinces. Its core technology stack combined Veris EC mapping sensors, SoilOptix non-contact topsoil sensors, DJI and Micasense drone payloads for RGB/NDVI imagery, and proprietary soil-health methodologies (Solvita and Vitellus) backed by ISO 17025, GLP, and NAPT-PAP accreditations. Outputs were delivered as VRA-ready variable rate prescription files integrated with Climate FieldView, John Deere Operations Centre, Sirrus (Proagrica), Agrian, EFC, and CropTrak.

Deveron generated revenue primarily through professional-services fees for soil testing (Basic and Complete packages), micronutrient and plant tissue analyses, soil health and compost testing, in-field sampling programs (Bulk, Grid, Zone, SoilOptix), drone/aerial imagery, and recurring analytics offerings such as the SMART-N nitrogen management program, agronomic insights (Soil/Script/Image Insights, Trial Analysis, Profit Mapping), and carbon program support. Go-to-market combined direct sales to ag retailers (e.g., Sylvite) and individual growers (e.g., Whitthoft Farm Supply) with channel enablement of ag retailers serving their farmer customers, supported by a sales office in North Kansas City and the Toronto headquarters.

In late 2025, following repeated amendments to a forbearance agreement on its US$25M Toronto-Dominion Bank loan and a liquidity-driven strategic review, Deveron agreed to sell substantially all of its assets to Rock River Laboratory Inc. and related purchasers (RRL Ultimate Parent LLC, 1001388516 Ontario Inc., Maple NewCo LLC) for US$36.4 million in total consideration. The transaction closed in February 2026, shareholders approved delisting and wind-up in December 2025, and the company voluntarily delisted from the TSX Venture Exchange effective May 6, 2026 — at which point the entity was in the process of being wound up.

Name

Deveron

Legal name

Deveron Corp.

Website

https://deveron.com

Company type

Public

Founded year

2017

Operating status

Closed

Headcount range

11–50 employees

Short description

Deveron Corp. was a Toronto-based agricultural data and soil-testing services company operating four laboratories and a North American field-sampling network, serving ag retailers and growers with soil analysis, drone imagery, and variable rate prescription analytics before winding down following the 2026 sale of its assets to Rock River Laboratory.

Ownership category

akta.pro rank

Product category

Agricultural Soil Testing and Precision Agronomy Services

NAICS

Nitrogenous Fertilizer Manufacturing (325311), Phosphatic Fertilizer Manufacturing (325312), Fertilizer and Compost Manufacturing (32531)

SIC

Services-Testing Laboratories (8734), Agricultural Services (700)

akta.pro primary industry

Soil Testing & Nutrient Analysis Services (AFACAKAA)

akta.pro secondary industry

Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH)

Keywords

• Soil testing services
• Precision agriculture
• Agronomic analytics
• Soil sampling
• Variable rate prescriptions

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Soil Testing and Analysis Services: Revenue generated from comprehensive soil testing services including Basic and Complete soil test packages, micronutrient testing, soil health analysis (Solvita, Vitellus), plant tissue testing, and compost analysis. Testing is performed at the company's network of four soil laboratories across North America.
2. Soil Sampling Services: In-field soil sampling services provided by trained technicians using various methods including bulk, grid, zone, and specialized SoilOptix/Veris mapping. Sampling programs include Platinum (SoilOptix), Gold, Silver, and Basic tiers with varying grid resolutions and recommendation map services.
3. Agronomic Insights and Data Analytics: Data-driven insights and variable rate prescription services that help growers identify limiting nutrients, optimize input investment, and maximize yield potential. Includes profit mapping, trial analysis, and image insights services.
4. Drone/Imagery Services: Agriculture drone services including RGB and NDVI mapping for crop scouting, variable rate prescriptions, zone soil sampling, winter wheat kill assessment, and environmental stewardship program monitoring. Includes satellite imagery options for ongoing monitoring.
5. Carbon Program Support: Scalable, tailored support package for carbon programs through in-field team, soil labs, and in-house agronomic data experts. Converts soil carbon measurements into verified carbon credits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Deveron provides vertically integrated soil testing, in-field soil sampling, and agronomic analytics services for the North American precision agriculture market. The company operates four premier soil testing laboratories and deploys 30+ trained sampling technicians across 19 U.S. states and 7 Canadian provinces to deliver end-to-end services from field collection through laboratory analysis to variable rate prescriptions and crop insights. Offerings span soil fertility and soil health testing, plant tissue and compost analysis, Veris EC and SoilOptix mapping, drone/satellite imagery, and data-driven agronomic advisory.

Product overview

Deveron is an agriculture data company offering an integrated platform of soil testing, field services, and agronomic analytics across North America. The core offering centers on soil fertility testing and analysis (Basic/Complete packages) backed by four laboratory brands (Deveron Laboratories Iowa, Deveron Laboratories Indiana, Woods End Laboratories, A&L Canada Laboratories). Supporting services include plant tissue testing, soil health testing (Solvita/VitTellus), and compost analysis. Field services encompass professional soil sampling (Bulk/Grid/Zone methods), advanced soil mapping (Veris EC and SoilOptix technologies), drone/satellite imagery (RGB and NDVI), and RTK boundary mapping. The analytics layer provides variable rate prescriptions, nitrogen management (SMART-N Program), trial analysis, and profit mapping. All data outputs integrate with Climate FieldView, John Deere Operations Centre, and agricultural data platforms like Sirrus, Agrian, EFC, and CropTrak.

Differentiator

Problem solved

Functional benefit

Products and services

• Soil Testing and Analysis

Quantifiable outcome

• Samples over 500,000 acres per year across North America
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Rock River Laboratory Inc.coreOthers · 14 February 2026Rock River Laboratory Inc. was the purchaser of substantially all of Deveron's assets in a transaction announced November 2025 and closed February 2026. The deal involved US$36.4 million in total consideration. Following this transaction, Deveron expects to be migrated to the NEX Board of the TSXV and has not yet acquired or developed any replacement business.
• Aqua CapitalminorStrategic or Co-development Partner · 20 December 2025Deveron engaged in negotiations with Aqua Capital over a potential merger. Strategic and governance changes were made amidst financial and operational considerations. Negotiations occurred following OSC review and shareholder approval planning.
• RRL Ultimate Parent LLCcoreOthers · 4 November 2025Part of the purchasing group for substantially all of Deveron's assets along with 1001388516 Ontario Inc. and Maple NewCo LLC. Transaction valued at US$36.4 million in total consideration paid through cash, notes, equity, and future earnouts.
• 1001388516 Ontario Inc.coreOthers · 4 November 2025Part of the purchasing group for substantially all of Deveron's assets along with RRL Ultimate Parent LLC and Maple NewCo LLC.
• Maple NewCo LLCcoreOthers · 4 November 2025Part of the purchasing group for substantially all of Deveron's assets along with RRL Ultimate Parent LLC and 1001388516 Ontario Inc.
• Solvita (Woods End Laboratories)coreTechnology or IntegrationSolvita is a proprietary soil health testing methodology used by Deveron's Woods End Laboratories. It captures key biological, chemical and physical traits indicating healthy functioning in a farm system. The test uses probes to measure CO2 and NH3 gases indicating activity and stability of compost.
• Veris TechnologiescoreTechnology or IntegrationVeris Technologies provides soil EC mapping systems used by Deveron to identify soil zones. The technology measures electrical conductivity of soil, defines soil types precisely, and provides shallow (0-18 inches) and deep (19-36 inches) readings that correlate with soil texture and CEC maps.
• SoilOptixcoreTechnology or IntegrationSoilOptix is a premium top soil analysis system used by Deveron for high-resolution soil mapping. Uses non-contact, pre-calibrated sensor technology mounted 2 ft above ground at 12 mph field speeds with 40 ft swath widths. Generates over 25 property layers and delivers high-definition nutrient and texture maps VRA-ready for most data platforms.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Granular (Corteva): Farm management and agronomy software platform acquired by Corteva; comparable in providing data-driven insights and field-level agronomic decision support to growers and advisors.
• Climate FieldView (Bayer): Industry-leading digital agriculture platform that ingests soil and imagery data and generates variable rate prescriptions; comparable as a precision-ag platform integrated with John Deere and other farm equipment.
• Nutrien Ag Solutions: World's largest ag retailer with in-house agronomy, soil testing, and digital agriculture services; broadly comparable in targeting growers with soil sampling and prescription services at retail scale.
• WinField United (Land O'Lakes): Large US ag-retail cooperative offering soil sampling, lab analysis, and variable rate prescription services to its grower-customers; overlapping precision-ag services but tied to a specific retail/input ecosystem.
• Eurofins Agro Testing: International laboratory services group with dedicated agricultural soil, plant tissue, and feed testing capabilities; broadly comparable testing services but operates as part of a large diversified testing network.
• SGS Agriculture & Food: Global testing, inspection, and certification firm offering agricultural and soil testing services; broader incumbent with overlapping laboratory testing capabilities but a much wider portfolio.

Emerging players

• Taranis: Aerial imagery and AI-driven crop intelligence platform for precision agriculture; overlapping service area in drone/satellite imagery, NDVI mapping, and variable rate prescriptions, with a more software-focused delivery model.

Direct peers

• A&L Canada Laboratories: Canadian full-service agricultural, environmental, and cannabis testing laboratory; wholly owned by Deveron during the analysis window and a direct operating peer in soil, plant, manure, water, and compost analysis.
• Woods End Laboratories: US soil health and compost testing laboratory specializing in Solvita biological soil activity testing; wholly owned by Deveron and a direct peer in soil health diagnostics.
• Rock River Laboratory: US-based independent agricultural soil testing laboratory network; directly comparable in core offering of soil fertility and health testing for growers and ag retailers, and recently acquired substantially all of Deveron's assets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Deveron
• Facebookfacebook.com/DeveronCorp
• LinkedInlinkedin.com/company/deveron

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds9 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deveron