MAXIMA BROKER , a.s.

What MAXIMA BROKER , a.s. does

MAXIMA BROKER, a.s. is a Slovak insurance brokerage and independent financial agent (samostatný finančný agent) licensed by the National Bank of Slovakia under license ODT-13770/2010 and operating under Act 186/2009 Z.z. Founded in 2000 and headquartered in Košice, the firm distributes insurance products on behalf of more than 20 insurance carriers, including Allianz, Kooperativa, Colonnade, UNIQA, Union, ČSOB, Komunálna poisťovňa, GENERALI, MetLife, AXA, HDI, Defend Insurance, Agra poisťovňa, Pillow, Allianz Trade, and ČSOB Stavebná sporiteľňa. Its service portfolio spans mandatory third-party motor liability (PZP), comprehensive vehicle (kasko), GAP, residential and commercial property, business liability, life, accident, and travel insurance, complemented by a 24/7 claims assistance service.

The company operates a hybrid distribution model combining four physical branch offices (Košice headquarters, Prešov, Michalovce, Bratislava), a network of subordinated financial agents, and the WOWpoistka (wowpoistka.sk) self-service digital platform for online quote comparison and policy purchase. Revenue is generated through transaction commissions from insurance carriers on intermediated policies; pricing is quote-based and tailored to individual risk profiles, vehicle/property characteristics, and coverage scope. The target customer base is split between individual consumers (Občania) and small-to-mid business owners (Podnikatelia), with additional reach into vehicle owners and personal protection segments across the Slovak Republic. Leadership is held by President RNDr. Katarína Tesfaye and Vice President Ing. Vida Špiričová, with the firm being privately held with no disclosed parent company, investors, or M&A activity.

Name

MAXIMA BROKER , a.s.

Legal name

MAXIMA BROKER, a.s.

Website

https://maximabroker.sk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

MAXIMA BROKER, a.s. is a Slovakia-based licensed independent financial agent and insurance brokerage distributing motor, property, life, and travel policies from 20+ carriers via four branches, subordinated agents, and its WOWpoistka online platform.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage services
• Motor vehicle insurance
• Property insurance brokerage
• Life insurance intermediation
• Financial advisory services

Headquarters

HQ city

Košice

HQ country

Slovakia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission: MAXIMA BROKER acts as an independent financial agent (samostatný finančný agent) earning commissions from insurance companies for intermediating insurance policies. The company s broker customers across motor vehicle insurance, property insurance, liability insurance, travel insurance, life insurance, accident insurance, and GAP insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

MAXIMA BROKER, a.s. operates as an independent financial agent (samostatný finančný agent) intermediating insurance products on behalf of more than 20 insurance company partners in Slovakia. The brokerage distributes motor vehicle insurance (mandatory PZP liability, comprehensive kasko, GAP), property insurance for both private individuals and businesses, and personal protection lines (life, accident, travel), supported by an online self-service platform (wowpoistka.sk) and four branch offices providing policy administration and claims assistance.

Product overview

MAXIMA BROKER, a.s. operates as a multi-product insurance brokerage offering a portfolio of interconnected insurance products and digital services. The core offering spans motor vehicle insurance (PZP mandatory liability, Havarijné comprehensive kasko, and GAP financial loss protection), property insurance for both businesses and private individuals, and personal insurance including life, accident, and travel coverage. These products are complemented by an online digital channel branded as WOWpoistka, which provides 24/7 self-service insurance purchasing and comparison. A dedicated claims assistance service handles settlement of claims across all product lines, creating a unified brokerage experience from policy purchase through claims resolution.

Differentiator

Problem solved

Functional benefit

Brands

• WOWpoistka: Online insurance platform for quick and easy insurance purchases, offering vehicle insurance (PZP, comprehensive), property insurance, travel insurance, and professional liability insurance.

Products and services

• PZP (Povinné zmluvné poistenie)

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Allianz Slovenská poisťovňacoreChannel Partner/ Reseller/ DistributorInsurance company partner providing motor vehicle insurance, property insurance, and other insurance products. MAXIMA BROKER acts as distribution partner selling Allianz products alongside other insurance providers.
• Kooperativa poisťovňa, a.s.coreChannel Partner/ Reseller/ DistributorMajor Slovak insurance company partner. The company describes MAXIMA BROKER as a reliable business partner with professional approach contributing to their business goals.
• Colonnade Insurance S.A.coreChannel Partner/ Reseller/ DistributorColonnade designates MAXIMA BROKER as a key partner in non-life insurance segment. The company states the partnership brings high protection for clients' property needs and appreciates MAXIMA BROKER's focus on client needs and professional service.
• UNIQA poisťovňacoreChannel Partner/ Reseller/ DistributorInsurance company partner providing comprehensive insurance products through MAXIMA BROKER distribution network.
• Union poisťovňacoreChannel Partner/ Reseller/ DistributorInsurance company partner offering health and other insurance products through MAXIMA BROKER.
• ČSOB (Československá obchodná banka)coreChannel Partner/ Reseller/ DistributorBanking and insurance partner providing ČSOB insurance products and ČSOB Stavebná sporiteľňa (building savings) products through MAXIMA BROKER.
• Komunálna poisťovňacoreChannel Partner/ Reseller/ DistributorMunicipal insurance company partner recognizing MAXIMA BROKER with Silver (2019) and Gold (2019) partner status for sales performance.
• Generali Česká pojišťovnacoreChannel Partner/ Reseller/ DistributorInternational insurance company partner providing insurance products through MAXIMA BROKER network.
• MetLifecoreChannel Partner/ Reseller/ DistributorGlobal life insurance and employee benefits provider partner offering life insurance products through MAXIMA BROKER.
• AXAminorChannel Partner/ Reseller/ DistributorInternational insurance company partner providing various insurance products through MAXIMA BROKER.
• HDIminorChannel Partner/ Reseller/ DistributorInsurance company partner offering insurance products through MAXIMA BROKER.
• Defend InsuranceminorChannel Partner/ Reseller/ DistributorInsurance company partner providing specialized insurance products through MAXIMA BROKER.
• Agra poisťovňaminorChannel Partner/ Reseller/ DistributorAgricultural insurance specialist partner offering crop and livestock insurance through MAXIMA BROKER.
• PillowminorChannel Partner/ Reseller/ DistributorInsurance company partner providing insurance products through MAXIMA BROKER.
• Allianz TrademinorChannel Partner/ Reseller/ DistributorTrade credit insurance specialist partner providing credit and trade finance insurance products.
• ČSOB Stavebná sporiteľňaminorChannel Partner/ Reseller/ DistributorBuilding savings partner offering construction savings products and related financial services through MAXIMA BROKER.
• AFISP (Asociácia finančných sprostredkovateľov a finančných poradcov)coreStrategic or Co-development PartnerIndustry association membership providing professional standards, ethical guidelines (Etický kódex), and industry representation. MAXIMA BROKER operates under AFISP ethical standards.
• NIROFT (Národný inštitút pre podporu a rozvoj finančného trhu)coreStrategic or Co-development PartnerNational financial market development institute membership supporting industry standards and professional development in Slovak financial services market.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Wüstenrot poisťovňa (Slovakia): Slovak insurance and savings provider with building-savings and P&C offerings distributed through tied agents. Comparable as a regional multi-line financial intermediary competing for similar household insurance and savings customers.
• Slavia poisťovňa: Slovak insurance carrier selling motor, property, and travel products through its own channels. Comparable in product overlap with MAXIMA BROKER and competes for the same retail and SME customers in Slovakia.

Direct peers

• Broker Consulting Group Slovakia: One of the largest independent insurance and financial brokerage groups in Slovakia, offering multi-line intermediation across P&C, life, and commercial insurance. Directly comparable to MAXIMA BROKER as a Slovak retail/SME insurance broker operating through branches and subordinated agents.
• PARTNERS GROUP Finančná skupina: Slovak financial intermediary and insurance broker with a national network of tied agents. Closely comparable to MAXIMA BROKER as a multi-product, multi-carrier financial intermediary operating under NBS oversight.
• Finportal: Slovak online financial-services platform aggregating insurance and lending products. Comparable as a digital Slovak insurance comparator/distributor and a potential direct competitor to MAXIMA BROKER's wowpoistka.sk channel.

Broad incumbents

• Kooperativa poisťovňa: Major Slovak insurer with a strong broker and agent distribution model across P&C and life lines. Comparable as a Slovak multi-line insurance distributor, especially relevant given MAXIMA BROKER's recognition by Kooperativa as a reliable partner.
• Generali Slovensko poisťovňa: Major Slovak insurer (and MAXIMA BROKER partner) that also distributes through its own tied agent network. Overlaps with MAXIMA BROKER in product lines and customer base but operates as a carrier rather than a pure intermediary.
• UNIQA poisťovňa (Slovakia): Czech-Slovak insurance carrier with its own broker and tied-agent network distributing motor, property, and life products. Overlaps with MAXIMA BROKER in product mix and target segments, though operates as carrier rather than intermediary.
• Allianz Slovensko poisťovňa: Leading Slovak insurer and one of MAXIMA BROKER's core carrier partners, with a substantial direct agent and broker channel. Comparable as a multi-line Slovak insurance distributor, though with carrier economics rather than pure brokerage.

Emerging players

• Lemonade: US-listed insurtech using a digital-first, mobile-native model to sell directly to consumers. Represents the disruptive digital-broker / direct-carrier model that could pressure traditional CEE brokers like MAXIMA BROKER if comparable offerings enter Slovakia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MaximaBroker
• LinkedInlinkedin.com/company/maxima-broker-a-s
• Instagraminstagram.com/maximabroker

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAXIMA BROKER , a.s.