Maximidia
Maximídia is a Brazilian insurance brokerage founded in 1991, specializing in personal accident and life insurance for individual consumers and families. Operating across 3,000+ Brazilian municipalities via website and WhatsApp, it has sold over 350,000 policies sourced from multiple major insurers.
- Company typePrivate
- Founded1991
- HeadquartersPorto Alegre, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Maximidia does
Maximídia is a Brazilian insurance brokerage founded in 1991 and headquartered in Porto Alegre, Rio Grande do Sul. The company operates as a privately held administradora e corretora de seguros (insurance administrator and broker), specializing in personal accident insurance (Seguro de Acidentes Pessoais) and life insurance (Seguro de Vida) sourced from multiple major Brazilian insurance providers. Maximídia serves individual consumers and families across Brazil, with stated presence in over 3,000 municipalities and more than 350,000 policies sold cumulatively.
The company's product portfolio centers on Personal Accident Insurance offering up to R$1 million in accidental death coverage and permanent disability coverage, alongside Life Insurance. These core products are bundled with a suite of value-added assistance services including unlimited 24/7 telemedicine extending to dependents, funeral assistance, residential assistance (plumbers, electricians, locksmiths), pet veterinary assistance, and a weekly federal lottery drawing with R$10,000 prizes. There is no proprietary technology stack disclosed; the business operates as a traditional insurance brokerage.
Maximídia's revenue model is commission-based, earning fees from insurance providers for selling and renewing policies. Sales are conducted direct-to-consumer through digital channels including the company website, WhatsApp, phone, and email, with personalized consulting support. The company employs 76 people (or 100+ specialized collaborators per company self-report), holds LGPD compliance certification, and appears to be founder-led with no disclosed institutional investors or external ownership.
Maximidia firmographics
Firmographics- Name
- Maximidia
- Legal name
- Maximídia Administradora e Corretora de Seguros Ltda
- Website
- https://maximidia.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maximídia is a Brazilian insurance brokerage founded in 1991, specializing in personal accident and life insurance for individual consumers and families. Operating across 3,000+ Brazilian municipalities via website and WhatsApp, it has sold over 350,000 policies sourced from multiple major insurers.
- Ownership category
- akta.pro rank
Maximidia industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)
- akta.pro primary industry
- Individual AD&D Insurance (Direct-to-Consumer) (FSAIALAC)
- akta.pro secondary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
Keywords
Where Maximidia is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Maximidia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage Commissions: The company acts as an insurance broker earning commissions from insurance companies for selling personal accident insurance and life insurance policies. Revenue is generated through policy sales and renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personalized insurance plans from multiple providers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Maximidia product offering
Product offeringCore offering
Maximidia is a Brazilian insurance brokerage that sells Personal Accident Insurance and Life Insurance policies on behalf of multiple major Brazilian insurance providers. It offers personalized consulting to individuals and families, bundling coverage (accidental death, permanent disability) with optional assistance services such as funeral, telemedicine, residential, and pet assistance, plus weekly prize drawings. The company focuses on easy, no-bureaucracy contracting and serves customers in more than 3,000 Brazilian municipalities.
Product overview
Maximidia is an insurance brokerage firm founded in 1991, specializing in the sale of Personal Accident Insurance (Seguro de Acidentes Pessoais) and Life Insurance (Seguro de Vida). The company operates a focused, simple, and practical sales model and has established a presence in over 3,000 Brazilian municipalities. Their product portfolio centers on two core insurance products—Personal Accident Insurance and Life Insurance—with various coverage options and assistance services sourced from major Brazilian insurers. The Personal Accident Insurance serves as the primary offering, providing protection against accidental death and permanent disability with additional add-on modules including Funeral Assistance, Unlimited Telemedicine, Residential Assistance, Pet Assistance, and Weekly Prize Drawings. The company emphasizes accessibility, with coverage starting at R$ 1 million and pricing stable regardless of age.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Accident Insurance (Seguro de Acidentes Pessoais)
Quantifiable outcome
- Coverage available up to R$1 million for accidental death
- +2 more outcomes
Companies that use Maximidia
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Maximidia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maximidia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multiple Insurance Providers (Seguradoras)coreThe company works with multiple major Brazilian insurance providers ('das maiores seguradoras do país') to offer a variety of plans and coverage options to customers, allowing them to select the best fit for their needs. This partnership model enables Maximídia to provide personalized insurance solutions from different providers.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Maximidia competitors and assessment
Company assessmentEmerging players
- Justos: Brazilian insurtech using data and technology to price and distribute personal insurance products directly to consumers. Represents the digital-first competitive threat to traditional brokers like Maximídia, applying technology and DTC distribution to disintermediate incumbents.
- 180 Seguros: Brazilian digital insurance broker offering personal lines through a streamlined online experience. Comparable to Maximídia as a digital-first broker in the Brazilian market, but with a stronger technology stack and younger brand targeting digital-native consumers.
Broad incumbents
- SulAmérica: Major Brazilian insurer offering life, health, and personal accident coverage to individuals and groups. Overlaps Maximídia's life and personal accident product focus but operates as a carrier with much broader portfolio across health, dental, and asset management.
- Bradesco Seguros: Insurance arm of Bradesco, one of Brazil's largest financial conglomerates, with broad personal and commercial lines including life and personal accident coverage. A scaled competitor to Maximídia in personal accident distribution, leveraging bancassurance channels Maximídia cannot access.
- Icatu Seguros: Brazilian insurer specialized in life insurance and capitalization products, with strong presence in personal accident and life lines. Closely comparable product mix to Maximídia's core offering, though Icatu operates as a carrier rather than a broker.
- MAPFRE Brasil: Brazilian subsidiary of global insurer MAPFRE, offering life, accident, and personal lines across Brazil. Competes with Maximídia in personal accident/life distribution and operates direct and broker channels at substantially larger scale.
- Tokio Marine Seguradora: Brazilian arm of Japanese insurer Tokio Marine, offering life, personal accident, and other personal lines. Comparable as a carrier competitor distributing through brokers (potentially including Maximídia's channel partners) in the same personal accident niche.
- Capemisa Seguradora: Brazilian insurer focused on accident and life insurance products, particularly for individual and family segments. Highly comparable product specialization to Maximídia's personal accident/life focus, though Capemisa underwrites the risk directly.
- Porto Seguro: One of Brazil's largest insurance carriers with broad personal lines including life and accident coverage. Comparable as a competitor in the personal accident/life insurance space Maximídia serves, but as a full-stack carrier with underwriting, not a broker.
Direct peers
- Wiz Soluções Corretora de Seguros: Brazil's largest independent insurance broker, distributing personal and commercial lines from multiple carriers. Directly comparable to Maximídia's broker model with multi-carrier distribution and digital sales channels, though at materially larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Maximidia social profiles
Digital presenceMaximidia compliance and trust
Trust signalCompliance1 record
Maximidia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maximidia leadership team
Management profileNumber of profiles
Maximidia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maximidia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maximidia
What does Maximidia do?
Maximidia is a Brazilian insurance brokerage that sells Personal Accident Insurance and Life Insurance policies on behalf of multiple major Brazilian insurance providers. It offers personalized consulting to individuals and families, bundling coverage (accidental death, permanent disability) with optional assistance services such as funeral, telemedicine, residential, and pet assistance, plus weekly prize drawings. The company focuses on easy, no-bureaucracy contracting and serves customers in more than 3,000 Brazilian municipalities.
Is Maximidia a public or private company?
Maximidia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maximidia founded?
Maximidia was founded in 1991. It employs 51 to 100 people.
Where is Maximidia based?
Maximidia is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Maximidia make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Maximidia's main competitors?
Emerging players on record are Justos and 180 Seguros. Broad incumbents are SulAmérica, Bradesco Seguros, Icatu Seguros, MAPFRE Brasil, Tokio Marine Seguradora, Capemisa Seguradora and Porto Seguro. Wiz Soluções Corretora de Seguros is listed as a direct peer.
Does Maximidia have an API?
No public API is recorded for Maximidia.
What industry is Maximidia in?
Maximidia's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAIALAC, Individual AD&D Insurance (Direct-to-Consumer), with a secondary code of FSAEADAK, Insurance Program Administration & MGA/MGU Services. Its NAICS code is 524210 and its SIC code is 6411.