What MaxiMICE does

MaxiMICE is a Moscow-headquartered B2B event management agency founded in 2004, operating as a privately held company with 46 employees including a 40+ person in-house creative and production team. The agency provides full-cycle turnkey event organization — from strategy, creative concept, and budgeting through production, logistics, vendor management, and post-event analytics — across eight interconnected service modules: MAXI FEST (festivals and large-scale events), Active (sports/team-building), People (corporate events), PROD (technical/event production), Brand (brand activations and event marketing), CONF (forums and business conferences), MICE (incentive travel and international projects), and a Concierge Service for intimate/corporate meetings. Its client roster spans enterprise corporations, FMCG brands, pharmaceutical and healthcare companies, financial institutions, and government entities, with marquee engagements including three-time operator of the Bank of Russia's FINOPOLIS forum, Jameson Summer 21 (43,000 guests), Red Bull Music Festival Moscow, and HINODE Power Japan (5-year run, up to 45,000 attendees).

The business operates a professional services model with quote-based project pricing determined per event by scale, format, and requirements. Go-to-market is direct enterprise field sales augmented by portfolio case studies, industry awards (AKAR Top-5, AKMR, MICE Award, BEMA Gold, Global Eventex Gold 2020), and B2B referrals. The agency is geographically concentrated in Russia with project execution extending across CIS and select international routes (including incentive trips from Khanty-Mansiysk to Patagonia). MaxiMICE holds no disclosed funding rounds, no parent company, no M&A activity, and operates as an independent founder/management-controlled entity led by General Director Maria Kolesnichenko.

Revenue is generated solely through event organization service fees; no proprietary technology platform, app, API, or AI/ML products are disclosed in the inputs. Marketing relies on portfolio case studies, industry awards, and direct enterprise relationships rather than a defined digital marketing engine. The firm is recognized as one of Russia's top-5 event agencies per AKAR and is a multi-time winner of AKMR Best Event Agency awards, supporting enterprise procurement credibility.

Name

MaxiMICE

Legal name

MaxiMICE

Website

https://maximice.ru

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

MaxiMICE is a Moscow-based B2B event management agency offering full-cycle turnkey event organization — strategy, creative, production, and logistics — across forums, conferences, festivals, brand events, and MICE projects for enterprise, FMCG, pharma, fintech, and government clients across Russia and CIS.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Management Services (8741)

akta.pro primary industry

Corporate Event Program Management (Annual Planning, Calendaring & Budgeting) (THAHAIAJ)

akta.pro secondary industries

Corporate Incentive, VIP & Hospitality Programs (HSACADAN), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Event management services
• Corporate event planning
• Brand activation events
• MICE travel services
• Conference organization

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Organization Services: Full-cycle event organization services including strategy, creative concept, budgeting, tendering, production, venues, logistics, support, documentation, and post-event analytics. Revenue generated through professional services fees for event planning and execution.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

MaxiMICE is a Moscow-based international B2B event agency that delivers full-cycle, turnkey event organization services. Its portfolio covers forums, conferences, corporate events, brand activations, festivals, MICE and incentive trips, congresses, and hybrid events, encompassing creative concept development, budgeting, tender management, technical production, venue coordination, logistics, and post-event analytics for enterprise, government, and FMCG clients across Russia, CIS, and international markets.

Product overview

MaxiMICE is an international B2B event agency offering turnkey event organization services. The portfolio consists of eight interconnected service modules organized by event type and scale: MAXI FEST (festivals and large-scale events), Active (sports and team-building), People (corporate events and conferences), PROD (event production and technical services), Brand (brand activations and marketing events), CONF (forums and business conferences), MICE (incentive travel and international projects), and a Concierge Service (for intimate/corporate meetings). Together these modules provide full-cycle event management from creative concept through production, logistics, and post-event analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Organization Services (под ключ / turnkey) Turnkey event organization covering forums, conferences, festivals, brand events, MICE projects, corporate events, congresses, and hybrid formats. Includes creative concept development, budgeting, tender management, production, venue coordination, logistics, documentation, and post-event analytics. Targeted at enterprise corporations, government bodies, and FMCG brands.
• MAXI FEST (Festivals and Big Events) Festival and large-scale event production for employees, clients, partners, and city communities. Includes idea development, program creation, activity zones, stage setup, partner coordination, logistics, and security management.
• Active (Sports and Team Energy) Sports events, team engagement activities, and energy-building programs including recognition programs, internal competitions, spartakiads, and team buildings.
• People (Events for Employees and Teams) Corporate events for employees and teams including annual conferences, strategic sessions, retreats, public talks, and career events focused on culture, engagement, learning, and management communication.
• PROD (Event Production) Technical, visual, and stage production for events including AV equipment, stage construction, lighting, sound, broadcasts, video production (2D/3D), booth construction, assembly, and venue management.
• Brand (Brand Events and Event Marketing) Brand events and event marketing services including brand integrations, product launches, PR events, pop-up stores, retail events, roadshows, and partner special projects that create brand-audience contact.
• CONF (Forums, Conferences and Business Events) Business events with strong agendas, thoughtful dramaturgy, speakers, scripts, networking opportunities, and clear participant benefits including forums, conferences, partner meetings, exhibitions, closed clubs, and trade shows.
• MICE (MICE and Incentive Trips) MICE and incentive travel organization including trips, business programs, and events for groups in Russia, CIS, and internationally with routes, flights, hotels, transfers, venues, programs, and accompaniment.
• Concierge Service (Камерные мероприятия) Concierge service for intimate meetings, closed clubs, partner dinners, and internal corporate events requiring careful management, reliable contractors, clear budgets, and smooth execution.

Quantifiable outcome

• 43,000 guests achieved against KPI of 15,000 for Jameson Summer 21
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GL Events: French-listed global events company providing venue management, event organization, and exhibition services. Comparable in offering integrated corporate event organization, large-scale production, and venue management for enterprise clients.
• Maritz Global Events: Major US-based corporate event and incentive travel management company. Comparable in full-service meetings, incentives, conferences, and exhibitions (MICE) offerings for large enterprise clients including incentive travel programs.
• Jack Morton Worldwide: Global brand experience agency producing events, brand activations, and immersive experiences for major brands. Directly comparable on the Brand/Event Marketing service module with similar marquee client work and creative-driven offerings.
• MCI Group: Global meetings, events, and association management company with strong presence in EMEA. Comparable as a full-service corporate event and association management agency operating at international scale, directly competing for the same multinational MICE RFPs.
• BCD Meetings & Events: Global corporate meetings and events agency part of BCD Travel. Comparable full-cycle meetings, incentives, conferences, and events services for enterprise clients across multiple verticals including pharma, FMCG, and financial services.
• George P. Johnson Experience Marketing: Global experience marketing agency specializing in corporate events, brand activations, and large-scale experiential programs. Comparable on brand event marketing, B2B conferences, and creative-led immersive event production.

Direct peers

• IEC/ILEC Event Communications: Major Russian corporate event agency offering turnkey event organization for conferences, forums, and brand events. Comparable as a Moscow-based domestic competitor targeting similar enterprise and government clients with full-cycle event services.
• SPN Communications: Leading Russian event and communications agency headquartered in Moscow. Directly comparable as a domestic Russian B2B event agency serving enterprise, FMCG, and government clients with similar full-service event management offerings.

Emerging players

• Cvent: Leading event management technology platform (now part of Blackstone). Comparable as an event management services provider to enterprise clients, with particular overlap on event registration, attendee management, and corporate event program technology.

Regional players

• Pico Group: Asian-headquartered global event and exhibition services group. Comparable as a full-service event organization and brand activation agency, though its primary geographic focus is Asia-Pacific rather than the Russian/CIS market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maximice

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaxiMICE