The Maxim's Group

Name

The Maxim's Group

Legal name

Maxim's Travel Pty Ltd

Website

https://maxims.travel

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (56151), Tour Operators (56152), All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

akta.pro secondary industries

Reporting, Analytics & Program Optimization (BI/Benchmarking) (THAKAMAM), Meetings & Group Travel Management (Corporate/MICE) (THALANAH), Group Leisure Retail Travel Agencies (THAKABAJ)

Keywords

• Corporate travel management
• Business travel services
• Event management services
• Leisure travel booking
• Travel technology platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Booking & Advisory Services: Travel agency arranging travel services and selling Travel Products on behalf of Third Party Travel Providers (airlines, tour operators, cruise operators, car hirers, accommodation providers). Charges service fees for providing booking and advisory services.
2. Service Fees: Fees charged per person per booking: $25 domestic/trans-Tasman airfare, $150 international airfare, $25-$150 itinerary planning. Amendment and cancellation fees also apply.
3. Commissions from Providers: Receives commission, fee, rebate, gift or financial incentives from Providers in respect of bookings made on their behalf.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Maxim's Group is an Australian corporate travel management company that arranges and books travel services (air, hotel, car, cruise, tours) on behalf of corporate clients via its proprietary MAXIMise online booking platform integrated with the Galileo GDS. It also operates an event management division (M Events), a leisure travel division (M Holiday), and a B2B ticket consolidation service (Max Q Consolidation), delivering personalised 24/7 consulting backed by real-time reporting and analytics.

Product overview

The Maxim's Group operates as a corporate travel management company comprising five distinct divisions: Maxim's Travel (core corporate travel management), MAXIMise (proprietary technology platform), M Events (event management), M Holiday (leisure travel), and Max Q Consolidation (B2B ticket services). The flagship technology product is MAXIMise, a fully customizable online booking engine integrated with Galileo GDS, complemented by MAXIMise Analytics+ for reporting and a mobile app. The group serves corporate clients with integrated travel solutions combining proprietary technology with personal service, operating since 1985.

Differentiator

Problem solved

Functional benefit

Brands

• MAXIMise: Proprietary online booking engine and technology platform for corporate travel management that can be customized to meet individual client needs with features including trip approvals, flight status, and travel analytics.

Products and services

• MAXIMise Online Booking Engine Maxim's Travel's proprietary online booking engine that can be fully customised to meet individual corporate travel policy objectives, providing seamless access to airline schedules, real-time seat availability, and online booking capabilities with company compliance enforcement.
• MAXIMise Analytics+ Real-time interactive online reporting facility providing detailed travel expense management including expenditure reports, savings analysis, traveller analysis, financial reports, supplier reports, and management reports for corporate travel oversight.
• MAXIMise Mobile App Proprietary mobile application (iOS and Android) offering trip approvals, flight status updates, airline check-in functionality, common sign-on with MAXIMise account, trip approval status tracking, and a library of upcoming and past travel details.
• Maxim's Travel - Corporate Travel Management Core corporate travel management service for Australian businesses, providing dedicated Account Managers, 24/7 support, customisable MAXIMise technology, real-time reporting, and end-to-end booking/advisory services across airlines, hotels, car rental, cruises, and tours.
• M Events Full-service Event Management agency specialising in pharmaceutical meetings, event attendee platforms, group travel, and destination management services.
• M Holiday Leisure travel division offering flop-and-drop getaways, city breaks, cruises, and adventure travel packages for personal holiday bookings by individual consumers.
• Max Q Consolidation B2B ticket consolidation service for travel businesses, offering innovative, responsive, and flexible ticket aggregation services to travel agencies and resellers.

Quantifiable outcome

• Bookings can be completed in as little as 60 seconds
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Link Travel GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 1985As a key member of Link Travel Group, Australia's fastest growing travel agency buying group, Maxim's leverages the enormous buying power of a multi-billion dollar group. The network is underpinned by Flight Centre Travel Group with representation in all states and territories across Australia.
• Uniglobe TravelcoreChannel Partner/ Reseller/ DistributorMaxim's is the exclusive Australian representative of Uniglobe Travel. With offices in 35 countries, Uniglobe Travel provides global footprint significantly extending the reach of Maxim's service and care worldwide.
• International Travel Partnership (ITP)coreStrategic or Co-development PartnerGlobally part of ITP, offering clients the best of both worlds: personalised service of a boutique corporate travel agency along with benefits and buying-power of being part of a global travel consortia.
• QantascoreStrategic or Co-development PartnerProud member of exclusive Qantas Platinum Club since 2004. One of approximately 100 elite travel management companies in Australia with unprecedented service access to national carrier and communication chains not readily available to industry in general.
• GalileocoreTechnology or IntegrationIntegration with Galileo airline reservation system providing airline schedules, last seat availability, and online booking capabilities through MAXIMise platform.
• Singapore AirlinesminorStrategic or Co-development PartnerLong-standing relationship recognized through Singapore Airlines Top 25 NSW Agents Awards 2008. Managing Director interviewed Singapore Airlines GM for marketing content.
• The Ascott LimitedminorStrategic or Co-development PartnerStrategic accommodation partner. Managing Director conducted interview with Kenneth Rogers from The Ascott Limited as part of industry interview series.
• Association of Travel Management Companies (ATMC)minorGTM or Marketing PartnerIndustry association membership for travel management companies in Australia.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• TravelPerk: Venture-backed European corporate travel platform competing for the same mid-market corporate segment with strong technology investment and global inventory.
• TripActions (Navan): Tech-first corporate travel and expense platform that has rapidly captured mid-market corporate spend with consumer-grade UX. Represents the disruptive threat to traditional boutique TMCs like Maxim's.

Broad incumbents

• CWT: Long-established global corporate travel management company. Competes for the same corporate accounts Maxim's targets, with much larger technology and network footprint.
• BCD Travel: One of the top three global corporate travel management companies. Competes with Maxim's for multinational corporate accounts, offering broader geographic coverage and greater technology scale.
• SAP Concur: Enterprise T&E and corporate booking platform embedded in the SAP ecosystem. Competes for the corporate booking engine and reporting layer that MAXIMise addresses, particularly in larger enterprise accounts.
• American Express Global Business Travel (Amex GBT): Largest global TMC by air spend, publicly listed. Competes with Maxim's across mid-market and enterprise segments with proprietary Neo technology platform.

Direct peers

• FCM Travel Solutions: Corporate travel division of Flight Centre Travel Group, the same group that underpins Maxim's Link Travel Group affiliation. Competes for Australian corporate accounts with global scale advantage.
• ATPI Griffinstone: Australian corporate travel and events division of ATPI, a global travel management group. Direct competitor in corporate TMC and events management, including resource sector and corporate MICE.
• TravelEdge: Australian corporate travel management company competing in the same mid-market segment as Maxim's, with overlapping focus on personalized service and technology-enabled corporate bookings.
• Corporate Travel Management (CTM): Australian-headquartered, ASX-listed corporate travel management company directly competing with Maxim's in the Australian mid-market corporate segment. Comparable boutique-to-enterprise positioning with proprietary technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-maxims-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Maxim's Group