Mayfield Restaurant & Market

What Mayfield Restaurant & Market does

Mayfield Restaurant & Market is an independent, single-location restaurant located in the historic downtown area of San Juan Capistrano, California. Founded by George Barker — a UK-born operator who previously ran the Hungry Royal food truck across Orange County, Los Angeles, and Las Vegas — the restaurant opened in August 2020 during the COVID-19 pandemic after a buildout that raised ceiling heights to 17 feet, opened up the front of the building, and installed 12-foot retractable windows. The restaurant combines modern Californian cooking with Levantine cuisine from the Eastern Mediterranean and North Africa, with dishes designed for family-style sharing. As of end of 2024, the kitchen operates seed oil-free, signaling a positioning shift toward clean-ingredient dining.

The business operates a dual-concept model that combines a full-service restaurant with an on-site retail market. The restaurant runs across multiple dayparts: brunch Wednesday through Sunday from 10 AM to 2:30 PM, happy hour Sunday through Friday from 2:30 PM to 6 PM, and dinner Tuesday through Sunday from 5 PM. Menu programs include an à la carte dinner menu, a $60 per person Supper Club prix fixe (required for parties of 7 or more), a $56 per person Solo Diner menu, signature cocktails priced $17-$18, and over 120 natural wines curated from small producers using organically or biodynamically farmed grapes. The on-site market stocks over 120 natural wines, Middle Eastern pantry staples, cookbooks, chocolates, and gifts. Distribution extends to takeout via Toast and third-party delivery via DoorDash.

Revenue is generated across five streams: dine-in food and beverage, retail market sales, the monthly Natural Wine Club subscription ($60, $85, or $105 per month for 2, 3, or 4 bottles respectively), Toast takeout, and DoorDash delivery. The Natural Wine Club, gift subscriptions (3, 6, and 12-month terms), and quarterly Mid-East Taco Night events are the principal mechanisms for repeat engagement and recurring revenue. Mayfield has received regional recognition from Eater Orange County, OC Register, Orange Coast Magazine, and the LA Times, and was named among Orange County's best new restaurants in 2021. The business is entirely founder-owned, has no external investors, no subsidiaries, and operates exclusively in Southern California.

Name

Mayfield Restaurant & Market

Legal name

Mayfield

Website

https://mayfieldoc.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Mayfield Restaurant & Market is an independent San Juan Capistrano restaurant serving California-Levantine fusion cuisine through full-service dining, an on-site natural wine and pantry market, and a monthly subscription wine club.

Ownership category

akta.pro rank

Product category

Full-Service Restaurant

NAICS

Full-Service Restaurants (722511), Snack and Nonalcoholic Beverage Bars (722515), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)

Keywords

• Californian Levantine cuisine
• Natural wine retail
• Wine club subscription
• Farm-to-table dining
• Specialty restaurant market

Headquarters

HQ city

San Juan Capistrano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Dining: Dine-in service featuring California-Levantine cuisine with family-style sharing plates, cocktails, natural wines, and craft spirits. Revenue from food and beverage sales during brunch, happy hour, and dinner service.
2. Natural Wine Club Membership: Monthly subscription wine club offering 2-4 bottles of curated natural wines. Options include 2 wines for $60/month, 3 wines for $85/month, or 4 wines for $105/month. Includes monthly tastings and 10% off market wines. Also offers 3, 6, and 12-month gift memberships.
3. Market Retail: On-site market selling natural wines, Middle Eastern pantry staples, cookbooks, chocolates, and gifts. Wine club members receive 10% off market purchases.
4. Takeout and Delivery: Food and drink takeout via Toast platform, delivery via DoorDash third-party platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Mayfield Restaurant & Market is a full-service restaurant in San Juan Capistrano, California serving a California-Levantine menu across dinner, brunch, and happy hour service, complemented by an on-site market stocking 120+ natural wines and curated pantry staples, and a natural wine club subscription program. The venue also hosts private events and offers takeout via Toast and delivery through DoorDash. Founder George Barker positions the kitchen as seed-oil-free, with a curated wine and pantry program that extends the restaurant's hospitality into retail and subscription channels.

Product overview

Mayfield Restaurant & Market is a dual-concept establishment combining a full-service restaurant with an on-site marketplace. The restaurant offers California and Levantine cuisine across multiple dining experiences: regular dinner service (Dinner Menu), weekend brunch (Brunch Menu), the pre-fixe Supper Club family-style experience, a Solo Diner Menu for individual guests, Happy Hour specials, and quarterly Mid-East Taco Night events. The beverage program includes craft Cocktails, an extensive Natural Wine List (120+ bottles), a Spirits Menu, a Beer List, and specialty Coffee & Soft Drinks. The Market offers retail products including natural wines, Middle Eastern pantry staples, cookbooks, and gifts. The Natural Wine Club provides monthly subscription deliveries. Additional services include Take Out, Private Events hosting, and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Mayfield Dinner Service
• Mayfield Brunch Service
• Happy Hour
• Mayfield Market
• Natural Wine Club
• Takeout via Toast
• DoorDash Delivery
• Private Events

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered minor.

• Common Room EspressominorOthersSourcing specialty coffee from Common Room Espresso in Costa Mesa for all espresso-based drinks and coffee beverages.
• McConnell's Fine Ice CreamsminorOthersSourcing McConnell's vanilla bean ice cream and mango sorbet for dessert menu items including affogato, sticky toffee pudding, and bread & butter pudding.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kismet: Los Angeles Middle Eastern-California restaurant from the same era of chefs reimagining Levantine/Mediterranean cuisine through a California lens. The closest direct peer to Mayfield's California-Levantine positioning, with comparable menu philosophy and price point.
• Cafe Gratitude: Southern California plant-based California-cuisine restaurant group with multiple locations. Comparable to Mayfield as a California-cuisine concept with dine-in, takeout, and a lifestyle brand identity built around a specific culinary philosophy.
• Estela: New York City Mediterranean-influenced restaurant and wine bar from Ignacio Mattos with strong natural wine list and all-day format. Comparable to Mayfield for its Mediterranean-leaning small-plates format, curated natural wine program, and operator-led positioning.
• Souvla: San Francisco Greek-inspired wine-focused restaurant group with strong wine program and wine club-adjacent retail model. Comparable to Mayfield for its wine-forward positioning, casual-but-elevated hospitality, and emphasis on small-producer sourcing in a high-cost urban market.
• Sqirl: Los Angeles-based full-service restaurant focused on modern California cuisine with strong brand identity and press recognition. Comparable to Mayfield as a chef-driven California concept with dine-in, takeaway, and a small retail component, serving a similar Southern California clientele seeking ingredient-forward dining.
• Gracias Madre: West Hollywood plant-based Mexican-California restaurant with cocktail program and brunch service. Comparable to Mayfield as a California-rooted chef-driven concept with all-day service, cocktails, and a strong brand identity in the LA market.
• Republique: LA's high-profile French-California bistro from Walter Manzke operating all-day service (breakfast through dinner) with a notable wine program. Highly comparable to Mayfield as a chef-driven, all-day California-inflected full-service restaurant with curated beverage program and strong press following.

Broad incumbents

• Osteria Mozza: LA fine-dining Italian-California restaurant from Nancy Silverton/Mario Batali, operating at a higher price point with a notable wine program. Comparable as a broad incumbent operating California-Italian full-service dining with curated wine and cocktail programs in the Southern California market.

Regional players

• Saffron & Sage: San Diego integrative health-focused cafe with California-Mediterranean influences and curated beverage program. Comparable to Mayfield in California-Mediterranean positioning, all-day dining service, and emphasis on a curated, ingredient-forward experience in the Southern California market.
• M.B. Post: Manhattan Beach California-Continental small-plates restaurant with strong wine and beer program in the South Bay. Comparable to Mayfield as a Southern California full-service concept emphasizing seasonal ingredients, small/shareable plates, and craft beverage programs in an affluent coastal market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mayfield-restaurant-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayfield Restaurant & Market