永丰余投资有限公司
Shanghai-based private entity (35 employees) operating the Mayflower (五月花) consumer paper products brand through its official Tmall flagship store, serving mass-market Chinese consumers via e-commerce.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
永丰余投资有限公司 firmographics
Firmographics- Name
- 永丰余投资有限公司
- Website
- https://mayflower.tmall.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shanghai-based private entity (35 employees) operating the Mayflower (五月花) consumer paper products brand through its official Tmall flagship store, serving mass-market Chinese consumers via e-commerce.
- Ownership category
- akta.pro rank
永丰余投资有限公司 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Supply Chain, Personnel
永丰余投资有限公司 product offering
Product offeringCore offering
永丰余投资有限公司 operates the official Tmall flagship store for the Mayflower (五月花) brand, selling consumer tissue and household paper products to individual shoppers in China through the Tmall marketplace. The company functions as the online retail entity for the Mayflower brand rather than as the manufacturer, with its primary commercial presence being its e-commerce storefront.
Differentiator
Problem solved
Functional benefit
Products and services
- Mayflower (五月花) Tmall Official Flagship Store
Companies that use 永丰余投资有限公司
Customer profileIdeal customer profiles1 record
永丰余投资有限公司 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
永丰余投资有限公司 competitors and assessment
Company assessmentBroad incumbents
- Procter & Gamble: Global FMCG major that sells Charmin, Puffs, and other tissue/paper brands. Comparable as a global consumer brand incumbent in tissue/personal care with significant China presence and online retail scale.
- Kimberly-Clark: Global consumer tissue major (Kleenex, Scott, Cottonelle) with operations in China. Comparable as a global branded tissue company competing in the same Chinese category, with significantly broader scale.
- Asia Pulp & Paper / APP Sinar Mas (金光集团): Major Asia-based pulp and paper group with tissue brands including Tempo distributed in China. Comparable as a large, multi-brand tissue/paperboard competitor operating in the same Chinese consumer paper category.
- YFY Inc. (永豐餘投控): Taiwanese conglomerate that owns the Mayflower (五月花) tissue brand across multiple Asian markets. Broadly comparable as the apparent parent ecosystem for the Mayflower brand operated on Tmall; provides upstream pulp/paperboard and branded tissue at scale.
Direct peers
- Tempo (Tork consumer brand in Asia): Premium tissue brand owned by Essity/Vinda, sold across Asian markets including China. Comparable as a premium-priced tissue brand competing for the same Chinese online consumer that the Mayflower Tmall store targets.
- Vinda International Holdings: One of the largest tissue paper producers in China (Tork, Vinda, Tempo, Libresse, Libero brands). Directly comparable as a mass-market tissue brand operator competing in the same Chinese consumer paper category that the Mayflower Tmall store serves.
- C&S Paper (中顺洁柔): Listed Chinese tissue paper company behind the Jierou (洁柔) and Sun (太阳) brands. Comparable because it sells branded tissue SKUs across the same Chinese offline and online channels, including Tmall.
- Hengan International (恒安国际): Hong Kong-listed Chinese personal care and tissue conglomerate (Qingfeng, Hearttex, Seventh Generation China). Directly comparable as a multi-brand tissue/napkin operator in China.
Regional players
- Dongyang Paper / Dongyang Tissue: Korean tissue brand widely sold in China through cross-border and Tmall channels. Comparable as a foreign-branded tissue operator using Tmall as a primary go-to-market channel in China.
- Lotus Soft Tissue (WEPA Group): European private-label and branded tissue producer with cross-border presence. Comparable thematically as a branded tissue manufacturer; relevant for benchmarking product strategy rather than as a direct China competitor.
Market position
Customer concentration
永丰余投资有限公司 social profiles
Digital presence永丰余投资有限公司 financial estimates
Financial estimateRevenue estimate
Valuation estimate
永丰余投资有限公司 leadership team
Management profileNumber of profiles
永丰余投资有限公司 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
永丰余投资有限公司 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 永丰余投资有限公司
What does 永丰余投资有限公司 do?
永丰余投资有限公司 operates the official Tmall flagship store for the Mayflower (五月花) brand, selling consumer tissue and household paper products to individual shoppers in China through the Tmall marketplace. The company functions as the online retail entity for the Mayflower brand rather than as the manufacturer, with its primary commercial presence being its e-commerce storefront.
Is 永丰余投资有限公司 a public or private company?
永丰余投资有限公司 is a private company. It is classified as unknown and is currently operating.
When was 永丰余投资有限公司 founded?
永丰余投资有限公司 was founded in -1. It employs 11 to 50 people.
Who are 永丰余投资有限公司's main competitors?
Broad incumbents on record are Procter & Gamble, Kimberly-Clark, Asia Pulp & Paper / APP Sinar Mas (金光集团) and YFY Inc. (永豐餘投控). Direct peers are Tempo (Tork consumer brand in Asia), Vinda International Holdings, C&S Paper (中顺洁柔) and Hengan International (恒安国际). Regional players are Dongyang Paper / Dongyang Tissue and Lotus Soft Tissue (WEPA Group).
Does 永丰余投资有限公司 have an API?
No public API is recorded for 永丰余投资有限公司.