May Measurement Month

What May Measurement Month does

May Measurement Month (MMM) is a global blood pressure screening awareness campaign launched in 2017 by the International Society of Hypertension (ISH). Operating as a registered charity headquartered in London, UK, the organization coordinates an annual month-long screening initiative across approximately 120 countries, having screened more than 7 million people and identified over 1 million individuals with untreated hypertension. MMM runs with a small core team of 8 employees, relying on a distributed network of national coordinators and volunteers to deliver screenings in clinical and community settings worldwide.

MMM's product suite consists of mobile applications for iOS, Android, and Windows devices, a web-based self-screening application (MMM At Home), self-test tools, and downloadable resources for healthcare providers and volunteer screeners. The platform architecture supports decentralized data capture during the annual campaign month, allowing volunteers to record blood pressure measurements and basic demographic data that are subsequently aggregated for epidemiological analysis. The organization's lead statistician is engaged in machine learning research at the PhD level, although no commercial AI or ML deployment is disclosed in current offerings. The 2026 campaign, branded "The Big Squeeze," represents ongoing programmatic activity.

The business model is non-commercial: MMM operates on charitable funding and grants rather than charging end-users for screenings. Revenue is generated through corporate sponsorships from pharmaceutical and medical device companies — including OMRON Healthcare, Servier, and Medtronic — and through partnerships with international health organizations such as the World Heart Federation, World Hypertension League, and STRIDE BP. The end-user population is the general public, with particular emphasis on raising hypertension awareness in low- and middle-income countries where screening access is limited.

Name

May Measurement Month

Legal name

May Measurement Month

Website

https://maymeasure.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

May Measurement Month is a London-based charity, founded in 2017 by the International Society of Hypertension, that runs a global annual blood pressure screening campaign across 120 countries, having screened over 7 million people and funded through corporate sponsorships from OMRON, Servier, and Medtronic.

Ownership category

akta.pro rank

Product category

Public Health Awareness

NAICS

Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071)

akta.pro industry

PRIMARYHLAKABAH

Hypertension & Ambulatory Blood Pressure Care

Healthcare & Life Sciences/Specialist Medical Practice/Cardiology & Vascular Medicine

SECONDARYHLAHACAC

Blood Pressure Monitoring (Cuff & Cuffless)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Patient Monitoring, Wearables & Remote Diagnostics

Keywords

• Blood pressure screening
• Hypertension awareness
• Public health campaigns
• Cardiovascular health monitoring
• Volunteer screening programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Charitable Funding and Grants: May Measurement Month is a registered charity (registered address: 7 Bell Yard, London WC2H 2JR, UK) that operates through charitable funding, grants, and partnerships. The organization does not charge for screenings and relies on supporter organizations and volunteer health professionals to conduct activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

May Measurement Month is a global health awareness campaign that conducts free blood pressure screenings for the public, with operations in more than 100 countries. It engages volunteer health workers, partner organizations, and national societies to raise awareness of hypertension and encourage adults to get their blood pressure measured. The campaign supports data collection through mobile apps and web-based self-test tools to inform hypertension research and policy.

Product overview

May Measurement Month (MMM) operates as a global blood pressure screening awareness campaign organized by the International Society of Hypertension. The organization offers a unified platform consisting of mobile and web applications for blood pressure screening (iOS, Android, Windows, and browser-based MMM At Home), self-testing tools, and comprehensive downloadable resources including protocols, data capture forms, and multi-language marketing materials. The campaign takes place annually between May and July, with volunteers conducting screenings in over 100 countries. The product ecosystem is designed to enable both organized screening events and individual home-based blood pressure monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• MMM Mobile App
• MMM At Home Web App Web application that allows members of the public to self-report their home blood pressure measurements and contribute to the global screening dataset.
• MMM Self-Test Tool Online self-test tool that helps individuals interpret and understand their blood pressure readings and determine whether they should seek medical advice.
• Global Blood Pressure Screening Campaign Annual coordinated campaign providing free in-person blood pressure screenings through volunteer health workers in more than 100 countries, aimed at raising awareness of hypertension among the general adult population.

Quantifiable outcome

• Over 7 million people screened and over 1 million people with untreated hypertension identified since 2017

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and regional.

• International Society of Hypertension (ISH)coreStrategic or Co-development Partner · 1 January 2017Founding organization of May Measurement Month. ISH launched MMM in 2017 as a global blood pressure screening awareness campaign. The partnership provides scientific leadership, credibility, and connection to the global hypertension research and medical community.
• OMRON HealthcaremajorTechnology or IntegrationMedical device company providing blood pressure monitoring equipment and technology. OMRON is listed as a key supporter on the MMM supporters page.
• World Heart FederationmajorStrategic or Co-development PartnerGlobal organization dedicated to heart health that supports MMM as a key partner. The partnership leverages World Heart Day and related cardiovascular initiatives.
• World Hypertension League (WHL)majorStrategic or Co-development PartnerMMM builds on WHL's established World Hypertension Day (held May 17 annually). WHL coordinates global hypertension awareness efforts that MMM extends into a month-long campaign.
• ServiermajorOthersPharmaceutical company listed as a supporter of May Measurement Month, providing funding and support for global screening activities.
• STRIDE BPcoreStrategic or Co-development PartnerInternational scientific nonprofit focused on improving accuracy of blood pressure measurement and diagnosis. Led by Professor George Stergiou, who serves as MMM Trustee and Chairman of STRIDE BP.
• Arrhythmia AlliancemajorStrategic or Co-development PartnerUK-based organization focused on heart rhythm disorders. Collaborates with MMM on Atrial Fibrillation screening resources and awareness.
• Blood Pressure UKregionalStrategic or Co-development PartnerUK-based charity focused on blood pressure awareness and control, supporting MMM activities in the United Kingdom.
• British and Irish Hypertension Society (BIHS)regionalStrategic or Co-development PartnerUK professional society for hypertension research and clinical practice, supporting MMM activities in the British Isles.
• Artery SocietyregionalStrategic or Co-development PartnerProfessional society focused on vascular research, supporting MMM's scientific and research objectives.
• MedtronicmajorOthersGlobal medical technology company listed as a supporter of May Measurement Month.
• AF ScreenmajorStrategic or Co-development PartnerOrganization focused on atrial fibrillation screening, collaborating with MMM on combined BP and AF awareness resources.
• National Hypertension Societies (multiple countries)coreChannel Partner/ Reseller/ DistributorOver 50 national hypertension societies and cardiac associations serve as MMM National Leads, coordinating screening activities in their respective countries including South Africa, Kenya, Nigeria, India, Australia, Germany, Greece, and many others.
• The George Institute for Global HealthmajorStrategic or Co-development PartnerGlobal medical research institute focused on kidney, heart, and brain health. Professor Alta Schutte, MMM Trustee, is affiliated with The George Institute in Sydney.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• World Heart Federation: Strategic partner of MMM and a parallel global cardiovascular awareness organization running World Heart Day; comparable in mission (global CV awareness, multi-country campaigns) and supporter base.
• World Hypertension League: Direct partner and parent umbrella organization for May Measurement Month; WHL coordinates World Hypertension Day and broader global hypertension awareness activities that MMM extends into a month-long global screening campaign.
• Million Hearts: US-led national initiative co-led by the CDC and CMS to prevent one million heart attacks and strokes; shares MMM's focus on hypertension awareness, screening, and treatment linkage, albeit at a national level.
• Resolve to Save Lives: Global health initiative focused on cardiovascular disease and hypertension, including the LINKS program linking communities to care; operates in many of the same low- and middle-income countries and competes for similar funder and policy attention.
• International Society of Hypertension: Founder and core strategic partner of MMM; ISH is the global scientific society for hypertension research and clinical practice, providing scientific leadership, trustees, and credibility to the MMM campaign.

Broad incumbents

• British Heart Foundation: UK-based cardiovascular research and awareness charity supporting MMM activities in the British Isles; comparable in mission and disease focus but significantly larger in budget, research output, and program breadth.
• OMRON Healthcare: Major global manufacturer of home blood pressure monitors and MMM's lead device partner; comparable ecosystem position as a leading global player in BP monitoring, with overlapping audience of hypertensive patients and screening programs.
• American Heart Association: Large US-based nonprofit running nationwide cardiovascular awareness, screening, and research programs; comparable in mission (CV prevention, public BP awareness) but far larger and broader in scope than MMM.

Regional players

• Heart Foundation (Australia): National cardiovascular charity in Australia supporting MMM through the High Blood Pressure Research Council; runs parallel BP awareness activities in the same country as MMM's national lead there.

Others

• WHO HEARTS Technical Package: World Health Organization initiative providing technical guidance for cardiovascular disease management in primary care, including hypertension; competes for policy attention and country-level adoption that MMM's national leads also target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maymeasureorg
• Facebookfacebook.com/MayMeasure
• LinkedInlinkedin.com/company/may-measure-month
• Instagraminstagram.com/maymeasureorg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about May Measurement Month