Ma Yoga

What Ma Yoga does

Ma Yoga Living, LLC is a privately held, founder-led online wellness platform specializing in alignment-based yoga for pregnant women, postpartum mothers, and women's broader lifecycle wellness. Founded in 2009 by Jessica Jennings, MS in Kinesiology and ERYT/RPYT-certified, the company originated its methodology in a hospital OB/GYN setting at Kaiser Permanente before expanding to direct-to-consumer online delivery. The core offering is the Ma Yoga Circle membership, which combines live Zoom classes (typically small cohorts of 2-3 students) with an on-demand video library of more than 500 classes, plus alignment therapy drop-ins, doula support, and women's wellness masterclasses. Subscription tiers are priced at $30/month (with free week trial), $70 for 3 months, and $240 annually, with single-class drop-ins at $15.

The company operates multiple product lines beyond core membership: an 85-hour RPYT-registered Prenatal Yoga Teacher Certification launched in 2012, a suite of continuing education modules (Yoga of Pregnancy 18-hr, Yoga of Healing 12-hr, Mayurveda Self-Care 12-hr, Yoga of Birth Prep 12-hr), a 6-session Yoga of Birth preparation class, therapeutic yoga sessions delivered one-on-one both in-person at Berlin Wellness Group in Los Angeles and virtually, and self-paced programs such as Ma Meditation and Happy Back in 5. Distribution is primarily digital via the community.mayoga.com membership portal and members.mayogaliving.com storefront, supplemented by gift certificates, an affiliate program (Maffiliate), and a global instructor network offering classes in English and Spanish.

Underlying technology is a proprietary Five Sacred Steps alignment framework combining biomechanics, breath work, and energetic practices; the platform integrates Zoom for live instruction and Calendly for appointment booking. Revenue is diversified across subscription recurring revenue, one-time certification and CE fees, professional services for therapeutic sessions, and transactional gift certificates and drop-ins. The company has no institutional investors, no disclosed funding, operates with approximately 10 employees, and has served more than 18,000 customers since inception.

Name

Ma Yoga

Legal name

Ma Yoga Living, LLC

Website

https://mayoga.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Ma Yoga Living, LLC is an online wellness platform offering alignment-based prenatal, postpartum, and therapeutic yoga via the Ma Yoga Circle membership (live Zoom classes and 500+ on-demand videos), an RPYT teacher certification, and one-on-one therapeutic sessions, serving pregnant women, new mothers, and women's wellness consumers globally.

Ownership category

akta.pro rank

Product category

Prenatal and Postpartum Yoga Instruction

akta.pro primary industry

Prenatal & Postnatal Yoga/Pilates (HSADACAD)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Pre/Postnatal Group Fitness (HSADABAJ)

Keywords

• Prenatal yoga instruction
• Postpartum yoga classes
• Online yoga membership
• Therapeutic yoga sessions
• Yoga teacher training

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Ma Yoga Circle Membership Subscription: Monthly and annual subscription memberships providing unlimited access to live Zoom classes, on-demand video library (500+ classes), alignment therapy sessions, doula support, meditation programs, and community resources. Membership tiers include 3-month ($70), monthly ($30 with free trial), and annual ($240) options.
2. Teacher Training & Certification: 85-hour Ma Yoga Prenatal Certification (RPYT) program for yoga teachers seeking to specialize in prenatal yoga. Additional continuing education modules including The Yoga of Pregnancy (18hr), The Yoga of Healing (12hr), Mayurveda Self-Care (12hr), and The Yoga of Birth Prep (12hr).
3. Therapeutic Yoga Sessions: One-on-one therapeutic yoga sessions with Jessica Jennings offered both in-person at Berlin Wellness Los Angeles and virtually. Pricing includes initial assessment ($175), 3-session package ($450), 6-session package ($750), and 10-session package ($1,000). Virtual sessions available at 20% discount.
4. Gift Certificates: Gift certificates for Ma Membership or The Yoga of Birth comprehensive labor prep class. Gift certificates available for 3-month or 1-year memberships with comprehensive birth education included.
5. Single Class Drop-In: Individual class purchases at $15 per class for non-members wanting to try the service before committing to membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ma Yoga provides alignment-based yoga instruction focused on prenatal, postpartum, and women's wellness through a subscription membership platform (Ma Yoga Circle) that bundles live Zoom classes with a 500+ on-demand video library. The company also offers one-on-one therapeutic yoga (online and in-person), a comprehensive birth preparation class, and an 85-hour Yoga Alliance-registered prenatal teacher certification (RPYT) with continuing education modules.

Product overview

Ma Yoga is a yoga instruction platform specializing in prenatal, postpartum, and alignment-based yoga for women throughout the childbearing years and beyond. The offering consists of a core platform (Ma Yoga Living / Ma Yoga Circle) combining live Zoom classes with on-demand video content (Ma Yoga Anytime with 500+ videos), supported by subscription membership tiers. Key product lines include: (1) Live and on-demand yoga instruction covering prenatal, postpartum, mom, mom+baby, restorative, and general yoga; (2) Therapeutic services including online and in-person alignment therapy with Jessica Jennings; (3) Comprehensive birth preparation through The Yoga of Birth 6-session course; (4) Teacher certification programs (85-hour RPYT) plus continuing education modules (Yoga of Pregnancy, Yoga of Healing, Mayurveda Self-Care); (5) Self-paced programs including Ma Meditation and Happy Back in 5; and (6) Community features including doula support, masterclasses, and mentorship. The company was founded in 2009 and has supported over 18,000 women.

Differentiator

Problem solved

Functional benefit

Brands

• Ma Yoga Circle: Online membership community offering live Zoom classes, on-demand video library (500+ videos), doula support, alignment therapy drop-ins, meditation programs, and birth education resources for pregnant women and new mothers.
• Ma Yoga Anytime
• The Yoga of Birth
• Ma Care Package Guides
• Happy Back in 5
• Ma Meditation Program
• Ma Mentorship
• Alignment Therapy
• Ma Mastery
• MAyurveda (Mayurveda Self-Care Training)
• The Yoga of Pregnancy
• The Yoga of Healing for Women's Bodies
• The Yoga of Birth Prep Class and Training

Products and services

• Ma Yoga Circle Membership Subscription membership offering unlimited access to live Zoom prenatal, postpartum, and restorative yoga classes, the 500+ on-demand Ma Yoga Anytime video library, alignment therapy drop-ins, doula support, meditation programs, and women's wellness masterclasses. Available in 3-month, monthly (with free trial), and annual plans.
• 85-hour Ma Yoga Prenatal Certification (RPYT) Comprehensive 85-hour Yoga Alliance-registered (RPYT) teacher certification program covering alignment-based prenatal yoga principles, therapeutic adjustments, Mayurveda self-care, and birth education. Completed over several months with up to one year to finish; includes mentorship.
• The Yoga of Birth Class Comprehensive 6-session online birth preparation class taught by birth and postpartum doulas covering labor stages, interventions, breathing techniques, meditation, and postpartum healing. Includes evergreen access to course materials.
• Alignment Therapy (Online) One-on-one virtual therapeutic yoga sessions with Jessica Jennings combining biomechanical alignment, breathwork, and energetic practices for pain relief and healing. Addresses low back pain, knee pain, shoulder/wrist issues, and chronic conditions; virtual sessions offered at 20% discount.
• Alignment Therapy (In-Person) In-person therapeutic yoga sessions delivered at Berlin Wellness Group in Los Angeles. Includes initial assessment ($175), 3-session package ($450), 6-session package ($750), and 10-session package ($1,000), plus custom home practice videos.
• The Yoga of Pregnancy (18-hr CE) 18-hour continuing education module for yoga teachers on prenatal yoga principles, covering the five sacred steps, safety guidelines, and teaching methodologies for pregnant students.
• The Yoga of Healing for Women's Bodies (12-hr CE) 12-hour continuing education course focusing on therapeutic alignment principles for addressing common women's health issues, pain relief, and healing practices.
• Mayurveda Self-Care Training (12-hr CE) 12-hour continuing education training on Ayurvedic self-care practices and daily routines (Dina Charya) for women's wellness during the childbearing years.

Quantifiable outcome

• 90% reduction in pain for chronic conditions
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Berlin Wellness GroupcoreStrategic or Co-development PartnerBerlin Wellness Group is a trusted integrative health center in Los Angeles specializing in pregnancy, postpartum, and family care. Ma Yoga's Jessica Jennings provides therapeutic yoga sessions at this location, offering clients access to a collaborative team approach including chiropractic care, pelvic health physical therapy, emotional wellness counseling, acupuncture, Chinese medicine, and therapeutic yoga in one supportive environment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Expectful: Subscription app offering guided meditation, sleep, and wellness content specifically for pregnancy and the postpartum period. Direct overlap with Ma Yoga's prenatal and postpartum customer segments and recurring-subscription model.
• Glo: Online yoga platform offering live classes and an on-demand video library with world-class instructors. Comparable to Ma Yoga's Ma Yoga Anytime and live Zoom class offering in delivery model and class breadth.
• MamasteFit: Prenatal and postpartum fitness brand offering workouts, education, and instructor training. Comparable to Ma Yoga across the same perinatal customer base and instructor-certification business model.
• The Bloom Method: Prenatal and postpartum fitness platform offering online classes, signature methodologies, and instructor training. Closely comparable to Ma Yoga in target customer, methodology-driven positioning, and trainer certification line.
• Down Dog: Yoga and fitness app that procedurally generates personalized classes across multiple styles and durations. Comparable to Ma Yoga's on-demand class library and consumer subscription model in the broader online yoga category.

Broad incumbents

• Alo Moves: Digital yoga and fitness platform tied to the Alo Yoga apparel brand, offering a large on-demand yoga library. Comparable to Ma Yoga's on-demand yoga and subscription access but positioned as a broad lifestyle yoga brand rather than a specialist.
• Peloton: Large connected-fitness platform with a significant yoga, meditation, and strength class library plus instructor-led content. Overlaps with Ma Yoga in subscription live and on-demand yoga, but at a much broader, generalist scale.

Emerging players

• BabyCenter: Large pregnancy and parenting content and app platform reaching the same end customer. Comparable in audience and life-stage focus, and a potential partner or competitor for funnel-stage acquisition of pregnant users.
• Calm: Major meditation and sleep app with content relevant to expectant and new mothers. Adjacent competitor for the wellness and meditation portion of Ma Yoga's offering rather than its core yoga instruction.
• Headspace: Leading meditation and mindfulness app with a dedicated pregnancy and postpartum content track. Comparable to Ma Yoga's Ma Meditation program and part of the broader perinatal wellness subscription market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ma-yoga
• Facebookfacebook.com/mayoga
• LinkedInlinkedin.com/company/ma-yoga
• Instagraminstagram.com/mayoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ma Yoga