DIBELLA

What DIBELLA does

DIBELLA is a Spanish e-commerce distributor of professional hair and beauty products, headquartered at C/ Caputxins nº 7 in Vilanova i la Geltrú, Barcelona. Founded in 2017 and operating with approximately 59 employees, the company runs a PrestaShop-powered online storefront at dibella.es that aggregates 14+ professional salon brands — including L'Oréal Paris, GHD, Montibello, Eurostil, Arual, Kukit, Everygreen, Tassel, and Pollié — under a single Spanish-language sales channel. Its catalog is organized into four product categories: hair care products (shampoos, treatments, anti-frizz, anti-hair loss, anti-dandruff, colored/gray/curly hair lines), professional accessories and tools (dryers, flat irons, curling irons, cutting machines, brushes, capes), hair dyes and oxidants (including the Montibello Cromatone and Kukit Vegan Colors lines), and esthetics/cosmetics (makeup, manicure/pedicure, depilation, equipment).

The company serves professional hair salons and individual stylists as its primary customer segment, positioning itself as a one-stop procurement source for professional-grade supplies that would otherwise require multiple vendor relationships. Its go-to-market is direct e-commerce with account registration, shopping cart, and checkout supporting Visa, Mastercard, Discover, Google Wallet, and PayPal; it also maintains an Instagram presence and email newsletter for marketing. The firm is privately held, discloses no revenue or funding history, and operates exclusively within Spain.

Name

DIBELLA

Legal name

DIBELLA

Website

https://mayorista.dibella.es

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

DIBELLA is a Spain-based e-commerce distributor of professional hair and beauty products, serving salons and stylists with a multi-brand catalog of 14+ brands via its PrestaShop online storefront.

Ownership category

akta.pro rank

Product category

Professional Hair & Beauty Supplies

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADANAE

Hair Care (Shampoo, Conditioner, Styling, Treatments)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Professional hair products
• Salon supplies
• Hair care distribution
• Beauty cosmetics
• Hair styling tools

Headquarters

HQ city

Vilanova i la Geltrú

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail Sales: DIBELLA operates an e-commerce platform selling professional hair care and beauty products directly to salons and stylists. Revenue is generated through direct online sales of professional hair products, accessories, dyes, and cosmetic products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

DIBELLA is a Spanish multi-brand distributor that sells professional hair care products, hair styling tools, hair dyes, and esthetics/cosmetic products through an online e-commerce platform and physical store. The company aggregates 13+ professional brands including L'Oréal Paris, GHD, and Montibello, supplying hair salons, stylists, and individual consumers across Spain.

Product overview

DIBELLA is a professional B2B e-commerce platform serving hair salons and esthetics professionals in Spain. The company operates as a multi-brand distributor offering four main product categories: hair care products (shampoos, treatments, anti-frizz, anti-hair loss, anti-dandruff, styling), hair accessories and tools (dryers, flat irons, curling irons, cutting machines, brushes), hair dyes and oxidants, and esthetics/cosmetics (makeup, manicure/pedicure, hair removal, equipment). DIBELLA distributes over 14 professional brands including L'ORÉAL PARIS, GHD, MONTIBELLO, ALBI LINE, EUROSTIL, ARUAL, and others. The platform is built on PrestaShop e-commerce software and accepts multiple payment methods including PayPal, Visa, MasterCard, and Google Wallet.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Care Products (Productos para el Cabello) Professional hair care line including shampoos, conditioners, and targeted treatments such as anti-frizz, nutritive, repair, anti-hair loss, anti-dandruff, volume, anti-grease, colored hair, gray/white hair, curly hair, finishing, and solar protection products for professional salons and individual consumers.
• Hair Accessories & Styling Tools (Accesorios Peluquería) Professional salon accessories and tools including hair dryers, flat irons, combs and brushes, hair cutting machines, shaving and beard equipment, curling irons, attachments, capes and towels, and complementary accessories.
• Hair Dyes & Oxidants (Tintes y Oxigenadas) Professional hair coloring and bleaching products including Montibello Cromatone, Arual Collection, Tassel, Argabeta, Everygreen, Kukit Vegan Colors, DOUSSE, and L'Oréal color lines.
• Esthetics & Cosmetics (Estética & Cosmética) Beauty and cosmetic products including makeup, lipstick, manicure and pedicure supplies, hair removal products, creams and treatments, professional equipment (aparotología), and accessories for salon and personal use.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• L'Oréal PariscoreChannel Partner/ Reseller/ DistributorDIBELLA distributes L'Oréal Paris professional hair care products including shampoos, dyes, and treatments through their e-commerce platform serving professional salons.
• GHDcoreChannel Partner/ Reseller/ DistributorDIBELLA distributes GHD professional hair styling tools including flat irons, curling irons, and hair dryers through their professional salon supply platform.
• MontibellocoreChannel Partner/ Reseller/ DistributorDIBELLA distributes Montibello professional hair care products including the Cromatone color line and other professional treatments.
• ALBI LINEminorChannel Partner/ Reseller/ DistributorDIBELLA distributes ALBI LINE professional hair care products.
• ARGABETAminorChannel Partner/ Reseller/ DistributorDIBELLA distributes ARGABETA professional hair care products.
• ARUALminorChannel Partner/ Reseller/ DistributorDIBELLA distributes ARUAL professional hair products including the Arual Collection hair dyes.
• ASUERminorChannel Partner/ Reseller/ DistributorDIBELLA distributes ASUER professional hair care and styling products.
• DOUSSEminorChannel Partner/ Reseller/ DistributorDIBELLA distributes DOUSSE professional hair care products including dyes.
• EUROSTILminorChannel Partner/ Reseller/ DistributorDIBELLA distributes EUROSTIL professional hair care and styling tools.
• EVERYGREENminorChannel Partner/ Reseller/ DistributorDIBELLA distributes EVERYGREEN professional hair care products.
• KUKITminorChannel Partner/ Reseller/ DistributorDIBELLA distributes KUKIT professional hair care products including Kukit Vegan Colors.
• POLLIÉminorChannel Partner/ Reseller/ DistributorDIBELLA distributes POLLIÉ professional hair care products.
• TASSELminorChannel Partner/ Reseller/ DistributorDIBELLA distributes TASSEL professional hair care products and dyes.

Recent moves1 record

Expansion highlights3 records

Regional players

• Mar Kay Beauty Supply: Independent professional beauty supply distributor serving salons. Comparable assortment and B2B model to DIBELLA, though operating in a different regional market.
• Salon Services (Trading) Limited: UK-based distributor of professional hair and beauty products to salons. Comparable assortment and B2B distribution model to DIBELLA, but serves a different primary geography.
• Hairdressing Supplies Australia: Specialist distributor of professional hairdressing supplies serving salon professionals. Similar product mix and B2B channel to DIBELLA, but operating in a different geography.

Broad incumbents

• CosmoProf: One of the largest professional beauty distributors in Europe, carrying hair care, color, tools, and esthetic brands. Overlaps directly with DIBELLA's assortment and salon customer base but operates at significantly greater scale and geographic reach.
• SalonCentric: Major US-based professional beauty distributor (L'Oréal-owned) serving salons with hair care, color, and tools. Overlaps significantly with DIBELLA's assortment and customer profile, though at a much larger scale.

Direct peers

• Beauty Express: Distributor of professional salon and beauty products with comparable e-commerce and physical distribution. Directly comparable business model to DIBELLA's hybrid online/offline B2B approach.
• Salon City: Distributor of professional hair and beauty supplies to salons, with comparable brand portfolio and B2B distribution approach. Direct competitor to DIBELLA in the salon supply vertical.
• Pro-Duo: Spanish/European multi-brand distributor of professional hair and beauty products serving salons and stylists. Closely comparable to DIBELLA in product mix, customer segment, and distribution model, with broader geographic footprint.
• Salon Plus: Multi-brand professional hair and beauty distributor serving salon professionals with similar product categories (color, care, tools). Comparable customer and business model to DIBELLA.
• Estética Profesional: Spanish distributor of professional esthetics and beauty products targeting salons and clinics. Comparable in market (Spain), customer (professional), and category overlap (esthetics, cosmetics) to DIBELLA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dibella

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIBELLA