Mazda De Boucherville

What Mazda De Boucherville does

Mazda de Boucherville is a privately held franchised automobile dealership located at 1540 Rue Ampère, Boucherville, Quebec, Canada, operating as an authorized Mazda Canada dealer within the broader Groupe Grenier dealer network. The company retails the complete current Mazda vehicle lineup, including the Mazda3 sedan and hatchback, CX-30, CX-5, CX-70 (MHEV and PHEV), CX-90 (MHEV and PHEV), MX-5, MX-5 RF, and the MX-30 EV, alongside a certified pre-owned inventory and general used vehicles. At the time of data capture, inventory comprised 75 new vehicles and 102 certified pre-owned vehicles, and the dealership was described as one of the most important Mazda dealerships in Canada.

The underlying technology platform is a standard franchised dealer website (mazdadeboucherville.com) operated by Solutions Médias 360 Inc., providing online vehicle inventory browsing, pricing, financing pre-approval applications, service appointment scheduling, and a content/news section. Supporting vehicle technology is supplied entirely by Mazda OEM systems, including SKYACTIV powertrain and chassis engineering, i-ACTIV AWD all-wheel drive, i-ACTIVSENSE advanced safety features, and KODO design language. Marketing infrastructure consists of conventional digital channels — Google Analytics for traffic measurement, Facebook Pixel for conversion tracking, and Microsoft Bing Ads for paid search — with no disclosed proprietary AI, data, or software IP.

Revenue is generated across five streams: new vehicle sales, used and certified pre-owned vehicle sales, service and maintenance (including tire, body shop, and detailing), genuine Mazda parts and accessories, and financing and insurance products brokered through third-party financial partners. Vehicle prices are quoted in Canadian dollars (new units from approximately $31,960 for the CX-30 to $49,660 for the CX-90 PHEV; used units from $14,990 to $71,460). Financing options include standard credit, second-chance financing, leasing, and promotional structures with rates as low as 2.69% and $0 down payment options. The go-to-market model is sales-led, combining a physical showroom, inside phone sales, and online lead capture, serving individual consumers and small commercial buyers across the Greater Montreal and broader Quebec region.

Name

Mazda De Boucherville

Legal name

Mazda de Boucherville

Website

https://mazdadeboucherville.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mazda de Boucherville is an authorized Mazda franchised dealership in Boucherville, Quebec, retailing new, certified pre-owned, and used Mazda vehicles alongside service, parts, and financing for individual consumers across the Greater Montreal region.

Ownership category

akta.pro rank

Headquarters

HQ city

Boucherville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Mazda vehicles including sedans, hatchbacks, SUVs, and sports cars. Revenue generated from vehicle MSRP plus additional products and services.
2. Used Vehicle Sales: Sale of certified pre-owned and general used vehicles. Certified vehicles undergo 160-point inspection and come with extended warranty.
3. Service and Maintenance: Vehicle maintenance, repairs, and servicing using genuine Mazda parts. Includes tire service, body shop, and detailing services.
4. Parts and Accessories: Sale of genuine Mazda parts and accessories for vehicle maintenance and customization.
5. Financing and Insurance: Vehicle financing and leasing arrangements through financial partners, including pre-approval services and second-chance financing programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mazda De Boucherville is an authorized Mazda franchised car dealership that sells new Mazda vehicles (sedans, hatchbacks, SUVs, and sports cars), certified pre-owned and used vehicles. The dealership also provides vehicle financing and leasing, after-sales service and maintenance using genuine Mazda parts, a body shop, detailing, and a tire service center. Operations are conducted from a single retail showroom and service center in Boucherville, Quebec.

Product overview

Mazda de Boucherville is a franchised Mazda automobile dealership offering new vehicles, certified pre-owned vehicles, and used vehicles from multiple brands. The product portfolio centers on the Mazda brand vehicle lineup including sedans (Mazda3), hatchbacks (Mazda3 Sport), compact SUVs (CX-30), midsize SUVs (CX-5, CX-70, CX-90), sports cars (MX-5, MX-5 RF), and electric vehicles (MX-30 EV). The dealership also offers plug-in hybrid (PHEV) and mild hybrid (MHEV) variants of its CX-70 and CX-90 models. Supporting the vehicle sales, the dealership provides after-sales service and maintenance, financing solutions, and certified pre-owned vehicle programs. The vehicles feature Mazda's proprietary technologies including SKYACTIV engineering platforms, i-ACTIV AWD all-wheel-drive systems, i-ACTIVSENSE advanced safety features, and KODO Design styling language.

Differentiator

Problem solved

Functional benefit

Products and services

• Mazda3 Sedan
• Mazda3 Sport
• CX-30
• CX-5
• CX-70 Hybride Léger (MHEV)
• CX-70 Hybride Rechargeable (PHEV)
• CX-90 Hybride Léger (MHEV)
• CX-90 Hybride Rechargeable (PHEV)
• MX-5 Roadster
• MX-5 RF
• MX-30 EV
• Certified Pre-Owned Vehicles
• Used Vehicles Inventory
• Service and Maintenance
• Vehicle Financing and Leasing
• Parts and Accessories
• Body Shop Service
• Detailing Service

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Solutions Médias 360 Inc.coreTechnology or IntegrationWebsite development and hosting partner that developed and operates the mazdadeboucherville.com website. Provides the digital platform for vehicle sales, service scheduling, and customer communications.
• Financial InstitutionscoreChannel Partner/ Reseller/ DistributorFinancial partners providing vehicle financing, leasing, and loan products. Includes standard financing, second-chance financing programs, and lease return services.
• Mazda CanadacoreStrategic or Co-development PartnerAuthorized Mazda franchise dealer. Receives vehicle allocation, manufacturer programs, warranties, and brand support from Mazda Canada.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoCanada: One of Canada's largest publicly traded dealer groups (TSX: ACQ), operating dozens of franchised rooftops including in Quebec. Comparable franchised dealer business model, vastly larger scale and geographic reach.
• Dilawri Group: Large Canadian multi-brand automotive retailer with multiple rooftops including Quebec. Comparable full-service dealership model (sales, service, parts, F&I) at significantly greater scale.
• OpenRoad Auto Group: Major Western Canadian dealer group operating multiple franchised rooftops. Comparable franchised dealer business model with multi-channel digital marketing and full-service operations, though primarily BC-focused.
• Groupe Park Avenue: Major Quebec-based multi-brand automotive dealer group with multiple rooftops across the province. Competes broadly for new and used vehicle buyers in the same Greater Montreal market with significantly greater scale.

Others

• Groupe Grenier: Affiliated Quebec automotive group referenced in the dealership's branding and digital assets. Provides shared services and group-level scale to Mazda de Boucherville and other dealerships; a sibling rather than competitor, but useful as a comparable group-level operating structure.

Direct peers

• HGrégoire Mazda Laval: HGrégoire is a major Quebec dealer group with multiple Mazda rooftops. Directly competes for the same brand customers in the same Greater Montreal market with full sales, service, and F&I capabilities.
• Laval Mazda: Another franchised Mazda dealership in the Greater Montreal area (Laval), directly competing for the same Mazda customers with the same OEM allocation and brand experience. Most directly comparable single-rooftop peer.
• West Island Mazda: Franchised Mazda dealership serving the West Island of Montreal. Competes for the same brand-aware buyers in the same Greater Montreal MSA with overlapping inventory and service offerings.

Regional players

• Mazda Sherbrooke: Franchised Mazda dealer in Sherbrooke, Quebec, operating the same brand and business model in the Eastern Townships region. Comparable product/parts/service mix but different geographic catchment.
• Mazda Trois-Rivières: Franchised Mazda dealer in Trois-Rivières, Quebec, operating the same brand and business model in a different Quebec region. Comparable product/parts/service mix, slightly different catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mazda-de-boucherville

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazda De Boucherville