Mazda Trois-Rivières

What Mazda Trois-Rivières does

Mazda Trois-Rivières is an authorized Mazda franchise dealership located at 3135 Boulevard Saint-Jean in Trois-Rivières, Quebec, Canada, serving the Mauricie and Centre-du-Québec regions. The dealership sells the full Mazda lineup including the Mazda3 (sedan and Sport hatchback), CX-30 subcompact SUV, CX-5 compact SUV, CX-70 and CX-90 midsize SUVs (in both mild hybrid and plug-in hybrid variants), CX-50 Hybrid, MX-5 roadster, and MX-5 RF retractable fastback, alongside certified pre-owned and used vehicles across multiple brands. It is owned and operated by Le Prix du Gros, a Quebec automotive group founded in 2001 by the Dusablon family that controls 11 dealerships, 13 automotive brands (including Kia, Hyundai, Nissan, Chrysler, Chevrolet, and Volvo), 5,000+ vehicles in inventory, and 650+ employees across the Quebec City–Montreal corridor.

The dealership's revenue streams encompass new vehicle sales, used vehicle sales (including cross-brand used inventory from the group's Méga centre d'occasion), automotive financing through Mazda Financial Services and Le Prix du Gros in-house credit (offering 100% credit approval with 2nd and 3rd chance credit options), extended warranties and protection plans (including Mazda Illimitée unlimited mileage warranty), and a service department providing maintenance, repairs, genuine Mazda parts and accessories, tires (with storage), auto detailing, and 24/7 roadside assistance. Pricing for 2026 model-year vehicles ranges from $29,300 PDSF for the CX-30 GX to $49,750 PDSF for the CX-70 base, with promotional financing at 0.99% over 36 months and lease rates from 0.69% available in July 2026.

The dealership leverages Mazda's proprietary technology stack including Skyactiv engines and transmissions, i-Activ AWD with real-time road condition sensing (200 readings per second), the i-Activsense active safety suite (BSM, RCTA, LDWS, MRCC, SCBS, SBS), and Kodo design language. Connected services are delivered through the MyMazda mobile app, Apple CarPlay/Android Auto wireless integration, Amazon Alexa, and SiriusXM/Bose audio partnerships. Go-to-market is sales-led via the physical showroom and a digital storefront (mazdatroisrivieres.com) with online inventory browsing, configurator, financing application, trade-in evaluation, and AI chatbot support, complemented by the group's leprixdugros.com marketplace and a $200-per-referral customer program (Mon Co-Equipier). Leadership at the parent level rests with Denis Dusablon (Founder & Chairman) and Benoit Dusablon (President & CEO).

Name

Mazda Trois-Rivières

Legal name

Mazda Trois-Rivières

Website

https://mazdatroisrivieres.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Authorized Mazda franchise dealership in Trois-Rivières, Quebec, operated by the Le Prix du Gros automotive group, selling new and used Mazda vehicles plus financing, service, parts, and tires to consumers across the Mauricie and Centre-du-Québec regions.

Ownership category

akta.pro rank

Product category

Automotive Retail (New and Used Vehicle Dealership)

NAICS

Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

Auto & Vehicle Loan Brokerage (FSAEAEAK), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• New car dealership
• Used vehicle sales
• Automotive financing
• Vehicle maintenance services
• Certified pre-owned

Headquarters

HQ city

Trois-Rivières

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Mazda vehicles including sedans (Mazda3, Mazda3 Sport), SUVs (CX-30, CX-5, CX-50, CX-70, CX-90), and convertibles (MX-5, MX-5 RF). Both financing and leasing options are offered.
2. Used Vehicle Sales: Sale of pre-owned vehicles across all makes, with a focus on Mazda certified pre-owned. Part of the Le Prix du Gros group's inventory of over 5,000 vehicles.
3. Automotive Financing: In-house and Mazda Financial Services financing for vehicle purchases and leases, including 2nd and 3rd chance credit options. The Le Prix du Gros group guarantees 100% credit approval.
4. Service, Parts & Accessories: Maintenance, repairs, genuine Mazda parts and accessories, tires, and auto detailing services. Offers tire storage, courtesy vehicles/shuttle service, and 24/7 roadside assistance.
5. Extended Warranties & Protection Plans: Mazda Illimitée (unlimited mileage warranty), Protection Plus anti-perforation warranty, Ride for Life engine protection (up to 10 years/200,000 km), Ride Electric EV motor protection, and extended service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mazda Trois-Rivières is an authorized Mazda franchise dealership that sells new and pre-owned Mazda vehicles, provides in-house and Mazda Financial Services financing and leasing, and operates a full-service department offering maintenance, repairs, genuine Mazda parts and accessories, tire sales and storage, and auto detailing. The dealership operates from a physical showroom at 3135 Boulevard Saint-Jean in Trois-Rivières, Quebec, and is part of the Le Prix du Gros automotive group. Customers can also complete online browsing, quote requests, test drive bookings, trade-in evaluations, and financing applications through the dealership website.

Product overview

Mazda Trois-Rivières is a car dealership offering a complete portfolio of Mazda vehicles and automotive services. The core product line consists of Mazda vehicles across multiple segments: compact cars (Mazda3 sedan and Sport), subcompact SUV (CX-30), compact SUV (CX-5), midsize SUVs (CX-70 and CX-90 in both mild hybrid and plug-in hybrid variants), and sports cars (MX-5 convertible and MX-5 RF). The dealership provides complementary service modules including vehicle financing through Le Prix du Gros group, maintenance and repairs using genuine Mazda parts, auto detailing, tire services, and 24/7 roadside assistance. The vehicle lineup emphasizes Mazda's core technologies including Skyactiv engines, i-Activ AWD, i-Activsense safety suite, and Kodo design philosophy, with increasing electrification through hybrid and plug-in hybrid powertrains.

Differentiator

Problem solved

Functional benefit

Products and services

• Mazda3 2026 Compact sedan (and Sport hatchback variant) featuring Kodo design philosophy, Skyactiv engines (191 hp standard, 250 hp turbo GT), and the i-Activsense comprehensive safety suite. Targeted at urban commuters, small families, and first-time buyers seeking a refined compact vehicle.
• Mazda CX-30 2026 Subcompact SUV offering a balance between car and SUV formats, with standard i-Activ AWD, refined interior, and advanced safety features. Six trims available including a new GS Kuro styled variant for 2026. Starting MSRP $29,300.
• Mazda CX-5 2026 Compact SUV with superior comfort, premium interior finish, excellent road handling, and good cargo space. Recognized as a versatile and reliable choice in its segment, eligible for July 2026 lease promotion at 1.99% on 36 months with $500 extended protection bonus.
• Mazda CX-70 Hybride Léger (Mild Hybrid) 2026 Midsize SUV with mild hybrid e-Skyactiv-G 3.3L inline-6 turbo engine producing 280 hp and 332 lb-ft torque, with i-Activ AWD standard. Combined fuel consumption estimated at 8.4 L/100 km. Starting PDSF $49,750.
• Mazda CX-70 Hybride Rechargeable (PHEV) 2026 Plug-in hybrid midsize SUV with up to 51 km all-electric range, 323 hp combined power, e-Skyactiv 2.5L powertrain with 8-speed automatic and i-Activ AWD. Eligible for July 2026 lease promotion at 0.69% on 36 months with up to $3,625 in combined savings.
• Mazda CX-90 Hybride Léger (Mild Hybrid) 2026 Three-row midsize SUV with mild hybrid powertrain, seating for 7-8 passengers, featuring premium interior and advanced safety technologies. Targeted at families needing spacious transport with seven-passenger capacity.
• Mazda CX-90 Hybride Rechargeable (PHEV) 2026 Three-row plug-in hybrid SUV with up to 43 km all-electric range, 323 hp combined power, seating for 6-8 passengers, and towing capacity up to 3,500 lb. Targeted at larger families seeking electrified performance with three-row utility.
• Mazda MX-5 2026 Lightweight roadster sports car embodying Mazda's Jinba Ittai (horse and rider as one) philosophy, featuring agile handling, convertible soft top design, and pure driving pleasure. Includes a Skyactiv-G 2.0L engine and is eligible for the July 2026 Mazda event bonus.
• Mazda MX-5 RF 2026 Retractable fastback variant of the MX-5 featuring a power-folding hardtop roof that transforms the coupe into a convertible, combining sports car performance with all-weather practicality.
• Mazda CX-50 Hybrid 2025 Compact hybrid SUV built for outdoor adventure, featuring a hybrid e-Skyactiv powertrain for reduced consumption while maintaining precise Mazda handling. Offers cargo capacity and rugged proportions for adventure activities, targeted at outdoor enthusiasts in Quebec.
• Vehicle Financing and Leasing Financing and leasing services offered through Le Prix du Gros and Mazda Financial Services, including competitive rates, 100% credit approval, and 2nd/3rd chance credit options for vehicle purchases and leases. Available to qualified buyers of new and pre-owned vehicles.
• Maintenance and Repair Services Full-service maintenance including oil changes, brake service, tire services, and repairs performed by Mazda Canada certified technicians using genuine Mazda parts. Available to all vehicle owners requiring scheduled maintenance or mechanical repairs.
• Genuine Parts and Accessories Genuine Mazda parts and accessories available for all Mazda models, offering quality, fit, finish, and performance that meet Mazda standards. Available to Mazda owners needing replacements or customizations.
• Auto Detailing Services Professional interior and exterior detailing services including paint restoration, scratch removal, and engine compartment cleaning performed by trained technicians. Available to vehicle owners seeking cosmetic maintenance and restoration.
• Tire Sales and Storage Services Tire center offering a wide selection of tire brands at competitive prices with a 30-Day Price Guarantee, plus tire storage services for seasonal tire changes. Essential for Quebec drivers needing winter tire solutions.
• 24/7 Roadside Assistance Round-the-clock roadside assistance program available 24 hours a day, 7 days a week for emergency support. Available to Mazda owners requiring towing, jump-starts, or other emergency services.
• Extended Warranty and Protection Plans Extended warranty products including Mazda Illimitée (unlimited mileage warranty on new vehicles), Protection Plus anti-perforation warranty, Ride for Life engine protection (up to 10 years/200,000 km), Ride Electric EV motor protection, and extended service contracts. Available to new and existing Mazda owners for ongoing vehicle protection.
• Pre-Owned and Certified Pre-Owned Vehicles Sale of pre-owned vehicles across all makes, with a focus on Mazda certified pre-owned vehicles. Part of the Le Prix du Gros group's inventory of over 5,000 new and pre-owned vehicles across 13 automotive brands. Available to budget-conscious buyers and those seeking used car options.

Quantifiable outcome

• Up to 0.99% financing rate for 36 months on Mazda3 and CX-30 with loyalty discount for eligible Mazda customers
• +9 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

One partnership is on record.

• Le Prix du GroscoreChannel Partner/ Reseller/ DistributorMazda Trois-Rivières is owned and operated by the Le Prix du Gros automotive group, which consists of 11 dealerships representing 13 major automotive brands (Kia, Hyundai, Nissan, Chrysler, Mazda, Chevrolet, Volvo, and others) across Quebec between Quebec City and Montreal. Le Prix du Gros provides centralized inventory management, group marketing, financing services, and operational scale, while Mazda Trois-Rivières serves as the exclusive Mazda franchise in the Mauricie and Centre-du-Québec territory. The group maintains over 5,000 vehicles in inventory and employs more than 650 people.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HGrégoire: Major Quebec-based automotive dealership group offering both new and used vehicles across multiple brands, with a strong pre-owned focus and significant Quebec retail footprint. Directly comparable in business model (franchised sales, financing, service) and geography (Quebec mass-market auto retail).
• Groupe Park Avenue: One of Quebec's largest multi-brand automotive dealership groups, operating multiple rooftops across greater Montreal and Quebec City with luxury and volume franchises. Directly comparable in scale to Le Prix du Gros and competes for the same Quebec consumer vehicle buyer across overlapping brands.
• Mazda de Québec: Authorized Mazda franchise dealer located in the Quebec City region, selling the same Mazda lineup (Mazda3, CX-30, CX-5, CX-70, CX-90, MX-5) to overlapping customer segments in adjacent Quebec territory. Directly competes for Mauricie and Centre-du-Québec shoppers who are willing to travel to Quebec City.

Broad incumbents

• CarMax: Largest U.S. used-vehicle retailer with a no-haggle model and in-house financing. Relevant as a benchmark for the dealership's used-car operations, certified pre-owned Mazda inventory, and in-house financing arm, even though it does not sell new Mazda vehicles.
• AutoCanada Inc. Canada's largest publicly traded multi-brand automotive dealership group with ~80 franchised dealerships across Canada and the U.S. Provides the public-market benchmark for Quebec franchise dealership economics, OEM concentration risk, and EV transition exposure that directly shapes the competitive backdrop for Mazda Trois-Rivières.
• Dilawri Group: Privately held Canadian automotive dealer group operating more than 140 franchised dealerships across the country, with a meaningful Quebec presence. Comparable as a large privately held multi-OEM retailer competing for the same manufacturer relationships and consumer financing flows as Le Prix du Gros.
• Lithia Motors: One of North America's largest franchised auto retailer groups with a strong digital retail platform (Driveway). Comparable as a broad incumbent illustrating how scaled dealership groups monetize omnichannel lead generation and service absorption, a roadmap Le Prix du Gros could emulate.

Others

• Mazda Canada (Head Office): National Mazda distributor providing vehicle allocation, marketing, training, and Mazda Financial Services. Functions as the upstream supplier and brand owner that ultimately sets the strategic direction and competitive constraints within which Mazda Trois-Rivières operates.

Regional players

• Mazda de Sherbrooke: Authorized Mazda franchise in Sherbrooke, serving the Estrie region of Quebec with the same Mazda lineup and Mazda Canada programs. A regional Mazda peer competing for Eastern Townships customers adjacent to the Mauricie catchment area.
• Mazda de Brossard: Authorized Mazda franchise on the South Shore of Montreal, competing for Greater Montreal and Montérégie buyers. Regional Mazda peer selling the same product portfolio and benefits from the same Mazda Canada marketing and finance programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mazdatroisrivieres
• LinkedInlinkedin.com/company/mazda-trois-rivi%C3%A8res

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazda Trois-Rivières