Mazda Victoriaville

What Mazda Victoriaville does

Mazda Victoriaville is a single-location authorized Mazda automobile dealership based at 1271 Notre-Dame Ouest, Victoriaville, Quebec, Canada, serving individual vehicle buyers in the Centre-du-Québec region. The firm operates as a franchisee of Mazda Canada and sells a full lineup of new Mazda vehicles — including the Mazda3 sedan and Sport hatchback, the CX-30 / CX-5 / CX-50 / CX-70 / CX-90 SUV range (in standard, MHEV mild-hybrid, and PHEV plug-in hybrid variants), and the MX-5 and MX-5 RF sports cars — alongside certified pre-owned and used vehicles from competing brands. The dealership also runs a service and parts department using genuine OEM Mazda parts, a body shop, an in-house financing application channel, the Mazda Unlimited Mileage Warranty program, and an online build-and-price configuration tool. Headcount is 9 employees, with François Hébert as Directeur général (and also designated Data Protection Officer under Quebec's private-sector privacy law).

The business model is traditional franchise retail with a digital front-end: revenue streams include new-vehicle sales, used-vehicle sales (including multi-brand trade-ins), service and parts, and financing/transaction-fee income. Go-to-market is direct-to-consumer via physical showroom and a website hosted by core web partner D2C Media, supported by organic Facebook presence and membership in the AutoAubaine dealer network for cross-promotion across Quebec. Pricing is quote-based for new vehicles (manufacturer MSRPs ranging from approximately C$28,240 for the Mazda3 to C$61,840 for the 2025 CX-70 PHEV) and listed-pricing for used inventory. Current inventory at time of capture is approximately 83–90 new units and 30+ advertised used units. No revenue, funding, ownership-structure, or headcount-trend data are disclosed, limiting financial visibility.

Name

Mazda Victoriaville

Legal name

Mazda Victoriaville

Website

https://mazdavictoriaville.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mazda Victoriaville is a single-location authorized Mazda franchised dealership in Victoriaville, Quebec, selling new and used vehicles plus service, parts, financing, and body-shop services to individual consumers in the Centre-du-Québec region.

Ownership category

akta.pro rank

Headquarters

HQ city

Victoriaville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Mazda vehicles including sedans, SUVs, hybrids, plug-in hybrids, and convertibles
2. Used Vehicle Sales: Sales of certified pre-owned and used vehicles from Mazda and other brands (Volkswagen, Ford, Mitsubishi, Hyundai, Pontiac)
3. Service and Parts: Vehicle maintenance, repairs, and genuine Mazda parts and accessories sales
4. Financing Services: Auto financing and credit services offered to vehicle purchasers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mazda Victoriaville is an authorized Mazda franchise dealership that sells new Mazda vehicles (sedans, SUVs, hybrids, plug-in hybrids, and the MX-5 roadster), certified pre-owned and used vehicles from multiple brands, and provides maintenance/repair services, OEM parts, body shop services, and auto financing to retail consumers in the Centre-du-Québec region.

Product overview

Mazda Victoriaville is a traditional automobile dealership offering a complete portfolio of Mazda vehicles across multiple segments, complemented by financing services and comprehensive after-sales support. The product lineup centers on Mazda's core vehicles: the Mazda3 sedan and Mazda3 Sport hatchback for compact car buyers; the CX-30, CX-5, CX-50, CX-70, and CX-90 for SUV/crossover preferences; and the MX-5 and MX-5 RF for sports car enthusiasts. Electrification is represented through hybrid (MHEV) and plug-in hybrid (PHEV) variants of the CX-50, CX-70, and CX-90 models. Supporting the vehicle sales, the dealership provides financing services, maintenance and repair services, genuine Mazda parts, body shop services, and warranty programs, creating a full lifecycle ownership experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Mazda3 / Mazda3 Sport Compact sedan (Mazda3) and hatchback (Mazda3 Sport) offering sporty design and efficient performance, sold to individual consumers seeking entry-level Mazda vehicles.
• CX-30 Subcompact SUV blending urban agility with refined styling, sold to consumers seeking a small crossover.
• CX-5 Compact SUV combining sophisticated design with practical capability, sold to buyers seeking a popular compact crossover.
• CX-50 / CX-50 Hybrid Rugged compact SUV designed for outdoor adventures with enhanced ground clearance, with a hybrid variant offering improved fuel efficiency.
• CX-70 MHEV / CX-70 PHEV Midsize SUV available in mild hybrid (MHEV) and plug-in hybrid (PHEV) variants, offering enhanced efficiency with electric-only driving capability in the PHEV.
• CX-90 MHEV / CX-90 PHEV Three-row SUV available in mild hybrid and plug-in hybrid variants, designed for families with spacious seating for seven and premium features.
• MX-5 / MX-5 RF Iconic lightweight sports roadster (MX-5) and retractable fastback (MX-5 RF) delivering rear-wheel drive driving excitement for sports car enthusiasts.
• Used Vehicle Sales Sales of certified pre-owned and used vehicles from Mazda and other brands, offered to consumers seeking more affordable vehicle options.
• Auto Financing Services Flexible auto financing options tailored to customer budgets, including various payment terms, down payment options, and credit score accommodations, available to vehicle purchasers.
• Service & Maintenance Aftermarket service department providing regular maintenance, repairs, and manufacturer-trained technicians using genuine Mazda parts for vehicle owners.
• Genuine Mazda Parts & Accessories Original equipment manufacturer (OEM) Mazda parts and accessories sold for vehicle maintenance, repair, and customization.
• Body Shop Services Collision repair and bodywork services to restore vehicles after accidents or damage, available to vehicle owners by appointment.
• Mazda Unlimited Mileage Warranty Warranty program offering unlimited kilometer coverage on new Mazda vehicles for added peace of mind throughout ownership.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• AutoAubaineminorChannel Partner/ Reseller/ DistributorMember of the AutoAubaine dealer network, providing increased visibility and cross-promotion opportunities within the automotive retail ecosystem in Quebec.
• D2C MediacoreTechnology or IntegrationWeb development and hosting partner responsible for the dealership's website development and maintenance. D2C Media provides the website platform and infrastructure supporting the dealership's online presence, inventory listings, and customer lead forms.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• AutoAubaine: Quebec-focused dealer network and vehicle listing platform of which Mazda Victoriaville is a member. Comparable as a regional digital marketplace that aggregates Quebec dealer inventory; intersects with Mazda Victoriaville's GTM but operates as a channel partner rather than direct retail competitor.
• Olivier Honda Drummondville: Honda franchised dealer located in nearby Drummondville, serving the broader Centre-du-Québec region. Comparable in operating model (single-rooftop franchised dealer with service, parts, and financing), competing for similar regional buyers in overlapping but distinct brand segments.

Direct peers

• HGrégoire: One of Quebec's largest multi-rooftop auto dealership groups, operating across multiple brands. Directly comparable as a Quebec-based franchised auto retailer with new vehicle sales, used vehicle sales, service, parts, and financing — serving overlapping customer demographics in adjacent markets to Mazda Victoriaville.
• AutoCanada: Major Canadian publicly-traded multi-brand dealership group with locations across Quebec and Canada. Comparable as a franchised new and used vehicle retailer with full service/parts operations, though at materially larger scale than Mazda Victoriaville.
• Mazda Trois-Rivières: Another authorized Mazda franchised dealer in the broader Mauricie/Centre-du-Québec region. Directly comparable in product mix, service structure, and brand positioning; competes with Mazda Victoriaville for cross-regional Mazda buyers in adjacent Quebec markets.

Emerging players

• Clutch: Canadian online used-vehicle retailer offering a fully digital purchase and delivery experience. Comparable in the used vehicle sales motion Mazda Victoriaville runs alongside its new car business; represents an emerging direct-to-consumer threat to traditional used car operations.
• Driveway (AutoTrader): Online used car marketplace operated by Trader Media. Comparable as a digital alternative to traditional dealership used vehicle operations; competes for the same online used-vehicle shopper in Quebec that Mazda Victoriaville's used inventory targets.

Others

• Carfax Canada: Vehicle history report provider integrated with Mazda Victoriaville's used inventory listings. A data/ecosystem partner rather than a competitor, but increasingly central to dealer used-vehicle transparency and to consumer purchase decision-making.
• Cox Automotive Canada: Major automotive services group (parent of Autotrader, Dealertrack, Kelley Blue Book, Manheim auctions). Provides dealer software, inventory management, and remarketing services used industry-wide; an ecosystem participant rather than a retail competitor, but central to how small dealers like Mazda Victoriaville operate.
• OPENLANE (formerly TradeRev): Digital auction platform for used vehicle inventory, originating from TradeRev in Canada. Relevant as a wholesale channel for sourcing used vehicle inventory of the type Mazda Victoriaville stocks across Mazda, Volkswagen, Ford, Mitsubishi, Hyundai, and Pontiac models.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mazda-victoriaville

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazda Victoriaville