Maze Productions

What Maze Productions does

Maze Productions is a privately held, boutique video production company based in Melbourne, Australia, operated by Managing Director Andrew Maj. The company provides end-to-end video production services spanning television and online commercials, corporate and promotional videos, educational and training content for government and non-profit clients, animated explainer videos, web series, and biographical documentaries. Its underlying capability is traditional live-action filming combined with bespoke hand-drawn and caricature animation, supported by a network of freelance talent and animators (including Andrew Fyfe for animation and Jack Levi and Ray Matsen for the proprietary Mr Goblet character). The company has no external funding, operates with approximately 10 employees, and is founder-dependent in both production and client acquisition.

The business operates a sales-led, project-based model monetized through one-time licenses per engagement. Its customer base spans retail and consumer brands (GreenPan, Myer), construction-industry organizations (Incolink), government and educational bodies (Australian Government Asbestos Safety and Education Office, Victorian Construction Industry Group, Skyline Educational Foundation, Jacaranda Books), funeral services (Bare Cremation), real estate (DomaCom), nonprofits (Foodbank Australia, Big Issue, Rotary), and entertainment personalities. Go-to-market relies on a portfolio website, client-logo-driven referrals, and Andrew Maj's 30-plus-year personal industry network, with no disclosed paid acquisition, channel partnerships, or platform distribution. Maze Productions is currently expanding its scope beyond fee-for-service production into the development of original television, documentary, and streaming formats, exemplified by the 'Coffee or Corona' web interview series, the Cameron Forbes mini-documentary, and a Shoah Foundation-archived Holocaust survivor documentary. The firm holds an ATOM Award for Best Training Resource and is positioning its owned IP, including the Mr Goblet animated character, as a recurring revenue asset in the explainer-video segment.

Name

Maze Productions

Legal name

Maze Productions

Website

https://mazeproductions.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maze Productions is a Melbourne-based, founder-operated boutique video production company producing commercials, corporate and educational films, animated explainers, and original web series and documentaries for Australian enterprise, government, and entertainment clients.

Ownership category

akta.pro rank

Product category

Video Production Services

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

3D Product/Explainer Animation (MPAHACAD)

Keywords

• Video production services
• Commercial production
• Animated explainer videos
• Corporate video production
• Documentary production

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Commercial Production: Production of television and online commercials for corporate clients, typically project-based one-time engagements.
2. Corporate and Promotional Videos: Production of corporate, promotional, and educational videos for businesses, government agencies, and non-profit organizations.
3. Animated Explainer Videos: Custom animated explainer videos, including Mr Goblet character licensing and bespoke hand-drawn/caricature animations.
4. Documentary and Web Series Production: Production of documentaries, mini-documentaries, and web series content for clients or own development.
5. Life Story Documentation Service: Service documenting life stories of ordinary and extraordinary Australians, potentially including historical footage integration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Maze Productions is a boutique video production company that produces television and online commercials, corporate and promotional videos, educational films, animated explainer videos (including the Mr Goblet character, hand-drawn, and caricature formats), documentaries, and web series. The company also develops original television, documentary, and streaming formats for clients across corporate, government, education, and entertainment sectors in Australia.

Product overview

Maze Productions is a boutique, award-winning video production company offering a comprehensive suite of video production services. The company's portfolio includes: (1) Animated Explainer Videos featuring the Mr Goblet animated comedy character; (2) Web Series and Documentaries including the 'Coffee or Corona' interview series and biographical documentaries; (3) Commercial Production for television and online platforms; and (4) Corporate and Promotional Videos. The company also develops television, documentary, and streaming formats. Andrew Maj serves as Managing Director, providing over 30 years of entertainment industry experience spanning comedy writing, television production, and documentary filmmaking.

Differentiator

Problem solved

Functional benefit

Products and services

• Animated Explainer Videos Custom animated video production for businesses and organizations, including hand-drawn animation (animated by Andrew Fyfe) and caricature animation based on client images. Script and voice provided by Andrew Maj. Notable offering is the Mr Goblet animated character (an animated version of classic comedy character Elliot Goblet, created with Jack Levi and animated by Ray Matsen) that can explain organizational information in an engaging comedic style.
• Commercial Production Television and online commercial production for corporate clients. Notable work includes commercials for GreenPan/Myer featuring chef Tobie Puttock (cookware range), Bare Cremation featuring actress Carole Patullo and comedian Geoff Brooks, and promotional videos for Incolink's mobile health testing bus serving the Victorian construction industry.
• Corporate and Promotional Videos Production of corporate messaging, promotional content, and educational materials for businesses, government agencies, and non-profit organizations. Clients include Incolink (training and health awareness films), Jacaranda Books, the Australian Government Asbestos Safety and Education Office, Skyline Educational Foundation, Foodbank Australia ('Laudate' online choir video), and the Big Issue.
• Documentary Production Services Documentary production services including biographical documentaries for ordinary and extraordinary Australians, and Holocaust survivor documentaries using footage from the Shoah Foundation combined with new interviews. Recent example is The Cameron Forbes Story, a mini-documentary covering the life of acclaimed journalist, editor, and author Cameron Forbes on his 80th birthday.
• Coffee or Corona Web Series A web interview series featuring no-holds-barred conversations with comedians, entertainers, and personalities including Fahey Younger and Jodie J Hill (comedians turned real estate entrepreneurs), Bob 'Bongo' Starkey (guitarist turned builder), Richard Cornish (food columnist and TV producer), and Andrew Peters (voiceover artist). Distributed via the Maze Productions website and potentially YouTube and streaming platforms.

Quantifiable outcome

• Raised $15,000 for Foodbank Australia through 'Laudate' online choir video featuring 350 singers

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Mill: Global post-production, VFX, and content creation studio producing commercials, branded content, and experiential work. Comparable as a creative production incumbent offering overlapping explainer/animation capabilities, but at global scale and with deep technology infrastructure.
• Hogarth Worldwide: Global production network within WPP producing advertising, branded content, and adaptive content at scale for the world's largest advertisers. Relevant incumbent that competes for the same brand budgets but operates across 30+ markets with vastly greater scale.

Direct peers

• B-Reel: Global boutique creative and content production studio working across commercials, branded content, and interactive experiences for major brands. Comparable as a boutique that competes on creative quality and integrated storytelling rather than scale, serving similar brand and agency buyers.
• FINCH: Australian content production company producing commercials, branded content, and original entertainment formats. Comparable in that it blends fee-for-service commercial work with owned-format development, exactly the dual-engine model Maze is moving toward.
• Visual Domain: Australian corporate and commercial video production studio serving enterprise and government clients with promotional, training, and brand films. Directly comparable in geography, service mix (corporate + commercial + animation), and target buyer (CMOs and communications leads at Australian enterprises).
• Cutting Edge: Long-standing Australian post-production and broadcast content house that also produces commercials and branded content for Australian brands. Comparable as a domestic boutique-grade production and post supplier operating in the same Melbourne/Sydney market with overlapping client types.
• Revolver Films: Australian boutique production company producing commercials and branded film content for Australian and international brands. Directly comparable boutique-grade peer competing for the same brand-film briefs in the Australian market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maze-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maze Productions