markenteam behind you GmbH

Name

markenteam behind you GmbH

Legal name

markenteam behind you GmbH

Website

https://mbagentur.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising and Digital Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Digital advertising services
• Brand strategy consulting
• Web development services
• Creative design services
• AI consulting services

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-based Professional Services: Full-service advertising agency providing strategy, design, development and marketing services. Pricing based on hourly rates, daily rates, or project flat fees. Includes services for branding, corporate identity, web development, e-commerce, apps, AR/VR, SEO/SEA, and AI consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

markenteam behind you GmbH is a full-service digital and advertising agency offering integrated brand strategy, corporate design, web and e-commerce development, mobile and AR/VR applications, SEO/SEA, social media marketing, and AI consulting services. Services are delivered on a project basis to B2B clients, combining strategic consulting with hands-on creative, technical, and AI enablement for enterprise brand and digital transformation projects.

Product overview

markenteam behind you GmbH is a full-service digital agency based in Dresden offering a comprehensive portfolio of services organized into four main pillars: Strategie (Strategy), Design, Entwicklung (Development), and KI-Beratung (AI Consulting). The agency provides strategic brand consulting, corporate design, web development, e-commerce solutions, software development, app development, AR/VR experiences, SEO/SEA services, and AI consulting. Their offering is structured as a unified agency service model rather than a standalone software product, where services are combined based on client project requirements. Key technology specializations include WordPress, Laravel, Shopware, Vue.js, React, and various e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie-Beratung (Strategy Consulting) Strategic consulting services for B2B clients covering brand strategy, market analysis, target audience research, marketing strategy development, social media strategy, campaign conception, and workshops.

Quantifiable outcome

• Successfully delivered brand relaunch for Germany's oldest producing industrial monument (Landskron since 1869)
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• ALL-INKL.COM – Neue Medien MünnichminorOthersExternal hosting provider for the company's website. Hosted on servers in Friedersdorf, Germany. A data processing agreement (AVV) has been concluded for GDPR compliance.
• Vetter ConsultingminorOthersExternal data protection officer (Datenschutzbeauftragter) appointed to ensure compliance with data protection rights. Located in Dresden.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency offering brand strategy, design, and digital services. Comparable in integrated agency model and mid-size German footprint, with similar owner-managed structure.
• denkwerk: Cologne-based digital agency offering strategy, design, development, and digital marketing for B2B clients. Highly comparable as a German full-service digital agency with similar capability mix and client profile.
• SYZYGY Group: German digital agency group providing strategy, creative, technology, and media services to enterprise clients. Comparable in integrated digital capabilities and B2B orientation, though publicly listed.
• thjnk: German independent agency group combining brand, digital, and integrated communications. Comparable as a mid-size owner-managed German full-service agency competing for similar B2B enterprise clients.
• Kolle Rebbe: Hamburg-based independent creative agency combining brand strategy, digital, and integrated campaigns. Comparable as an owner-managed German full-service agency serving enterprise B2B clients.
• Pilot Group: Bavaria-based German agency network with strategy, brand, digital, and content capabilities. Comparable in integrated full-service offerings, though serving clients from a different German region.

Regional players

• Cheil Germany: German arm of a global agency network offering integrated advertising and digital services in Germany. Comparable in capability mix and B2B focus, but part of an international network rather than independent.

Broad incumbents

• Scholz & Friends: Established German creative agency offering integrated advertising, digital, and brand strategy across multiple offices. Directly comparable in service breadth, but with national footprint and larger headcount.
• Serviceplan Group: One of the largest independent agency groups in Europe with strategy, creative, digital, and media capabilities. Comparable full-service offering but at group/international scale, headquartered in Munich.
• Jung von Matt: Large German creative/advertising agency network offering integrated brand, digital, and campaign services nationally. Comparable as a full-service German agency serving B2B and consumer clients, but operates at significantly greater scale than MB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/markenteam-behind-you

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about markenteam behind you GmbH