Marketplace Care Canada

What Marketplace Care Canada does

Marketplace Care Canada is a B2B employee care service provider headquartered in Edmonton, Alberta, and a subsidiary of Dallas-based Marketplace Care, founded in 1984. The company delivers personalized, proactive, and strictly confidential employee care through assigned Care Teams that conduct regularly scheduled worksite visits and extend support to offsite locations such as homes, hospitals, and funeral homes. Its core product is a monthly subscription-based Employee Care Service sold to corporate employer clients, supplemented by two service modules: Worksite Visits and Offsite Visits & Care. The Canadian subsidiary began operations in 2009 in Fort St. John, BC with eight clients and has since expanded to serve clients in five provinces: New Brunswick, Ontario, Alberta, Saskatchewan, and British Columbia, with Quebec being added in 2022.

The company's value proposition centers on usage rates exceeding 40% compared to 2-9% for traditional Employee Assistance Programs (EAPs), driven by the on-site presence and relationship-based nature of the Care Teams. Services are voluntary, neutral from company operations, and confidential from management, with male, female, and ethnically diverse Care Partners assigned to match employee demographics at each client location. The go-to-market is enterprise field sales, with regional Directors of Operations covering Western Canada (Trevor Lund), Eastern Canada (Jason Holdsworth), and Quebec (Tony Silveira), under the executive leadership of Seeon Smith, Executive Vice President of Canada.

Marketplace Care Canada operates on a subscription revenue model with monthly billing, quote-based pricing tied to company size, number of locations, and scope of service. Pricing is not publicly disclosed but is described as 'modest' by client testimonials. The organization is privately held under the parent Marketplace Care, which claims to be the longest continuing and largest provider of workplace care teams to corporate North America, operating across 44 US states and 850+ cities with 1,400+ care team members serving nearly 500,000 employees and family members. There is no proprietary technology platform, software, or digital tool described; the offering is fundamentally human-delivered.

Name

Marketplace Care Canada

Legal name

Marketplace Care Canada

Website

https://mcares.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketplace Care Canada provides subscription-based, on-site employee care services to corporate clients across five Canadian provinces, using assigned Care Teams that deliver confidential, proactive support to employees and their families.

Ownership category

akta.pro rank

Product category

Workplace Employee Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Help Supply Services (7363)

akta.pro industry

PRIMARYHSABAIAB

Care Navigation & Service Coordination (Medical, Social, Community)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHLAFAEAL

Care Management & Care Coordination (Home & Community-Based)

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

Keywords

• Employee care services
• Workplace chaplaincy
• Employee assistance programs
• Corporate wellness services
• Employee support programs

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Employee Care Services: Monthly subscription fees charged to corporate client companies for employee care team services. The fee structure is described as 'modest' in testimonials. Services include worksite visits, offsite care support, and ongoing employee assistance. Usage rates exceed 40% compared to 2-9% for traditional EAPs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Marketplace Care Canada provides personalized, proactive employee care services through assigned Care Teams consisting of male, female, and ethnically diverse Care Partners who make regularly scheduled brief worksite visits and conduct offsite visits to support employees and their families. The service is voluntary, neutral from company operations, and strictly confidential, addressing personal, family, marital, financial, health, and workplace challenges that affect employee performance.

Product overview

Marketplace Care Canada offers a unified employee care service platform centered on Care Teams. The core offering is the Employee Care Services product, supplemented by two key service modules: Worksite Visits (regularly scheduled on-site workplace presence) and Offsite Visits & Care (extended support sessions away from the workplace). The company also provides an educational resource through its Mental Health and Workplace Chaplaincy white paper. Together, these components deliver proactive, personalized, and confidential care to employees and their families across Canadian workplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Care Services

Quantifiable outcome

• 40%+ usage rates compared to 2-9% for traditional EAP programs
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ComPsych Corporation: The world's largest provider of employee assistance programs (EAPs) and integrated behavioral health services. ComPsych is the closest direct competitor in the B2B employee benefits space where Marketplace Care Canada competes, though ComPsych's traditional EAP model is the exact product Marketplace Care's 40%+ usage rate differentiates against.
• TELUS Health (formerly LifeWorks/Morneau Shepell): Canada's largest EAP and integrated health benefits provider following TELUS's acquisition of LifeWorks. TELUS Health directly competes with Marketplace Care Canada for Canadian enterprise EAP contracts and benefits buying decisions, with broader digital health capabilities that Marketplace Care lacks.
• Optum (UnitedHealth Group) EAP Services: Optum Behavioral Health provides EAP and mental health services as part of UnitedHealth Group's integrated benefits portfolio. Optum is a broad incumbent that competes for the same employer EAP spending as Marketplace Care Canada, with deeper clinical infrastructure and insurance network integration.

Emerging players

• Spring Health: A precision mental health benefit platform for employers combining assessments, therapy, coaching, and medication services. Spring Health targets the same employer mental health budget as Marketplace Care Canada but through a fully digital-first delivery model that scales without proportional hiring.
• Modern Health: A global mental health platform combining digital self-service, coaching, therapy, and medication management for employers. Modern Health represents the tech-enabled, scalable model that could displace traditional human-delivered EAP services like those offered by Marketplace Care Canada.
• Lyra Health: An enterprise mental health benefit platform providing therapy, coaching, and medication services through a blended in-person and digital model. Lyra competes for the same employer benefit budget as Marketplace Care Canada but with significantly more venture capital and a hybrid technology-enabled delivery model.
• Calm Health: The enterprise arm of the Calm meditation and mental wellness app, offering employer-sponsored mental health benefits. Calm Health targets the same corporate wellness budget as Marketplace Care Canada through a purely digital, content-based model with no in-person human delivery.
• Headspace Health: The merged entity combining Headspace's meditation/wellness content with Ginger's on-demand therapy services for employers. Headspace Health competes directly for the same employer mental health benefits budget as Marketplace Care Canada but with a primarily digital delivery model.

Direct peers

• Corporate Chaplains of America: A US-based workplace chaplaincy provider offering on-site chaplain services to corporate clients. Corporate Chaplains of America is the closest direct competitor in the workplace chaplaincy category that Marketplace Care pioneered, operating under the same chaplaincy-based service model for employers.
• Workplace Options: A global EAP, mental health, and wellbeing provider serving 75+ million employees worldwide across 60,000+ organizations. Workplace Options is a direct competitor offering comparable B2B employee support services, though delivered primarily through call-center models rather than the on-site chaplaincy model that defines Marketplace Care Canada.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marketplace-care-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketplace Care Canada