McCall Realty

What McCall Realty does

McCall Realty is a small, independent residential real estate brokerage serving the Lake Tahoe region. The company operates two offices — a headquarters in South Lake Tahoe, California and a satellite office in Minden, Nevada — and employs 26 people, primarily licensed real estate agents. Its customer base consists of individual home buyers and sellers in the Lake Tahoe and Carson Valley markets, including purchasers of primary residences, vacation homes, and investment properties.

The company's core product is a website-based property listing and search platform (mccalltahoe.com) powered by Lone Wolf Real Estate Technologies (v2011.0.1.10). The platform offers property search, map search, open house scheduling, mortgage calculator tools, and a realtor directory. It is integrated with the Northern Nevada Regional Multiple Listing Service via the Broker Reciprocity/IDX program, which enables display of listings from other brokerage firms. McCall Realty is also a member of the South Tahoe Association of Realtors. The technology stack is commodity MLS-integrated brokerage software with no proprietary technology layers beyond the firm's branding and content.

McCall Realty operates on a traditional commission-based revenue model, earning a percentage of transaction value on each closed residential sale. Go-to-market is sales-led and direct: agents engage buyers and sellers in person, conduct property showings, and manage transactions. The website functions as a top-of-funnel lead generation and self-service search tool, while the primary sales motion is agent-driven. There is no publicly disclosed pricing, no enterprise or institutional segment, and no evidence of ancillary revenue streams such as property management, escrow, or mortgage origination.

Name

McCall Realty

Legal name

McCall Realty

Website

https://mccalltahoe.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

McCall Realty is a 26-employee independent residential real estate brokerage serving home buyers and sellers in the Lake Tahoe region, with offices in South Lake Tahoe, CA and Minden, NV.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Property listing search
• Buyer representation services
• Seller representation services
• Lake Tahoe properties

Headquarters

HQ city

South Lake Tahoe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commissions on property transactions. Agents represent buyers and sellers in residential property sales in the Lake Tahoe region, with fees typically charged as a percentage of the transaction value.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

McCall Realty is a residential real estate brokerage that represents home buyers and sellers in the Lake Tahoe region, with offices in South Lake Tahoe, California and Minden, Nevada. The firm provides buyer representation, seller representation, property search tools, pricing analysis, and transaction support for residential property transactions. Revenue is earned through commissions on completed property sales.

Product overview

McCall Realty is a Lake Tahoe real estate brokerage operating as a single-service platform rather than a modular software product. The company offers a comprehensive property listing search system (McCall Listings) with supporting tools including Map Search, Open House Search, and Property Search for buyers to find residential and commercial properties. For sellers, the company provides pricing analysis and time-to-sell estimation services. The platform integrates with the Northern Nevada Regional Multiple Listing Service for broker reciprocity data, and is powered by Lone Wolf Real Estate Technologies website infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• McCall Listings (Property Listing Search Platform) Property listing search platform allowing buyers to search residential, commercial, single family, condominium, and multi-family properties in the Lake Tahoe area by location, price, property type, number of beds, and number of baths. Integrated with the Northern Nevada Regional MLS for comprehensive listing access.
• Buyer Representation Services Comprehensive buyer support including pre-approval assistance, mortgage calculator access, property showing scheduling, and negotiation through closing. Aimed at individuals and families purchasing residential property in the Lake Tahoe region.
• Seller Representation Services Seller support including listing strategy, pricing analysis (Am I Priced To Sell), time-to-sell estimates, FSBO assistance, marketing through MLS and the McCall website, and professional negotiation through closing. Targeted at property owners selling residential homes in the Lake Tahoe area.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Northern Nevada Regional Multiple Listing ServicecoreChannel Partner/ Reseller/ DistributorMcCall Realty participates in the Broker Reciprocity/IDX program of the Northern Nevada Regional Multiple Listing Service, enabling the company to display property listings and provide comprehensive listing access to clients.
• South Tahoe Association of RealtorscoreChannel Partner/ Reseller/ DistributorMembership in the South Tahoe Association of Realtors provides professional credentials, listing access, and industry resources for McCall Realty agents serving the South Lake Tahoe market.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• HomeSmart: Discount brokerage franchise with active presence in the Western U.S., offering a 100% commission model that competes with traditional brokerages on agent recruitment and pricing.
• Chase International: Regional luxury brokerage with deep Lake Tahoe and Northern Nevada coverage, directly competing with McCall Realty for buyers and sellers in the same geography and price segments.
• Sierra Sotheby's International Realty: Luxury-focused brokerage serving the Lake Tahoe and Truckee markets through the Sotheby's network, directly competing for high-end and second-home listings.
• Coldwell Banker Select Real Estate: National franchise brokerage with active operations in the Lake Tahoe and Carson Valley region, competing for the same buyer and seller clients.
• Engel & Völkers Lake Tahoe: European luxury brokerage franchise operating in the Lake Tahoe market, competing for premium listings and international buyers in the same geography.
• RE/MAX Gold: Large franchise brokerage with significant presence in the Lake Tahoe and Northern California/Nevada region, offering similar residential brokerage services.

Broad incumbents

• Redfin: Online-first national brokerage with service in the Lake Tahoe region, offering lower-commission models that pressure traditional brokerages on pricing.
• Compass: Tech-enabled national luxury brokerage that has expanded into premium resort markets including Lake Tahoe, competing for agents and listings with a technology-driven platform.
• Keller Williams Realty: Largest U.S. brokerage franchise by agent count with regional operations reaching Lake Tahoe, competing for agents and market share through its agent-centric model.

Others

• Lone Wolf Real Estate Technologies: Technology vendor that powers McCall Realty's website (v2011.0.1.10) and provides back-office and MLS-integrated real estate software, making it an infrastructure provider rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mccall-realty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCall Realty