McCurry Motors

What McCurry Motors does

McCurry Motors, doing business as McCurry Van & Car Rental, is a privately held regional vehicle rental operator headquartered in Athens, Alabama. The company rents cars and vans to individual consumers and commercial customers through six physical locations across Alabama (Athens, Huntsville, Muscle Shoals, Cullman, Tuscaloosa) and Tennessee (Murfreesboro). Its core offering is short-term and long-term vehicle rental on daily, weekly, or monthly terms, supplemented by dedicated commercial fleet rental services operated under the McCurry Commercial Fleet Rentals sub-brand.

The business operates on a transaction-fee revenue model, charging rental fees based on vehicle type and duration, with additional revenue generated through vehicle financing partnerships, a credit-application/loan-calculator workflow, and trade-in valuation services. The technology stack relies on the Dealer Car Search third-party platform for inventory browsing, online vehicle search, and dealer-side website functionality; no proprietary technology or mobile application is disclosed. Marketing is conducted through a traditional mix — a company website, customer testimonials, and direct phone engagement — reflecting a small, operationally focused business with 8 employees.

McCurry's go-to-market is anchored in regional geographic coverage across secondary Southeast markets where national rental brands have thinner presence. Customer segments are split between individual renters (primary) needing personal or temporary transportation and commercial businesses (secondary) requiring fleet vehicles through the dedicated commercial rentals channel. Pricing is not publicly disclosed and is negotiated directly via phone or in-store, consistent with the company's localized, relationship-driven operating model.

Name

McCurry Motors

Legal name

McCurry Van & Car Rental

Website

https://mccurrysaysyes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

McCurry Motors (dba McCurry Van & Car Rental) is a privately held regional vehicle rental operator based in Athens, Alabama, with six locations across Alabama and Tennessee. It rents cars and vans to individual consumers and commercial fleet customers, supported by financing and trade-in services.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Local City / In-Town Car Rental (THADAAAC)

akta.pro secondary industries

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Vehicle rental services
• Car and van rental
• Commercial fleet rentals
• Vehicle financing
• Trade-in valuation

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental: Short-term and long-term rental of vans and cars to individual and commercial customers. Revenue is generated through daily, weekly, or monthly rental fees based on vehicle type and rental duration.
2. Financing Services: Provides vehicle financing options through credit applications and loan calculator tools. Revenue generated through financing partnerships and interest arrangements.

Distribution channels3 records

Marketing channels3 records

Core offering

McCurry Van & Car Rental operates a regional vehicle rental business providing short-term and long-term rentals of vans and cars to individual consumers and commercial customers across six locations in Alabama and Tennessee. The core offering is supported by vehicle financing via an online credit application, loan calculator, trade-in valuation tools, and a vehicle finder service, with a dedicated commercial fleet rental sub-brand serving business customers.

Product overview

McCurry Motors operates McCurry Van & Car Rental as a unified rental service platform offering cars and vans for personal and commercial use. The core rental offering is supported by complementary services including vehicle financing (via online credit application and loan calculator), trade-in valuation tools, and a vehicle finder service. A separate sub-brand, McCurry Commercial Fleet Rentals, handles dedicated commercial fleet rental needs for business customers.

Differentiator

Problem solved

Functional benefit

Brands

• McCurry Commercial Fleet Rentals: Commercial fleet vehicle rental services operated by the company
• McCurry Motors

Products and services

• McCurry Van & Car Rental Short-term and long-term rental of cars and vans for personal and commercial customers at multiple Alabama and Tennessee locations.
• Vehicle Financing Financing options including online credit application, loan calculator, and support for vehicle purchases for individual customers.
• McCurry Commercial Fleet Rentals Dedicated commercial fleet rental service for businesses needing multiple vehicles, operated as a separate sub-brand with its own website.
• Trade-In Valuation Online tool that allows customers to estimate the value of their current vehicle as a trade-in toward a purchase.
• Vehicle Finder Service Locator service that helps customers find specific vehicles across the McCurry dealer network.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• U-Haul: U-Haul dominates truck and van rentals for household and small-business moves across the U.S., directly overlapping with McCurry's van rental offering in Alabama and Tennessee. While U-Haul's primary model is self-move truck rental, its van fleet competes for similar customer use cases.
• Enterprise Truck Rental: Enterprise's commercial truck rental division targets the same business fleet and commercial customer segment McCurry Commercial Fleet Rentals addresses, including light-duty vans. It is a meaningful emerging/incumbent hybrid competitor on the commercial fleet side specifically.

Broad incumbents

• Avis Budget Group: Avis operates national car rental services alongside Budget, competing with McCurry for consumer and business customers in shared geographies. The Avis/Budget dual-brand portfolio is a broader-incumbent comparison rather than a direct niche overlap.
• Hertz: Hertz is a national full-service car rental incumbent with airport and off-airport locations across the U.S., including in markets McCurry serves. It competes broadly on fleet scale, brand recognition, and corporate accounts rather than on the local-convenience niche.
• Budget Rent a Car: Budget operates as a value-oriented national rental brand under Avis Budget Group, often co-located with Avis at airports in McCurry's region. It represents a broader-incumbent comparison on the consumer side.
• Thrifty Car Rental: Thrifty is a value-positioned national rental brand under The Hertz Corporation, with locations overlapping McCurry's Southeast markets. It is comparable as a broader incumbent competitor rather than as a local-convenience specialist.
• Sixt Rent a Car: Sixt is a growing European-rooted car rental incumbent expanding across U.S. Southeast markets with a mix of airport and local branches. It is comparable as a broader incumbent operating overlapping rental categories rather than as a like-for-like local operator.

Direct peers

• Enterprise Rent-A-Car: Enterprise is the dominant car rental brand in smaller U.S. markets and operates branches in the same Alabama and Tennessee cities McCurry serves (Huntsville, Tuscaloosa, Murfreesboro). It is the most direct competitive comparison given overlapping customer segments and geographic overlap.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/mccurry-motors

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCurry Motors