McDonald's Eindhoven

What McDonald's Eindhoven does

McDonald's Eindhoven is a franchisee-operated group of McDonald's quick-service restaurants in the Eindhoven metropolitan area of the Netherlands, operating as part of the McDonald's Nederland national franchise organization under ultimate parent McDonald's Corporation (NASDAQ: MCD). The entity operates five physical restaurant locations across the city: Eindhoven Markt (city center), Eindhoven Demer, Eindhoven Woensel, Eindhoven Airport, and Eindhoven Noordbrabantlaan (near Veldhoven). Each location offers the standard McDonald's menu (burgers, chicken, sides, beverages, desserts) and service formats including dine-in, counter service, McDrive (drive-through, often operating to 01:00–02:00 on weekends), McCafé coffee service, and McDelivery home delivery through third-party platforms Uber Eats and Thuisbezorgd.nl. Digital ordering is enabled via the McDonald's Nederland mobile app, which supports promotions, coupons, and mobile ordering.

The business extends beyond core QSR into Kinderfeestjes (children's birthday party packages), which bundle McDonald's food with external activity partners such as bowling alleys (McBowl, ~€15.30/child), karting and lasergame venues (~€32.00/child), trampoline parks, escape rooms, and museums. Happy Meal-based party packages start at €7.85–€8.85 per child. The operation also functions as a community node, supporting local sports clubs, schools, and cultural initiatives, and has been the main partner of the Ronald McDonald Kinderfonds for 35 years, supporting Ronald McDonald Huizen near hospitals.

Revenue is generated through unit-priced food and beverage sales, delivery transaction fees via third-party platforms, and franchise operations recurring revenue under the McDonald's system. No franchise-level financials are publicly disclosed. The customer base is broad-consumer: individuals, families with children, McCafé patrons, and party bookings, with no enterprise B2B concentration. The technology stack is standard McDonald's: digital ordering, self-service kiosks, and delivery platform integrations — with no disclosed proprietary technology or AI capabilities at the franchise level.

Name

McDonald's Eindhoven

Legal name

McDonald's Nederland

Website

https://mcdonaldsrestaurant.nl

Company type

Public

Founded year

1940

Operating status

Operating

Headcount range

1–10 employees

Short description

McDonald's Eindhoven is a franchisee-operated group of five McDonald's quick-service restaurants in the Eindhoven, Netherlands metropolitan area, serving individual consumers and families via dine-in, McDrive, McDelivery, McCafé, and children's birthday party packages.

Ownership category

akta.pro rank

Headquarters

HQ city

Eindhoven, Noord-Brabant

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Core revenue from sale of McDonald's food and beverages across all restaurant formats including dine-in, McDrive, and delivery.
2. Delivery Services: Revenue generated through McDelivery service using third-party platforms Uber Eats and Thuisbezorgd.nl.
3. Franchise Operations: Revenue from franchisee restaurant operations across the Netherlands network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

McDonald's Eindhoven operates franchise-owned quick-service restaurants across five locations in Eindhoven, Netherlands, selling standard McDonald's menu items (burgers, chicken, sides, beverages, desserts) through dine-in, McDrive drive-through, McCafé coffee service, and McDelivery via third-party platforms. The unit also offers organized children's birthday party packages (Kinderfeestjes) and supports community sponsorship programs.

Product overview

McDonald's is a fast-food restaurant chain operating a franchise model across the Netherlands. The core product portfolio consists of standard McDonald's restaurant services (dine-in, counter service, takeaway), McDrive (drive-through), McCafé (coffee service), and McDelivery (home delivery via Uber Eats and Thuisbezorgd.nl). Additionally, McDonald's offers children's birthday party packages (Kinderfeestjes) through partnerships with external activity venues, and community sponsorship programs including support for the Ronald McDonald Kinderfonds and local sports clubs.

Differentiator

Problem solved

Functional benefit

Brands

• McCafé: Coffee service offering available at many McDonald's locations throughout the Netherlands
• McDrive
• McDelivery
• MyOrder

Products and services

• McDonald's Restaurant (Dine-in) Full-service quick-service restaurant offering dine-in, counter service, and takeaway meals with standard McDonald's menu for individual consumers and families in Eindhoven.
• McDrive Drive-through service available at most Eindhoven locations, enabling customers to receive food orders without leaving their vehicles, with extended hours including late-night service.
• McCafé Coffee service within McDonald's locations offering espresso, cappuccino, specialty coffee drinks, and pastries/snacks for consumers seeking coffee and light refreshments.
• McDelivery Home delivery service for McDonald's food orders, available through third-party delivery partners Uber Eats and Thuisbezorgd.nl for consumers in the Eindhoven area.
• Kinderfeestjes (Children's Birthday Parties) Organized children's birthday party packages featuring themed celebrations combined with Happy Meals, often partnered with external activity venues such as bowling alleys, trampoline parks, escape rooms, and museums. Targeted at families with children.
• MyOrder (Mobile Ordering) Mobile ordering service via the McDonald's Nederland app, allowing consumers to place takeaway orders, access promotions, coupons, and contests.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Ronald McDonald KinderfondscoreStrategic or Co-development PartnerMcDonald's Netherlands has been the main partner of the Ronald McDonald Kinderfonds for 35 years. The partnership supports Ronald McDonald Huizen (Ronald McDonald Houses) near hospitals, providing accommodation for families of sick children.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• Thuisbezorgd.nl / Just Eat Takeaway: Key delivery integration partner for McDelivery; comparable as the dominant Dutch food-delivery marketplace that mediates customer access and influences delivery economics.
• Uber Eats Netherlands: Delivery platform partner for McDelivery; comparable as a marketplace that captures delivery demand and competes for share of voice within the same QSR purchasing funnel.

Direct peers

• Subway Netherlands: Direct QSR peer offering a counter-service sandwich menu with a similar transaction-based, dine-in/take-out model in Dutch city and suburban locations.
• Burger King Netherlands: Direct QSR competitor operating under the same global burger-chain category, with overlapping dine-in, drive-through, and delivery models across Dutch cities including Eindhoven.
• Domino's Pizza Netherlands: Direct peer in Dutch delivery-led QSR, competing for the same delivery occasions and family-meal occasions through the same Uber Eats and Thuisbezorgd.nl channels.
• Pizza Hut Netherlands: Direct QSR/casual dining competitor operating dine-in and delivery in Dutch cities, competing for family meals and group occasions similar to McDonald's Kinderfeestjes use case.
• KFC Netherlands: Direct quick-service fried chicken competitor with similar dine-in, drive-through, and delivery presence in Dutch urban centers, targeting the same impulse and family diner occasions.

Broad incumbents

• Starbucks Netherlands: Broader incumbent in Dutch foodservice whose coffee-led daypart directly competes with McDonald's McCafé for coffee-occasion and morning traffic.
• McDonald's Corporation (MCD): Ultimate parent of the franchise; comparable as the global brand and franchisor that defines the operating standards, menu, and supply chain this entity operates under.

Regional players

• Febo: Iconic Dutch fast-food chain known for its automat-style wall service, offering a culturally adjacent late-night QSR option that competes with McDonald's extended-hours McDrive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/McDonalds
• YouTubeyoutube.com/user/McDonaldsNederland
• Facebookfacebook.com/McDonaldsNederland
• LinkedInlinkedin.com/company/mcdonald-s-eindhoven
• Instagraminstagram.com/mcdonalds_nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McDonald's Eindhoven