What McGuire's Hearing Centers does

McGuire's Hearing Centers is a family-owned audiology practice founded in 1970 and headquartered in Riverhead, New York, operating a multi-site hearing healthcare network across eastern Long Island with a secondary footprint in the Bronx. The practice provides comprehensive audiological services including diagnostic hearing tests, tinnitus evaluations, cerumen management, cochlear implant co-management, hearing aid fitting, and pediatric audiology, serving both adult and pediatric patients experiencing varying degrees of hearing loss on Long Island and in the New York metropolitan area.

The company's core product offering centers on Audibel-branded hearing aids manufactured by Starkey Laboratories, distributed across multiple technology tiers from FDA-approved Over-The-Counter devices to premium AI-powered platforms including Audibel Aris AI (Neuro Sound Technology, Bluetooth LE, Auracast, inertial sensor health tracking, Push-to-talk), Audibel Vitality AI (Stanford-validated fall risk detection, up to 51 hours battery life), Audibel Signature Series (world's smallest custom rechargeable CIC), and the newly launched Audibel Arc AI 2400 flagship. The practice also offers adjunct services such as Multiflex Tinnitus Technology, CROS/BiCROS systems for single-sided hearing loss, rechargeable hearing aids, hearing protection, and Cognivue-based cognitive screenings, all delivered through licensed audiologists (Au.D.) and BC-HIS certified specialists under CEO David Carr.

McGuire's generates revenue primarily through one-time hardware sales bundled with multi-year service, repair, and loss/damage warranties, supplemented by professional audiology services and direct insurance billing to Medicare, Aetna, Empire BCBS, United Healthcare, Oxford, Cigna, and other payors. Distribution is exclusively direct-to-consumer through 5-7 physical clinic locations plus embedded presence within Union Community Health Center and Montefiore Medical Center, supported by referral incentives ($25 gift card / $125 savings), an informational website with online hearing test, and a long-running stream of humanitarian hearing missions with Starkey Hearing Foundation that functions as community-led brand and referral generation. The practice operates as part of the Audibel network of 1,000+ clinics nationwide and maintains strategic partnerships with NYU Langone Health and Cochlear Americas for cochlear implant services.

Name

McGuire's Hearing Centers

Legal name

McGuire's Hearing Centers

Website

https://mcguireshearing.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

McGuire's Hearing Centers is a family-owned audiology practice founded in 1970, operating a multi-site network across Long Island and the Bronx that dispenses Audibel AI-powered hearing aids and delivers audiology, tinnitus, and cochlear implant services to adult and pediatric patients.

Ownership category

akta.pro rank

Product category

Audiology and Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Audiology services
• Hearing healthcare
• Hearing aid fittings
• Cochlear implant services
• Tinnitus treatment

Headquarters

HQ city

Oakdale

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hearing Aid Sales: Sale of Audibel hearing aids including Aris AI, Vitality AI, Signature Series, and various styles (ITE, ITC, CIC, IIC, BTE, RIC). Revenue from both prescription and OTC hearing devices.
2. Audiology Services: Professional audiology services including hearing tests, tinnitus evaluations, cerumen management, hearing aid consultations, and cochlear implant services.
3. Hearing Aid Repairs and Accessories: Repair services for hearing aids, battery sales, and accessory products including connectivity devices and hearing protection.
4. Insurance Billing: Direct insurance billing to accepted providers including Medicare, Aetna, Empire BCBS, United Healthcare, Oxford, Cigna, Healthfirst, Magnacare, and others. Revenue collected through insurance reimbursements.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels9 records

Core offering

McGuire's Hearing Centers is a family-owned audiology practice that diagnoses hearing loss and dispenses Audibel brand hearing aids from Starkey Laboratories, alongside a full suite of audiology services. Core operations span diagnostic hearing tests, tinnitus evaluations, hearing aid consultations and fittings, cochlear implant services through NYU Langone partnership, cerumen management, OSHA hearing testing, and hearing aid repairs across five Long Island clinic locations plus Bronx and Centereach sites. The practice sells both prescription hearing aids (Aris AI, Vitality AI, Signature Series, Arc AI 2400) and FDA-approved OTC hearing aids directly to consumers.

Product overview

McGuire's Hearing Centers operates as a hearing healthcare practice offering prescription and OTC hearing solutions along with audiology services. The core product portfolio centers on Audibel hearing aids (a Starkey brand), available in multiple technology tiers: Audibel Aris AI (premium with AI, Bluetooth, health tracking), Audibel Vitality AI (AI with fall detection), Audibel Signature Series (custom discreet styles), and Audibel Arc AI 2400 (flagship). These come in multiple form factors including Receiver-in-Canal, Completely-in-Canal, Invisible-in-Canal, Behind-the-Ear, In-the-Canal, and In-the-Ear styles, with both disposable battery and rechargeable options. Add-on features include Multiflex Tinnitus Technology, Hearing & Activity Tracking, and CROS/BiCROS systems. The company also offers Over-The-Counter hearing aids, plus accessories (hearing protection, personal audio, accessories) and services (online hearing test, tinnitus evaluation, cognitive screenings). The My Audibel app provides smartphone integration for hearing aid control and health monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Audibel Aris AI Hearing Aids Premium AI-powered hearing aids with Neuro Sound Technology, Bluetooth LE connectivity, Google Fast Pair, Auracast assistant, rechargeable battery lasting 36-45 hours, Pro10 HydraShield waterproofing, health tracking sensors, hands-free smartphone calling, and Push-to-talk voice commands. Available in multiple styles for adults with mild to profound hearing loss.
• Audibel Vitality AI Hearing Aids AI-powered hearing aids designed to mimic the brain's auditory cortex, classifying complex soundscapes, enhancing speech, and reducing noise in real-time. Features up to 51 hours of battery life, waterproof construction, inertial sensors for fall risk detection (Stanford University study validated), and edge AI processing. Marketed for adults seeking advanced AI sound classification and health monitoring.
• Audibel Signature Series Hearing Aids Custom-made invisible hearing aids available in CIC rechargeable, CIC, and IIC styles, including what is marketed as the world's smallest custom rechargeable CIC device. Features Neuro Sound Technology, waterproof design, up to 38 hours of battery life, and personalized craftsmanship tailored to each individual's ear shape. Targeted at adults seeking virtually invisible custom-fit hearing aids.
• Audibel Arc AI 2400 Hearing Aids Flagship premium-tier Audibel hearing aids promoted as the most advanced instrument offered, packaged with 3 years of service, batteries, loss & damage coverage, and repair & adjustment benefits. Targeted at adults seeking top-tier prescription hearing technology.
• Over-The-Counter (OTC) Hearing Aids FDA-approved OTC hearing aids for perceived mild to moderate hearing loss in adults 18+. One-size-fits-most design with Bluetooth capability, 4 preset programs, and volume control. Offered with optional professional support and annual exams. Targeted at adults seeking self-managed hearing solutions without a prescription.
• Hearing Aid Accessories Wireless streaming devices, remote controls, charging solutions, and connectivity accessories that pair with hearing aids to enhance functionality. Sold to existing hearing aid users seeking extended device capability.
• Hearing Protection Products Custom and standard hearing protection products designed to guard ears from damaging noise levels while preserving hearing quality. Targets musicians, industrial workers, swimmers, and individuals exposed to loud environments.
• Personal Audio Accessories Professional audio accessories providing audio quality without damaging ears. Sold to consumers seeking safe listening devices.
• Comprehensive Hearing Tests Professional diagnostic hearing evaluations and audiological assessments conducted at clinic locations by licensed audiologists and hearing instrument specialists. Includes pure-tone, speech, and tympanometry testing for adults and pediatric patients.
• Tinnitus Evaluations Clinical assessment of tinnitus (ringing, buzzing in the ears) with personalized treatment planning using Audibel Multiflex Tinnitus Technology stimulus algorithms calibrated to patient audiograms. Targets adults suffering from tinnitus.
• Hearing Aid Consultation In-person professional consultations to determine appropriate hearing aid style, technology level, and fitting options based on audiometric results, lifestyle, and budget. Conducted by licensed audiologists at all Long Island and Bronx clinic locations.
• Cochlear Implant Services Cochlear implant evaluations, programming, and ongoing care provided through the partnership with NYU Langone Health and Cochlear Provider Network (CPN). Delivers pre-op and post-op services for severe and profoundly hearing-impaired patients; first private-practice partnership of its kind on Long Island.
• Hearing Aid Repair Services Repair and maintenance services for hearing aids including clean-and-check appointments, battery replacement, and troubleshooting. Includes Worry-Free extended warranty coverage through 5th year from purchase for eligible devices.
• Cerumen Management (Ear Wax Removal) Professional ear wax removal and cerumen management services performed by clinicians to clear ear canals for accurate testing, comfortable hearing aid use, and patient comfort. Available at clinic locations.
• OSHA Hearing Testing OSHA-compliant audiometric testing for employers' workplace hearing conservation programs. B2B service sold to companies needing regular employee hearing tests to meet occupational safety regulations.
• Pediatric Audiology Services Pediatric hearing evaluations, child hearing aid fittings, and family counseling for parents of children with congenital or acquired hearing loss. Includes referral coordination with Montefiore Medical Center for pediatric ENT services.
• Adult Audiology Services Comprehensive adult audiology services including diagnostic evaluations, hearing aid fittings, tinnitus management, cochlear implant programming, and follow-up care for adults at every stage of hearing loss.
• Online Hearing Test Free 5-minute online hearing screening test hosted on the practice website to help users self-identify potential hearing loss before booking an in-clinic evaluation.
• Online Tinnitus Evaluation Online self-assessment tool for evaluating tinnitus symptoms and ringing in the ears, helping users gauge severity before scheduling an in-clinic consultation.
• Cognitive Screenings Cognivue-based cognitive screening assessments incorporated into audiology evaluations to monitor memory and brain health, with evidence linking proactive hearing care to reduced cognitive decline risk.

Quantifiable outcome

• 50+ years in business serving Long Island communities
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• NYU Langone HealthflagshipStrategic or Co-development Partner · 1 February 2021McGuire's partnered with NYU Langone Health and Cochlear Americas to provide pre-op and post-op cochlear implant services to severe and profoundly hearing impaired patients on Long Island. This is the first partnership of its kind on Long Island to bring together private practice with a leader in cochlear implant surgeries. NYU Langone's Cochlear Implant Center, established in 1984, was the first facility in the eastern United States to implant a multichannel cochlear implant in an adult.
• Cochlear AmericascoreTechnology or Integration · 1 February 2021Through the Cochlear Provider Network (CPN), Cochlear Americas provides implantable hearing devices, clinical and territorial manager support, and volunteer support for patient journey. McGuire's serves as a CPN provider offering cochlear implant evaluation, programming, and ongoing care.
• Starkey Hearing FoundationflagshipStrategic or Co-development PartnerStarkey Hearing Foundation provides hearing devices for humanitarian missions globally. McGuire's has participated in missions to China, Kenya, Peru, Ecuador, and local events fitting thousands of hearing-impaired individuals with donated hearing aids.
• Help America Hear / Foundation for Sight and SoundflagshipStrategic or Co-development PartnerMcGuire's is a proud supporter of Help America Hear Foundation and Foundation for Sight and Sound, participating regularly in hearing missions since 2009. CEO David Carr serves on the Foundation's board. Hundreds of hearing-impaired individuals have received devices through these partnerships.
• CompassionNetminorStrategic or Co-development PartnerFaith-based non-profit organization that connected McGuire's with humanitarian mission opportunities to China, facilitating care for hearing-impaired children in Fujian province.
• Omni Hearing SystemsminorChannel Partner/ Reseller/ DistributorHearing systems company that invited David Carr to participate in China hearing mission, providing initial connection to international humanitarian work.
• Montefiore Medical CentercoreStrategic or Co-development PartnerPartnership with Montefiore Hospital for pediatric ENT services and cochlear implant programs. McGuire's operates within The Hearing Center at Montefiore Medical Center in the Bronx, hosting regular hearing missions.
• Audibel (Starkey Laboratories)coreTechnology or IntegrationAudibel is the hearing aid brand sold by McGuire's, owned by Starkey Laboratories. McGuire's operates as part of the Audibel network of over 1,000 clinics nationwide, adhering to Audibel's patient promise and quality standards.
• Hearing Health Care Alliance of New YorkcoreGTM or Marketing PartnerProfessional trade organization for hearing healthcare providers in New York. CEO David Carr serves as President of the alliance.
• Union Community Health CentercoreStrategic or Co-development PartnerMcGuire's operates a location within Union Community Health Center in the northwestern Bronx, providing hearing services to underserved communities.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Regional players

• ENT and Allergy Associates: Largest ENT specialty practice group in the Northeast US, with multiple Long Island and NY metro locations. Comparable because ENT physician groups offer audiology services (hearing tests, hearing aids, cochlear implant workup) directly to the same regional patient base McGuire's serves, and they are direct partners/competitors for cochlear candidates.

Others

• Starkey Hearing Foundation: Non-profit partner of Starkey that funds global humanitarian hearing missions. Comparable and highly relevant because McGuire's senior leadership is deeply involved in Starkey Foundation missions; relationships influence Starkey's product/technology enablement and McGuire's brand reputation, but it is not a commercial competitor.

Broad incumbents

• Beltone: Long-established hearing aid retailer and audiology network with company-owned and franchise clinics across the US. Similar business model of dispensing hearing aids with audiology services; competes in same patient pool, including in the Northeast.
• Costco Hearing Aid Centers: Big-box retail hearing aid service with in-store audiologists/fitters across hundreds of US locations. Competes primarily on price for mild-to-moderate hearing loss patients and is the main disruptive incumbent pressuring independent audiology practices like McGuire's.
• Connect Hearing: National audiology brand operating under Sonova that dispenses Phonak and other premium hearing aids in clinic settings. Comparable as a clinic-based audiology practice; competes for premium hearing-aid patients in overlapping markets.
• Miracle-Ear: Large national audiology/hearing aid franchise operating hundreds of locations. Comparable because it dispenses hearing aids with professional fitting services to a similar adult hearing-loss demographic through in-person clinics; McGuire's competes directly for the same Long Island/Metro NY patient.
• HearingLife: Major audiology practice network with hundreds of US clinics offering hearing tests, hearing aids, and tinnitus care. Direct overlap with McGuire's service offerings (diagnostic testing, hearing aid dispensing, ongoing care) and patient demographic.
• HearUSA: Multi-state audiology and hearing aid retailer; was acquired by WS Audiology and operates branded clinics dispensing Signia/Other brands. Comparable clinic-based audiology model serving adult hearing loss patients.

Emerging players

• Audicus: Online direct-to-consumer hearing aid retailer offering pre-programmed and remote-fit devices. Comparable because it sells hearing aids (including OTC) to the same adult demographic, albeit through a DTC channel that competes with McGuire's professional-service model.
• Lucid Hearing: DTC hearing aid brand selling OTC devices through retail and online. Overlaps with McGuire's offering of OTC hearing aids (per its product line) and competes for first-time hearing aid buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mcguire-s-hearing-centers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGuire's Hearing Centers