MCI SPORT

What MCI SPORT does

MCI Sport is a privately held Geneva-based sports management agency (SARL) founded in 2000 that provides bespoke preparation, match, and tour services to professional football clubs, national football federations, and other football stakeholders across Europe and beyond. The agency's four service lines are (1) preparation camps — tailored international training-camp planning adapted to any budget from third-division to European cup level; (2) match organization — identification of opponents, negotiation of participation agreements, and on-site supervision of friendly and test matches; (3) international tours — multi-destination tour logistics using a broad network of promoters and partners; and (4) consulting — strategic advisory on football investment strategy. There is no proprietary software platform or technology product; the offering is fundamentally a professional services business delivered by a small multilingual team.

MCI Sport operates with a lean team of approximately six employees working across five languages from headquarters in Geneva (5bis Rue de Zürich) and an operational office in Chêne-Bougeries. The go-to-market is sales-led and direct, with the company website and LinkedIn/Instagram presence supporting inbound, but engagement is relationship-driven. The customer base is split between national federations (notably the Croatian Football Federation under Davor Šuker from 2012-2021) and professional clubs at varied tiers, with documented engagements including Olympique Lyonnais Féminin (January 2024 preparation camp) and displayed logos for AS Monaco, OGC Nice, RC Lens, and Cercle de Brugge. Revenue is not publicly disclosed and pricing is quote-based. The company has been credited with organizing over 400 matches across numerous preparation seasons since inception. MCI Sport has no external funding, no parent company, no subsidiaries, and no disclosed M&A activity, indicating an owner-operated firm built organically over more than two decades.

Name

MCI SPORT

Legal name

MCI SPORT

Website

https://mcisport.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

MCI Sport is a Geneva-based sports management agency founded in 2000 that organizes football preparation camps, test matches, international tours, and consulting services for professional clubs and national federations across Europe, operating with a small multilingual team.

Ownership category

akta.pro rank

Product category

Sports Management Services

NAICS

Sports and Recreation Instruction (611620)

akta.pro primary industry

Sports Travel, Logistics & Team Operations Services (MPAKAKAI)

Keywords

• Football preparation camps
• Match organization services
• Sports tour management
• Football consulting
• Federation support services

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Preparation Camps: Arranging and organizing preparation camps for football clubs and federations, providing tailored solutions for international training options across all budget levels from third division to European competitions.
2. Match Organization: Arranging and organizing different formats of test matches, identifying best opportunities, assisting through agreement conclusion, and supervising operations of each match.
3. Tours: Organizing international football tours leveraging a broad network of promoters and partners to provide logistics solutions adapted to touring needs.
4. Consulting: Strategic consulting services accompanying clubs and federations in developing their investment strategy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MCI Sport is a sports management agency that organizes football training camps, test matches, international tours, and strategic consulting for professional football clubs, national federations, and football industry stakeholders. The company coordinates logistics, identifies match opportunities, assists with agreements, and supervises on-site operations across international destinations, delivering tailored solutions for clients from third-division clubs to Champions League level.

Product overview

MCI Sport is a sports agency (not a software/product company) providing specialized services to professional football clubs, national federations, and football industry stakeholders. The company operates four core service offerings: Stages de préparation (training camps), Test matchS (match organization), Tours (international tour management), and Consulting (investment strategy). Founded in 2000, the company is headquartered in Geneva, Switzerland, and operates in 5 languages, having organized over 400 matches and numerous training seasons on the field. Services are delivered through an international network of promoters and partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Camps (Stages de préparation) Customized training camp organization and preparation services for football clubs and federations. Provides international options through a wide panel of choices adapted to any budget, from third division to European Cup level competition.
• Match Organization (Test matches) Arrangement and organization of various test match formats, including identifying match opportunities, assisting with participation agreements, and supervising on-site operations for each game.
• International Tours (Tours) International tour organization leveraging a broad network of promoters and partners, providing logistical solutions adapted to specific tour needs across multiple destinations.
• Consulting Strategic advisory services accompanying clients in developing their investment strategy using the company's accumulated experience in professional football.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Promoters and Partners NetworkcoreStrategic or Co-development PartnerMCI Sport has developed a broad international network of promoters and partners that enables them to propose solutions adapted to client touring and logistics needs. This network is a core component of their tour organization service offering.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Sportfive: One of the largest global sports rights, sponsorship, and event agencies, with a football division that handles match organization, friendlies, and tour logistics for clubs and federations. Comparable to MCI Sport because it competes in football match arrangement and tour services, but at significantly larger scale and broader scope.
• IMG (Endeavor): Global sports and entertainment agency with event management, hospitality, and football operations services. Comparable to MCI Sport through its event/match organization and sports travel offerings, though it operates at much larger scale across many sports and geographies.
• Octagon: Global sports marketing agency owned by Interpublic, offering sponsorship, athlete management, and event/match operations across multiple sports including football. Comparable because it bundles similar match and tour logistics services for top-tier clubs, although football is one of many sports in its portfolio.

Direct peers

• Forfootballtours.com: Boutique football tour operator arranging international friendlies, training camps, and tournament participation for clubs and academies. Closely comparable to MCI Sport in scope (international matches, tours, preparation camps) and target audience (football clubs and federations).
• Euro-Sportring: Specialist organizer of international football tournaments, training camps, and tours for amateur and semi-professional teams. Comparable to MCI Sport through its football camp and tour coordination services, though it focuses more on grassroots and amateur clients than elite federations.
• Roadtrips: Sports travel company that builds custom hospitality and travel packages for major sporting events, including football tournaments and tours. Comparable to MCI Sport through its sports travel and tour logistics delivery, though it focuses more on fan/corporate hospitality than team preparation logistics.
• Sportsbreaks.com: Sports travel package provider offering football match breaks, tours, and event-based travel across European leagues. Comparable to MCI Sport through its sports tour logistics, though targeted primarily at supporters rather than professional teams.
• Pitch International: Football-focused sports agency specializing in international match organization, friendly fixtures, and tour logistics for professional clubs and federations. Highly comparable to MCI Sport because it targets the same client base (clubs, federations) with the same core services (match arrangement, tour organization) at a similar niche-specialist scale.

Regional players

• Mar Itinerari: Italian/Swiss-based football tour and match organization agency serving clubs and federations across European football. Comparable to MCI Sport through its core service of arranging international football fixtures and tours, anchored in a similar Switzerland/Italy geography rather than competing across the same global client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mci-sport
• Instagraminstagram.com/mcisport/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCI SPORT