What Goboony does

Goboony is a peer-to-peer marketplace platform, founded in 2015 in Utrecht, Netherlands, by co-founders Mark de Vos and Foppe Mijnlieff. The company connects private motorhome owners with travellers seeking RV and campervan rentals across Europe, operating country-specific domains in the Netherlands, Belgium, France, Germany, Italy, and the United Kingdom, with additional market presence in Spain, Portugal, and Ireland. The platform aggregates over 10,000 unique vehicles from more than 33,000 private owners and small rental businesses, alongside an integrated campsite search feature covering 1,870+ campsites and a Formula 1 circuit camping partnership with Grandprix.camp.

The core technology is a two-sided marketplace stack built around search and booking workflows (with flexible date, distance-radius, and amenity filters), a secure third-party payment system supporting PayPal, Klarna, and card payments, social login (Facebook, Google, Apple), owner-facing dashboards for listing and availability management, and 24/7 roadside assistance. Goboony's sister platform is Yescapa, and together the two brands form the largest motorhome rental platform in Europe. The platform has accumulated 132,395+ verified reviews with an average rating of 4.9/5, and 448,000+ travellers have used the service to date.

Goboony operates a transactional revenue model: owners list motorhomes for free and the company takes a commission on completed bookings, supplemented by insurance products (comprehensive and excess insurance) and ancillary services such as roadside assistance. Pricing is set by individual owners, with daily rates ranging from approximately €25 to €500, and travellers can pay in instalments via Klarna. Go-to-market combines a self-serve marketplace model with content marketing (blog with destination guides across 18+ countries), organic social presence across Facebook, Twitter, YouTube, Instagram, Pinterest, and TikTok, and earned media coverage including the Financial Times FT 1000 list. The company has raised approximately €7.9 million in disclosed funding across five rounds since 2016, with the largest being a €6 million round led by No Such Ventures in December 2021 and a subsequent undisclosed round led by IXO Private Equity in July 2023.

Name

Goboony

Legal name

Goboony

Website

https://goboony.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Goboony is a peer-to-peer motorhome rental marketplace founded in 2015 and headquartered in Utrecht, Netherlands. It connects 33,000+ private owners across Europe with travellers via localized websites, monetizing through transaction commissions, insurance, and integrated campsite booking services.

Ownership category

akta.pro rank

Product category

Peer-to-peer motorhome rental marketplace

NAICS

Recreational Goods Rental (532284)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Peer-to-Peer (P2P) RV & Campervan Sharing (THADAIAD)

akta.pro secondary industry

RV Rental Marketplaces & Booking Platforms (THADAIAI)

Keywords

• Peer-to-peer motorhome rental
• RV sharing marketplace
• Campervan rental platform
• Motorhome sharing economy
• Private vehicle hire

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain

Revenue model

1. Transaction Commission: Goboony charges a commission on motorhome rental transactions. Owners pay no fee to list their motorhome on the platform; instead, Goboony takes a percentage of each completed booking. The platform handles payment processing, holding fees until after trip completion.
2. Insurance Products: Goboony offers insurance products including comprehensive insurance and excess insurance to protect both owners and travellers. New insurance product launches are mentioned as part of expansion plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Goboony operates a peer-to-peer online marketplace connecting private motorhome owners with travelers seeking RV rentals across Europe. Owners list vehicles for free and travelers search, compare, and book motorhomes from over 10,000 listings; the platform takes a commission on each completed booking and offers supplementary insurance products (comprehensive and excess coverage), campsite search, and 24/7 roadside assistance as part of the rental experience.

Product overview

Goboony operates as a peer-to-peer motorhome sharing marketplace that connects private motorhome owners with travelers seeking RV rentals. The core platform enables vehicle listing, booking management, and secure payment processing, supplemented by campsite search functionality and travel inspiration content. The platform supports multi-country operations across Belgium, France, Germany, Italy, Netherlands, and the United Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Goboony Motorhome Rental Platform Peer-to-peer online marketplace connecting private motorhome owners with travelers seeking RV and campervan rentals across Europe. Offers over 10,000 unique vehicles from private owners and small businesses, with secure payment processing, flexible date search, comprehensive insurance, and 24/7 roadside assistance.
• Excess Insurance Optional insurance add-on offered to motorhome renters to reduce their security deposit liability and protect against damages during the rental period.
• Campsite Search and Booking Integrated campsite discovery and booking feature offering access to 1,870+ campsites across Europe with filtering by amenities, ratings, and accommodation types. Includes partnership with Grandprix.camp for premium Formula 1 circuit camping bookings in Belgium (Spa) and Austria (Red Bull Ring).

Quantifiable outcome

• Owner earnings up to €10,000 per year
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Grandprix.campminorStrategic or Co-development PartnerGoboony partners with Grandprix.camp to offer premium camper pitch bookings directly at Formula 1 circuits in Belgium (Spa) and Austria (Red Bull Ring), providing exclusive camping experiences for racing fans.
• TrustpilotminorOthersGoboony maintains a presence on Trustpilot, a consumer review platform, where the company has a 4.2/5 rating based on 8,463 reviews, demonstrating transparency and customer satisfaction.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yescapa: France-headquartered peer-to-peer motorhome rental platform operating across Europe. Goboony's sister platform under the same group; directly comparable on P2P RV model, owner base, and target traveller segment.
• Outdoorsy: North America's largest peer-to-peer RV rental marketplace, with international expansion into Europe, Australia, and New Zealand. Closest global analog in P2P RV/campervan sharing model and dual-sided marketplace mechanics.
• RVshare: US-focused peer-to-peer RV rental marketplace connecting private RV owners with renters. Comparable marketplace structure, though primarily North American; demonstrates scale of P2P RV model globally.

Emerging players

• Roadsurfer: Munich-based campervan rental company operating a hybrid own-fleet plus peer-to-peer model across Europe. Targets the same European leisure RV traveller as Goboony, combining fleet rentals with a private-owner marketplace element.
• CamperDays: European RV rental aggregator comparing offers from multiple rental suppliers and private owners. Comparable in offering a booking comparison experience but competes as a price-comparison layer rather than direct marketplace.

Broad incumbents

• Indie Campers: Portugal-headquartered pan-European motorhome rental operator with owned fleet across 30+ countries. Overlaps with Goboony in European leisure RV traveller segment but uses a traditional fleet-rental model rather than P2P.
• McRent: Europe's largest traditional motorhome rental company with a fleet of 3,000+ vehicles. Competes for the same European leisure travellers as Goboony via traditional rental stations rather than P2P marketplace.
• Turo: Largest peer-to-peer car sharing marketplace globally. While vehicles are cars rather than RVs, Turo demonstrates the scaled P2P vehicle-sharing business model and represents a potential expansion vector into RVs for Goboony or its competitors.
• Getaround: European and US peer-to-peer car rental marketplace. Operates a similar two-sided P2P vehicle-sharing model and competes for the same sharing-economy consumer mindshare, though focused on cars rather than RVs.

Others

• Trustpilot: Consumer review platform where Goboony maintains a public 4.2/5 rating. Adjacent ecosystem player that influences marketplace trust dynamics and consumer booking decisions for P2P platforms like Goboony.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goboony
• YouTubeyoutube.com/c/Goboony
• Facebookfacebook.com/Goboony
• Instagraminstagram.com/goboony
• Pinterestpinterest.com/goboony
• TikToktiktok.com/@goboony
• LinkedInlinkedin.com/company/goboony

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goboony