M Design
M Design is a São Paulo-based packaging design and visual identity studio founded in 1991, serving enterprise consumer packaged goods, pharmaceutical, personal care, and retail brands in Brazil with approximately 53 employees.
- Company typePrivate
- Founded1991
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What M Design does
M Design is a São Paulo-based B2B design studio founded in 1991, specializing in packaging design and visual identity services for consumer packaged goods brands in Brazil. The firm employs approximately 53 people and operates from a single São Paulo headquarters, serving enterprise clients across food and beverage (Friboi, Vigor, Nestlé, Kraft Heinz, Bauducco, Marilan, Ambev, Seara), pharmaceutical (Sanofi, Boehringer-Ingelheim, Johnson & Johnson, Reckitt Benckiser), personal care (O Boticário, Avon, Ny Looks), and retail (Extra Hipermercados) sectors. Its core offerings comprise packaging design — encompassing structural design, graphic artwork, and regulatory compliance for food and pharmaceutical products — and visual identity services including logos, symbols, and brand systems that become recognizable assets across shelf, digital, and consumer touchpoints. The firm operates a quote-based professional services model with direct enterprise engagement and a portfolio-driven website marketing approach, with no disclosed external funding or parent ownership.
The firm differentiates on full-service capability spanning concept-to-final-art execution, with embedded regulatory expertise particularly relevant to pharmaceutical and food packaging. Its go-to-market is direct enterprise field sales supplemented by portfolio showcase and award-driven industry visibility. M Design has received recognition from Brazilian industry bodies including Prêmio Abre da Embalagem Brasileira, Prêmio Grandes Cases de Embalagem, Bienal de Design, Atualidade Cosmética, and Embanews. The studio has demonstrated longevity with over three decades of project work spanning household-name Brazilian and multinational brands, with no documented external investment, acquisitions, leadership changes, or geographic expansion beyond Brazil.
M Design firmographics
Firmographics- Name
- M Design
- Legal name
- M Design
- Website
- https://mdesign.art.br
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- M Design is a São Paulo-based packaging design and visual identity studio founded in 1991, serving enterprise consumer packaged goods, pharmaceutical, personal care, and retail brands in Brazil with approximately 53 employees.
- Ownership category
- akta.pro rank
M Design industry classification
Industry- Product category
- Packaging Design Services
- NAICS
- Graphic Design Services (541430), Other Specialized Design Services (54149)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Packaging & Product Brand Design (BPAFAEAG)
- akta.pro secondary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where M Design is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
M Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Packaging Design Services: Design fees for packaging design projects for consumer brands, ranging from new product launches to brand redesigns
- Visual Identity Design: Brand identity design services including logos, symbols, and graphic elements that become recognizable assets and intellectual property for businesses
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
M Design product offering
Product offeringCore offering
M Design is a Brazilian design studio that creates packaging design (Design de Embalagem) and visual identity (Identidade Visual) for consumer brands. The studio delivers full-service design from initial concept through production-ready final art, including structural packaging, graphic artwork, logos, and brand systems with regulatory compliance expertise for food and pharmaceutical packaging. Projects range from new product launches to complete brand redesigns for established consumer brands.
Product overview
M Design is a specialized design studio offering packaging design and visual identity services for institutional and consumer product brands. Operating since 1991, their core offerings consist of two interconnected service lines: Design de Embalagem (Packaging Design) and Identidade Visual (Visual Identity). Their portfolio encompasses design work across multiple sectors including food, beverage, hygiene & beauty, pharmaceutical, and retail, serving clients such as Friboi, Vigor (including Faixa Azul, Queijos Especiais, Fondues, Protein Líquido, Infantis), Kraft Heinz (Maionese Chef, Maionese Mayo), Sanofi (Naturetti, Oscal, Dorflex IcyHot), Marilan (Lev, Pit Stop), Extra Hipermercados, Maxprint, and NyLooks. Projects range from new product launches to comprehensive redesigns of established brands, delivering visual systems that function across labels, retail shelves, digital channels, and consumer touchpoints.
Differentiator
Problem solved
Functional benefit
Products and services
- Design de Embalagem (Packaging Design) Specialized packaging design services for food, beverage, hygiene and beauty, pharmaceutical, and retail brands, encompassing structural packaging design, graphic artwork, and regulatory compliance for new product launches and brand redesigns. Delivered as project-based professional services to enterprise consumer packaged goods clients.
- Identidade Visual (Visual Identity) Brand identity design services including logo creation, symbols, graphic elements, and visual systems that become recognizable brand assets across labels, retail shelves, digital channels, and consumer touchpoints. Delivered as project-based professional services to enterprise clients.
Companies that use M Design
Customer profileNamed customers17 records
Segments1 record
Ideal customer profiles1 record
M Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
M Design partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
M Design competitors and assessment
Company assessmentDirect peers
- CBA B+G (BrandNew Group): CBA B+G is a Brazilian brand and packaging design agency serving CPG, beverage, and pharma clients. Comparable given shared Brazil geography and packaging-led service offering for enterprise consumer brands.
- Casa Rex: Casa Rex is a São Paulo-based design studio recognized internationally for packaging and brand identity work for major Brazilian and global brands. Closely comparable peer operating in the same city and category.
- Ragú Design: Ragú Design is a Brazilian branding and packaging design studio. Direct peer given shared geography (Brazil), overlapping product offering (packaging and visual identity for consumer brands), and comparable mid-sized studio profile.
- Anagrama: Anagrama is a Mexico-based branding and packaging design agency serving consumer brands in Latin America. It is the closest direct comparable to M Design given its regional Latin American focus, packaging design specialization, and similar-sized enterprise CPG client roster.
Broad incumbents
- Interbrand: Interbrand is a global brand consultancy with packaging and visual identity practices for large CPG, retail, and healthcare clients. Relevant comparable given M Design's packaging and brand identity work for similar enterprise end-markets.
- Pentagram: Pentagram is one of the world's largest independently-owned design firms specializing in brand identity and packaging design. It is broadly comparable as a large, established brand/packaging design practice serving enterprise clients across consumer goods, making it a relevant macro-level comparable despite operating at much larger scale.
- Landor & Fitch: Landor & Fitch is a global brand consulting and design agency with deep packaging design capability across CPG, food, and beverage clients. Comparable to M Design in serving major consumer brand owners with branding and packaging deliverables, though at far broader international scale.
- FutureBrand: FutureBrand is a global brand and packaging design consultancy serving major consumer brands across food, beverage, and pharma. Comparable as an enterprise-focused packaging/brand identity peer with similar client profile.
Emerging players
- JKR (Jones Knowles Ritchie): JKR is a brand design agency with award-winning packaging work across food, beverage, and consumer goods. Comparable as a packaging-focused design peer serving major CPG clients, though with global rather than Brazilian focus.
- Bulletproof (New York/London): Bulletproof is an independent branding and packaging agency with a strong CPG/F&B focus. Comparable to M Design in packaging design specialization for consumer brands, though operating primarily in UK/US markets rather than Brazil.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
M Design social profiles
Digital presenceM Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
M Design leadership team
Management profileNumber of profiles
Profiles1 record
M Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M Design
What does M Design do?
M Design is a Brazilian design studio that creates packaging design (Design de Embalagem) and visual identity (Identidade Visual) for consumer brands. The studio delivers full-service design from initial concept through production-ready final art, including structural packaging, graphic artwork, logos, and brand systems with regulatory compliance expertise for food and pharmaceutical packaging. Projects range from new product launches to complete brand redesigns for established consumer brands.
Is M Design a public or private company?
M Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M Design founded?
M Design was founded in 1991. It employs 51 to 100 people.
Where is M Design based?
M Design is headquartered in São Paulo, Brazil, in the Latin America region.
How does M Design make money?
Two revenue lines are on record. Packaging Design Services are the primary driver. The others are visual Identity Design.
Who are M Design's main competitors?
Direct peers on record are CBA B+G (BrandNew Group), Casa Rex, Ragú Design and Anagrama. Broad incumbents are Interbrand, Pentagram, Landor & Fitch and FutureBrand. Emerging players are JKR (Jones Knowles Ritchie) and Bulletproof (New York/London).
Does M Design have an API?
No public API is recorded for M Design.
What industry is M Design in?
M Design's product category is Packaging Design Services. Its primary akta.pro industry code is BPAFAEAG, Packaging & Product Brand Design, with a secondary code of BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541430 and its SIC code is 7330.