MDnD Entertainment Private Limited

What MDnD Entertainment Private Limited does

MDnD Entertainment Private Limited is a Chennai-based, privately held company founded in 2017 that operates a multi-product digital platform dedicated to Indian performing arts. The company's core offering is an event discovery and ticketing service for live Indian classical and traditional music and cultural performances, supplemented by a subscription-style Season Ticket product that bundles access to multiple events. Beyond ticketing, MDnD has built an adjacent ecosystem including MDnD Records (recorded music distribution), Raga Bank (a structured educational repository of Indian ragas), RagaRiddle (an interactive learning feature), the MDnD Store (a merchandise e-commerce storefront at mdnd.store), and the MDnD Access App for mobile distribution. The platform is available in English, Tamil, Hindi, Telugu, Kannada, and Malayalam, targeting enthusiasts of Indian classical and traditional performing arts across South India and beyond. The company reports 8 employees and operates from Mylapore, Chennai, a cultural hub associated with classical arts traditions.

The business model combines three revenue streams: transaction-based individual event ticket sales, recurring revenue from Season Ticket subscriptions, and direct-to-consumer merchandise sales through its online store. Distribution is entirely self-serve through the company's own digital properties (web platform, mobile app, and dedicated e-commerce storefront), with no third-party ticketing partnerships disclosed. The go-to-market motion is event-driven, with featured productions such as Nandagovindam, Chennaiyil Chinna Kuyil, Lochani, Sondhyar Raage Onuraage, and Ithihaas Ke Pannon Se serving as the primary demand-generation and consumer acquisition vehicle. Pricing is not publicly disclosed. MDnD is privately held with no disclosed external funding, parent company, or institutional investors, and its management team is not publicly identified in available sources. The company appears to be founder-led and bootstrapped, operating at a small scale within a culturally specialized vertical.

Name

MDnD Entertainment Private Limited

Legal name

MDnD Entertainment Private Limited

Website

https://mdnd.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

MDnD Entertainment Private Limited is a Chennai-based, privately held company that operates a multi-language digital platform for discovering, ticketing, and engaging with Indian classical and traditional performing arts events, supplemented by recorded music, an educational raga database, and a merchandise storefront.

Ownership category

akta.pro rank

Product category

Performing Arts Event Management and Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Record Production and Distribution (512250)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Scheduled Live Audio Events & Ticketed Rooms (MPACAEAB)

akta.pro secondary industry

Contracting, Licensing & Rights Management (Music/Performance Releases) (HSACAHAM)

Keywords

• Indian performing arts
• Classical music events
• Event ticketing platform
• Music record label
• Raga education

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Ticket Sales: Revenue from individual event ticket sales for live Indian performing arts performances
2. Season Tickets: Subscription-style access to multiple events through seasonal ticket packages
3. MDnD Store: Merchandise sales through their online store (mdnd.store)

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

MDnD Entertainment operates a multi-platform ecosystem for Indian performing arts, centered on event discovery and ticketing for live classical and traditional music performances. It complements live events with subscription-style season ticket packages, a recorded music division (MDnD Records), an educational raga database (Raga Bank), an interactive learning tool (RagaRiddle), and a merchandise storefront (MDnD Store), serving audiences across multiple Indian languages.

Product overview

MDnD Entertainment Private Limited operates a multi-platform ecosystem for Indian performing arts, centered around an event discovery and ticketing platform (Events and Season Tickets), a music label and distribution service (MDnD Records), an educational raga database (Raga Bank), an e-commerce store (MDnD Store), a mobile access application (MDnD Access App), and an interactive learning feature (RagaRiddle). The offering functions as a unified platform connecting audiences with Indian classical music, dance, and cultural performances through ticketing, content, education, and merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• MDnD Records: The company's recorded music division, offering curated Indian performing arts recordings and albums.
• Raga Bank
• RagaRiddle

Products and services

• Events Event discovery and ticketing platform for Indian performing arts, allowing users to browse, select, and purchase tickets for live performances and cultural events. Targeted at individual cultural event attendees.
• Season Tickets Subscription-style season ticket packages offering bundled access to multiple Indian performing arts events throughout a season for regular attendees seeking discounted repeat engagement.
• MDnD Records Music label and distribution platform featuring curated Indian classical and traditional performing arts recordings and albums.
• Raga Bank Digital repository and database of Indian classical ragas (musical scales), serving as an educational knowledge bank about traditional melodic frameworks.
• MDnD Store E-commerce storefront selling Indian performing arts related merchandise, recordings, and cultural products to event attendees and arts enthusiasts.
• MDnD Access App Mobile application providing access to the MDnD platform for discovering and attending Indian performing arts events on smartphones.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BookMyShow: India's largest event discovery and ticketing platform covering movies, plays, sports, and live events. Comparable to MDnD's events ticketing and season ticket subscription layer, though much broader in scope.
• Paytm Insider (Insider): Indian events and ticketing platform connecting users to curated live experiences including comedy, music, and workshops. Directly comparable to MDnD's curated live performing-arts ticketing model.
• Eventbrite: Global self-service event ticketing platform used for live performances, music, and cultural events. Comparable technology and business model to MDnD's ticketing and event discovery functionality.
• Townscript: Self-service event ticketing and registration platform widely used in India for cultural events and performances. Comparable to MDnD's ticketing infrastructure for events and season subscriptions.
• MeraEvents: India-based online event management and ticketing platform used by cultural and community organizers. Comparable to MDnD's online event ticketing and promotion infrastructure.

Broad incumbents

• JioSaavn: Major Indian music streaming service with extensive Indian classical and traditional content libraries. Comparable to MDnD Records for the music catalog and distribution side of MDnD's ecosystem.
• Saregama: One of India's oldest music labels with deep catalogs of Indian classical and film music, plus the Carvaan hardware line. Comparable to MDnD Records' focus on Indian classical/traditional recordings and merchandise.
• Gaana: One of India's largest homegrown music streaming services with broad Indian language coverage. Comparable in language breadth and the music-distribution layer of MDnD's business.
• Hungama: Indian digital entertainment platform for music, video, and live artist events. Comparable to MDnD's combined recordings, events discovery, and digital content distribution model.

Emerging players

• Smule: Social music creation app featuring Indian film, devotional, and regional content with interactive sing-along features. Comparable to MDnD's social engagement around Indian music, with interactive mechanics similar to RagaRiddle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mdnd-entertainment-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDnD Entertainment Private Limited