What Townscript does

Townscript, operated under the legal entity Dyulok Technologies Private Limited and headquartered in Pune, India, is an online event registration and ticketing platform that enables event organizers to create events, sell tickets, and manage attendee registrations without technical expertise. The platform supports a broad range of event categories including conferences, sports and fitness events, workshops and trainings, college festivals, entertainment events, and treks and trips, and serves a long tail of approximately 301,589 event organizers across 27+ countries. Core technology is a web-based ticketing system with public developer API, social login via Google and Facebook, and an embeddable Ticket Sale Widget that allows payments to be processed directly on organizer-owned websites. The company operates a mobile organizer app on iOS and Android and extends its product surface through Townhall, a wholly-owned subsidiary providing virtual and hybrid event capabilities including event websites, apps, and networking.

Townscript operates a product-led, self-serve go-to-market model: organizers can create an event and begin selling tickets within minutes, with identity verification, bank account linkage, and payout processing built in. Revenue is generated via a transaction-fee model of 1.99% plus $2 per ticket for paid events, with the platform fee passed to buyers rather than organizers; additional payment gateway fees of 2.9% for domestic cards and 3.9% for international cards apply. Multi-currency support extends across the US, UK, EU, Singapore, Australia, UAE, and other markets. The company has achieved SOC 2 Type II and GDPR compliance certifications, positioning it for enterprise and EU organizer segments. Since a 2016 strategic investment by BookMyShow, which acquired a majority stake, Townscript has been backed by a strategic parent in the global ticketing industry, with the founding team of Sachin Sharma and Sanchit Malik continuing to lead operations and a US subsidiary (Townscript USA Inc.) supporting North American expansion.

Name

Townscript

Legal name

Dyulok Technologies Private Limited

Website

https://townscript.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Townscript is an online DIY event registration and ticketing platform serving approximately 301,589 event organizers across 27+ countries. It charges a 1.99% plus $2 per-ticket fee and operates the Townhall virtual events subsidiary, backed by BookMyShow.

Ownership category

akta.pro rank

Product category

Event Ticketing & Registration Software

NAICS

Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Other (48799)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industry

Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)

Keywords

• Event ticketing software
• Event registration platform
• Online event management
• DIY event creation
• Virtual event platform

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Transaction Fees: Townscript charges 1.99% + $2 per ticket sold for paid events. Additional payment gateway fees apply: 2.9% for domestic cards and 3.9% for international cards. Platform fee is charged to buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Townscript is a DIY online event ticketing and registration platform that enables event organizers to create event pages, sell tickets online, customize registration forms, and manage attendee registrations without technical expertise or developer assistance. The platform supports conferences, sports and fitness events, workshops, college festivals, entertainment events, treks and trips, and complements its core offering with Townhall (a virtual/hybrid events platform), an embeddable ticket sale widget, and a mobile organizer app.

Product overview

Townscript is a unified DIY event ticketing and registration platform that provides an end-to-end solution for event organizers to create events, customize event pages, sell tickets online, and manage attendee registrations. The platform supports various event types including conferences, sports and fitness events, workshops and trainings, college festivals, meetups and reunions, entertainment events, and treks and trips. Townscript's core offering is complemented by Townhall (a Townscript Company), which provides an all-in-one virtual and hybrid events platform, and a Ticket Sale Widget for embedding payment processing on external websites. The platform integrates social login options (Google, Facebook) and processes payments through third-party payment gateways with configurable fees. An organizer mobile app is available for on-the-go event management.

Differentiator

Problem solved

Functional benefit

Products and services

• Townscript A do-it-yourself online event ticketing and registration platform that enables event organizers to create events, sell tickets online, customize registration forms, and manage attendee registrations without technical expertise.
• Townhall An all-in-one platform for virtual and hybrid events of any size and type, providing event websites, event apps, event registration and ticketing, event analytics, and event networking features.
• Townscript Mobile Organizer App A mobile application for event organizers to manage their events on the go, including event creation, ticket sales monitoring, and attendee management. Available on Google Play and App Store.

Quantifiable outcome

• 301,589 event organizers trust Townscript platform
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eventzilla: Self-serve event registration and ticketing platform for conferences, classes, and fundraisers. Directly comparable in feature set (custom registration forms, multiple ticket types, embeddable widgets) and target SMB organizers.
• Ticket Tailor: Self-serve event ticketing platform focused on independent organizers, offering low-fee ticket sales, embedded widgets, and simple event page setup. Closely comparable to Townscript's SMB/DIY positioning with similar PLG motion and take-rate pricing.
• Peatix: DIY event ticketing platform with strong presence in Asia (Japan, Singapore, Taiwan) serving community events, workshops, and conferences. Townscript directly positions itself as an alternative to Peatix, indicating directly overlapping product and target customer base.
• Tito: Simple, developer-friendly event ticketing platform popular with tech conferences and community organizers worldwide. Comparable to Townscript's offering for conference and workshop organizers, with similar embeddable widget and self-serve setup.
• Eventbrite: Global leader in DIY event ticketing and registration, offering nearly identical functionality (event pages, ticket types, payment processing, attendee management) to event organizers worldwide. Eventbrite is the primary competitor Townscript explicitly compares itself against on its website.
• RegFox: Event registration platform focused on conferences, camps, and races with customizable registration forms and payment processing. Directly comparable to Townscript's event registration capabilities and target verticals.

Emerging players

• Hopin: All-in-one virtual and hybrid event platform that gained prominence during the pandemic, offering registration, ticketing, virtual venue, and networking. Competes directly with Townhall, Townscript's virtual events subsidiary.
• Bizzabo: Modern event experience platform combining registration, ticketing, and virtual/hybrid event capabilities. Closely comparable to Townscript's combined Townscript + Townhall offering and represents the upmarket evolution of event ticketing.

Broad incumbents

• Cvent: Enterprise event management platform offering registration, venue sourcing, and attendee management for large corporate conferences. Represents the broader incumbent in event technology that Townscript's Townhall subsidiary competes against in the virtual/hybrid segment.
• BookMyShow: Parent company and India's largest entertainment ticketing platform for movies, events, plays, and sports. Provides strategic backing to Townscript but also competes in event ticketing, particularly for large-scale paid events in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/townscript
• Xx.com/townscript
• Facebookfacebook.com/townscript

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Townscript