MeraEvents
MeraEvents is a Hyderabad-based event technology company operating a self-service event discovery, ticketing, and promotion platform across six countries (India, Singapore, Malaysia, UAE, USA, UK). It serves event organizers and enterprises with DIY tools, white-label networking apps, check-in solutions, and premium consulting.
- Company typePrivate
- Founded2009
- HeadquartersHyderabad, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MeraEvents does
MeraEvents is a Hyderabad-headquartered event technology company operating as Versant Online Solutions Private Limited, founded in 2009. The company runs a self-service event discovery, ticketing, and promotion platform that enables event organizers to list, promote, and sell tickets online while allowing attendees to discover and register for events across categories including entertainment, professional, sports, training, spiritual, campus, and trade shows. The platform powers 10,000+ events and is accessible through localized websites in six countries: India, Singapore, Malaysia, UAE, USA, and UK.
The core technology stack includes a DIY event dashboard for self-service event creation and management, an embeddable Ticket Widget for direct ticket sales on organizer websites, MoozUp (a white-label mobile networking app with live Q&A, polls, and sponsor showcases), and EasyTag (a cloud-based check-in and badge printing system that syncs attendee data with organizer accounts). Supporting modules include Viral Ticketing (referral-based discounts), an Offline Promoter feature for physical agent sales, a Global Affiliate Marketing program paying 4% commissions, and an "Event Assistant" feature using algorithmic personalization. Payment integration supports PayPal (international), net banking, debit/credit cards, Mobikwik, and Paytm.
MeraEvents operates a hybrid revenue model: free event listing with no upfront cost, monetizing through transaction fees of approximately 4.71% (3.99% + 18% GST) on card payments, 5% on PayPal international transactions, and 10% on MeraEvents-Effort sales. The go-to-market combines product-led growth (DIY self-service), channel partners (affiliates, promoters), and enterprise field sales for premium consulting on mega conferences. Enterprise clients include TEDx Hyderabad, KPMG, India Mobile Congress, SHRM, Indian Green Building Council, HITEX Hyderabad, and Interspeech. The company has raised approximately $2.78M in disclosed funding rounds between 2012 and 2015, with OMICS International as a repeat lead investor, and executed a $10M end-to-end technology deal with Percept Live in 2014.
MeraEvents firmographics
Firmographics- Name
- MeraEvents
- Legal name
- Versant Online Solutions Private Limited
- Website
- https://meraevents.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MeraEvents is a Hyderabad-based event technology company operating a self-service event discovery, ticketing, and promotion platform across six countries (India, Singapore, Malaysia, UAE, USA, UK). It serves event organizers and enterprises with DIY tools, white-label networking apps, check-in solutions, and premium consulting.
- Ownership category
- akta.pro rank
MeraEvents industry classification
Industry- Product category
- Event Management Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)
Keywords
Where MeraEvents is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
MeraEvents business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Commission - Card Payments: MeraEvents charges 1.99% + Service Tax on card transactions for tickets sold. Total charge is 4.71% (including 3.99% + 18% GST). For tickets under INR 2000, an additional 2% convenience fee is levied.
- Transaction Commission - PayPal: 5% + Service Tax charged on PayPal transactions for international payments.
- MeraEvents-Effort Commission: 10% + Service Tax for tickets sold with MeraEvents marketing effort.
- Affiliate Commission Revenue Share: Affiliates earn 4% commission on ticket purchases generated through their referral links, paid monthly via NEFT when earnings reach Rs.1000.
- Premium Service Pricing: Extended services including account management, promotion and marketing advisory, virtual desk, reporting and analytics, and customized solutions for mega events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Event Listing |
| Transaction based/ take rate | Pay-as-you-go | Standard Transaction Fee |
| Transaction based/ take rate | Pay-as-you-go | MeraEvents Effort Sales |
| Transaction based/ take rate | Monthly | Global Affiliate Program |
| Hybrid | Multi-year contract | Premium Service |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
MeraEvents product offering
Product offeringCore offering
MeraEvents operates a DIY event discovery, listing, ticketing, and promotion platform serving event organizers and attendees across entertainment, professional, sports, training, spiritual, and trade show categories. The platform provides online ticket sales, promotional packages, attendee management, check-in solutions, and white-label networking applications, with localized presence in India, Singapore, Malaysia, UAE, USA, and UK.
Product overview
MeraEvents operates as an integrated event technology platform offering a core event discovery and ticketing system supplemented by specialized modules. The core MeraEvents platform (launched in 2012) handles event listing, promotion, and online ticketing. Adjacent products include MoozUp for white-label mobile networking apps, EasyTag for check-in and badge printing, and the Ticket Widget for embedded sales. Additional modules cover Viral Ticketing for referral marketing, Offline Promoter management, Global Affiliate Marketing, Appify for mobile customization, Event Assistant for AI-powered personalization, Multi-Channel Marketing tools, and Event Check-In solutions. The platform supports pre-event, on-event, and post-event phases across entertainment, professional, sports, training, spiritual, campus, and trade show categories.
Differentiator
Problem solved
Functional benefit
Brands
- MoozUp: White label networking app solution for event attendee engagement and networking experience
- EasyTag
Products and services
- MeraEvents Core Platform An event discovery and ticketing platform that enables organizers to list, promote, and sell tickets for events while allowing attendees to discover and register for concerts, conferences, workshops, trade shows, sports, and other events.
- MoozUp White label mobile networking app that enables event organizers to provide attendee networking, live Q&A, agenda viewing, sponsor showcases, meeting requests, live polls, and social media integration for their events.
- EasyTag Cloud-based check-in and badge printing application that integrates with MeraEvents accounts to automatically sync attendee details, reducing check-in time and streamlining on-site event operations.
- Global Affiliate Marketing Program Affiliate program allowing bloggers, business consultants, website owners, and marketers to earn up to 4% commission by promoting events through shared links, with payments processed via NEFT bank transfer when earnings reach Rs.1000.
Quantifiable outcome
- Engagement can increase event reach by 3X through smart attendee engagement
Companies that use MeraEvents
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
MeraEvents technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
MeraEvents partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Percept LivecoreMeraEvents signed a deal worth $10 million with Percept Live to provide end-to-end event technology solutions, representing a major enterprise contract.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MeraEvents competitors and assessment
Company assessmentBroad incumbents
- Bizzabo: Enterprise event experience platform with registration, networking, and analytics — comparable to MeraEvents' premium services and MoozUp networking stack, with a stronger enterprise footprint.
- Cvent: Large enterprise event management platform covering registration, venue sourcing, and on-site solutions — comparable on the enterprise/mega-event side that MeraEvents targets via premium services and KPMG/India Mobile Congress accounts.
- Ticketmaster: Global live-event ticketing incumbent with vertical integration into venues and large concerts — relevant as a broad incumbent whose scale and primary ticketing partnerships set competitive benchmarks in event ticketing.
- Eventsair: Enterprise event management software for large conferences and association events — competes with MeraEvents' premium services layer in the corporate/association mega-event segment.
Direct peers
- Explara: Indian event management and ticketing platform offering DIY event creation, registration, and promotion tools — directly overlaps MeraEvents' organizer-facing SMB and conference ticketing feature set.
- Eventbrite: Global DIY event ticketing and discovery platform serving organizers across concerts, conferences, and community events — comparable DIY onboarding, transaction-based monetization, and event-discovery marketplace mechanics.
- BookMyShow: India's dominant online ticketing platform for movies, events, concerts, and sports — the most direct head-to-head competitor to MeraEvents in the Indian market, with broader category coverage and stronger consumer brand.
- Ticket Tailor: Global self-serve ticketing platform for community and small-business event organizers — comparable DIY model, low-fee structure, and organizer-side focus.
- Paytm Insider (Zomato Live): India-focused event discovery and ticketing platform (originally Paytm Insider, now part of Zomato) covering concerts, comedy, workshops, and experiences — direct competitor in MeraEvents' core event-discovery and ticketing category.
- Townscript: India-based DIY event registration and ticketing platform popular for conferences, workshops, and meetups — closely comparable on self-serve organizer onboarding and small-to-mid market events.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MeraEvents social profiles
Digital presenceMeraEvents financial estimates
Financial estimateRevenue estimate
Valuation estimate
MeraEvents leadership team
Management profileNumber of profiles
Profiles1 record
MeraEvents funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MeraEvents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MeraEvents
What does MeraEvents do?
MeraEvents operates a DIY event discovery, listing, ticketing, and promotion platform serving event organizers and attendees across entertainment, professional, sports, training, spiritual, and trade show categories. The platform provides online ticket sales, promotional packages, attendee management, check-in solutions, and white-label networking applications, with localized presence in India, Singapore, Malaysia, UAE, USA, and UK.
Is MeraEvents a public or private company?
MeraEvents is a private company. It is classified as venture growth investor backed and is currently operating.
When was MeraEvents founded?
MeraEvents was founded in 2009. It employs 51 to 100 people.
Where is MeraEvents based?
MeraEvents is headquartered in Hyderabad, India, in the Asia region.
How does MeraEvents make money?
Five revenue lines are on record. Transaction Commission - Card Payments are the primary driver. The others are transaction Commission - PayPal, meraEvents-Effort Commission, affiliate Commission Revenue Share and premium Service Pricing.
Who are MeraEvents's main competitors?
Broad incumbents on record are Bizzabo, Cvent, Ticketmaster and Eventsair. Direct peers are Explara, Eventbrite, BookMyShow, Ticket Tailor, Paytm Insider (Zomato Live) and Townscript.
Does MeraEvents have an API?
No public API is recorded for MeraEvents.
What industry is MeraEvents in?
MeraEvents's product category is Event Management Software. Its primary akta.pro industry code is THAHABAJ, Retail, Consumer Goods & Lifestyle Shows Organizers. Its NAICS code is 7113 and its SIC code is 7900.