MDSkin Lounge and MDSkin Bar

What MDSkin Lounge and MDSkin Bar does

MDSkin Lounge and MDSkin Bar is a founder-owned, direct-to-consumer medical aesthetics (med spa) practice operating four clinic locations across Arizona (Arcadia/Phoenix, North Scottsdale, and the upcoming MDSkin Bell in Scottsdale) and Utah (Park City). The company is led by board-certified plastic surgeon Dr. Bryan Gawley and delivers non-surgical aesthetic treatments spanning five categories—injectables (Botox, Dysport, fillers, Sculptra, Kybella, PRF, Nova Threads), laser and light therapy (Lumenis M22, BBL Photofacial, MOXI, laser hair removal, Forever Clear), skin rejuvenation (HydraFacial, Microneedling/SkinPen, Morpheus OptimasMAX, Scarlet SRF, DiamondGlow, chemical peels, the proprietary MDGlassReGen), body contouring (CoolSculpting Elite, Emsculpt, CoolTone, EON robotic laser, FemTouch, non-surgical butt lift), and wellness (GLP-1 weight loss, MDBalance hormone and metabolic program, vitamin injections, exosome therapy). The underlying technology stack is conventional, FDA-cleared device-based rather than AI-driven, with the practice differentiating on its proprietary "Skin Fitness Powered by a Plan" methodology and the MDSkin Pyramid of Rejuvenation, which structure age-stratified treatment roadmaps across daily, monthly, quarterly, and biannual tiers.

MDSkin operates a hybrid revenue model combining one-time fee-for-service treatments, recurring monthly subscriptions (SkinClub at $175/month and VIP SkinClub at $275/month, each with a minimum 3-month commitment), retail sales of medical-grade skincare through its e-commerce storefront and in-clinic shop, and third-party-financed transactions for purchases $1,000+ via Cherry and PatientFi. Go-to-market is direct-to-consumer with online booking on the Zenoti platform, a digital skin quiz for lead capture, a 4.9-star reputation across 1,416 reviews (Google and Facebook), Instagram-led community building around the "Skin Fitness Revolution" narrative, and a membership/loyalty program that produces recurring monthly visits and preferential Botox/Dysport unit pricing for members. Target customers are predominantly individual adults from their 20s through 60s+ seeking preventative, corrective, or restorative aesthetic care, segmented across injectable, laser, body contouring, and wellness use cases.

The company employs approximately 26 staff and ~20 licensed providers including aesthetic nurse practitioners, registered nurses, licensed aestheticians, certified laser technicians, a physician assistant, and medical oversight from Dr. Gawley. It is privately held with no disclosed external investors or parent company; control is concentrated with the founder. Recent strategic activity includes the announced March 2025 opening of MDSkin Bell, the launch of the MDBalance wellness program with Evexias hormone therapy, and the proprietary MDGlassReGen treatment protocol.

Name

MDSkin Lounge and MDSkin Bar

Legal name

MDSkin

Website

https://mdskinlounge.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MDSkin Lounge and MDSkin Bar is a founder-owned med spa chain operating four clinics in Arizona and Utah, led by board-certified plastic surgeon Dr. Bryan Gawley. The practice delivers non-surgical aesthetic treatments—injectables, lasers, skin rejuvenation, body contouring, and wellness—organized under its proprietary SkinFitness methodology and subscription membership programs.

Ownership category

akta.pro rank

Product category

Medical Spa Services

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213), Beauty Salons (812112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

akta.pro secondary industries

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Medical Spas (Medi-Spa) (HSADAKAB)

Keywords

• Medical spa services
• Aesthetic skin treatments
• Non-surgical cosmetic treatments
• Injectables and lasers
• Body contouring services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aesthetic Treatment Services: One-time and recurring fee-for-service treatments including injectables (Botox, Dysport, fillers, Sculptra, Kybella, PRF), laser treatments (M22, BBL, MOXI, laser hair removal), skin rejuvenation (HydraFacial, microneedling, peels, Dermaplane), body contouring (CoolSculpting, Emsculpt, EON), and wellness (GLP-1 injections, vitamin injections, exosome therapy). Treatments range from 15-minute appointments to multi-session series.
2. SkinClub Memberships: Monthly subscription memberships (SkinClub at $175/month and VIP SkinClub at $275/month) offering recurring monthly treatments, exclusive discounts on services and retail products, and preferential Botox/Dysport pricing. Minimum 3-month commitment for monthly plans.
3. Medical-Grade Skincare Products: Retail sales of medical-grade skincare products and MDSkin gift cards through the company's e-commerce storefront and in-clinic shop.
4. Financing (PatientFi / Cherry): Third-party financing offered for treatments $1,000 and above, enabling patients to pay over time for higher-value procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MDSkin Lounge and MDSkin Bar is a multi-location medical spa (med spa) providing non-surgical aesthetic treatments including injectables (Botox, Dysport, dermal fillers, Sculptra, Kybella), laser and light therapies (M22, BBL, MOXI, laser hair removal), skin rejuvenation (HydraFacial, microneedling, chemical peels, facials), body contouring (CoolSculpting Elite, Emsculpt, CoolTone, EON), and wellness services (GLP-1 weight loss, MDBalance hormone optimization, vitamin injections). Services are delivered in-person at four clinic locations across Arizona and Utah, supplemented by monthly membership programs and a retail line of medical-grade skincare products.

Product overview

MDSkin Lounge and MDSkin Bar is a med spa offering a comprehensive suite of non-surgical aesthetic treatments organized into five main categories: Injectables (Botox, Dysport, Dermal Fillers, Skinvive, Kybella, PRF treatments, Nova Threads, Sculptra, and Buttock Enhancement), Lasers (M22 Laser Resurfacing, Forever Clear Acne Therapy, BBL Photofacial, Laser Hair Removal, and MOXI), Skin Rejuvenation (Dermaplane, DiamondGlow Facial, Face Reality, HydraFacial, MDGlassReGen, Medical Grade Peels, Microneedling, Morpheus OptimasMAX, Oxygen Facial, and Scarlet SRF), Wellness & Beauty (Exosome Therapy, GLP-1's for weight loss, MDBalance wellness program, and Vitamin Injections), and Body Center (CoolSculpting Elite, CoolTone, Emsculpt, EON Body Contouring, FemTouch, and Body & Butt Lift). The company also operates subscription-based SkinClub membership programs ($175/month) and VIP SkinClub ($275/month) that provide monthly facial treatments, product discounts, and discounted injectable pricing.

Differentiator

Problem solved

Functional benefit

Brands

• SkinFitness: The company's philosophy and approach to skin health involving personalized plans and treatments
• SkinClub
• VIP SkinClub
• Skin Fitness Powered by a Plan
• MDSkin Pyramid
• MDBalance
• MDGlassReGen

Products and services

• Botox Botulinum toxin type A injectable neuromodulator that temporarily disrupts nerve signals to muscles, reducing dynamic wrinkles such as crow's feet, frown lines, and forehead lines for adult aesthetic patients.
• Dysport Botulinum toxin neuromodulator injectable that temporarily blocks nerve receptors in muscles to smooth glabellar lines, crow's feet, and forehead lines for adult aesthetic patients.
• Dermal Fillers & Collagen Replacement Hyaluronic acid-based soft tissue fillers that minimize wrinkles, restore depleted volume to hollow facial contours, and provide moisture and suppleness for facial rejuvenation patients.
• Skinvive Modified hyaluronic acid gel injected as intradermal microdroplets below the skin surface to increase hydration and improve skin smoothness for a lasting glow without changing face shape or volume.
• Kybella FDA-approved injectable treatment containing deoxycholic acid that destroys fat cells under the chin to reduce double chin fullness without surgery.
• PRF Gel 100% natural platelet-rich fibrin gel derived from patient's own blood, spun in a centrifuge to recover platelets with healing and growth factors for facial volume restoration and wrinkle reduction.
• PRF Hair Restoration Advanced platelet-rich fibrin treatment that releases growth factors to stimulate hair follicles, promote healing, accelerate tissue regeneration, and help form new cellular growth for increased hair density.
• Nova Threads PDO thread lift using absorbable polydioxanone sutures inserted under facial tissues to lift and tighten skin, stimulating collagen production with results lasting over one year.
• Sculptra Poly-L-lactic acid dermal filler that stimulates the body's natural collagen production to increase firmness, elasticity, and volume for long-lasting facial rejuvenation.
• Buttock Enhancement Non-surgical butt augmentation using Sculptra and Radiesse to stimulate collagen production, enhance curves, and improve skin firmness and elasticity.
• M22 Laser Resurfacing Lumenis M22 system combining Intense Pulsed Light and ResurFX fractional non-ablative laser technology to address signs of aging, pigmentation, redness, and uneven texture for skin rejuvenation patients.
• Forever Clear Acne Therapy Broadband light therapy using blue BBL light to kill acne-causing bacteria and yellow light to reduce inflammation and redness associated with acne breakouts.
• BBL Photofacial Advanced broadband light intense pulsed light therapy that directs broad-spectrum light to break apart pigment and stimulate collagen production for smoother, more even skin appearance.
• Laser Hair Removal Laser light treatment that targets hair follicles to reduce hair growth by destroying pigment without damaging surrounding skin and tissue.
• MOXI Non-ablative fractionated laser that delivers energy to promote new cell growth, reduce unwanted pigment, and improve skin tone and texture with minimal downtime.
• Dermaplane Minimally-invasive cosmetic procedure using a surgical scalpel to exfoliate and smooth skin by removing top layer of dead skin cells and reducing appearance of fine lines and peach fuzz.
• DiamondGlow Facial Advanced clinically proven dermabrasion treatment combining exfoliation, extraction, and infusion of SkinMedica Pro Infusion Serums to improve skin health without abrasive particles.
• Face Reality Completely customizable acne treatment plan combining professional treatments including Biorepeel and Perfect Peel with medical-grade products and at-home care routines.
• HydraFacial Non-surgical painless in-office treatment using patented Vortex-Fusion technology to cleanse, extract, and hydrate skin for a youthful glow with immediate results.
• MDGlassReGen Advanced minimally invasive treatment combining SkinPen microneedling with PDGF growth factors and Letybo botulinum toxin micro-infusion to refine texture, boost hydration, and enhance overall skin health.
• Medical Grade Peels Chemical peels including Perfect Peel, Biorepeel, Illuminize Peel, Vitalize Peel, and PCA peels that improve skin texture and tone with customizable downtime from minimal to aggressive.
• Microneedling FDA-cleared SkinPen treatment creating superficial micro-channels that stimulate skin's natural collagen production for softer, firmer skin and reduction of wrinkles, acne scars, and textural issues.
• Morpheus OptimasMAX Non-surgical InMode platform treatment combining radiofrequency energy and microneedling to address sagging skin, lines, wrinkles, and uneven skin texture with minimal downtime.
• Oxygen Facial Celebrity-quality treatment using pressurized topical hyperbaric oxygen infused with botanical, vitamin, mineral, and nutrient extracts to hydrate skin and improve moisture retention.
• Scarlet SRF Radiofrequency microneedling treatment using short pulse bipolar signal energy for tissue coagulation that tightens skin, smooths lines, and promotes collagen and elastin regeneration.
• Exosome Therapy Mesenchymal stem cell-derived exosome therapy applied topically to encourage cell turnover, foster tissue regeneration, and promote younger-looking skin.
• GLP-1 Weight Loss (Semaglutide and Tirzepatide) Weekly injectable weight loss medications (Semaglutide and Tirzepatide) that mimic incretin hormones to lower blood sugar, block sugar production, and help patients feel full to support chronic weight management.
• MDBalance Personalized wellness program featuring hormone optimization with Evexias pellet therapy, cellular and metabolic support with nutraceuticals and peptide therapies, and GLP-1 weight management solutions.
• Vitamin Injections Therapeutic injections including B vitamins, essential amino acids, and L-Carnitine to improve skin quality, increase hair and nail strength, speed up metabolism, and support overall wellness.
• CoolSculpting Elite FDA-approved non-invasive fat reduction treatment using controlled cooling to freeze and eliminate fat cells through the body's natural cleansing processes.
• CoolTone FDA-cleared body contouring treatment using high-frequency magnetic muscle stimulation to build mass in targeted muscle fibers and strengthen abdomen, buttocks, and thighs.
• Emsculpt FDA-cleared body contouring treatment using high-intensity focused electromagnetic technology to induce supramaximal muscle contractions for strengthening, toning, and fat reduction.
• EON Body Contouring FDA-cleared non-invasive body contouring using robotically controlled laser technology to target and reduce stubborn fat while tightening and smoothing treated areas.
• FemTouch Minimally invasive vaginal rejuvenation treatment using CO2 laser technology to stimulate collagen production and improve vaginal tissue health for addressing dryness, laxity, and urinary stress incontinence.
• Body & Butt Lift Non-surgical body and butt enhancement using Sculptra and Radiesse to stimulate collagen production for volume enhancement lasting up to two years.
• SkinClub Membership $175/month subscription providing monthly facials (DiamondGlow, HydraFacial, or Chemical Peel), 10% off services and retail, discounted Botox and Dysport, and Face Reality acne program access for adult aesthetic patients.
• VIP SkinClub Membership $275/month premium subscription providing enhanced monthly facials with 3 add-ons, 20% off services and retail, discounted Botox and Dysport, premium treatments like Microneedling, and 10% off surgeon fees for adult aesthetic patients.

Quantifiable outcome

• Botox results last 3-4 months; Dysport results similar with more immediate onset
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Evexias (Hormone Therapy Partner)coreTechnology or IntegrationMDSkin's MDBalance wellness program features Evexias pellet therapy as the cornerstone of its hormone optimization offering. Evexias is a proven hormone balancing method used within the personalized wellness program to restore and maintain optimal hormonal levels.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ever/Body: Modern med spa brand offering injectables, laser treatments, and skin rejuvenation in major U.S. markets. Comparable as a contemporary, design-forward aesthetic services brand targeting the same millennial/Gen-X consumer demographic.
• SkinLaVie: Premium med spa with locations in Arizona offering injectables, laser treatments, and skin rejuvenation. Comparable as a regional competitor operating in the same Scottsdale/Phoenix market with overlapping treatment offerings.
• LaserAway: National med spa chain specializing in laser hair removal, skin rejuvenation, body contouring, and injectables. Directly comparable as a multi-location, direct-to-consumer aesthetic services brand with strong digital marketing.
• Beauty Fix MedSpa: Multi-location med spa offering injectables, body contouring (CoolSculpting), laser services, and skincare. Directly comparable in service mix and patient demographic, with a similar focus on premium aesthetic treatments.
• Ideal Image: Largest U.S. med spa chain offering injectables, laser hair removal, body contouring, and skin rejuvenation across 150+ locations. Directly comparable as a multi-location, multi-service med spa competing for the same consumer base with overlapping treatment menus.
• SkinSpirit: Physician-founded premium med spa chain offering injectables, lasers, body contouring, and skincare across multiple U.S. locations. Closely comparable as a clinically-led, multi-site med spa brand emphasizing personalized treatment plans and memberships.
• Vitalyc Medspa: Multi-location med spa offering aesthetic injectables, body contouring, laser treatments, and wellness services. Comparable in service breadth and target customer, including integration of weight management and hormone optimization.
• Advanced Skin Fitness: Med spa offering injectables, laser treatments, body contouring, and skincare with personalized treatment protocols. Comparable concept operating in adjacent Southwest markets with similar emphasis on structured treatment journeys.
• DrSkinMedSpa: Arizona-based med spa offering injectables, body contouring, laser treatments, and weight management. Comparable as a regional peer operating in the same Southwest market with similar service mix including GLP-1 offerings.

Broad incumbents

• Westlake Dermatology & Cosmetic Surgery: Large physician-led dermatology and cosmetic surgery group with multiple Texas locations offering injectables, lasers, body contouring, and skincare. Comparable as a clinically-credentialed multi-location aesthetics provider, though it operates more broadly as a dermatology practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mdskinlounge
• LinkedInlinkedin.com/company/md-skin-lounge

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDSkin Lounge and MDSkin Bar