Meals on Wheels Plus, Inc.
501(c)(3) nonprofit founded in 1975 in Abilene, Texas, delivering home-based noon meals to homebound seniors 65+ and adults with disabilities across 15 West Central Texas communities. Operates 1,500-1,700 daily meals via 700+ volunteers, funded entirely by donations and fundraising events.
- Company typePrivate
- Founded1975
- HeadquartersAbilene, TX, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Meals on Wheels Plus, Inc. does
Meals on Wheels Plus, Inc. is a 501(c)(3) nonprofit organization founded in 1975 in Abilene, Texas, that delivers home-based noon meals to homebound seniors aged 65 and older and to adults aged 18-65 with disabilities who cannot prepare balanced meals for themselves. The organization is the sole incumbent provider in the Abilene/West Central Texas region and has cumulatively delivered more than 9 million meals across 15 communities on 100+ weekday routes served by a network of 700+ volunteers. In addition to its core hot-meal service — which includes diabetic-friendly, heart-healthy, low-potassium, soft, and pureed options — the organization offers a suite of complementary programs: Groceries On Wheels (monthly shelf-stable food and adult briefs to the most food-insecure recipients), Pet Food On Wheels and Pets To The Vet (pet food plus free annual veterinary care for a limited number of client pets), Books On Wheels (library materials from the Abilene Public Library), and emergency-response support including electric fans, space heaters, microwaves, and arrangement of emergency medical care.
The underlying operating model is volunteer-intensive and donation-funded: meals are provided free of charge to eligible recipients, and the organization finances operations through individual donations, an annual event calendar (Charity Golf Tournament, Sporting Clays Classic, Holiday Meals at the Mall, Abilene Gives, Giving Tuesday, Christmas Greetings), IRA Charitable Rollovers, and planned-giving vehicles (bequests, endowments, retirement assets, life insurance, real estate gifts). There is no proprietary technology platform — the operation runs on standard meal-delivery and volunteer-management processes, with no app, no API, no AI/ML capabilities, and no online meal-ordering beyond basic service-request forms and phone intake. The board draws on cross-sector Abilene leadership (healthcare, finance, retail, law enforcement, faith community), and the organization holds founding or charter membership in the Food Bank of West Central Texas and the Meals on Wheels Association of Texas. In 2025, the organization announced the retirement of Executive Director Betty L. Bradley, who had led the program for 51 years, triggering a national search for a successor.
Meals on Wheels Plus, Inc. firmographics
Firmographics- Name
- Meals on Wheels Plus, Inc.
- Legal name
- Meals on Wheels Plus, Inc.
- Website
- https://mealsonwheelsplus.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 501(c)(3) nonprofit founded in 1975 in Abilene, Texas, delivering home-based noon meals to homebound seniors 65+ and adults with disabilities across 15 West Central Texas communities. Operates 1,500-1,700 daily meals via 700+ volunteers, funded entirely by donations and fundraising events.
- Ownership category
- akta.pro rank
Meals on Wheels Plus, Inc. industry classification
Industry- Product category
- Senior Meal Delivery Services
- NAICS
- Community Food Services (62421), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Meal Preparation, Nutrition Support & Feeding Assistance (HLADAGAD)
- akta.pro secondary industry
- Eating & Feeding Assistance (HSABABAE)
Keywords
Where Meals on Wheels Plus, Inc. is headquartered
LocationHeadquarters
- HQ city
- Abilene, TX
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Meals on Wheels Plus, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Individual Donations: Private donations from individuals in the community who support the organization's mission. Donations can be made online, by phone, or in person at the office.
- Fundraising Events: Annual events including Charity Golf Tournament, Sporting Clays Classic, Holiday Meals at the Mall fundraiser, Abilene Gives, and Giving Tuesday generate community support and donations.
- Charitable IRA Rollover: Tax-wise giving option for donors age 73 or older to transfer funds directly from traditional IRA accounts to the organization, satisfying required minimum distributions while supporting the charity.
- Planned Giving and Bequests: Long-term giving options including bequests, endowments, beneficiary rights, retirement plan assets, life insurance, and real estate gifts to secure the organization's future.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Donation/ grant-funded | One-time | Holiday meal donation: $10 provides one hot holiday meal |
| Other | Pay-as-you-go | Free meal service for eligible seniors and disabled adults |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels10 records
Meals on Wheels Plus, Inc. product offering
Product offeringCore offering
Meals on Wheels Plus, Inc. is a 501(c)(3) nonprofit organization that delivers hot noon meals to the homes of seniors 65+ and adults aged 18-65 with disabilities who are unable to prepare balanced meals for themselves, Monday through Friday across Abilene and 14 surrounding Texas communities. Beyond meals, the organization provides supplementary support services including shelf-stable groceries, pet food, basic veterinary care, and library book deliveries. All services are provided free of charge to eligible recipients and are funded through community donations and fundraising events.
Product overview
Meals on Wheels Plus, Inc. is a non-profit organization providing home-delivered meals since 1975. The organization operates a single integrated service platform with Meal Delivery as the core product, supplemented by Groceries On Wheels (shelf-stable food), Pet Food On Wheels (pet food), Pets To The Vet (veterinary care), and Books On Wheels (library materials). Additional services include volunteer registration with background screening and multiple fundraising events (Holiday Meals at the Mall, Sporting Clays Classic, Charity Golf Tournament, Christmas Greetings, Abilene Gives, Giving Tuesday), plus planned giving options such as IRA Charitable Rollovers. The organization serves seniors 65+ and adults with disabilities across Abilene and 14 surrounding Texas communities through a network of 700+ volunteers.
Differentiator
Problem solved
Functional benefit
Products and services
- Meal Delivery Home-delivered hot lunch service provided Monday through Friday between 10:30am and 1:30pm for seniors 65+ and adults 18-65 with disabilities. Meals include diabetic-friendly and heart-healthy options, with low potassium, soft, and pureed diet options available. Delivered across 100+ routes in Abilene and 14 surrounding Texas communities by 700+ volunteers.
- Groceries On Wheels Monthly delivery of shelf-stable food including Ensure, Glucerna, and adult briefs to the most food-insecure meal recipients. Provided free to eligible clients.
- Pet Food On Wheels Free dog and cat food provided to clients who cannot afford to feed their pets, addressing the well-being of companion animals of low-income homebound seniors.
- Pets To The Vet Free annual veterinary exams, vaccinations, and basic veterinary care provided to a limited number of client pets.
- Books On Wheels Delivers books, audiobooks, CDs, and DVDs from the Abilene Public Library to homebound meal recipients who are unable to visit the library.
- IRA Charitable Rollover Planned giving program allowing donors age 70½ or older to transfer up to $100,000 annually from a traditional IRA directly to the organization to satisfy required minimum distributions while supporting the charity.
- Planned Giving and Bequests Long-term giving options including bequests, endowments, beneficiary rights, retirement plan assets, life insurance, and real estate gifts to secure the organization's future.
Quantifiable outcome
- Over 9 million meals served since 1975
- +3 more outcomes
Companies that use Meals on Wheels Plus, Inc.
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Meals on Wheels Plus, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Meals on Wheels Plus, Inc. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Meals on Wheels AmericacoreNational organization network that provides support, resources, and recognition to local Meals on Wheels programs. President and CEO Ellie Hollander and Chief Membership Officer Jenny Young provided statements honoring Executive Director Betty Bradley's retirement, demonstrating close working relationship.
- Meals on Wheels Association of TexascoreState-level association for Meals on Wheels programs in Texas. Betty Bradley was a charter member and officer of this organization.
- Food Bank of West Central TexascoreOne of three founding members of the Food Bank of West Central Texas, indicating a long-standing collaborative relationship to address food insecurity in the region.
- Abilene Church Women UnitedminorCommunity organization through which Betty Bradley initially registered to deliver meals in 1973, marking the beginning of her involvement with Meals on Wheels.
- Community Action ProgramminorOriginally operated as a pilot program of Community Action Program before becoming an independent organization in 1975.
- St. Paul United Methodist ChurchminorBetty Bradley is an active member; the church serves as part of the faith-based community network supporting the organization.
- Hendrick HealthminorChairman of the Board Reed Stafford serves as Director at Hendrick Health, providing healthcare sector connections and potential referral pathways for patients needing meal services.
- Abilene Police DepartmentminorSergeant Edward (Eddy) Hernandez serves on the Board of Directors, providing law enforcement community connections.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Meals on Wheels Plus, Inc. competitors and assessment
Company assessmentBroad incumbents
- Visiting Angels: National franchised provider of non-medical in-home care for seniors, including meal preparation as part of personal care services. Overlaps in senior in-home non-medical support but is a paid, for-profit home care model versus the donation-funded volunteer model.
- Comfort Keepers: National franchised in-home care provider offering personal care, companionship, and meal preparation for seniors and adults with disabilities. Comparable in serving the same population with similar in-home non-medical services, but delivered through paid caregivers rather than community volunteers.
- Meals on Wheels America: National membership organization supporting more than 5,000 local Meals on Wheels programs. Serves as the umbrella brand, advocacy body, and resource provider for affiliates like Meals on Wheels Plus, and is the institutional counterparty for state-level coordination.
Others
- Houston Food Bank: Large regional food bank distributing food across Southeast Texas through partner pantries and meal programs. Relevant ecosystem peer that addresses food insecurity in the same Texas region via different distribution mechanics (bulk food distribution rather than home-delivered prepared meals).
- North Texas Food Bank: Regional food bank serving North Texas including the Dallas-Fort Worth area through partner pantries and feeding programs. Ecosystem peer in Texas food insecurity relief; comparable mission and funding model but different service-delivery structure.
Direct peers
- Mom's Meals: A national, for-profit provider of home-delivered meals tailored to seniors and individuals with chronic conditions or post-discharge needs. Most directly comparable peer in the senior meal-delivery category, differing primarily in operating model (commercial, multi-state) versus Meals on Wheels Plus's community-volunteer nonprofit approach.
- Magic Kitchen: Online retailer of prepared frozen meals including senior-friendly and dietary-specific menus (diabetic, low-sodium, renal-friendly). Adjacent offering to the meal-delivery mission, though delivered via shipping rather than volunteer-driven daily routes.
- Silver Cuisine by BistroMD: Direct-to-consumer frozen meal service designed for seniors, offering medically tailored menus (diabetic-friendly, heart-healthy, low-sodium). Comparable in that it addresses senior nutrition, but differs by being a commercial DTC shipper rather than a volunteer-led home delivery nonprofit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Meals on Wheels Plus, Inc. social profiles
Digital presenceMeals on Wheels Plus, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meals on Wheels Plus, Inc. leadership team
Management profileNumber of profiles
Profiles7 records
Meals on Wheels Plus, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meals on Wheels Plus, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meals on Wheels Plus, Inc.
What does Meals on Wheels Plus, Inc. do?
Meals on Wheels Plus, Inc. is a 501(c)(3) nonprofit organization that delivers hot noon meals to the homes of seniors 65+ and adults aged 18-65 with disabilities who are unable to prepare balanced meals for themselves, Monday through Friday across Abilene and 14 surrounding Texas communities. Beyond meals, the organization provides supplementary support services including shelf-stable groceries, pet food, basic veterinary care, and library book deliveries. All services are provided free of charge to eligible recipients and are funded through community donations and fundraising events.
Is Meals on Wheels Plus, Inc. a public or private company?
Meals on Wheels Plus, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Meals on Wheels Plus, Inc. founded?
Meals on Wheels Plus, Inc. was founded in 1975. It employs 11 to 50 people.
Where is Meals on Wheels Plus, Inc. based?
Meals on Wheels Plus, Inc. is headquartered in Abilene, TX, United States, in the North America region.
How does Meals on Wheels Plus, Inc. make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are fundraising Events, charitable IRA Rollover and planned Giving and Bequests.
Who are Meals on Wheels Plus, Inc.'s main competitors?
Broad incumbents on record are Visiting Angels, Comfort Keepers and Meals on Wheels America. Others are Houston Food Bank and North Texas Food Bank. Direct peers are Mom's Meals, Magic Kitchen and Silver Cuisine by BistroMD.
Does Meals on Wheels Plus, Inc. have an API?
No public API is recorded for Meals on Wheels Plus, Inc..
What industry is Meals on Wheels Plus, Inc. in?
Meals on Wheels Plus, Inc.'s product category is Senior Meal Delivery Services. Its primary akta.pro industry code is HLADAGAD, Meal Preparation, Nutrition Support & Feeding Assistance, with a secondary code of HSABABAE, Eating & Feeding Assistance. Its NAICS code is 62421 and its SIC code is 8082.