Meat Crew
Meat Crew operates an American-style burger fast-food chain serving consumers in Milan and Como through four locations, with dine-in service, delivery, takeaway, event catering, and branded merchandise through an online shop.
- Company typePrivate
- Founded2021
- HeadquartersMilan, Lombardy, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Meat Crew does
Founded by food influencer Massimo Novati (MochoHF), Meat Crew is a private Italian operator of an American-style fast-food brand serving consumers who want burgers, chicken, hot dogs, sandwiches, sides, desserts, drinks, and plant-based options. Its concept moved from e-commerce into a food truck, a pop-up, and permanent restaurants; the current footprint comprises three sites in Milan and one in Como. Dine-in, takeaway, Deliveroo delivery, event catering, and an online merchandise shop for clothing and spices form the main commercial surface.
The materials identify no proprietary core technology or platform architecture. Operations use a Deliveroo marketplace integration, an owned e-commerce storefront, and payment integrations including Klarna, PayPal, Visa, Mastercard, and American Express. Meat Crew makes money through unit-priced restaurant sales, delivery orders, merchandise, prepaid 12-month gift cards, and food-truck catering. Its target is general consumers and food enthusiasts rather than enterprise customers, and the reported 11-50 headcount and domestic footprint indicate a small multi-location restaurant and brand-commerce business; no revenue, funding, margins, or profitability data are disclosed.
Meat Crew firmographics
Firmographics- Name
- Meat Crew
- Legal name
- This is America S.r.l.
- Website
- https://meatcrew.it
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Meat Crew operates an American-style burger fast-food chain serving consumers in Milan and Como through four locations, with dine-in service, delivery, takeaway, event catering, and branded merchandise through an online shop.
- Ownership category
- akta.pro rank
Meat Crew industry classification
Industry- Product category
- Fast Food Restaurants
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where Meat Crew is headquartered
LocationHeadquarters
- HQ city
- Milan, Lombardy
- HQ country
- Italy
- HQ region
- Europe
Offices6 records
Markets served
Meat Crew business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- In-restaurant sales: Revenue from dine-in and take-away orders at physical fast food locations in Milano and Como. Products include burgers, sandwiches, chicken, hot dogs, sides, sweets, and drinks.
- Delivery orders: Revenue from delivery orders through Deliveroo platform (exclusive partner from July 2026). Initially launched October 2023 with strong initial demand.
- Merchandise sales: Sale of official Meat Crew merchandise including clothing and spices through shop.meatcrew.it. Products include apparel and limited edition items.
- Gift Cards: Prepaid gift cards sold in-store, valid for 12 months from purchase, usable across all Meat Crew locations for food products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items - Burgers and Smash Burgers |
| Unit Pricing | Pay-as-you-go | Individual menu items - Starters, Sides, and Sweets |
| Unit Pricing | Pay-as-you-go | Individual menu items - Beverages |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Meat Crew product offering
Product offeringCore offering
Meat Crew operates an American-style burger fast food restaurant chain with four physical locations across Milan and Como for dine-in and takeaway service. The menu features smash burgers (L.A., Crispy, Mac 'n' Cheese, Oklahoma, Junior), chicken tenders and sandwiches, American hot dogs (Bacon Dog, Chili Dog), smoked brisket pastrami sandwiches, Beyond Meat plant-based options, sides (Crispy Fries, Bacon Fries, Chili Fries, Mac 'n' Cheese), milkshakes, and desserts. Revenue is complemented by exclusive Deliveroo home delivery, a custom food truck for nationwide event catering, and a shop.meatcrew.it e-commerce store selling branded apparel and spices.
Product overview
Meat Crew is an American burger fast food chain operating physical fast food locations across Milan and Como (Viale Bligny 18, Via Carmagnola 13, Viale Francesco Restelli 3, Via Melzo 24, and Via Cesare Cantù 48), complemented by a mobile food truck service for events and an e-commerce platform for merchandise sales (clothing and spices). The core product portfolio centers on smash burgers (L.A., Crispy, Mac 'n' Cheese, Oklahoma, Junior), chicken tenders and sandwiches, hot dogs (Bacon Dog, Chili Dog), pastrami sandwiches, and Beyond Meat plant-based options (Veggie Deluxe), complemented by sides (Crispy Fries, Bacon Fries, Chili Fries, Mac 'n' Cheese), milkshakes (various flavors), and desserts (Banana Pudding, Glazed Donuts). The company also offers Gift Cards usable across all store locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Meat Crew American Burger Restaurants American-style burger fast food restaurant chain with four dine-in and takeaway locations in Milan (Viale Bligny 18, Via Carmagnola 13, Viale Francesco Restelli 3, Via Melzo 24) and Como (Via Cesare Cantù 48). Menu includes smash burgers (L.A., Crispy, Mac 'n' Cheese, Oklahoma, Junior), chicken tenders and sandwiches, hot dogs (Bacon Dog, Chili Dog), pastrami sandwiches, Beyond Meat plant-based options (Veggie Deluxe), sides, milkshakes, and desserts.
- Meat Crew Deliveroo Home Delivery Home delivery service for Meat Crew menu items available through Deliveroo, becoming the exclusive delivery partner from July 1, 2026, allowing customers to order the full burger, chicken, sides, and drinks menu for home delivery across Milan and Como service areas.
- Meat Crew Food Truck Event Catering Custom-built mobile food truck bringing live-cooked American street food recipes to events, fairs, and brand activations across Italy for catering and experiential marketing purposes.
- Meat Crew Official Merchandise Shop E-commerce store at shop.meatcrew.it selling official branded merchandise including clothing, apparel, and signature spice products, shipped within Italy with 48-72 hour delivery times via Poste Italiane, with Klarna 'Paga in 3 rate' installment options supported.
- Meat Crew Gift Card Prepaid gift cards sold exclusively in-store across all Meat Crew locations, valid for 12 months from the date of purchase, usable to pay for food products at any Meat Crew restaurant, and non-refundable after expiry.
Quantifiable outcome
- 1,141 orders and 3,423 bacon cheeseburgers sold in single promotion
- +3 more outcomes
Companies that use Meat Crew
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Meat Crew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Meat Crew partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Deliveroo ItalycoreExclusive delivery partner starting July 1, 2026. Previously available on Deliveroo since October 2023 launch. Deliveroo distributes Meat Crew products for home delivery.
- Andrea Presti IFBB ProminorCollaboration for Rimini Wellness 2026 event. Created limited edition 'Cheat Day Collection' products for the fitness event. Andrea Presti is an IFBB Pro athlete who embraced the project from the first day.
- KlarnaminorPayment provider for 'Paga in 3 rate senza interessi' (Pay in 3 interest-free installments) on merchandise purchases through the website. Available for Italian residents.
- Zero BlasterfirmminorCollaboration for 'Stars & Strips' limited edition merchandise collection. Short videos featuring the collaboration were available in all Milano stores and online shop.
- Realize NetworkscoreSupported the development of the Meat Crew e-commerce concept in 2022 with the claim 'Amazing America to your door!'. Provided business support for launching the online platform.
- Poste Italiane S.p.A.minorShipping carrier for merchandise deliveries within Italy. Delivers to customer-specified addresses with 48-72 hour delivery times for standard destinations.
Scale indicators7 records
Recent moves12 records
Expansion highlights5 records
Meat Crew competitors and assessment
Company assessmentDirect peers
- Five Guys: American burger chain operating in Italy (including Milano). Comparable product (customizable burgers, fries, drinks) and authentic-American positioning targeting the same consumer need Meat Crew addresses.
- Spiller: Italian smash-burger chain specializing in double-patty American-style burgers, directly overlapping Meat Crew's signature smash-burger category and urban dine-in/takeaway format.
- Bun Burger: Italian American-style burger chain with multiple dine-in locations and a similar casual, US-inspired menu. Closely comparable in concept, format and target consumer to Meat Crew.
Broad incumbents
- Hard Rock Cafe Milan: American-themed casual-dining venue with merchandise retail and brand-led experience. Comparable to Meat Crew on the 'American lifestyle brand extending beyond food' axis, though broader and higher-priced.
- Burger King Italy: Global QSR incumbent with nationwide Italian footprint. Competes for the same burger-eating occasions as Meat Crew but offers a broader, standardized menu with mass-market pricing.
- McDonald's Italy: Largest QSR incumbent in Italy with extensive dine-in, takeaway and McDelivery infrastructure. Sets the benchmark for speed, price and footprint against which Meat Crew's premium American-burger niche is judged.
- KFC Italy: International QSR incumbent with comparable dine-in + delivery + digital-ordering model. Shares Meat Crew's reliance on delivery aggregators and branded casual-dining positioning.
Others
- Deliveroo Italy: Exclusive delivery partner for Meat Crew from July 2026. Not a competitor but the primary distribution channel for Meat Crew's at-home orders and a direct determinant of delivery margin and reach.
Regional players
- Panino Giusto: Italian premium casual chain focused on sandwiches and burgers with dine-in locations concentrated in Northern Italy. Overlaps Meat Crew on product category, urban dine-in format and Lombardy/Milano footprint.
- Casa Della Piadina: Italian casual chain with dine-in/takeaway locations across Italy. Comparable quick-casual format and menu-engineering approach to Meat Crew, though anchored in piadina rather than burgers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Meat Crew social profiles
Digital presenceMeat Crew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meat Crew leadership team
Management profileNumber of profiles
Profiles1 record
Meat Crew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meat Crew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meat Crew
What does Meat Crew do?
Meat Crew operates an American-style burger fast food restaurant chain with four physical locations across Milan and Como for dine-in and takeaway service. The menu features smash burgers (L.A., Crispy, Mac 'n' Cheese, Oklahoma, Junior), chicken tenders and sandwiches, American hot dogs (Bacon Dog, Chili Dog), smoked brisket pastrami sandwiches, Beyond Meat plant-based options, sides (Crispy Fries, Bacon Fries, Chili Fries, Mac 'n' Cheese), milkshakes, and desserts. Revenue is complemented by exclusive Deliveroo home delivery, a custom food truck for nationwide event catering, and a shop.meatcrew.it e-commerce store selling branded apparel and spices.
Is Meat Crew a public or private company?
Meat Crew is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Meat Crew founded?
Meat Crew was founded in 2021. It employs 11 to 50 people.
Where is Meat Crew based?
Meat Crew is headquartered in Milan, Lombardy, Italy, in the Europe region.
How does Meat Crew make money?
Four revenue lines are on record. In-restaurant sales are the primary driver. The others are delivery orders, merchandise sales and gift Cards.
Who are Meat Crew's main competitors?
Direct peers on record are Five Guys, Spiller and Bun Burger. Broad incumbents are Hard Rock Cafe Milan, Burger King Italy, McDonald's Italy and KFC Italy. Deliveroo Italy is listed as an others. Regional players are Panino Giusto and Casa Della Piadina.
Does Meat Crew have an API?
No public API is recorded for Meat Crew.
What industry is Meat Crew in?
Meat Crew's product category is Fast Food Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 72251 and its SIC code is 5812.